The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Bubble Boy, Squares, Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Porno, Smells Like Britney, Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Devil's Island
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Before
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Piercing
Agency: Leo Burnett / Oslo
Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign
Communal Urinal, Stonestorm, Doormat, Ashtray
Agency: Jung von Matt / Hamburg
Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign
Wrong Faith, Wrong Colour, Wrong Opinion
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Outdoor / Guerilla Advertising: Campaign
Joy to the World
Agency: Euro RSCG / Hong Kong
Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Cut Me
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Other Digital Media
Agency: Bridgeline Software / New York
Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Smash, Score, Bogey
Agency: M.A.P. / Manchester
Client: Informatics I.T. Training Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Ride
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Phone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Say it Loud!
Agency: Say it Loud! / Orlando
Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark
Logo
Agency: Arnell Group / New York
Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark
Excalibur Logo
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark
Kerhonkson
Agency: Think Tank 3 / New York
Client: Barra + Trumbore Category: Environmental Design / Environmental Design: Signage
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
2003 MasterCraft Mini-CD
Agency: Periscope / Minneapolis
Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
No!
Agency: Chopping Block, The / New York
Client: They Might Be Giants Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Logo
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
The Udder Bag
Agency: Scholz & Friends / Berlin
Client: Kurt Hoppenstedt Category: Package Design / Commercial Product Packaging
Polar Music Prize 2002
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Polar Music Prize Category: Package Design / Commercial Product Packaging
Miz no eau
Agency: Hakuhodo / Tokyo
Client: Asabiraki Category: Package Design / Commercial Product Packaging
Iron, Nose Hair, Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Noah, Casanova, Gossip
Agency: Wieden+Kennedy / Portland
Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
One Moviola
Agency: Spoon Creative / Singapore
Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Heimophotography.com
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Heimo Photography Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Yellowbox Studios
Agency: Kinetic Interactive / Singapore
Client: Yellowbox Studios Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Colleagues, Woman, Joseph
Agency: GeneratorBates / Auckland
Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
The greetings from hell postcards
Agency: Scholz & Friends / Berlin
Client: Aerzte ohne Grenzen e.V. Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Brochure
Agency: Saatchi & Saatchi / Singapore
Client: Republic of Singapore Navy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Read this standing on one leg
Agency: Saatchi & Saatchi / Bangalore
Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Starving
Agency: GSD&M / Austin
Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
The Texture Issue, paper
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Stick
Agency: M&C Saatchi / Sydney
Client: Sydney Dog's Home Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Double Vision
Agency: Saatchi & Saatchi / Cape Town
Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy, Squares, Chain Reaction
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03089A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03090A
Award:
2003 Advertising Bronze Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Porno, Smells Like Britney, Baby
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03091A
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03073A
Award:
2003 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Devil's Island
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03074A
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03075A
Award:
2003 Advertising Gold Pencil
Agency:
Leo Burnett / Oslo
Client:
Oslo Piercing Studio
Title:
Piercing
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03036A
Award:
2003 Advertising Silver Pencil
Agency:
Jung von Matt / Hamburg
Client:
IGFM - International Foundation of Human Rights
Title:
Communal Urinal, Stonestorm, Doormat, Ashtray
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03037A
Award:
2003 Advertising Bronze Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Wrong Faith, Wrong Colour, Wrong Opinion
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03038A
Award:
2003 Interactive Gold Pencil
Agency:
Euro RSCG / Hong Kong
Client:
Euro RSCG
Title:
Joy to the World
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03038N
Award:
2003 Interactive Silver Pencil
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Cut Me
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03039N
Award:
2003 Interactive Bronze Pencil
Agency:
Bridgeline Software / New York
Client:
Bank of New York
Title:
Other Digital Media
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03040N
Award:
2003 Interactive Bronze Pencil
Agency:
M.A.P. / Manchester
Client:
Informatics I.T. Training
Title:
Smash, Score, Bogey
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03041N
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03001G
Award:
2003 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03002G
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Newspaper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03003G
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Phone
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03004G
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Trashcan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03005G
Award:
2003 Design Gold Pencil
Agency:
Say it Loud! / Orlando
Client:
Say it Loud!
Title:
Say it Loud!
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03014D
Award:
2003 Design Silver Pencil
Agency:
Arnell Group / New York
Client:
Gateway
Title:
Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03015D
Award:
2003 Design Silver Pencil
Agency:
Turner Duckworth / London
Client:
Boa Housewares
Title:
Excalibur Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03016D
Award:
2003 Design Silver Pencil
Agency:
Think Tank 3 / New York
Client:
Barra + Trumbore
Title:
Kerhonkson
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
03026D
Award:
2003 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
The Secret Tournament
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03025N
Award:
2003 Interactive Gold Pencil
Agency:
Periscope / Minneapolis
Client:
MasterCraft Boats
Title:
2003 MasterCraft Mini-CD
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03028N
Award:
2003 Interactive Silver Pencil
Agency:
Chopping Block, The / New York
Client:
They Might Be Giants
Title:
No!
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03029N
Award:
2003 Advertising Gold Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Logo
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03001A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03002A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03003A
Award:
2003 Advertising Bronze Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Key
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03004A
Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Kurt Hoppenstedt
Title:
The Udder Bag
Category:
Package Design / Commercial Product Packaging
Annual ID:
03017D
Award:
2003 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Polar Music Prize
Title:
Polar Music Prize 2002
Category:
Package Design / Commercial Product Packaging
Annual ID:
03018D
Award:
2003 Design Bronze Pencil
Agency:
Hakuhodo / Tokyo
Client:
Asabiraki
Title:
Miz no eau
Category:
Package Design / Commercial Product Packaging
Annual ID:
03019D
Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Iron, Nose Hair, Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03082A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Miller Brewing Company
Title:
Noah, Casanova, Gossip
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03083A
Award:
2003 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03084A
Award:
2003 Interactive Gold Pencil
Agency:
Spoon Creative / Singapore
Client:
Moviola
Title:
One Moviola
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03033N
Award:
2003 Interactive Silver Pencil
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
Heimo Photography
Title:
Heimophotography.com
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03035N
Award:
2003 Interactive Bronze Pencil
Agency:
Kinetic Interactive / Singapore
Client:
Yellowbox Studios
Title:
Yellowbox Studios
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03036N
Award:
2003 Advertising Silver Pencil
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan), Cooking, Kids Show
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03088A
Award:
2003 Advertising Silver Pencil
Agency:
GeneratorBates / Auckland
Client:
Amnesty International
Title:
Colleagues, Woman, Joseph
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03071A
Award:
2003 Advertising Bronze Pencil
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Baby Invasion, Box of Poison, Low Rider
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03072A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
03027A
Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Aerzte ohne Grenzen e.V.
Title:
The greetings from hell postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03052D
Award:
2003 Design Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Republic of Singapore Navy
Title:
Brochure
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03053D
Award:
2003 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Stockholm Postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03054D
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Bangalore
Client:
Terry Fox Foundation
Title:
Read this standing on one leg
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03064A
Award:
2003 Advertising Bronze Pencil
Agency:
GSD&M / Austin
Client:
Peace Council
Title:
Starving
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03065A
Award:
2003 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, paper
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
03050D
Award:
2003 Design Silver Pencil
Agency:
M&C Saatchi / Sydney
Client:
Sydney Dog's Home
Title:
Stick
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
03051D
Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Guinness UDV
Title:
Double Vision
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03034A
