The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID

MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign / Integrated Branding


BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign


Eastpak Backpacks
Agency: Double You / Barcelona
Client: Eastpak Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising


Piercing
Agency: Leo Burnett / Oslo
Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign


Waiting for Christmas
Agency: Weigertpirouzwolf / Hamburg
Client: Endless Pain Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Wedding Day, Restaurant, Hardboard
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Consumer Radio / Consumer Radio: Campaign


The Udder Bag
Agency: Scholz & Friends / Berlin
Client: Kurt Hoppenstedt Category: Package Design / Commercial Product Packaging


Socially Acceptable
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Single


The 2-in-1 brochure
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure


Match, Boxing Glove, Bee
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign


Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign


Double Vision
Agency: Saatchi & Saatchi / Cape Town
Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single


The Texture Issue, paper
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail


Mask, Speaker, Sculpture
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Ear1, Ear2, Ear3
Agency: Dentsu West / MATSUYAMA
Client: FM Interwave Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign


Rusted
Agency: Saatchi & Saatchi / Copenhagen
Client: Scandinavian Motor Company Category: Outdoor / Outdoor: Single


Happy Ending
Agency: Hill Holliday / San Francisco
Client: Mill Valley Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema


One Moviola
Agency: Spoon Creative / Singapore
Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Logo
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single


Annual Report
Agency: Sagmeister Inc. / New York
Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report


CAMCAMTIME
Agency: One Sky / Tokyo
Client: Sony Corporation Category: Brand Gaming / Brand Gaming - Banners


Detail Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single


2003 MasterCraft Mini-CD
Agency: Periscope / Minneapolis
Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


Sñnar Challenge
Agency: Double You / Barcelona
Client: Sñnar Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


Joy to the World
Agency: Euro RSCG / Hong Kong
Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising


Casa do Vaticano Magazine
Agency: DPZ / São Paulo
Client: Graficos Burti Category: Publication Design / Consumer Magazine Full Issue


PeñaBrand Web Site
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Butler, Shine & Stern/PeñaBrand Category: Self-Promotion / Self-Promotion - Web Sites


Say it Loud!
Agency: Say it Loud! / Orlando
Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark


Iron, Nose Hair, Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign


Business Talk
Agency: Richards Group, The / Dallas
Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single


ID's
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity


The greetings from hell postcards
Agency: Scholz & Friends / Berlin
Client: Aerzte ohne Grenzen e.V. Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral


Ride
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single


The Third Place
Agency: Hi-ReS! / London
Client: Sony Computer Entertainment Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Nike Lab
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Nike Presto
Agency: R/GA / New York
Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites


Taser
Agency: Colby & Partners / Santa Monica
Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget


It's A Wonderful World
Agency: Hakuhodo / Tokyo
Client: Oorong-Sha Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor


Street Activity for Human Rights
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor


Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single


AntiFreeze
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single


Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign


Broken Thumb
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign


Richter, Racing, Laugh
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign


Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single


Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single


Colour Book
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Munkedals Category: Direct Mail / Direct Mail: Single


Brain
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


WEGA-Experience Simulator
Agency: Hakuhodo i-studio / Tokyo
Client: Sony Marketing (Japan) Category: Banners / Banner - Single


Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03006G

Award:
2003 Interactive Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Annual ID:
03046N

Award:
2003 Interactive Gold Pencil
Agency:
Double You / Barcelona
Client:
Eastpak Spain
Title:
Eastpak Backpacks
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03030N

Award:
2003 Advertising Gold Pencil
Agency:
Leo Burnett / Oslo
Client:
Oslo Piercing Studio
Title:
Piercing
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03036A

Award:
2003 Design Gold Pencil
Agency:
Weigertpirouzwolf / Hamburg
Client:
Endless Pain Studio
Title:
Waiting for Christmas
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03020D

Award:
2003 Advertising Gold Pencil
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Wedding Day, Restaurant, Hardboard
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03008R

Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Kurt Hoppenstedt
Title:
The Udder Bag
Category:
Package Design / Commercial Product Packaging
Annual ID:
03017D

Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
BELL
Title:
Socially Acceptable
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03039A

Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The 2-in-1 brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03004D

Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Match, Boxing Glove, Bee
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03055A

Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03031A

Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Guinness UDV
Title:
Double Vision
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03034A

Award:
2003 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, paper
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
03050D

Award:
2003 Advertising Gold Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Mask, Speaker, Sculpture
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03020A

Award:
2003 Design Gold Pencil
Agency:
Dentsu West / MATSUYAMA
Client:
FM Interwave
Title:
Ear1, Ear2, Ear3
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03023D

Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Copenhagen
Client:
Scandinavian Motor Company
Title:
Rusted
Category:
Outdoor / Outdoor: Single
Annual ID:
03028A

Award:
2003 Advertising Gold Pencil
Agency:
Hill Holliday / San Francisco
Client:
Mill Valley Film Festival
Title:
Happy Ending
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03095A

Award:
2003 Interactive Gold Pencil
Agency:
Spoon Creative / Singapore
Client:
Moviola
Title:
One Moviola
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03033N

Award:
2003 Advertising Gold Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Logo
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03001A

Award:
2003 Design Gold Pencil
Agency:
Sagmeister Inc. / New York
Client:
Zumtobel
Title:
Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03001D

Award:
2003 Interactive Gold Pencil
Agency:
One Sky / Tokyo
Client:
Sony Corporation
Title:
CAMCAMTIME
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03051N

Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03024A

Award:
2003 Interactive Gold Pencil
Agency:
Periscope / Minneapolis
Client:
MasterCraft Boats
Title:
2003 MasterCraft Mini-CD
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03028N

Award:
2003 Interactive Gold Pencil
Agency:
Double You / Barcelona
Client:
Sñnar
Title:
Sñnar Challenge
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03019N

Award:
2003 Interactive Gold Pencil
Agency:
Euro RSCG / Hong Kong
Client:
Euro RSCG
Title:
Joy to the World
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03038N

Award:
2003 Design Gold Pencil
Agency:
DPZ / São Paulo
Client:
Graficos Burti
Title:
Casa do Vaticano Magazine
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
03035D

Award:
2003 Interactive Gold Pencil
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
Butler, Shine & Stern/PeñaBrand
Title:
PeñaBrand Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03054N

Award:
2003 Design Gold Pencil
Agency:
Say it Loud! / Orlando
Client:
Say it Loud!
Title:
Say it Loud!
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03014D

Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Iron, Nose Hair, Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03082A

Award:
2003 Advertising Gold Pencil
Agency:
Richards Group, The / Dallas
Client:
Motel 6
Title:
Business Talk
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03005R

Award:
2003 Design Gold Pencil
Agency:
SCI FI Channel / New York
Client:
SCI FI Channel
Title:
ID's
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
03046D

Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Aerzte ohne Grenzen e.V.
Title:
The greetings from hell postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03052D

Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03001G

Award:
2003 Interactive Gold Pencil
Agency:
Hi-ReS! / London
Client:
Sony Computer Entertainment Europe
Title:
The Third Place
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03022N

Award:
2003 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03023N

Award:
2003 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Presto
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03014N

Award:
2003 Advertising Gold Pencil
Agency:
Colby & Partners / Santa Monica
Client:
California Map & Travel
Title:
Taser
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03092A

Award:
2003 Design Gold Pencil
Agency:
Hakuhodo / Tokyo
Client:
Oorong-Sha
Title:
It's A Wonderful World
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03027D

Award:
2003 Design Gold Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Street Activity for Human Rights
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03028D

Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Squares
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03078A

Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
AntiFreeze
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03079A

Award:
2003 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03042N

Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Squares
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03046A

Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Broken Thumb
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03047A

Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
BELL
Title:
Richter, Racing, Laugh
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03043A

Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03073A

Award:
2003 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Travis
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03085A

Award:
2003 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Munkedals
Title:
Colour Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03039D

Award:
2003 Advertising Gold Pencil
Agency:
DM9 DDB / São Paulo
Client:
MASP Museum of Art of São Paulo
Title:
Brain
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03058A
