The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
100th Anniversary Logo
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Brand and Corporate Identity Design / Logo/Trademark
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Direct Mail / Direct Mail: Campaign
Ottoman, Readerman, Camera
Agency: Mad Dogs and Englishmen / San Francisco
Client: Maximum PC Category: Direct Mail / Direct Mail: Campaign
[red white blue]
Agency: Anothermountainman / Hong Kong
Client: Hong Kong Heritage Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Do the streets belong to everyone?: Rug, Chandellier, Public Sofa
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Aeroplane, San Francisco, Muni
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: J-Boogie Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
The tougue, The ear, The close cropped head
Agency: Hakuhodo / Osaka
Client: Elecom Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Do the streets belong to everyone? (rug)/Do the streets belong to everyone? (chandellier)/Do the streets belong to everyone? (public sofa)
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Sushi/Snails/Coffee/Swiss Roll
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nedbank Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Missing Fries, Big Mac, FOF
Agency: Leo Burnett / Singapore
Client: McDonald's Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Before 42 kg/ Before 87kg/ Before 91 kg
Agency: Ogilvy & Mather / New Delhi
Client: Dr. Morepen Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Adam/Sohni/Romeo/Salim/Laila
Agency: RMG David / New Delhi
Client: www.Indiatimes.com Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
FZT Phase II
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Hershey Store
Agency: Ogilvy & Mather / New York
Client: Hershey Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Commercial Vehicles Are for Everybody Campaign
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Snake Truck Lettering
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Smile
Agency: Associates In Design / Singapore
Client: Asia Pacific Breweries Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
San Francisco
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: J-Boogie Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dough
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Metal
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Potato
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Life
Agency: FCB / Singapore
Client: Terminal One Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Vertical Marathon
Agency: Gosh Advertising / Singapore
Client: Swissotel The Stamford, Singapore Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Brakpan
Agency: Grey Worldwide / Johannesburg
Client: Johannesburg Zoo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Japanese Sake Gokyo
Agency: Hakuhodo Inc. / Tokyo
Client: Sakai, Sake Brewing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Ingegerd RÂman
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Made in Venice
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Royal Swedish Castle
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dog Band-Aid
Agency: Hakuhodo Inc. / Tokyo
Client: Anicom Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
End Trails
Agency: Laughlin/Constable / Chicago
Client: Thor's Hammer Vodka Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Butterfly
Agency: Leo Burnett / Kuala Lumpur
Client: Kinokuniya Bookstores Malaysia Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Literary Cafe
Agency: Ogilvy & Mather / Frankfurt
Client: Buchladen Lesecafe Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Children's Mouth
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
What's on your mind?
Agency: Ogilvy & Mather / Singapore
Client: Gaelic Inns Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Steppenwolf Theatre (Chicago) Poster
Agency: Sandstrom Design / Portland
Client: Ogilvy & Mather Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Bunny
Agency: THEORY / San Francisco
Client: Shaws Hand-Made Chocolate Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
AIGA Event Poster
Agency: VSA Partners / Chicago
Client: Dallas/Ft. Worth AIGA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Harley-Davidson 2001 Annual Report
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Brand and Corporate Identity Design / Annual Report
Interface 2001 Annual Report
Agency: VSA Partners / Chicago
Client: Interface Category: Brand and Corporate Identity Design / Annual Report
Harley-Davidson LORE: 1966-Present
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Cuba-Out of Time
Agency: VSA Partners / Chicago
Client: Quantum Printing Category: Publication Design / Book Jacket Design
And no birds sang
Agency: Wonderlust Industries Inc. / New York
Client: Wonderlust Category: Publication Design / Book Jacket Design
Rough Magazine
Agency: Axiom Design Group / Houston
Client: Dallas Society for Visual Arts Category: Publication Design / Trade Magazine Full Issue
Spoon
Agency: Eggers + Diaper / Berlin
Client: Phaidon Category: Publication Design / Consumer Magazine Full Issue
The Influence Machine
Agency: Eggers + Diaper / Berlin
Client: The Public Art Fund/Artangel Category: Publication Design / Consumer Magazine Full Issue
Postcards of Cape Town
Agency: Daddy buy me a Pony / Cape Town
Client: RSA Litho Category: Brand and Corporate Identity / Booklet/Brochure
Page 4
Agency: Age. Comunicações / São Paulo
Client: Age. Comunicações Category: Brand and Corporate Identity / Booklet/Brochure
Little Green Book
Agency: archer malmo / MEMPHIS
Client: Clark Tower Category: Brand and Corporate Identity / Booklet/Brochure
Award:
2003 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
100th Anniversary Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03099D
Award:
2003 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03186D
Award:
2003 Design Merit Award
Agency:
Mad Dogs and Englishmen / San Francisco
Client:
Maximum PC
Title:
Ottoman, Readerman, Camera
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03187D
Award:
2003 Design Merit Award
Agency:
Anothermountainman / Hong Kong
Client:
Hong Kong Heritage Museum
Title:
[red white blue]
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03197D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03198D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Do the streets belong to everyone?: Rug, Chandellier, Public Sofa
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03199D
Award:
2003 Design Merit Award
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
J-Boogie
Title:
Aeroplane, San Francisco, Muni
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03134D
Award:
2003 Design Merit Award
Agency:
Hakuhodo / Osaka
Client:
Elecom
Title:
The tougue, The ear, The close cropped head
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03135D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Do the streets belong to everyone? (rug)/Do the streets belong to everyone? (chandellier)/Do the streets belong to everyone? (public sofa)
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03136D
Award:
2003 Design Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nedbank
Title:
Sushi/Snails/Coffee/Swiss Roll
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03137D
Award:
2003 Design Merit Award
Agency:
Leo Burnett / Singapore
Client:
McDonald's
Title:
Missing Fries, Big Mac, FOF
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03138D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Dr. Morepen
Title:
Before 42 kg/ Before 87kg/ Before 91 kg
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03139D
Award:
2003 Design Merit Award
Agency:
RMG David / New Delhi
Client:
www.Indiatimes.com
Title:
Adam/Sohni/Romeo/Salim/Laila
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03140D
Award:
2003 Design Merit Award
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
FZT Phase II
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03141D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Stockholm Postcards
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03142D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Hershey
Title:
Hershey Store
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03143D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG
Title:
The Commercial Vehicles Are for Everybody Campaign
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03144D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Snake Truck Lettering
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03145D
Award:
2003 Design Merit Award
Agency:
Associates In Design / Singapore
Client:
Asia Pacific Breweries
Title:
Smile
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03113D
Award:
2003 Design Merit Award
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
J-Boogie
Title:
San Francisco
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03114D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Dough
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03115D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Metal
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03116D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Potato
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03117D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
Terminal One
Title:
My Life
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03118D
Award:
2003 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Swissotel The Stamford, Singapore
Title:
Vertical Marathon
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03119D
Award:
2003 Design Merit Award
Agency:
Grey Worldwide / Johannesburg
Client:
Johannesburg Zoo
Title:
Brakpan
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03120D
Award:
2003 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sakai, Sake Brewing
Title:
Japanese Sake Gokyo
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03121D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
Ingegerd RÂman
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03122D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
Made in Venice
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03123D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Royal Swedish Castle
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03124D
Award:
2003 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Anicom
Title:
Dog Band-Aid
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03125D
Award:
2003 Design Merit Award
Agency:
Laughlin/Constable / Chicago
Client:
Thor's Hammer Vodka
Title:
End Trails
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03126D
Award:
2003 Design Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Kinokuniya Bookstores Malaysia
Title:
Butterfly
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03127D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Buchladen Lesecafe
Title:
Literary Cafe
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03128D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
IBM Germany
Title:
Children's Mouth
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03129D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Gaelic Inns
Title:
What's on your mind?
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03130D
Award:
2003 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Ogilvy & Mather
Title:
Steppenwolf Theatre (Chicago) Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03131D
Award:
2003 Design Merit Award
Agency:
THEORY / San Francisco
Client:
Shaws Hand-Made Chocolate
Title:
Bunny
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03132D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Dallas/Ft. Worth AIGA
Title:
AIGA Event Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03133D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson 2001 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03055D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Interface
Title:
Interface 2001 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03056D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson LORE: 1966-Present
Category:
Publication Design / Book Jacket Design
Annual ID:
03146D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Quantum Printing
Title:
Cuba-Out of Time
Category:
Publication Design / Book Jacket Design
Annual ID:
03147D
Award:
2003 Design Merit Award
Agency:
Wonderlust Industries Inc. / New York
Client:
Wonderlust
Title:
And no birds sang
Category:
Publication Design / Book Jacket Design
Annual ID:
03148D
Award:
2003 Design Merit Award
Agency:
Axiom Design Group / Houston
Client:
Dallas Society for Visual Arts
Title:
Rough Magazine
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
03151D
Award:
2003 Design Merit Award
Agency:
Eggers + Diaper / Berlin
Client:
Phaidon
Title:
Spoon
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
03149D
Award:
2003 Design Merit Award
Agency:
Eggers + Diaper / Berlin
Client:
The Public Art Fund/Artangel
Title:
The Influence Machine
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
03150D
Award:
2003 Design Merit Award
Agency:
Daddy buy me a Pony / Cape Town
Client:
RSA Litho
Title:
Postcards of Cape Town
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03057D
Award:
2003 Design Merit Award
Agency:
Age. Comunicações / São Paulo
Client:
Age. Comunicações
Title:
Page 4
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03058D
Award:
2003 Design Merit Award
Agency:
archer malmo / MEMPHIS
Client:
Clark Tower
Title:
Little Green Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03059D
