The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Harley-Davidson LORE: 1966-Present
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Cuba-Out of Time
Agency: VSA Partners / Chicago
Client: Quantum Printing Category: Publication Design / Book Jacket Design
And no birds sang
Agency: Wonderlust Industries Inc. / New York
Client: Wonderlust Category: Publication Design / Book Jacket Design
Smile
Agency: Associates In Design / Singapore
Client: Asia Pacific Breweries Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
San Francisco
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: J-Boogie Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dough
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Metal
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Potato
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Life
Agency: FCB / Singapore
Client: Terminal One Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Vertical Marathon
Agency: Gosh Advertising / Singapore
Client: Swissotel The Stamford, Singapore Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Brakpan
Agency: Grey Worldwide / Johannesburg
Client: Johannesburg Zoo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Japanese Sake Gokyo
Agency: Hakuhodo Inc. / Tokyo
Client: Sakai, Sake Brewing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Ingegerd RÂman
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Made in Venice
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Royal Swedish Castle
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dog Band-Aid
Agency: Hakuhodo Inc. / Tokyo
Client: Anicom Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
End Trails
Agency: Laughlin/Constable / Chicago
Client: Thor's Hammer Vodka Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Butterfly
Agency: Leo Burnett / Kuala Lumpur
Client: Kinokuniya Bookstores Malaysia Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Literary Cafe
Agency: Ogilvy & Mather / Frankfurt
Client: Buchladen Lesecafe Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Children's Mouth
Agency: Ogilvy & Mather / Frankfurt
Client: IBM Germany Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
What's on your mind?
Agency: Ogilvy & Mather / Singapore
Client: Gaelic Inns Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Steppenwolf Theatre (Chicago) Poster
Agency: Sandstrom Design / Portland
Client: Ogilvy & Mather Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Bunny
Agency: THEORY / San Francisco
Client: Shaws Hand-Made Chocolate Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
AIGA Event Poster
Agency: VSA Partners / Chicago
Client: Dallas/Ft. Worth AIGA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Pass Cards
Agency: Brokaw / Cleveland
Client: RTA Category: Package Design / Commercial Product Packaging
Essentials
Agency: Dew Gibbons / London
Client: Boots the Chemist Category: Package Design / Commercial Product Packaging
Limited Editions - Carlton
Agency: DPZ / São Paulo
Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Clearly Canadian 2002
Agency: karacters design group / Vancouver
Client: Clearly Canadian Beverage Corporation Category: Package Design / Commercial Product Packaging
Smart Water
Agency: Lloyd (+ co) / New York
Client: Energy Brands Category: Package Design / Commercial Product Packaging
Gucci Eau de Parfum
Agency: Lloyd (+ co) / New York
Client: Gucci Parfum Category: Package Design / Commercial Product Packaging
Packaging
Agency: Powell / New York
Client: Rheingold Brewing Company Category: Package Design / Commercial Product Packaging
Fresh Soup
Agency: Taxi Studio Ltd. / Bristol
Client: Somerfield Category: Package Design / Commercial Product Packaging
Yummy In My Tummy
Agency: Taxi Studio Ltd. / Bristol
Client: Somerfield Category: Package Design / Commercial Product Packaging
Kubu
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Gabriel Shock Absorbers Category: Package Design / Commercial Product Packaging
Can Pull
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Package Design / Commercial Product Packaging
Vitamins
Agency: Turner Duckworth / London
Client: Marks & Spencer Category: Package Design / Commercial Product Packaging
Natural High
Agency: Turner Duckworth / London
Client: Superdrug Category: Package Design / Commercial Product Packaging
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Direct Mail / Direct Mail: Campaign
Ottoman, Readerman, Camera
Agency: Mad Dogs and Englishmen / San Francisco
Client: Maximum PC Category: Direct Mail / Direct Mail: Campaign
Tablecloth
Agency: Zapping / Madrid
Client: C de C Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Texture Issue, postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Read. It helps.
Agency: Ogilvy & Mather / New Delhi
Client: Mid Land Bookshop Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
2002 Holiday Card
Agency: Pivot Design / Chicago
Client: Pivot Design Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
[red white blue]
Agency: Anothermountainman / Hong Kong
Client: Hong Kong Heritage Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Do the streets belong to everyone?: Rug, Chandellier, Public Sofa
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
180
Agency: FCB / Melbourne
Client: Victorian Darts Association Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
HC Ericson
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Drop
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Department of Energy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Water is
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: North Carolina Department of Energy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson LORE: 1966-Present
Category:
Publication Design / Book Jacket Design
Annual ID:
03146D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Quantum Printing
Title:
Cuba-Out of Time
Category:
Publication Design / Book Jacket Design
Annual ID:
03147D
Award:
2003 Design Merit Award
Agency:
Wonderlust Industries Inc. / New York
Client:
Wonderlust
Title:
And no birds sang
Category:
Publication Design / Book Jacket Design
Annual ID:
03148D
Award:
2003 Design Merit Award
Agency:
Associates In Design / Singapore
Client:
Asia Pacific Breweries
Title:
Smile
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03113D
Award:
2003 Design Merit Award
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
J-Boogie
Title:
San Francisco
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03114D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Dough
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03115D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Metal
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03116D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Potato
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03117D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
Terminal One
Title:
My Life
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03118D
Award:
2003 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Swissotel The Stamford, Singapore
Title:
Vertical Marathon
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03119D
Award:
2003 Design Merit Award
Agency:
Grey Worldwide / Johannesburg
Client:
Johannesburg Zoo
Title:
Brakpan
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03120D
Award:
2003 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sakai, Sake Brewing
Title:
Japanese Sake Gokyo
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03121D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
Ingegerd RÂman
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03122D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
Made in Venice
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03123D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Royal Swedish Castle
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03124D
Award:
2003 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Anicom
Title:
Dog Band-Aid
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03125D
Award:
2003 Design Merit Award
Agency:
Laughlin/Constable / Chicago
Client:
Thor's Hammer Vodka
Title:
End Trails
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03126D
Award:
2003 Design Merit Award
Agency:
Leo Burnett / Kuala Lumpur
Client:
Kinokuniya Bookstores Malaysia
Title:
Butterfly
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03127D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Buchladen Lesecafe
Title:
Literary Cafe
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03128D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
IBM Germany
Title:
Children's Mouth
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03129D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Gaelic Inns
Title:
What's on your mind?
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03130D
Award:
2003 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Ogilvy & Mather
Title:
Steppenwolf Theatre (Chicago) Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03131D
Award:
2003 Design Merit Award
Agency:
THEORY / San Francisco
Client:
Shaws Hand-Made Chocolate
Title:
Bunny
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03132D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Dallas/Ft. Worth AIGA
Title:
AIGA Event Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03133D
Award:
2003 Design Merit Award
Agency:
Brokaw / Cleveland
Client:
RTA
Title:
Pass Cards
Category:
Package Design / Commercial Product Packaging
Annual ID:
03100D
Award:
2003 Design Merit Award
Agency:
Dew Gibbons / London
Client:
Boots the Chemist
Title:
Essentials
Category:
Package Design / Commercial Product Packaging
Annual ID:
03101D
Award:
2003 Design Merit Award
Agency:
DPZ / São Paulo
Client:
Souza Cruz
Title:
Limited Editions - Carlton
Category:
Package Design / Commercial Product Packaging
Annual ID:
03102D
Award:
2003 Design Merit Award
Agency:
karacters design group / Vancouver
Client:
Clearly Canadian Beverage Corporation
Title:
Clearly Canadian 2002
Category:
Package Design / Commercial Product Packaging
Annual ID:
03103D
Award:
2003 Design Merit Award
Agency:
Lloyd (+ co) / New York
Client:
Energy Brands
Title:
Smart Water
Category:
Package Design / Commercial Product Packaging
Annual ID:
03104D
Award:
2003 Design Merit Award
Agency:
Lloyd (+ co) / New York
Client:
Gucci Parfum
Title:
Gucci Eau de Parfum
Category:
Package Design / Commercial Product Packaging
Annual ID:
03105D
Award:
2003 Design Merit Award
Agency:
Powell / New York
Client:
Rheingold Brewing Company
Title:
Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
03106D
Award:
2003 Design Merit Award
Agency:
Taxi Studio Ltd. / Bristol
Client:
Somerfield
Title:
Fresh Soup
Category:
Package Design / Commercial Product Packaging
Annual ID:
03107D
Award:
2003 Design Merit Award
Agency:
Taxi Studio Ltd. / Bristol
Client:
Somerfield
Title:
Yummy In My Tummy
Category:
Package Design / Commercial Product Packaging
Annual ID:
03108D
Award:
2003 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
Gabriel Shock Absorbers
Title:
Kubu
Category:
Package Design / Commercial Product Packaging
Annual ID:
03109D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Boa Housewares
Title:
Can Pull
Category:
Package Design / Commercial Product Packaging
Annual ID:
03110D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Marks & Spencer
Title:
Vitamins
Category:
Package Design / Commercial Product Packaging
Annual ID:
03111D
Award:
2003 Design Merit Award
Agency:
Turner Duckworth / London
Client:
Superdrug
Title:
Natural High
Category:
Package Design / Commercial Product Packaging
Annual ID:
03112D
Award:
2003 Design Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03186D
Award:
2003 Design Merit Award
Agency:
Mad Dogs and Englishmen / San Francisco
Client:
Maximum PC
Title:
Ottoman, Readerman, Camera
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03187D
Award:
2003 Design Merit Award
Agency:
Zapping / Madrid
Client:
C de C
Title:
Tablecloth
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03193D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03194D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Mid Land Bookshop
Title:
Read. It helps.
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03195D
Award:
2003 Design Merit Award
Agency:
Pivot Design / Chicago
Client:
Pivot Design
Title:
2002 Holiday Card
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03196D
Award:
2003 Design Merit Award
Agency:
Anothermountainman / Hong Kong
Client:
Hong Kong Heritage Museum
Title:
[red white blue]
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03197D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03198D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Do the streets belong to everyone?: Rug, Chandellier, Public Sofa
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Annual ID:
03199D
Award:
2003 Design Merit Award
Agency:
FCB / Melbourne
Client:
Victorian Darts Association
Title:
180
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03188D
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Röhsska Design Museum
Title:
HC Ericson
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03189D
Award:
2003 Design Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Department of Energy
Title:
Drop
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03190D
Award:
2003 Design Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
North Carolina Department of Energy
Title:
Water is
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03191D
