The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

100th Anniversary Logo Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Brand and Corporate Identity Design / Logo/Trademark
Sonicare Agency: Arc Marketing / London Client: Philips Category: Direct Mail / Direct Mail: Single
Door Hangers Agency: Arnold Worldwide / Boston Client: Arnold Worldwide Category: Direct Mail / Direct Mail: Single
B-She Cards Agency: Beacon Communications / Tokyo Client: B-She Category: Direct Mail / Direct Mail: Single
Dusty Bookshelf Agency: Bozell / New York Client: Art Directors Club Category: Direct Mail / Direct Mail: Single
2002 CORE Motorclothes Catalog Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Direct Mail / Direct Mail: Single
Adult Swim Sales/Media Kit Agency: Cartoon Network/Creative Services / Atlanta Client: Cartoon Network Marketing Category: Direct Mail / Direct Mail: Single
Old Habits Desk Calendar Agency: Duffy / Minneapolis Client: Archipelago Category: Direct Mail / Direct Mail: Single
Silent night Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Farbraum Digital Art & Litho Category: Direct Mail / Direct Mail: Single
A Stone in Your Shoe Agency: Grey Worldwide / Melbourne Client: MND Category: Direct Mail / Direct Mail: Single
Lucky You Agency: Grottera / São Paulo Client: Litokromia Category: Direct Mail / Direct Mail: Single
Design Guide Agency: Happy Forsman & Bodenfors / Göteborg Client: Munkedals Category: Direct Mail / Direct Mail: Single
The Letter Agency: Happy Forsman & Bodenfors / Göteborg Client: Munkedals Category: Direct Mail / Direct Mail: Single
Running Tips Agency: J. Walter Thompson / Hong Kong Client: Nike Hong Kong Category: Direct Mail / Direct Mail: Single
2003 Graphically Agency: King James RSVP / Cape Town Client: Research Surveys Category: Direct Mail / Direct Mail: Single
Leaf Agency: Leo Burnett / Singapore Client: Discovery Channel Category: Direct Mail / Direct Mail: Single
Ears Agency: Leo Burnett / Hong Kong Client: Prudential Category: Direct Mail / Direct Mail: Single
Marched Agency: Lewis Communications / Birmingham Client: Alabama Bureau of Tourism & Travel Category: Direct Mail / Direct Mail: Single
Future Kitsch Agency: Lobo / São Paulo Client: Jum Nakao Category: Direct Mail / Direct Mail: Single
Lo-Fi Letterpress Album Agency: Michael Hendrix / Chattanooga Client: Widgets & Stone Press Category: Direct Mail / Direct Mail: Single
"The Tragical History of Jackson Pollock" Press Kit Agency: Milk Creative Source / Athens Client: Paradox Theatre Company Category: Direct Mail / Direct Mail: Single
Empty Pages Mailer Agency: Ogilvy & Mather / New Delhi Client: Business World Category: Direct Mail / Direct Mail: Single
Dasein Direct Mail Agency: Option 5/Dasein Art / Kuala Lumpur Client: Dasein Academy of Art Category: Direct Mail / Direct Mail: Single
365 for 2003 Agency: Pentagram Design / San Francisco Client: Pentagram Design Category: Direct Mail / Direct Mail: Single
Hinagata Agency: Pentagram Design / San Francisco Client: Pentagram Design Category: Direct Mail / Direct Mail: Single
Z4 Roadster Launch Kit Agency: Ritta & Associates / Englewood Client: BMW of North America Category: Direct Mail / Direct Mail: Single
Hit Me Agency: Saatchi & Saatchi / Bangalore Client: Zandu Works Category: Direct Mail / Direct Mail: Single
Hidden Message Agency: Saatchi & Saatchi / Singapore Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
2002 Sandstrom Design Holiday Gift Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Direct Mail / Direct Mail: Single
Ratchet & Clanks' 1st Picture Book Agency: TBWA / Berlin Client: Sony PlayStation 2 Category: Direct Mail / Direct Mail: Single
SHIFT_Launch Kit Agency: TBWA\Chiat\Day / Los Angeles Client: Nissan Category: Direct Mail / Direct Mail: Single
Temporarily Closed Agency: Turner Duckworth / London Client: Turner Duckworth Category: Direct Mail / Direct Mail: Single
Haven from Barbara Verry Catalog Agency: VSA Partners / Chicago Client: Baker Category: Direct Mail / Direct Mail: Single
Harley-Davidson 2003 Genuine Motor Accessories and Genuine Motor Parts Catalog Agency: VSA Partners / Chicago Client: Harley-Davidson Category: Direct Mail / Direct Mail: Single
One Year of Endless Pain Agency: Weigertpirouzwolf / Hamburg Client: Endless Pain Studio Category: Direct Mail / Direct Mail: Single
180 Agency: FCB / Melbourne Client: Victorian Darts Association Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
HC Ericson Agency: Happy Forsman & Bodenfors / Göteborg Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Drop Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Department of Energy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Water is Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Department of Energy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Tattoo Agency: Sawyer Riley Compton / Atlanta Client: Georgia Tech Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Pass Cards Agency: Brokaw / Cleveland Client: RTA Category: Package Design / Commercial Product Packaging
Essentials Agency: Dew Gibbons / London Client: Boots the Chemist Category: Package Design / Commercial Product Packaging
Limited Editions - Carlton Agency: DPZ / São Paulo Client: Souza Cruz Category: Package Design / Commercial Product Packaging
Clearly Canadian 2002 Agency: karacters design group / Vancouver Client: Clearly Canadian Beverage Corporation Category: Package Design / Commercial Product Packaging
Smart Water Agency: Lloyd (+ co) / New York Client: Energy Brands Category: Package Design / Commercial Product Packaging
Gucci Eau de Parfum Agency: Lloyd (+ co) / New York Client: Gucci Parfum Category: Package Design / Commercial Product Packaging
Packaging Agency: Powell / New York Client: Rheingold Brewing Company Category: Package Design / Commercial Product Packaging
Fresh Soup Agency: Taxi Studio Ltd. / Bristol Client: Somerfield Category: Package Design / Commercial Product Packaging
Yummy In My Tummy Agency: Taxi Studio Ltd. / Bristol Client: Somerfield Category: Package Design / Commercial Product Packaging
Kubu Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Gabriel Shock Absorbers Category: Package Design / Commercial Product Packaging

2003 Design Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

100th Anniversary Logo

Brand and Corporate Identity Design / Logo/Trademark

03099D

2003 Design Merit Award

Arc Marketing / London

Philips

Sonicare

Direct Mail / Direct Mail: Single

03152D

2003 Design Merit Award

Arnold Worldwide / Boston

Arnold Worldwide

Door Hangers

Direct Mail / Direct Mail: Single

03153D

2003 Design Merit Award

Beacon Communications / Tokyo

B-She

B-She Cards

Direct Mail / Direct Mail: Single

03154D

2003 Design Merit Award

Bozell / New York

Art Directors Club

Dusty Bookshelf

Direct Mail / Direct Mail: Single

03155D

2003 Design Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

2002 CORE Motorclothes Catalog

Direct Mail / Direct Mail: Single

03156D

2003 Design Merit Award

Cartoon Network/Creative Services / Atlanta

Cartoon Network Marketing

Adult Swim Sales/Media Kit

Direct Mail / Direct Mail: Single

03157D

2003 Design Merit Award

Duffy / Minneapolis

Archipelago

Old Habits Desk Calendar

Direct Mail / Direct Mail: Single

03158D

2003 Design Merit Award

Grabarz & Partner Werbeagentur / Hamburg

Farbraum Digital Art & Litho

Silent night

Direct Mail / Direct Mail: Single

03159D

2003 Design Merit Award

Grey Worldwide / Melbourne

MND

A Stone in Your Shoe

Direct Mail / Direct Mail: Single

03160D

2003 Design Merit Award

Grottera / São Paulo

Litokromia

Lucky You

Direct Mail / Direct Mail: Single

03161D

2003 Design Merit Award

Happy Forsman & Bodenfors / Göteborg

Munkedals

Design Guide

Direct Mail / Direct Mail: Single

03162D

2003 Design Merit Award

Happy Forsman & Bodenfors / Göteborg

Munkedals

The Letter

Direct Mail / Direct Mail: Single

03163D

2003 Design Merit Award

J. Walter Thompson / Hong Kong

Nike Hong Kong

Running Tips

Direct Mail / Direct Mail: Single

03164D

2003 Design Merit Award

King James RSVP / Cape Town

Research Surveys

2003 Graphically

Direct Mail / Direct Mail: Single

03165D

2003 Design Merit Award

Leo Burnett / Singapore

Discovery Channel

Leaf

Direct Mail / Direct Mail: Single

03166D

2003 Design Merit Award

Leo Burnett / Hong Kong

Prudential

Ears

Direct Mail / Direct Mail: Single

03167D

2003 Design Merit Award

Lewis Communications / Birmingham

Alabama Bureau of Tourism & Travel

Marched

Direct Mail / Direct Mail: Single

03168D

2003 Design Merit Award

Lobo / São Paulo

Jum Nakao

Future Kitsch

Direct Mail / Direct Mail: Single

03169D

2003 Design Merit Award

Michael Hendrix / Chattanooga

Widgets & Stone Press

Lo-Fi Letterpress Album

Direct Mail / Direct Mail: Single

03170D

2003 Design Merit Award

Milk Creative Source / Athens

Paradox Theatre Company

"The Tragical History of Jackson Pollock" Press Kit

Direct Mail / Direct Mail: Single

03171D

2003 Design Merit Award

Ogilvy & Mather / New Delhi

Business World

Empty Pages Mailer

Direct Mail / Direct Mail: Single

03172D

2003 Design Merit Award

Option 5/Dasein Art / Kuala Lumpur

Dasein Academy of Art

Dasein Direct Mail

Direct Mail / Direct Mail: Single

03173D

2003 Design Merit Award

Pentagram Design / San Francisco

Pentagram Design

365 for 2003

Direct Mail / Direct Mail: Single

03174D

2003 Design Merit Award

Pentagram Design / San Francisco

Pentagram Design

Hinagata

Direct Mail / Direct Mail: Single

03175D

2003 Design Merit Award

Ritta & Associates / Englewood

BMW of North America

Z4 Roadster Launch Kit

Direct Mail / Direct Mail: Single

03176D

2003 Design Merit Award

Saatchi & Saatchi / Bangalore

Zandu Works

Hit Me

Direct Mail / Direct Mail: Single

03177D

2003 Design Merit Award

Saatchi & Saatchi / Singapore

Republic of Singapore Navy

Hidden Message

Direct Mail / Direct Mail: Single

03178D

2003 Design Merit Award

Sandstrom Design / Portland

Sandstrom Design

2002 Sandstrom Design Holiday Gift

Direct Mail / Direct Mail: Single

03179D

2003 Design Merit Award

TBWA / Berlin

Sony PlayStation 2

Ratchet & Clanks' 1st Picture Book

Direct Mail / Direct Mail: Single

03180D

2003 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Nissan

SHIFT_Launch Kit

Direct Mail / Direct Mail: Single

03181D

2003 Design Merit Award

Turner Duckworth / London

Turner Duckworth

Temporarily Closed

Direct Mail / Direct Mail: Single

03182D

2003 Design Merit Award

VSA Partners / Chicago

Baker

Haven from Barbara Verry Catalog

Direct Mail / Direct Mail: Single

03183D

2003 Design Merit Award

VSA Partners / Chicago

Harley-Davidson

Harley-Davidson 2003 Genuine Motor Accessories and Genuine Motor Parts Catalog

Direct Mail / Direct Mail: Single

03184D

2003 Design Merit Award

Weigertpirouzwolf / Hamburg

Endless Pain Studio

One Year of Endless Pain

Direct Mail / Direct Mail: Single

03185D

2003 Design Merit Award

FCB / Melbourne

Victorian Darts Association

180

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03188D

2003 Design Merit Award

Happy Forsman & Bodenfors / Göteborg

Röhsska Design Museum

HC Ericson

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03189D

2003 Design Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Department of Energy

Drop

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03190D

2003 Design Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Department of Energy

Water is

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03191D

2003 Design Merit Award

Sawyer Riley Compton / Atlanta

Georgia Tech

Tattoo

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03192D

2003 Design Merit Award

Brokaw / Cleveland

RTA

Pass Cards

Package Design / Commercial Product Packaging

03100D

2003 Design Merit Award

Dew Gibbons / London

Boots the Chemist

Essentials

Package Design / Commercial Product Packaging

03101D

2003 Design Merit Award

DPZ / São Paulo

Souza Cruz

Limited Editions - Carlton

Package Design / Commercial Product Packaging

03102D

2003 Design Merit Award

karacters design group / Vancouver

Clearly Canadian Beverage Corporation

Clearly Canadian 2002

Package Design / Commercial Product Packaging

03103D

2003 Design Merit Award

Lloyd (+ co) / New York

Energy Brands

Smart Water

Package Design / Commercial Product Packaging

03104D

2003 Design Merit Award

Lloyd (+ co) / New York

Gucci Parfum

Gucci Eau de Parfum

Package Design / Commercial Product Packaging

03105D

2003 Design Merit Award

Powell / New York

Rheingold Brewing Company

Packaging

Package Design / Commercial Product Packaging

03106D

2003 Design Merit Award

Taxi Studio Ltd. / Bristol

Somerfield

Fresh Soup

Package Design / Commercial Product Packaging

03107D

2003 Design Merit Award

Taxi Studio Ltd. / Bristol

Somerfield

Yummy In My Tummy

Package Design / Commercial Product Packaging

03108D

2003 Design Merit Award

The Jupiter Drawing Room (South Africa) / Cape Town

Gabriel Shock Absorbers

Kubu

Package Design / Commercial Product Packaging

03109D

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