The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

PeñaBrand Web Site Agency: Butler, Shine & Stern/PeñaBrand / Sausalito Client: Butler, Shine & Stern/PeñaBrand Category: Self-Promotion / Self-Promotion - Web Sites
Richter, Racing, Laugh Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
Rusted Agency: Saatchi & Saatchi / Copenhagen Client: Scandinavian Motor Company Category: Outdoor / Outdoor: Single
Joy to the World Agency: Euro RSCG / Hong Kong Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Electronic Field Trip Agency: Jung von Matt / Stuttgart Client: Scouting Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Pen Agency: Atmosphere BBDO / New York Client: General Electric Category: Beyond the Banner
Harley-Davidson Lore :1903-1965 Agency: VSA Partners / Chicago Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Match, Boxing Glove, Bee Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
Say it Loud! Agency: Say it Loud! / Orlando Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark
Wedding Day, Restaurant, Hardboard Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Volkswagen Category: Consumer Radio / Consumer Radio: Campaign
Waiting for Christmas Agency: Weigertpirouzwolf / Hamburg Client: Endless Pain Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Piercing Agency: Leo Burnett / Oslo Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign
CAMCAMTIME Agency: One Sky / Tokyo Client: Sony Corporation Category: Brand Gaming / Brand Gaming - Banners
Double Vision Agency: Saatchi & Saatchi / Cape Town Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single
+HP Banner Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3 Agency: Hakuhodo i-studio / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Fractal Lookbook Agency: Duffy / Minneapolis Client: Fractal, LLC Category: Publication Design / Trade Magazine Full Issue
Nine Elms Lane, Pear Tree Street, Beech Street Agency: FBA / Manchester Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
The Udder Bag Agency: Scholz & Friends / Berlin Client: Kurt Hoppenstedt Category: Package Design / Commercial Product Packaging
Happy Ending Agency: Hill Holliday / San Francisco Client: Mill Valley Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Colour Book Agency: Happy Forsman & Bodenfors / Göteborg Client: Munkedals Category: Direct Mail / Direct Mail: Single
Fashion for Pregnant Women Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Veronique Delachaux Category: Brand and Corporate Identity / Corporate Identity
Apartheid Museum Agency: TBWA/Gavin/Reddy / Johannesburg Client: Apartheid Museum Category: Brand and Corporate Identity / Corporate Identity
Sonke Corporate Identity Agency: TBWA/Gavin/Reddy / Johannesburg Client: Sonke Printing House Category: Brand and Corporate Identity / Corporate Identity
Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Cartoon Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
It's A Wonderful World Agency: Hakuhodo / Tokyo Client: Oorong-Sha Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Street Activity for Human Rights Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Amnesty International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Iron, Nose Hair, Dumpster Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Brain Agency: DM9 DDB / São Paulo Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Taser Agency: Colby & Partners / Santa Monica Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Annual Report Agency: Sagmeister Inc. / New York Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report
Two Things at Once Agency: Abbott Mead Vickers.BBDO / London Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Eastpak Backpacks Agency: Double You / Barcelona Client: Eastpak Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
The 2-in-1 brochure Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Bubble Boy, Squares, Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Ear1, Ear2, Ear3 Agency: Dentsu West / MATSUYAMA Client: FM Interwave Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Ride Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
One Moviola Agency: Spoon Creative / Singapore Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Match Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Single
2003 MasterCraft Mini-CD Agency: Periscope / Minneapolis Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Sñnar Challenge Agency: Double You / Barcelona Client: Sñnar Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Socially Acceptable Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single

2003 Interactive Gold Pencil

Butler, Shine & Stern/PeñaBrand / Sausalito

Butler, Shine & Stern/PeñaBrand

PeñaBrand Web Site

Self-Promotion / Self-Promotion - Web Sites

03054N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Richter, Racing, Laugh

Trade / Trade Color Full Page or Spread: Campaign

03043A

2003 Advertising Gold Pencil

Saatchi & Saatchi / Copenhagen

Scandinavian Motor Company

Rusted

Outdoor / Outdoor: Single

03028A

2003 Interactive Gold Pencil

Euro RSCG / Hong Kong

Euro RSCG

Joy to the World

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03038N

2003 Interactive Gold Pencil

Jung von Matt / Stuttgart

Scouting Foundation

Electronic Field Trip

Non-Profit Organizations / Non-Profit - Web Sites

03062N

2003 Interactive Gold Pencil

Atmosphere BBDO / New York

General Electric

Pen

Beyond the Banner

03011N

2003 Design Gold Pencil

VSA Partners / Chicago

Harley-Davidson

Harley-Davidson Lore :1903-1965

Publication Design / Book Jacket Design

03032D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match, Boxing Glove, Bee

Collateral Advertising / Collateral Posters: Campaign

03055A

2003 Design Gold Pencil

Say it Loud! / Orlando

Say it Loud!

Say it Loud!

Brand and Corporate Identity Design / Logo/Trademark

03014D

2003 Advertising Gold Pencil

Grabarz & Partner Werbeagentur / Hamburg

Volkswagen

Wedding Day, Restaurant, Hardboard

Consumer Radio / Consumer Radio: Campaign

03008R

2003 Design Gold Pencil

Weigertpirouzwolf / Hamburg

Endless Pain Studio

Waiting for Christmas

Collateral Design / Promotional and Point-of-Purchase Posters: Single

03020D

2003 Advertising Gold Pencil

Leo Burnett / Oslo

Oslo Piercing Studio

Piercing

Outdoor / Guerilla Advertising: Campaign

03036A

2003 Interactive Gold Pencil

One Sky / Tokyo

Sony Corporation

CAMCAMTIME

Brand Gaming / Brand Gaming - Banners

03051N

2003 Advertising Gold Pencil

Saatchi & Saatchi / Cape Town

Guinness UDV

Double Vision

Outdoor / Guerilla Advertising: Single

03034A

2003 Interactive Gold Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

+HP Banner Campaign

Banners / Banner - Campaign

03005N

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

World Wide Fund for Nature Japan

WWF 1, WWF 2, WWF 3

Banners / Banner - Campaign

03006N

2003 Design Gold Pencil

Duffy / Minneapolis

Fractal, LLC

Fractal Lookbook

Publication Design / Trade Magazine Full Issue

03036D

2003 Advertising Gold Pencil

FBA / Manchester

Trees for London

Nine Elms Lane, Pear Tree Street, Beech Street

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03061A

2003 Design Gold Pencil

Scholz & Friends / Berlin

Kurt Hoppenstedt

The Udder Bag

Package Design / Commercial Product Packaging

03017D

2003 Advertising Gold Pencil

Hill Holliday / San Francisco

Mill Valley Film Festival

Happy Ending

Non-Broadcast / Non-Broadcast: Cinema

03095A

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Munkedals

Colour Book

Direct Mail / Direct Mail: Single

03039D

2003 Design Gold Pencil

Michael Conrad & Leo Burnett / Frankfurt

Veronique Delachaux

Fashion for Pregnant Women

Brand and Corporate Identity / Corporate Identity

03008D

2003 Design Gold Pencil

TBWA/Gavin/Reddy / Johannesburg

Apartheid Museum

Apartheid Museum

Brand and Corporate Identity / Corporate Identity

03009D

2003 Design Gold Pencil

TBWA/Gavin/Reddy / Johannesburg

Sonke Printing House

Sonke Corporate Identity

Brand and Corporate Identity / Corporate Identity

03010D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

03031A

2003 Advertising Gold Pencil

Saatchi & Saatchi / London

NSPCC

Cartoon

Public Service/Political / Public Service/Political Radio: Campaign

03068A

2003 Design Gold Pencil

Hakuhodo / Tokyo

Oorong-Sha

It's A Wonderful World

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03027D

2003 Design Gold Pencil

Michael Conrad & Leo Burnett / Frankfurt

Amnesty International

Street Activity for Human Rights

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03028D

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

Iron, Nose Hair, Dumpster

Consumer Television / Consumer Television :30/:25 Campaign

03082A

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Goddess

E-Commerce / E-Commerce B2C - Web Sites

03042N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Advertising Gold Pencil

DM9 DDB / São Paulo

MASP Museum of Art of São Paulo

Brain

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03058A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Consumer Television / Consumer Television :30/:25 Single

03078A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

AntiFreeze

Consumer Television / Consumer Television :30/:25 Single

03079A

2003 Advertising Gold Pencil

Colby & Partners / Santa Monica

California Map & Travel

Taser

Consumer Television / Consumer Television Under $50,000 Budget

03092A

2003 Design Gold Pencil

Sagmeister Inc. / New York

Zumtobel

Annual Report

Brand and Corporate Identity Design / Annual Report

03001D

2003 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

COI/DTLR

Two Things at Once

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03001R

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03046A

2003 Advertising Gold Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03047A

2003 Interactive Gold Pencil

Double You / Barcelona

Eastpak Spain

Eastpak Backpacks

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03030N

2003 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Travis

Consumer Television / Consumer Television :20 and Under: Single

03085A

2003 Design Gold Pencil

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

The 2-in-1 brochure

Brand and Corporate Identity / Booklet/Brochure

03004D

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy, Squares, Chain Reaction

Consumer Television / Consumer Television Varying Lengths: Campaign

03089A

2003 Design Gold Pencil

Dentsu West / MATSUYAMA

FM Interwave

Ear1, Ear2, Ear3

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03023D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Ride

Exceptional Innovation in Marketing / Innovative Marketing: Single

03001G

2003 Interactive Gold Pencil

Spoon Creative / Singapore

Moviola

One Moviola

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03033N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match

Collateral Advertising / Collateral Posters: Single

03052A

2003 Interactive Gold Pencil

Periscope / Minneapolis

MasterCraft Boats

2003 MasterCraft Mini-CD

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03028N

2003 Interactive Gold Pencil

Double You / Barcelona

Sñnar

Sñnar Challenge

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03019N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Socially Acceptable

Trade / Trade Color Full Page or Spread: Single

03039A

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