The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign


MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign / Integrated Branding


Say it Loud!
Agency: Say it Loud! / Orlando
Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark


Logo
Agency: Arnell Group / New York
Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark


Excalibur Logo
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark


The greetings from hell postcards
Agency: Scholz & Friends / Berlin
Client: Aerzte ohne Grenzen e.V. Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral


Brochure
Agency: Saatchi & Saatchi / Singapore
Client: Republic of Singapore Navy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral


Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral


Staple Slalom
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Piano
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Beach
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Mountains
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Double Vision
Agency: Saatchi & Saatchi / Cape Town
Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single


Player 1/2
Agency: Scholz & Friends / Hamburg
Client: Video World Category: Outdoor / Guerilla Advertising: Single


Happy Ending
Agency: Hill Holliday / San Francisco
Client: Mill Valley Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema


Barber Shop
Agency: la comunidad / Miami Beach
Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema


Mask, Speaker, Sculpture
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Rain, Cop, Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Forest, Upside Down, Sky
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Integrated Branding Campaign


HP Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Integrated Branding Campaign


Casanova
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Integrated Branding Campaign


Drobnjak's Manjaks
Agency: WONGDOODY / Seattle
Client: Seattle SuperSonics Category: Integrated Branding Campaign


ID's
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity


Desire
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.


40 Yrs New York Film Festival
Agency: mass / New York
Client: Grand Marnier Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.


Electronic Field Trip
Agency: Jung von Matt / Stuttgart
Client: Scouting Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites


Museo de las Aves de Mexico
Agency: W.Interactive.Media / Saltillo
Client: Instituto Coahuilense de Ecologia Category: Non-Profit Organizations / Non-Profit - Web Sites


Theban Mapping Project
Agency: Second Story / Portland
Client: Theban Mapping Project Category: Non-Profit Organizations / Non-Profit - Web Sites


Take Your Children to Work Day
Agency: Lowe / New York
Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion


Phuc
Agency: WONGDOODY / Seattle
Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion


Laundromat
Agency: Palmer Jarvis DDB / Vancouver
Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion


Sñnar Challenge
Agency: Double You / Barcelona
Client: Sñnar Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


Big in 2002 Game
Agency: Pop & Company / New York
Client: VH1 Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


San Silvestre Vallecana 2002
Agency: Double You / Barcelona
Client: Nike Spain Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


Fashion for Pregnant Women
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Veronique Delachaux Category: Brand and Corporate Identity / Corporate Identity


Apartheid Museum
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Brand and Corporate Identity / Corporate Identity


Sonke Corporate Identity
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Sonke Printing House Category: Brand and Corporate Identity / Corporate Identity


Corporate Identity
Agency: neighbor / Singapore
Client: neighbor Category: Brand and Corporate Identity / Corporate Identity


Business Cards
Agency: McCann-Erickson / Manchester
Client: Durex Condoms-SSL International Category: Brand and Corporate Identity / Corporate Identity


Post It Notes
Agency: Mother / London
Client: Mother Category: Brand and Corporate Identity / Corporate Identity


Nine Elms Lane, Pear Tree Street, Beech Street
Agency: FBA / Manchester
Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Opening Hours, We don't have it, Big Brother, Siberia, Pray
Agency: Leo Burnett / Prague
Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Integrated Branding Campaign / Integrated Branding


Curiously Sour
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding


Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single


Fingers
Agency: GSD&M / Austin
Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single


Award:
2003 Interactive Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Annual ID:
03046N

Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03006G

Award:
2003 Design Gold Pencil
Agency:
Say it Loud! / Orlando
Client:
Say it Loud!
Title:
Say it Loud!
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03014D

Award:
2003 Design Silver Pencil
Agency:
Arnell Group / New York
Client:
Gateway
Title:
Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03015D

Award:
2003 Design Silver Pencil
Agency:
Turner Duckworth / London
Client:
Boa Housewares
Title:
Excalibur Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03016D

Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Aerzte ohne Grenzen e.V.
Title:
The greetings from hell postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03052D

Award:
2003 Design Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Republic of Singapore Navy
Title:
Brochure
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03053D

Award:
2003 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Stockholm Postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03054D

Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Staple Slalom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03015A

Award:
2003 Advertising Gold Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Piano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03016A

Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Beach
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03017A

Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Mountains
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03018A

Award:
2003 Advertising Bronze Pencil
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Stars
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03019A

Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Guinness UDV
Title:
Double Vision
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03034A

Award:
2003 Advertising Bronze Pencil
Agency:
Scholz & Friends / Hamburg
Client:
Video World
Title:
Player 1/2
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03035A

Award:
2003 Advertising Gold Pencil
Agency:
Hill Holliday / San Francisco
Client:
Mill Valley Film Festival
Title:
Happy Ending
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03095A

Award:
2003 Advertising Silver Pencil
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Barber Shop
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03096A

Award:
2003 Advertising Gold Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Mask, Speaker, Sculpture
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03020A

Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mexico City
Client:
Hot Wheels
Title:
Rain, Cop, Daredevil
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03021A

Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Forest, Upside Down, Sky
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03022A

Award:
2003 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03023A

Award:
2003 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
The Secret Tournament
Category:
Integrated Branding Campaign
Annual ID:
03047N

Award:
2003 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
HP Campaign
Category:
Integrated Branding Campaign
Annual ID:
03048N

Award:
2003 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Casanova
Category:
Integrated Branding Campaign
Annual ID:
03049N

Award:
2003 Interactive Bronze Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle SuperSonics
Title:
Drobnjak's Manjaks
Category:
Integrated Branding Campaign
Annual ID:
03050N

Award:
2003 Design Gold Pencil
Agency:
SCI FI Channel / New York
Client:
SCI FI Channel
Title:
ID's
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
03046D

Award:
2003 Design Silver Pencil
Agency:
Lobo / São Paulo
Client:
Diesel
Title:
Desire
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
03044D

Award:
2003 Design Bronze Pencil
Agency:
mass / New York
Client:
Grand Marnier
Title:
40 Yrs New York Film Festival
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
03045D

Award:
2003 Interactive Gold Pencil
Agency:
Jung von Matt / Stuttgart
Client:
Scouting Foundation
Title:
Electronic Field Trip
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03062N

Award:
2003 Interactive Silver Pencil
Agency:
W.Interactive.Media / Saltillo
Client:
Instituto Coahuilense de Ecologia
Title:
Museo de las Aves de Mexico
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03063N

Award:
2003 Interactive Bronze Pencil
Agency:
Second Story / Portland
Client:
Theban Mapping Project
Title:
Theban Mapping Project
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03064N

Award:
2003 Advertising Silver Pencil
Agency:
Lowe / New York
Client:
LOWE
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03049A

Award:
2003 Advertising Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
WONGDOODY
Title:
Phuc
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03050A

Award:
2003 Advertising Bronze Pencil
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
Laundromat
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03051A

Award:
2003 Interactive Gold Pencil
Agency:
Double You / Barcelona
Client:
Sñnar
Title:
Sñnar Challenge
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03019N

Award:
2003 Interactive Silver Pencil
Agency:
Pop & Company / New York
Client:
VH1
Title:
Big in 2002 Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03020N

Award:
2003 Interactive Bronze Pencil
Agency:
Double You / Barcelona
Client:
Nike Spain
Title:
San Silvestre Vallecana 2002
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03021N

Award:
2003 Design Gold Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Veronique Delachaux
Title:
Fashion for Pregnant Women
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03008D

Award:
2003 Design Gold Pencil
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Apartheid Museum
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03009D

Award:
2003 Design Gold Pencil
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Sonke Printing House
Title:
Sonke Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03010D

Award:
2003 Design Silver Pencil
Agency:
neighbor / Singapore
Client:
neighbor
Title:
Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03011D

Award:
2003 Design Bronze Pencil
Agency:
McCann-Erickson / Manchester
Client:
Durex Condoms-SSL International
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03012D

Award:
2003 Design Bronze Pencil
Agency:
Mother / London
Client:
Mother
Title:
Post It Notes
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03013D

Award:
2003 Advertising Gold Pencil
Agency:
FBA / Manchester
Client:
Trees for London
Title:
Nine Elms Lane, Pear Tree Street, Beech Street
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03061A

Award:
2003 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer, Hockey, Net
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03062A

Award:
2003 Advertising Bronze Pencil
Agency:
Leo Burnett / Prague
Client:
Museum of Communism Prague
Title:
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03063A

Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Without Sports
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03007G

Award:
2003 Advertising Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft - Altoids Sours
Title:
Curiously Sour
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03008G

Award:
2003 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Travis
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03085A
