Here Are All The Black People

WHAT IS THE ONE SHOW

The One Show is the world's most prestigious awards show recognizing the best creative work in advertising, interactive, design and branded entertainment. The brightest creative minds from advertising agencies, digital agencies, design agencies, production companies, consumer brands and non-profit organizations from around the world enter every year.

The 2020 winners will be announced on two nights of The One Show during The One Club for Creativity's Creative Week, to be held May 11–15, 2020, in New York City. Creative Week is the preeminent festival showcasing the intersection of advertising, innovation and creative thinking. In addition to two nights of The One Show, Creative Week also includes the ADC Annual Awards, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).


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Shaman Video

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PAST WINNERS

Award

Agency

Client

Title

Category

Annual ID

Flash Demo Agency: Leopard / Boulder Client: Terraspring Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Joy to the World Agency: Euro RSCG / Hong Kong Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Cut Me Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Other Digital Media Agency: Bridgeline Software / New York Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Smash, Score, Bogey Agency: M.A.P. / Manchester Client: Informatics I.T. Training Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
One Moviola Agency: Spoon Creative / Singapore Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Heimophotography.com Agency: Butler, Shine & Stern/PeñaBrand / Sausalito Client: Heimo Photography Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Yellowbox Studios Agency: Kinetic Interactive / Singapore Client: Yellowbox Studios Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
PSD Demo CD Agency: Leopard / Boulder Client: IBM - Printing Systems Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Scream Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Takeaway Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Train Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
A Larger World Revealed Agency: Blumedia / London Client: Rawlinson & Hunter Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
INFORM Web Site Agency: Bridgeline Software / New York Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
TalentSmart Web Site Agency: Digitaria Interactive / San Diego Client: TalentSmart, inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mahlum Architects Web Site Agency: Hornall Anderson Design Works / Seattle Client: Mahlum Architects Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
ITG.com Agency: Martin|Williams / Minneapolis Client: In the Groove Music Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Hi-Wire Web Site Agency: Client: Hi-Wire Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Two Popes Films Web Site Agency: Client: Two Popes Films Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Limited Brands Corporate Site Agency: Ten/Resource / Columbus Client: Limited Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mad Monkey web site Agency: Tminus Zero / Columbia Client: Mad Monkey L.L.C. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
First Data Corp. Web Site Agency: VSA Partners / Chicago Client: First Data Corporation Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites

2003 Interactive Bronze Pencil

Leopard / Boulder

Terraspring

Flash Demo

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

03037N

2003 Interactive Gold Pencil

Euro RSCG / Hong Kong

Euro RSCG

Joy to the World

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03038N

2003 Interactive Silver Pencil

De Pasquale / Brisbane

Sashimi

Cut Me

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03039N

2003 Interactive Bronze Pencil

Bridgeline Software / New York

Bank of New York

Other Digital Media

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03040N

2003 Interactive Bronze Pencil

M.A.P. / Manchester

Informatics I.T. Training

Smash, Score, Bogey

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03041N

2003 Interactive Gold Pencil

Spoon Creative / Singapore

Moviola

One Moviola

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03033N

2003 Interactive Silver Pencil

Butler, Shine & Stern/PeñaBrand / Sausalito

Heimo Photography

Heimophotography.com

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03035N

2003 Interactive Bronze Pencil

Kinetic Interactive / Singapore

Yellowbox Studios

Yellowbox Studios

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03036N

2003 Interactive Merit Award

Leopard / Boulder

IBM - Printing Systems

PSD Demo CD

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

03192N

2003 Interactive Merit Award

De Pasquale / Brisbane

Sashimi

Scream

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03193N

2003 Interactive Merit Award

De Pasquale / Brisbane

Sashimi

Takeaway

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03194N

2003 Interactive Merit Award

De Pasquale / Brisbane

Sashimi

Train

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03195N

2003 Interactive Merit Award

Blumedia / London

Rawlinson & Hunter

A Larger World Revealed

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03182N

2003 Interactive Merit Award

Bridgeline Software / New York

Bank of New York

INFORM Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03183N

2003 Interactive Merit Award

Digitaria Interactive / San Diego

TalentSmart, inc.

TalentSmart Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03184N

2003 Interactive Merit Award

Hornall Anderson Design Works / Seattle

Mahlum Architects

Mahlum Architects Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03185N

2003 Interactive Merit Award

Martin|Williams / Minneapolis

In the Groove Music

ITG.com

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03186N

2003 Interactive Merit Award

Hi-Wire

Hi-Wire Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03187N

2003 Interactive Merit Award

Two Popes Films

Two Popes Films Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03188N

2003 Interactive Merit Award

Ten/Resource / Columbus

Limited Brands

Limited Brands Corporate Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03189N

2003 Interactive Merit Award

Tminus Zero / Columbia

Mad Monkey L.L.C.

Mad Monkey web site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03190N

2003 Interactive Merit Award

VSA Partners / Chicago

First Data Corporation

First Data Corp. Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03191N


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




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