The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

HP Web Site Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
marines.com Agency: J. Walter Thompson and Digital@jwt / Atlanta Client: U.S. Marine Corps Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Monte seu Gol Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: E-Commerce / E-Commerce B2C - Web Sites
Safety, Customer Free Choice, Driving Ability, Design Agency: Dentsu / Tokyo Client: Mitsubishi Motors Corporation Category: Banners / Banner - Campaign
Freshness, Lemon Drop, Citronica Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Shut Down Agency: Euro RSCG Interaction / São Paulo Client: Euro RSCG Interaction Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Fight Hunger Email Agency: Tribal DDB / Vancouver Client: Tribal DDB Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Don't Ignore Agency: OgilvyInteractive / Singapore Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Other Digital Media Agency: Bridgeline Software / New York Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Smash, Score, Bogey Agency: M.A.P. / Manchester Client: Informatics I.T. Training Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Theban Mapping Project Agency: Second Story / Portland Client: Theban Mapping Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Terra Beauty Agency: Ogilvy Brasil / São Paulo Client: Terra Category: Banners / Banner - Single
Autoshow Listening Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
@radical.media Web Site Agency: @radical.media / New York Client: @radical.media Category: Self-Promotion / Self-Promotion - Web Sites
Lexus Minority Report Site Agency: Team One Advertising / El Segundo Client: Lexus Category: Promotional Advertising / Promotional Advertising - Web Sites
Mercedes-Benz USA 2002 E-Experience Agency: Critical Mass / Calgary Client: Mercedes-Benz USA Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shar Pei Agency: Euro RSCG / Hong Kong Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
York Terrier Agency: Euro RSCG / Hong Kong Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Nursery School Teacher Agency: Mother / London Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Porn Star Agency: Mother / London Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Vet Agency: Mother / London Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
10,000 Lumens Agency: Young & Laramore / Indianapolis Client: Open Globe Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
PSD Demo CD Agency: Leopard / Boulder Client: IBM - Printing Systems Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Puppets Against Brisk Agency: Digital@jwt / New York Client: Pepsi-Lipton Tea Partnership Category: Integrated Branding Campaign
Volvo xc90 Agency: Euro RSCG Circle / New York Client: Volvo Category: Integrated Branding Campaign
Passion Agency: Getty Images / London Client: Getty Images Category: Integrated Branding Campaign
Integrated Branding Campaign Agency: Modem Media / Norwalk Client: Harrisdirect Category: Integrated Branding Campaign
Sony Connected_Identity Agency: One Sky / Tokyo Client: Sony Category: Integrated Branding Campaign
Turn On Your Smile Agency: Periscope / Minneapolis Client: HoMedics Category: Integrated Branding Campaign
Night Out on SHO TOO Agency: Showtime Networks / New York Client: Showtime Networks Category: Integrated Branding Campaign
Stella Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Integrated Branding Campaign
Joe Boxer Agency: TBWA\Chiat\Day/Tequila / New York Client: Kmart Category: Integrated Branding Campaign
Minority Report Agency: Team One Advertising / El Segundo Client: Lexus Category: Integrated Branding Campaign
Don't Take Your Body For Granted Agency: Tribal DDB / Vancouver Client: BC Dairy Foundation Category: Integrated Branding Campaign
Viewmaster Agency: Zentropy Partners / Hollywood Client: General Motors Category: Integrated Branding Campaign
A Larger World Revealed Agency: Blumedia / London Client: Rawlinson & Hunter Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
INFORM Web Site Agency: Bridgeline Software / New York Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
TalentSmart Web Site Agency: Digitaria Interactive / San Diego Client: TalentSmart, inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mahlum Architects Web Site Agency: Hornall Anderson Design Works / Seattle Client: Mahlum Architects Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
ITG.com Agency: Martin|Williams / Minneapolis Client: In the Groove Music Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Hi-Wire Web Site Agency: Client: Hi-Wire Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Two Popes Films Web Site Agency: Client: Two Popes Films Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Limited Brands Corporate Site Agency: Ten/Resource / Columbus Client: Limited Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mad Monkey web site Agency: Tminus Zero / Columbia Client: Mad Monkey L.L.C. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
First Data Corp. Web Site Agency: VSA Partners / Chicago Client: First Data Corporation Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Gateway Agency: Atmosphere BBDO / New York Client: People Soft Category: Beyond the Banner
Ams on the Axeeffect.com Agency: Bartle Bogle Hegarty / New York Client: Unilever - AXE Category: Beyond the Banner
Pet Psychic/Chameleon Agency: Catalano Lellos & Silverstein / New York Client: Animal Planet/Discovery Networks Category: Beyond the Banner
Audi cabrio Agency: Double You / Barcelona Client: Audi Spain Category: Beyond the Banner
Diesel Live Action Agency: Double You / Barcelona Client: Diesel International Category: Beyond the Banner

2003 Interactive Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Web Site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03026N

2003 Interactive Bronze Pencil

J. Walter Thompson and Digital@jwt / Atlanta

U.S. Marine Corps

marines.com

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03027N

2003 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Monte seu Gol

E-Commerce / E-Commerce B2C - Web Sites

03045N

2003 Interactive Bronze Pencil

Dentsu / Tokyo

Mitsubishi Motors Corporation

Safety, Customer Free Choice, Driving Ability, Design

Banners / Banner - Campaign

03009N

2003 Interactive Bronze Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Freshness, Lemon Drop, Citronica

Banners / Banner - Campaign

03010N

2003 Interactive Bronze Pencil

Euro RSCG Interaction / São Paulo

Euro RSCG Interaction

Shut Down

Self-Promotion / Self-Promotion - Other Digital Advertising

03060N

2003 Interactive Bronze Pencil

Tribal DDB / Vancouver

Tribal DDB

Fight Hunger Email

Self-Promotion / Self-Promotion - Other Digital Advertising

03061N

2003 Interactive Bronze Pencil

OgilvyInteractive / Singapore

SPCA

Don't Ignore

Non-Profit Organizations / Non-Profit - Other Digital Advertising

03065N

2003 Interactive Bronze Pencil

Bridgeline Software / New York

Bank of New York

Other Digital Media

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03040N

2003 Interactive Bronze Pencil

M.A.P. / Manchester

Informatics I.T. Training

Smash, Score, Bogey

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03041N

2003 Interactive Bronze Pencil

Second Story / Portland

Theban Mapping Project

Theban Mapping Project

Non-Profit Organizations / Non-Profit - Web Sites

03064N

2003 Interactive Bronze Pencil

Ogilvy Brasil / São Paulo

Terra

Terra Beauty

Banners / Banner - Single

03004N

2003 Interactive Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America

Autoshow Listening Booth

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03032N

2003 Interactive Bronze Pencil

@radical.media / New York

@radical.media

@radical.media Web Site

Self-Promotion / Self-Promotion - Web Sites

03057N

2003 Interactive Bronze Pencil

Team One Advertising / El Segundo

Lexus

Lexus Minority Report Site

Promotional Advertising / Promotional Advertising - Web Sites

03017N

2003 Interactive Merit Award

Critical Mass / Calgary

Mercedes-Benz USA

Mercedes-Benz USA 2002 E-Experience

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03140N

2003 Interactive Merit Award

Euro RSCG / Hong Kong

Sony

Shar Pei

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03141N

2003 Interactive Merit Award

Euro RSCG / Hong Kong

Sony

York Terrier

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03142N

2003 Interactive Merit Award

Mother / London

Young Guns

Nursery School Teacher

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03143N

2003 Interactive Merit Award

Mother / London

Young Guns

Porn Star

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03144N

2003 Interactive Merit Award

Mother / London

Young Guns

Vet

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03145N

2003 Interactive Merit Award

Young & Laramore / Indianapolis

Open Globe

10,000 Lumens

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03146N

2003 Interactive Merit Award

Leopard / Boulder

IBM - Printing Systems

PSD Demo CD

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

03192N

2003 Interactive Merit Award

Digital@jwt / New York

Pepsi-Lipton Tea Partnership

Puppets Against Brisk

Integrated Branding Campaign

03203N

2003 Interactive Merit Award

Euro RSCG Circle / New York

Volvo

Volvo xc90

Integrated Branding Campaign

03204N

2003 Interactive Merit Award

Getty Images / London

Getty Images

Passion

Integrated Branding Campaign

03205N

2003 Interactive Merit Award

Modem Media / Norwalk

Harrisdirect

Integrated Branding Campaign

Integrated Branding Campaign

03206N

2003 Interactive Merit Award

One Sky / Tokyo

Sony

Sony Connected_Identity

Integrated Branding Campaign

03207N

2003 Interactive Merit Award

Periscope / Minneapolis

HoMedics

Turn On Your Smile

Integrated Branding Campaign

03208N

2003 Interactive Merit Award

Showtime Networks / New York

Showtime Networks

Night Out on SHO TOO

Integrated Branding Campaign

03209N

2003 Interactive Merit Award

TBWA\Chiat\Day/Tequila / New York

Absolut

Stella

Integrated Branding Campaign

03210N

2003 Interactive Merit Award

TBWA\Chiat\Day/Tequila / New York

Kmart

Joe Boxer

Integrated Branding Campaign

03211N

2003 Interactive Merit Award

Team One Advertising / El Segundo

Lexus

Minority Report

Integrated Branding Campaign

03212N

2003 Interactive Merit Award

Tribal DDB / Vancouver

BC Dairy Foundation

Don't Take Your Body For Granted

Integrated Branding Campaign

03213N

2003 Interactive Merit Award

Zentropy Partners / Hollywood

General Motors

Viewmaster

Integrated Branding Campaign

03214N

2003 Interactive Merit Award

Blumedia / London

Rawlinson & Hunter

A Larger World Revealed

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03182N

2003 Interactive Merit Award

Bridgeline Software / New York

Bank of New York

INFORM Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03183N

2003 Interactive Merit Award

Digitaria Interactive / San Diego

TalentSmart, inc.

TalentSmart Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03184N

2003 Interactive Merit Award

Hornall Anderson Design Works / Seattle

Mahlum Architects

Mahlum Architects Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03185N

2003 Interactive Merit Award

Martin|Williams / Minneapolis

In the Groove Music

ITG.com

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03186N

2003 Interactive Merit Award

Hi-Wire

Hi-Wire Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03187N

2003 Interactive Merit Award

Two Popes Films

Two Popes Films Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03188N

2003 Interactive Merit Award

Ten/Resource / Columbus

Limited Brands

Limited Brands Corporate Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03189N

2003 Interactive Merit Award

Tminus Zero / Columbia

Mad Monkey L.L.C.

Mad Monkey web site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03190N

2003 Interactive Merit Award

VSA Partners / Chicago

First Data Corporation

First Data Corp. Web Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03191N

2003 Interactive Merit Award

Atmosphere BBDO / New York

People Soft

Gateway

Beyond the Banner

03092N

2003 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever - AXE

Ams on the Axeeffect.com

Beyond the Banner

03093N

2003 Interactive Merit Award

Catalano Lellos & Silverstein / New York

Animal Planet/Discovery Networks

Pet Psychic/Chameleon

Beyond the Banner

03094N

2003 Interactive Merit Award

Double You / Barcelona

Audi Spain

Audi cabrio

Beyond the Banner

03095N

2003 Interactive Merit Award

Double You / Barcelona

Diesel International

Diesel Live Action

Beyond the Banner

03096N

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