The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

PeñaBrand Web Site Agency: Butler, Shine & Stern/PeñaBrand / Sausalito Client: Butler, Shine & Stern/PeñaBrand Category: Self-Promotion / Self-Promotion - Web Sites
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Bubble Boy Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
CAMCAMTIME Agency: One Sky / Tokyo Client: Sony Corporation Category: Brand Gaming / Brand Gaming - Banners
Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Socially Acceptable Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Annual Report Agency: Sagmeister Inc. / New York Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report
Eastpak Backpacks Agency: Double You / Barcelona Client: Eastpak Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
One Moviola Agency: Spoon Creative / Singapore Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mask, Speaker, Sculpture Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Match, Boxing Glove, Bee Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
Nine Elms Lane, Pear Tree Street, Beech Street Agency: FBA / Manchester Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Nike Presto Agency: R/GA / New York Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Fashion for Pregnant Women Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Veronique Delachaux Category: Brand and Corporate Identity / Corporate Identity
Apartheid Museum Agency: TBWA/Gavin/Reddy / Johannesburg Client: Apartheid Museum Category: Brand and Corporate Identity / Corporate Identity
Sonke Corporate Identity Agency: TBWA/Gavin/Reddy / Johannesburg Client: Sonke Printing House Category: Brand and Corporate Identity / Corporate Identity
Match Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Single
The Third Place Agency: Hi-ReS! / London Client: Sony Computer Entertainment Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Logo Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
The Secret Tournament Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Integrated Branding Campaign
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
The 2-in-1 brochure Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Colour Book Agency: Happy Forsman & Bodenfors / Göteborg Client: Munkedals Category: Direct Mail / Direct Mail: Single
Fractal Lookbook Agency: Duffy / Minneapolis Client: Fractal, LLC Category: Publication Design / Trade Magazine Full Issue
ID's Agency: SCI FI Channel / New York Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity
The Texture Issue, paper Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Staple Slalom Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Udder Bag Agency: Scholz & Friends / Berlin Client: Kurt Hoppenstedt Category: Package Design / Commercial Product Packaging
Iron, Nose Hair, Dumpster Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
+HP Banner Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3 Agency: Hakuhodo i-studio / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Business Talk Agency: Richards Group, The / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Pen Agency: Atmosphere BBDO / New York Client: General Electric Category: Beyond the Banner
Wedding Day, Restaurant, Hardboard Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Volkswagen Category: Consumer Radio / Consumer Radio: Campaign
Say it Loud! Agency: Say it Loud! / Orlando Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark
Joy to the World Agency: Euro RSCG / Hong Kong Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Harley-Davidson Lore :1903-1965 Agency: VSA Partners / Chicago Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Casa do Vaticano Magazine Agency: DPZ / São Paulo Client: Graficos Burti Category: Publication Design / Consumer Magazine Full Issue
Richter, Racing, Laugh Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
Ear1, Ear2, Ear3 Agency: Dentsu West / MATSUYAMA Client: FM Interwave Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Taser Agency: Colby & Partners / Santa Monica Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Rusted Agency: Saatchi & Saatchi / Copenhagen Client: Scandinavian Motor Company Category: Outdoor / Outdoor: Single
Cartoon Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign

2003 Interactive Gold Pencil

Butler, Shine & Stern/PeñaBrand / Sausalito

Butler, Shine & Stern/PeñaBrand

PeñaBrand Web Site

Self-Promotion / Self-Promotion - Web Sites

03054N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks

Newspaper / Newspaper Over 600 Lines: Campaign

03005A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy

Consumer Television / Consumer Television Over :30 Single

03073A

2003 Interactive Gold Pencil

One Sky / Tokyo

Sony Corporation

CAMCAMTIME

Brand Gaming / Brand Gaming - Banners

03051N

2003 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Travis

Consumer Television / Consumer Television :20 and Under: Single

03085A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Socially Acceptable

Trade / Trade Color Full Page or Spread: Single

03039A

2003 Design Gold Pencil

Sagmeister Inc. / New York

Zumtobel

Annual Report

Brand and Corporate Identity Design / Annual Report

03001D

2003 Interactive Gold Pencil

Double You / Barcelona

Eastpak Spain

Eastpak Backpacks

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03030N

2003 Interactive Gold Pencil

Spoon Creative / Singapore

Moviola

One Moviola

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03033N

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Mask, Speaker, Sculpture

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03020A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match, Boxing Glove, Bee

Collateral Advertising / Collateral Posters: Campaign

03055A

2003 Advertising Gold Pencil

FBA / Manchester

Trees for London

Nine Elms Lane, Pear Tree Street, Beech Street

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03061A

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Presto

Promotional Advertising / Promotional Advertising - Web Sites

03014N

2003 Design Gold Pencil

Michael Conrad & Leo Burnett / Frankfurt

Veronique Delachaux

Fashion for Pregnant Women

Brand and Corporate Identity / Corporate Identity

03008D

2003 Design Gold Pencil

TBWA/Gavin/Reddy / Johannesburg

Apartheid Museum

Apartheid Museum

Brand and Corporate Identity / Corporate Identity

03009D

2003 Design Gold Pencil

TBWA/Gavin/Reddy / Johannesburg

Sonke Printing House

Sonke Corporate Identity

Brand and Corporate Identity / Corporate Identity

03010D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match

Collateral Advertising / Collateral Posters: Single

03052A

2003 Interactive Gold Pencil

Hi-ReS! / London

Sony Computer Entertainment Europe

The Third Place

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03022N

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03023N

2003 Advertising Gold Pencil

Team One Advertising / El Segundo

Lexus

Logo

Newspaper / Newspaper Over 600 Lines: Single

03001A

2003 Interactive Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

The Secret Tournament

Integrated Branding Campaign

03047N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Design Gold Pencil

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

The 2-in-1 brochure

Brand and Corporate Identity / Booklet/Brochure

03004D

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Munkedals

Colour Book

Direct Mail / Direct Mail: Single

03039D

2003 Design Gold Pencil

Duffy / Minneapolis

Fractal, LLC

Fractal Lookbook

Publication Design / Trade Magazine Full Issue

03036D

2003 Design Gold Pencil

SCI FI Channel / New York

SCI FI Channel

ID's

Broadcast Design / Broadcast Design: Network Identity

03046D

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

The Texture Issue, paper

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

03050D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Staple Slalom

Consumer Magazine / Magazine Color Full Page or Spread: Single

03015A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Piano

Consumer Magazine / Magazine Color Full Page or Spread: Single

03016A

2003 Design Gold Pencil

Scholz & Friends / Berlin

Kurt Hoppenstedt

The Udder Bag

Package Design / Commercial Product Packaging

03017D

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

Iron, Nose Hair, Dumpster

Consumer Television / Consumer Television :30/:25 Campaign

03082A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03046A

2003 Advertising Gold Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03047A

2003 Interactive Gold Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

+HP Banner Campaign

Banners / Banner - Campaign

03005N

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

World Wide Fund for Nature Japan

WWF 1, WWF 2, WWF 3

Banners / Banner - Campaign

03006N

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Consumer Television / Consumer Television :30/:25 Single

03078A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

AntiFreeze

Consumer Television / Consumer Television :30/:25 Single

03079A

2003 Advertising Gold Pencil

Richards Group, The / Dallas

Motel 6

Business Talk

Consumer Radio / Consumer Radio: Single

03005R

2003 Interactive Gold Pencil

Atmosphere BBDO / New York

General Electric

Pen

Beyond the Banner

03011N

2003 Advertising Gold Pencil

Grabarz & Partner Werbeagentur / Hamburg

Volkswagen

Wedding Day, Restaurant, Hardboard

Consumer Radio / Consumer Radio: Campaign

03008R

2003 Design Gold Pencil

Say it Loud! / Orlando

Say it Loud!

Say it Loud!

Brand and Corporate Identity Design / Logo/Trademark

03014D

2003 Interactive Gold Pencil

Euro RSCG / Hong Kong

Euro RSCG

Joy to the World

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03038N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

03031A

2003 Design Gold Pencil

VSA Partners / Chicago

Harley-Davidson

Harley-Davidson Lore :1903-1965

Publication Design / Book Jacket Design

03032D

2003 Design Gold Pencil

DPZ / São Paulo

Graficos Burti

Casa do Vaticano Magazine

Publication Design / Consumer Magazine Full Issue

03035D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Richter, Racing, Laugh

Trade / Trade Color Full Page or Spread: Campaign

03043A

2003 Design Gold Pencil

Dentsu West / MATSUYAMA

FM Interwave

Ear1, Ear2, Ear3

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03023D

2003 Advertising Gold Pencil

Colby & Partners / Santa Monica

California Map & Travel

Taser

Consumer Television / Consumer Television Under $50,000 Budget

03092A

2003 Advertising Gold Pencil

Saatchi & Saatchi / Copenhagen

Scandinavian Motor Company

Rusted

Outdoor / Outdoor: Single

03028A

2003 Advertising Gold Pencil

Saatchi & Saatchi / London

NSPCC

Cartoon

Public Service/Political / Public Service/Political Radio: Campaign

03068A

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