The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Downside
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Flavor
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Telemarketer
Agency: DDB / New York
Client: Ad Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Chauffeur
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion
Agency: Ogilvy & Mather / Frankfurt
Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator
Agency: Saatchi & Saatchi / Auckland
Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single
Waterfowl, Little Boy, Eyeball, Moonwalk
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Nurse, She-Devil, Crucifix
Agency: Acme Advertising / San Francisco
Client: High Speed Productions Category: Trade / Trade Color Full Page or Spread: Campaign
Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious
Agency: Bartle Bogle Hegarty / New York
Client: Rolling Stone Category: Trade / Trade Color Full Page or Spread: Campaign
Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Trade / Trade Color Full Page or Spread: Campaign
Coke, Altoids, Budweiser
Agency: Carmichael Lynch / Minneapolis
Client: American Advertising Federation Category: Trade / Trade Color Full Page or Spread: Campaign
Airport Security, Osbournes, Nuclear Reactor/Plane
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Sources, Gun/Peace, Bono
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Response Time, Fall, Unconscious
Agency: Gianfagna Jones / Litchfield/OFFICE NEW YORK
Client: Green Bull Category: Trade / Trade Color Full Page or Spread: Campaign
UBA, Time Machine, Pixie Dust
Agency: Ogilvy & Mather / New York
Client: IBM Category: Trade / Trade Color Full Page or Spread: Campaign
Alex, Bob, Tracy
Agency: One And All / Minneapolis
Client: Craig Perman Photography Category: Trade / Trade Color Full Page or Spread: Campaign
Bible, Toe Tag, Divorce Certificate
Agency: Palmer Jarvis DDB / Vancouver
Client: OMD Canada Category: Trade / Trade Color Full Page or Spread: Campaign
Coaster
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
5 Senses
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Blackened
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Wife
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Pens
Agency: Clarity Coverdale Fury / Minneapolis
Client: Midway Bank Category: Newspaper / Newspaper 600 Lines or Less: Single
Lawyers
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Newspaper / Newspaper 600 Lines or Less: Single
Seats
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Stadium
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
911
Agency: Saatchi & Saatchi / Johannesburg
Client: Lea + Perrins Category: Newspaper / Newspaper 600 Lines or Less: Single
Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Hershey Store
Agency: Ogilvy & Mather / New York
Client: Hershey Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Commercial Vehicles Are for Everybody Campaign
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Snake Truck Lettering
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Harley-Davidson LORE: 1966-Present
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Cuba-Out of Time
Agency: VSA Partners / Chicago
Client: Quantum Printing Category: Publication Design / Book Jacket Design
And no birds sang
Agency: Wonderlust Industries Inc. / New York
Client: Wonderlust Category: Publication Design / Book Jacket Design
A Larger World Revealed
Agency: Blumedia / London
Client: Rawlinson & Hunter Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
INFORM Web Site
Agency: Bridgeline Software / New York
Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
TalentSmart Web Site
Agency: Digitaria Interactive / San Diego
Client: TalentSmart, inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mahlum Architects Web Site
Agency: Hornall Anderson Design Works / Seattle
Client: Mahlum Architects Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
ITG.com
Agency: Martin|Williams / Minneapolis
Client: In the Groove Music Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Hi-Wire Web Site
Agency:
Client: Hi-Wire Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Two Popes Films Web Site
Agency:
Client: Two Popes Films Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Limited Brands Corporate Site
Agency: Ten/Resource / Columbus
Client: Limited Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mad Monkey web site
Agency: Tminus Zero / Columbia
Client: Mad Monkey L.L.C. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
First Data Corp. Web Site
Agency: VSA Partners / Chicago
Client: First Data Corporation Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Copier
Agency: Bozell / New York
Client: Art Directors Club Category: Collateral Advertising / Collateral: Self-Promotion
Pat on the Back
Agency: Leo Burnett / Chicago
Client: Leo Burnett/Cannes 2002 Category: Collateral Advertising / Collateral: Self-Promotion
Losers Archive
Agency: Ogilvy & Mather / New Delhi
Client: Losers Category: Collateral Advertising / Collateral: Self-Promotion
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Downside
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03011R
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Flavor
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03012R
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Positive
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03013R
Award:
2003 Advertising Merit Award
Agency:
DDB / New York
Client:
Ad Council
Title:
Telemarketer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03014R
Award:
2003 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Virgin Atlantic
Title:
Chauffeur
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03248A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Frankfurt
Client:
Ford Germany
Title:
Door Lock Promotion
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03249A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
South Auckland Health Foundation
Title:
Incubator
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03250A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
St Mungo's
Title:
Vending Machine
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03251A
Award:
2003 Advertising Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Gary Player Country Club
Title:
Golf Ball
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03252A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Waterfowl, Little Boy, Eyeball, Moonwalk
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03211A
Award:
2003 Advertising Merit Award
Agency:
Acme Advertising / San Francisco
Client:
High Speed Productions
Title:
Nurse, She-Devil, Crucifix
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03276A
Award:
2003 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Rolling Stone
Title:
Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03277A
Award:
2003 Advertising Merit Award
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03278A
Award:
2003 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
American Advertising Federation
Title:
Coke, Altoids, Budweiser
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03279A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security, Osbournes, Nuclear Reactor/Plane
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03280A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Sources, Gun/Peace, Bono
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03281A
Award:
2003 Advertising Merit Award
Agency:
Gianfagna Jones / Litchfield/OFFICE NEW YORK
Client:
Green Bull
Title:
Response Time, Fall, Unconscious
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03282A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
IBM
Title:
UBA, Time Machine, Pixie Dust
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03283A
Award:
2003 Advertising Merit Award
Agency:
One And All / Minneapolis
Client:
Craig Perman Photography
Title:
Alex, Bob, Tracy
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03284A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
OMD Canada
Title:
Bible, Toe Tag, Divorce Certificate
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03285A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03008AB
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
5 Senses
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03125A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Blackened
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03126A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Wife
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03127A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Midway Bank
Title:
Pens
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03128A
Award:
2003 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Dunkin' Donuts
Title:
Lawyers
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03129A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Seats
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03130A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Stadium
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03131A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03132A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Lea + Perrins
Title:
911
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03133A
Award:
2003 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Stockholm Postcards
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03142D
Award:
2003 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Hershey
Title:
Hershey Store
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03143D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG
Title:
The Commercial Vehicles Are for Everybody Campaign
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03144D
Award:
2003 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Snake Truck Lettering
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03145D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson LORE: 1966-Present
Category:
Publication Design / Book Jacket Design
Annual ID:
03146D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Quantum Printing
Title:
Cuba-Out of Time
Category:
Publication Design / Book Jacket Design
Annual ID:
03147D
Award:
2003 Design Merit Award
Agency:
Wonderlust Industries Inc. / New York
Client:
Wonderlust
Title:
And no birds sang
Category:
Publication Design / Book Jacket Design
Annual ID:
03148D
Award:
2003 Interactive Merit Award
Agency:
Blumedia / London
Client:
Rawlinson & Hunter
Title:
A Larger World Revealed
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03182N
Award:
2003 Interactive Merit Award
Agency:
Bridgeline Software / New York
Client:
Bank of New York
Title:
INFORM Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03183N
Award:
2003 Interactive Merit Award
Agency:
Digitaria Interactive / San Diego
Client:
TalentSmart, inc.
Title:
TalentSmart Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03184N
Award:
2003 Interactive Merit Award
Agency:
Hornall Anderson Design Works / Seattle
Client:
Mahlum Architects
Title:
Mahlum Architects Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03185N
Award:
2003 Interactive Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
In the Groove Music
Title:
ITG.com
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03186N
Award:
2003 Interactive Merit Award
Agency:
Client:
Hi-Wire
Title:
Hi-Wire Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03187N
Award:
2003 Interactive Merit Award
Agency:
Client:
Two Popes Films
Title:
Two Popes Films Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03188N
Award:
2003 Interactive Merit Award
Agency:
Ten/Resource / Columbus
Client:
Limited Brands
Title:
Limited Brands Corporate Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03189N
Award:
2003 Interactive Merit Award
Agency:
Tminus Zero / Columbia
Client:
Mad Monkey L.L.C.
Title:
Mad Monkey web site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03190N
Award:
2003 Interactive Merit Award
Agency:
VSA Partners / Chicago
Client:
First Data Corporation
Title:
First Data Corp. Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03191N
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Copier
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03298A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett/Cannes 2002
Title:
Pat on the Back
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03299A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Losers
Title:
Losers Archive
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03300A
