The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Cartoon
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
Harley-Davidson Lore :1903-1965
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
+HP Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3
Agency: Hakuhodo i-studio / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Colour Book
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Munkedals Category: Direct Mail / Direct Mail: Single
Fractal Lookbook
Agency: Duffy / Minneapolis
Client: Fractal, LLC Category: Publication Design / Trade Magazine Full Issue
Nike Presto
Agency: R/GA / New York
Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Happy Ending
Agency: Hill Holliday / San Francisco
Client: Mill Valley Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Integrated Branding Campaign
Taser
Agency: Colby & Partners / Santa Monica
Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
WEGA-Experience Simulator
Agency: Hakuhodo i-studio / Tokyo
Client: Sony Marketing (Japan) Category: Banners / Banner - Single
Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Wedding Day, Restaurant, Hardboard
Agency: Grabarz & Partner Werbeagentur / Hamburg
Client: Volkswagen Category: Consumer Radio / Consumer Radio: Campaign
The Texture Issue, paper
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Richter, Racing, Laugh
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
Rusted
Agency: Saatchi & Saatchi / Copenhagen
Client: Scandinavian Motor Company Category: Outdoor / Outdoor: Single
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Match
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Collateral Posters: Single
Ride
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Say it Loud!
Agency: Say it Loud! / Orlando
Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark
Iron, Nose Hair, Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
PeñaBrand Web Site
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Butler, Shine & Stern/PeñaBrand Category: Self-Promotion / Self-Promotion - Web Sites
Annual Report
Agency: Sagmeister Inc. / New York
Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report
Fly Guy
Agency: Trevor Van Meter / Greenville
Client: www.TrevorVanMeter.com Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Brain
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Fashion for Pregnant Women
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Veronique Delachaux Category: Brand and Corporate Identity / Corporate Identity
Apartheid Museum
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Brand and Corporate Identity / Corporate Identity
Sonke Corporate Identity
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Sonke Printing House Category: Brand and Corporate Identity / Corporate Identity
CAMCAMTIME
Agency: One Sky / Tokyo
Client: Sony Corporation Category: Brand Gaming / Brand Gaming - Banners
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Electronic Field Trip
Agency: Jung von Matt / Stuttgart
Client: Scouting Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Casa do Vaticano Magazine
Agency: DPZ / São Paulo
Client: Graficos Burti Category: Publication Design / Consumer Magazine Full Issue
Logo
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
2003 MasterCraft Mini-CD
Agency: Periscope / Minneapolis
Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
One Moviola
Agency: Spoon Creative / Singapore
Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
The greetings from hell postcards
Agency: Scholz & Friends / Berlin
Client: Aerzte ohne Grenzen e.V. Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Sñnar Challenge
Agency: Double You / Barcelona
Client: Sñnar Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Eastpak Backpacks
Agency: Double You / Barcelona
Client: Eastpak Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
It's A Wonderful World
Agency: Hakuhodo / Tokyo
Client: Oorong-Sha Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Street Activity for Human Rights
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Joy to the World
Agency: Euro RSCG / Hong Kong
Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Award:
2003 Interactive Best of Show Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Annual ID:
03046N
Award:
2003 Advertising Best of Show Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03006G
Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Cartoon
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03068A
Award:
2003 Design Gold Pencil
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson Lore :1903-1965
Category:
Publication Design / Book Jacket Design
Annual ID:
03032D
Award:
2003 Interactive Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
+HP Banner Campaign
Category:
Banners / Banner - Campaign
Annual ID:
03005N
Award:
2003 Interactive Gold Pencil
Agency:
Hakuhodo i-studio / Tokyo
Client:
World Wide Fund for Nature Japan
Title:
WWF 1, WWF 2, WWF 3
Category:
Banners / Banner - Campaign
Annual ID:
03006N
Award:
2003 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Munkedals
Title:
Colour Book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03039D
Award:
2003 Design Gold Pencil
Agency:
Duffy / Minneapolis
Client:
Fractal, LLC
Title:
Fractal Lookbook
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
03036D
Award:
2003 Interactive Gold Pencil
Agency:
Atmosphere BBDO / New York
Client:
General Electric
Title:
Pen
Category:
Beyond the Banner
Annual ID:
03011N
Award:
2003 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Presto
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03014N
Award:
2003 Advertising Gold Pencil
Agency:
Hill Holliday / San Francisco
Client:
Mill Valley Film Festival
Title:
Happy Ending
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
03095A
Award:
2003 Interactive Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Annual ID:
03046N
Award:
2003 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
The Secret Tournament
Category:
Integrated Branding Campaign
Annual ID:
03047N
Award:
2003 Advertising Gold Pencil
Agency:
Colby & Partners / Santa Monica
Client:
California Map & Travel
Title:
Taser
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03092A
Award:
2003 Interactive Gold Pencil
Agency:
Hakuhodo i-studio / Tokyo
Client:
Sony Marketing (Japan)
Title:
WEGA-Experience Simulator
Category:
Banners / Banner - Single
Annual ID:
03001N
Award:
2003 Interactive Gold Pencil
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Scorcher
Category:
Banners / Banner - Single
Annual ID:
03002N
Award:
2003 Advertising Gold Pencil
Agency:
Grabarz & Partner Werbeagentur / Hamburg
Client:
Volkswagen
Title:
Wedding Day, Restaurant, Hardboard
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03008R
Award:
2003 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
The Texture Issue, paper
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
03050D
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
BELL
Title:
Richter, Racing, Laugh
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03043A
Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Copenhagen
Client:
Scandinavian Motor Company
Title:
Rusted
Category:
Outdoor / Outdoor: Single
Annual ID:
03028A
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03073A
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Match
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03052A
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03001G
Award:
2003 Design Gold Pencil
Agency:
Say it Loud! / Orlando
Client:
Say it Loud!
Title:
Say it Loud!
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03014D
Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Iron, Nose Hair, Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03082A
Award:
2003 Interactive Gold Pencil
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
Butler, Shine & Stern/PeñaBrand
Title:
PeñaBrand Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03054N
Award:
2003 Design Gold Pencil
Agency:
Sagmeister Inc. / New York
Client:
Zumtobel
Title:
Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03001D
Award:
2003 Interactive Gold Pencil
Agency:
Trevor Van Meter / Greenville
Client:
www.TrevorVanMeter.com
Title:
Fly Guy
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03058N
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03031A
Award:
2003 Advertising Gold Pencil
Agency:
DM9 DDB / São Paulo
Client:
MASP Museum of Art of São Paulo
Title:
Brain
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03058A
Award:
2003 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03042N
Award:
2003 Design Gold Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Veronique Delachaux
Title:
Fashion for Pregnant Women
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03008D
Award:
2003 Design Gold Pencil
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Apartheid Museum
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03009D
Award:
2003 Design Gold Pencil
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Sonke Printing House
Title:
Sonke Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
03010D
Award:
2003 Interactive Gold Pencil
Agency:
One Sky / Tokyo
Client:
Sony Corporation
Title:
CAMCAMTIME
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03051N
Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The 2-in-1 brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03004D
Award:
2003 Interactive Gold Pencil
Agency:
Jung von Matt / Stuttgart
Client:
Scouting Foundation
Title:
Electronic Field Trip
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03062N
Award:
2003 Design Gold Pencil
Agency:
DPZ / São Paulo
Client:
Graficos Burti
Title:
Casa do Vaticano Magazine
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
03035D
Award:
2003 Advertising Gold Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Logo
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03001A
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03024A
Award:
2003 Interactive Gold Pencil
Agency:
Periscope / Minneapolis
Client:
MasterCraft Boats
Title:
2003 MasterCraft Mini-CD
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03028N
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03005A
Award:
2003 Interactive Gold Pencil
Agency:
Spoon Creative / Singapore
Client:
Moviola
Title:
One Moviola
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03033N
Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Aerzte ohne Grenzen e.V.
Title:
The greetings from hell postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03052D
Award:
2003 Interactive Gold Pencil
Agency:
Double You / Barcelona
Client:
Sñnar
Title:
Sñnar Challenge
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03019N
Award:
2003 Interactive Gold Pencil
Agency:
Double You / Barcelona
Client:
Eastpak Spain
Title:
Eastpak Backpacks
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03030N
Award:
2003 Design Gold Pencil
Agency:
Hakuhodo / Tokyo
Client:
Oorong-Sha
Title:
It's A Wonderful World
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03027D
Award:
2003 Design Gold Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Street Activity for Human Rights
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03028D
Award:
2003 Interactive Gold Pencil
Agency:
Euro RSCG / Hong Kong
Client:
Euro RSCG
Title:
Joy to the World
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03038N
Award:
2003 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Travis
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03085A
