The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Heimlich, Piggy Bank, Soccer Agency: Schupp Company / St. Louis Client: Bonhomme Church Category: Direct Mail / Direct Mail: Campaign
Don't Ignore Agency: OgilvyInteractive / Singapore Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Brotherhood Exhibit Agency: Ogilvy & Mather / New York Client: FDNY Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Baby Invasion, Box of Poison, Low Rider Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Lexus Minority Report Site Agency: Team One Advertising / El Segundo Client: Lexus Category: Promotional Advertising / Promotional Advertising - Web Sites
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel) Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
San Silvestre Vallecana 2002 Agency: Double You / Barcelona Client: Nike Spain Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Theban Mapping Project Agency: Second Story / Portland Client: Theban Mapping Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Wrong Faith, Wrong Colour, Wrong Opinion Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Amnesty International Category: Outdoor / Guerilla Advertising: Campaign
Dog Poo Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Riverdance Agency: Fallon / Minneapolis Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
Curiously Sour Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Collector Plates Agency: Taxi / Toronto Client: Instil Productions-Philip Rostron Category: Direct Mail / Direct Mail: Single
Birthmark Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Driver's Ed. Boy Agency: Rick Johnson & Company / Albuquerque Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign
David's Diary Agency: Batey / Singapore Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
@radical.media Web Site Agency: @radical.media / New York Client: @radical.media Category: Self-Promotion / Self-Promotion - Web Sites
Autoshow Listening Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Laundromat Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Mid Life Crisis, Tattoo, Wild Agency: Mullen / Wenham Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Stockholm Postcards Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Player 1/2 Agency: Scholz & Friends / Hamburg Client: Video World Category: Outdoor / Guerilla Advertising: Single
Split Ends Agency: onemanbrand.com / Singapore Client: UNZA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Other Digital Media Agency: Bridgeline Software / New York Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Smash, Score, Bogey Agency: M.A.P. / Manchester Client: Informatics I.T. Training Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
HP Web Site Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
marines.com Agency: J. Walter Thompson and Digital@jwt / Atlanta Client: U.S. Marine Corps Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Porno, Smells Like Britney, Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Birthday Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Pull! Agency: Wexley School for Girls / Seattle Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
SOON Agency: Getty Images / London Client: Laurence King Publishing Category: Publication Design / Book Jacket Design
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Ascend Agency: Kinetic / Singapore Client: Amara Holdings Limited Category: Brand and Corporate Identity Design / Annual Report
elvisnumberones.com Agency: Sudden Industries / New York Client: RCA/BMG Category: Brand Gaming / Brand Gaming - Banners
Mr. All You Can Eat Buffet Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Apple, Heineken, Benetton, The Economist Agency: Cathedral The Creative Center / Madrid Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign
Lightbox Agency: Wieden+Kennedy / Amsterdam Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Shrinkage, Dog, Stethescope Agency: Third Eye, The / ATLANTA Client: Players Billiards Bar/Guinness Category: Collateral Advertising / Collateral Posters: Campaign
JvM Quotations Book Agency: Jung von Matt / Hamburg Client: Jung von Matt Category: Brand and Corporate Identity / Booklet/Brochure
Brochure Agency: TBWA/Gavin/Reddy / Johannesburg Client: Apartheid Museum Category: Brand and Corporate Identity / Booklet/Brochure
All of the Above Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Outdoor / Outdoor: Single
Shut Down Agency: Euro RSCG Interaction / São Paulo Client: Euro RSCG Interaction Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Fight Hunger Email Agency: Tribal DDB / Vancouver Client: Tribal DDB Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Business Cards Agency: McCann-Erickson / Manchester Client: Durex Condoms-SSL International Category: Brand and Corporate Identity / Corporate Identity
Post It Notes Agency: Mother / London Client: Mother Category: Brand and Corporate Identity / Corporate Identity
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Miz no eau Agency: Hakuhodo / Tokyo Client: Asabiraki Category: Package Design / Commercial Product Packaging
Safety, Customer Free Choice, Driving Ability, Design Agency: Dentsu / Tokyo Client: Mitsubishi Motors Corporation Category: Banners / Banner - Campaign

2003 Design Bronze Pencil

Schupp Company / St. Louis

Bonhomme Church

Heimlich, Piggy Bank, Soccer

Direct Mail / Direct Mail: Campaign

03043D

2003 Interactive Bronze Pencil

OgilvyInteractive / Singapore

SPCA

Don't Ignore

Non-Profit Organizations / Non-Profit - Other Digital Advertising

03065N

2003 Design Bronze Pencil

Ogilvy & Mather / New York

FDNY

Brotherhood Exhibit

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03031D

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Baby Invasion, Box of Poison, Low Rider

Public Service/Political / Public Service/Political Television: Single

03072A

2003 Interactive Bronze Pencil

Team One Advertising / El Segundo

Lexus

Lexus Minority Report Site

Promotional Advertising / Promotional Advertising - Web Sites

03017N

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03023A

2003 Interactive Bronze Pencil

Double You / Barcelona

Nike Spain

San Silvestre Vallecana 2002

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03021N

2003 Interactive Bronze Pencil

Second Story / Portland

Theban Mapping Project

Theban Mapping Project

Non-Profit Organizations / Non-Profit - Web Sites

03064N

2003 Advertising Bronze Pencil

Michael Conrad & Leo Burnett / Frankfurt

Amnesty International

Wrong Faith, Wrong Colour, Wrong Opinion

Outdoor / Guerilla Advertising: Campaign

03038A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Dog Poo

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03060A

2003 Advertising Bronze Pencil

Fallon / Minneapolis

Finnegans

Riverdance

Newspaper / Newspaper 600 Lines or Less: Single

03009A

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Curiously Sour

Integrated Branding Campaign / Integrated Branding

03008G

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Explore, Blossom, Normal, Okay with That

Outdoor / Outdoor: Campaign

03033A

2003 Design Bronze Pencil

Taxi / Toronto

Instil Productions-Philip Rostron

Collector Plates

Direct Mail / Direct Mail: Single

03041D

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Birthmark

Consumer Television / Consumer Television :30/:25 Campaign

03084A

2003 Advertising Bronze Pencil

Rick Johnson & Company / Albuquerque

New Mexico State Highway & Transportation Department's Traffic Safety Bureau

Driver's Ed. Boy

Public Service/Political / Public Service/Political Radio: Campaign

03070A

2003 Advertising Bronze Pencil

Batey / Singapore

Ministry of Home Affairs

David's Diary

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03067A

2003 Interactive Bronze Pencil

@radical.media / New York

@radical.media

@radical.media Web Site

Self-Promotion / Self-Promotion - Web Sites

03057N

2003 Interactive Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America

Autoshow Listening Booth

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03032N

2003 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Laundromat

Collateral Advertising / Collateral: Self-Promotion

03051A

2003 Advertising Bronze Pencil

Mullen / Wenham

Vespa Naples

Mid Life Crisis, Tattoo, Wild

Newspaper / Newspaper 600 Lines or Less: Campaign

03011A

2003 Design Bronze Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Stockholm Postcards

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03054D

2003 Advertising Bronze Pencil

Scholz & Friends / Hamburg

Video World

Player 1/2

Outdoor / Guerilla Advertising: Single

03035A

2003 Design Bronze Pencil

onemanbrand.com / Singapore

UNZA

Split Ends

Collateral Design / Promotional and Point-of-Purchase Posters: Single

03022D

2003 Interactive Bronze Pencil

Bridgeline Software / New York

Bank of New York

Other Digital Media

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03040N

2003 Interactive Bronze Pencil

M.A.P. / Manchester

Informatics I.T. Training

Smash, Score, Bogey

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03041N

2003 Interactive Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Web Site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03026N

2003 Interactive Bronze Pencil

J. Walter Thompson and Digital@jwt / Atlanta

U.S. Marine Corps

marines.com

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03027N

2003 Advertising Bronze Pencil

la comunidad / Miami Beach

MTV

Porno, Smells Like Britney, Baby

Consumer Television / Consumer Television Varying Lengths: Campaign

03091A

2003 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Birthday

Consumer Television / Consumer Television :30/:25 Single

03081A

2003 Advertising Bronze Pencil

Wexley School for Girls / Seattle

Diadora

Pull!

Consumer Television / Consumer Television Under $50,000 Budget

03094A

2003 Design Bronze Pencil

Getty Images / London

Laurence King Publishing

SOON

Publication Design / Book Jacket Design

03034D

2003 Advertising Bronze Pencil

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow

Newspaper / Newspaper Over 600 Lines: Campaign

03007A

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03026A

2003 Design Bronze Pencil

Kinetic / Singapore

Amara Holdings Limited

Ascend

Brand and Corporate Identity Design / Annual Report

03003D

2003 Interactive Bronze Pencil

Sudden Industries / New York

RCA/BMG

elvisnumberones.com

Brand Gaming / Brand Gaming - Banners

03053N

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Mr. All You Can Eat Buffet Inventor

Consumer Radio / Consumer Radio: Single

03007R

2003 Advertising Bronze Pencil

Cathedral The Creative Center / Madrid

The Design House

Apple, Heineken, Benetton, The Economist

Trade / Trade Color Full Page or Spread: Campaign

03045A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Amsterdam

Nike - Footlocker

Lightbox

Consumer Television / Consumer Television :20 and Under: Single

03087A

2003 Advertising Bronze Pencil

Third Eye, The / ATLANTA

Players Billiards Bar/Guinness

Shrinkage, Dog, Stethescope

Collateral Advertising / Collateral Posters: Campaign

03057A

2003 Design Bronze Pencil

Jung von Matt / Hamburg

Jung von Matt

JvM Quotations Book

Brand and Corporate Identity / Booklet/Brochure

03006D

2003 Design Bronze Pencil

TBWA/Gavin/Reddy / Johannesburg

Apartheid Museum

Brochure

Brand and Corporate Identity / Booklet/Brochure

03007D

2003 Advertising Bronze Pencil

Borders Perrin Norrander / Portland

Columbia Sportswear

All of the Above

Outdoor / Outdoor: Single

03030A

2003 Interactive Bronze Pencil

Euro RSCG Interaction / São Paulo

Euro RSCG Interaction

Shut Down

Self-Promotion / Self-Promotion - Other Digital Advertising

03060N

2003 Interactive Bronze Pencil

Tribal DDB / Vancouver

Tribal DDB

Fight Hunger Email

Self-Promotion / Self-Promotion - Other Digital Advertising

03061N

2003 Design Bronze Pencil

McCann-Erickson / Manchester

Durex Condoms-SSL International

Business Cards

Brand and Corporate Identity / Corporate Identity

03012D

2003 Design Bronze Pencil

Mother / London

Mother

Post It Notes

Brand and Corporate Identity / Corporate Identity

03013D

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Design Bronze Pencil

Hakuhodo / Tokyo

Asabiraki

Miz no eau

Package Design / Commercial Product Packaging

03019D

2003 Interactive Bronze Pencil

Dentsu / Tokyo

Mitsubishi Motors Corporation

Safety, Customer Free Choice, Driving Ability, Design

Banners / Banner - Campaign

03009N

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