The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Healthy You, Healthy Baby
Agency: Cyrano Corporation / Portland
Client: March of Dimes Category: Non-Profit Organizations / Non-Profit - CD-ROM
Sistine Chapel
Agency: Arnold Worldwide / Boston
Client: Royal Caribbean Category: Collateral Advertising / Collateral Posters: Single
Chair
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Collateral Advertising / Collateral Posters: Single
Lamp
Agency: Austin Kelley / Atlanta
Client: Retromodern Category: Collateral Advertising / Collateral Posters: Single
Henna
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Single
Mechanic
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Single
Unconscious
Agency: Gianfagna Jones / Litchfield
Client: Green Bull Category: Collateral Advertising / Collateral Posters: Single
Secret
Agency: GSD&M / Austin
Client: Air Force Category: Collateral Advertising / Collateral Posters: Single
Filing Status
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Single
Sign Here
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Single
Slide
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Collateral Advertising / Collateral Posters: Single
Crossroad
Agency: Ogilvy & Mather / Johannesburg
Client: Audi SA Category: Collateral Advertising / Collateral Posters: Single
Topless
Agency: Ogilvy & Mather / Singapore
Client: Gaelic Inns Category: Collateral Advertising / Collateral Posters: Single
Thief
Agency: Saatchi & Saatchi / Bangkok
Client: Suvimol Category: Collateral Advertising / Collateral Posters: Single
Pool Table
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
911
Agency: Saatchi & Saatchi / Johannesburg
Client: Lea + Perrins Category: Collateral Advertising / Collateral Posters: Single
Pictures
Agency: Tom Dick & Harry / Chicago
Client: Crain's Chicago Business Category: Collateral Advertising / Collateral Posters: Single
Babies, Ball, Skills, Diving
Agency: TBWA / London
Client: John Smiths Category: Consumer Television / Consumer Television Varying Lengths: Campaign
North Bristol Forty/Rage, Arm Soak, USA
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Angry Chicken, Scary Cat, Young Love
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
O Boticario Portal
Agency: AgênciaClick / São Paulo
Client: O Boticario Perfumes Category: E-Commerce / E-Commerce B2C - Web Sites
Nestle Giftworld
Agency: OgilvyOne / Tokyo
Client: Nestle Japan Category: E-Commerce / E-Commerce B2C - Web Sites
President's Choice Web Site
Agency: Organic / Bloomfield Hills
Client: President's Choice Category: E-Commerce / E-Commerce B2C - Web Sites
MXYPLYZYK
Agency: Think Tank 3 / New York
Client: MXYPLYZYK Category: E-Commerce / E-Commerce B2C - Web Sites
Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Line Up
Agency: Cartoon Network On-Air / Atlanta
Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Lamp
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Hide and Seek
Agency: Delaney Lund Knox Warren / London
Client: Vauxhall Motors Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Single
GOALPOSTS
Agency: Fallon / London
Client: Umbro Category: Consumer Television / Consumer Television Over :30 Single
An Imperfect World
Agency: The Farm / Madrid
Client: Fotoprix Category: Consumer Television / Consumer Television Over :30 Single
Reincarnation
Agency: Merkley Newman Harty Partners / New York
Client: Mercedes-Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Digital Crime Fighting
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Sheet Metal
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television Over :30 Single
This is America
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Television / Consumer Television Over :30 Single
Desert Island
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / Consumer Television Over :30 Single
Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Grim Reaper
Agency: McCann-Erickson / London
Client: Greene King Category: Consumer Television / Consumer Television Over :30 Single
Extravaganza
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Consumer Television / Consumer Television Over :30 Single
Morphing Michael
Agency: TBWA / London
Client: Five Category: Consumer Television / Consumer Television Over :30 Single
Coach
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Move
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Angry Chicken
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Streaker
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Puddles
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Wild Horses
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Turbooster Interactive Demo
Agency: Nueweb / Blacksburg
Client: Graco Children's Products Category: E-Commerce / E-Commerce - Other Digital Advertising
Olympus C-50 Zoom Virtual Tour
Agency: Nueweb / Blacksburg
Client: Olympus America Category: E-Commerce / E-Commerce - Other Digital Advertising
Mercedes-Benz USA 2002 E-Experience
Agency: Critical Mass / Calgary
Client: Mercedes-Benz USA Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shar Pei
Agency: Euro RSCG / Hong Kong
Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Award:
2003 Interactive Merit Award
Agency:
Cyrano Corporation / Portland
Client:
March of Dimes
Title:
Healthy You, Healthy Baby
Category:
Non-Profit Organizations / Non-Profit - CD-ROM
Annual ID:
03248N
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Royal Caribbean
Title:
Sistine Chapel
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03306A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Chair
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03307A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Retromodern
Title:
Lamp
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03308A
Award:
2003 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Kentucky Fried Chicken Management
Title:
Henna
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03309A
Award:
2003 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Kentucky Fried Chicken Management
Title:
Mechanic
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03310A
Award:
2003 Advertising Merit Award
Agency:
Gianfagna Jones / Litchfield
Client:
Green Bull
Title:
Unconscious
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03311A
Award:
2003 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Air Force
Title:
Secret
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03312A
Award:
2003 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Richard McCoy Financial Services
Title:
Filing Status
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03313A
Award:
2003 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Richard McCoy Financial Services
Title:
Sign Here
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03314A
Award:
2003 Advertising Merit Award
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Slide
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03315A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Johannesburg
Client:
Audi SA
Title:
Crossroad
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03316A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Gaelic Inns
Title:
Topless
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03317A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Bangkok
Client:
Suvimol
Title:
Thief
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03318A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Pool Table
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03319A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Lea + Perrins
Title:
911
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03320A
Award:
2003 Advertising Merit Award
Agency:
Tom Dick & Harry / Chicago
Client:
Crain's Chicago Business
Title:
Pictures
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03321A
Award:
2003 Advertising Merit Award
Agency:
TBWA / London
Client:
John Smiths
Title:
Babies, Ball, Skills, Diving
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03459A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
North Bristol Forty/Rage, Arm Soak, USA
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03460A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Angry Chicken, Scary Cat, Young Love
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03461A
Award:
2003 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O Boticario Perfumes
Title:
O Boticario Portal
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03197N
Award:
2003 Interactive Merit Award
Agency:
OgilvyOne / Tokyo
Client:
Nestle Japan
Title:
Nestle Giftworld
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03198N
Award:
2003 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
President's Choice
Title:
President's Choice Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03199N
Award:
2003 Interactive Merit Award
Agency:
Think Tank 3 / New York
Client:
MXYPLYZYK
Title:
MXYPLYZYK
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03200N
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Chain Reaction
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03383A
Award:
2003 Advertising Merit Award
Agency:
Cartoon Network On-Air / Atlanta
Client:
Cartoon Network
Title:
Line Up
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03384A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Lamp
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03385A
Award:
2003 Advertising Merit Award
Agency:
Delaney Lund Knox Warren / London
Client:
Vauxhall Motors
Title:
Hide and Seek
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03386A
Award:
2003 Advertising Merit Award
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Ulterior Emotions
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03387A
Award:
2003 Advertising Merit Award
Agency:
Fallon / London
Client:
Umbro
Title:
GOALPOSTS
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03388A
Award:
2003 Advertising Merit Award
Agency:
The Farm / Madrid
Client:
Fotoprix
Title:
An Imperfect World
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03389A
Award:
2003 Advertising Merit Award
Agency:
Merkley Newman Harty Partners / New York
Client:
Mercedes-Benz USA
Title:
Reincarnation
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03390A
Award:
2003 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
Digital Crime Fighting
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03391A
Award:
2003 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Sheet Metal
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03392A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
This is America
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03393A
Award:
2003 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Desert Island
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03394A
Award:
2003 Advertising Merit Award
Agency:
la comunidad / Miami Beach
Client:
MTV
Title:
Baby
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03395A
Award:
2003 Advertising Merit Award
Agency:
McCann-Erickson / London
Client:
Greene King
Title:
Grim Reaper
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03396A
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Thomason Autogroup
Title:
Extravaganza
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03397A
Award:
2003 Advertising Merit Award
Agency:
TBWA / London
Client:
Five
Title:
Morphing Michael
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03398A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Coach
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03399A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Move
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03400A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Angry Chicken
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03401A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Streaker
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03402A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Europe
Title:
Puddles
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03403A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Wild Horses
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03470A
Award:
2003 Interactive Merit Award
Agency:
Nueweb / Blacksburg
Client:
Graco Children's Products
Title:
Turbooster Interactive Demo
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
03201N
Award:
2003 Interactive Merit Award
Agency:
Nueweb / Blacksburg
Client:
Olympus America
Title:
Olympus C-50 Zoom Virtual Tour
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
03202N
Award:
2003 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Mercedes-Benz USA
Title:
Mercedes-Benz USA 2002 E-Experience
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03140N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG / Hong Kong
Client:
Sony
Title:
Shar Pei
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03141N
