The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
PeñaBrand Web Site
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Butler, Shine & Stern/PeñaBrand Category: Self-Promotion / Self-Promotion - Web Sites
Annual Report
Agency: Sagmeister Inc. / New York
Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report
Joy to the World
Agency: Euro RSCG / Hong Kong
Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Fashion for Pregnant Women
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Veronique Delachaux Category: Brand and Corporate Identity / Corporate Identity
Apartheid Museum
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Brand and Corporate Identity / Corporate Identity
Sonke Corporate Identity
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Sonke Printing House Category: Brand and Corporate Identity / Corporate Identity
Mask, Speaker, Sculpture
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
ID's
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity
Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Colour Book
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Munkedals Category: Direct Mail / Direct Mail: Single
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Double Vision
Agency: Saatchi & Saatchi / Cape Town
Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single
Logo
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Happy Ending
Agency: Hill Holliday / San Francisco
Client: Mill Valley Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Fractal Lookbook
Agency: Duffy / Minneapolis
Client: Fractal, LLC Category: Publication Design / Trade Magazine Full Issue
CAMCAMTIME
Agency: One Sky / Tokyo
Client: Sony Corporation Category: Brand Gaming / Brand Gaming - Banners
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Integrated Branding Campaign
Match
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Collateral Posters: Single
It's A Wonderful World
Agency: Hakuhodo Inc. / Tokyo
Client: Oorong-Sha Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Street Activity for Human Rights
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Brain
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Waiting for Christmas
Agency: Weigertpirouzwolf / Hamburg
Client: Endless Pain Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Socially Acceptable
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
The greetings from hell postcards
Agency: Scholz & Friends / Berlin
Client: Aerzte ohne Grenzen e.V. Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Business Talk
Agency: Richards Group, The / Dallas
Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Nike Presto
Agency: R/GA / New York
Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Staple Slalom
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Broken Thumb
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Cartoon
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
The Udder Bag
Agency: Scholz & Friends / Berlin
Client: Kurt Hoppenstedt Category: Package Design / Commercial Product Packaging
Piercing
Agency: Leo Burnett / Oslo
Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign
The Third Place
Agency: Hi-ReS! / London
Client: Sony Computer Entertainment Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Say it Loud!
Agency: Say it Loud! / Orlando
Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark
Electronic Field Trip
Agency: Jung von Matt / Stuttgart
Client: Scouting Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Two Things at Once
Agency: Abbott Mead Vickers.BBDO / London
Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Ride
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Nine Elms Lane, Pear Tree Street, Beech Street
Agency: FBA / Manchester
Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
WEGA-Experience Simulator
Agency: Hakuhodo i-studio / Tokyo
Client: Sony Marketing (Japan) Category: Banners / Banner - Single
Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
One Moviola
Agency: Spoon Creative / Singapore
Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites