The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Harley-Davidson Lore :1903-1965 Agency: VSA Partners / Chicago Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Annual Report Agency: Sagmeister Inc. / New York Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report
Iron, Nose Hair, Dumpster Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Match Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Single
WEGA-Experience Simulator Agency: Hakuhodo i-studio / Tokyo Client: Sony Marketing (Japan) Category: Banners / Banner - Single
Scorcher Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Single
ID's Agency: SCI FI Channel / New York Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity
Sñnar Challenge Agency: Double You / Barcelona Client: Sñnar Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Joy to the World Agency: Euro RSCG / Hong Kong Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
The greetings from hell postcards Agency: Scholz & Friends / Berlin Client: Aerzte ohne Grenzen e.V. Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Colour Book Agency: Happy Forsman & Bodenfors / Göteborg Client: Munkedals Category: Direct Mail / Direct Mail: Single
+HP Banner Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3 Agency: Hakuhodo i-studio / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Eastpak Backpacks Agency: Double You / Barcelona Client: Eastpak Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
The Texture Issue, paper Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Casa do Vaticano Magazine Agency: DPZ / São Paulo Client: Graficos Burti Category: Publication Design / Consumer Magazine Full Issue
It's A Wonderful World Agency: Hakuhodo / Tokyo Client: Oorong-Sha Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Street Activity for Human Rights Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Amnesty International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Staple Slalom Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Nike Presto Agency: R/GA / New York Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Pen Agency: Atmosphere BBDO / New York Client: General Electric Category: Beyond the Banner
Nine Elms Lane, Pear Tree Street, Beech Street Agency: FBA / Manchester Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Mask, Speaker, Sculpture Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Logo Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Two Things at Once Agency: Abbott Mead Vickers.BBDO / London Client: COI/DTLR Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
The 2-in-1 brochure Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Match, Boxing Glove, Bee Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
Brain Agency: DM9 DDB / São Paulo Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Electronic Field Trip Agency: Jung von Matt / Stuttgart Client: Scouting Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
The Third Place Agency: Hi-ReS! / London Client: Sony Computer Entertainment Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Socially Acceptable Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Cartoon Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
Double Vision Agency: Saatchi & Saatchi / Cape Town Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single
One Moviola Agency: Spoon Creative / Singapore Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
2003 MasterCraft Mini-CD Agency: Periscope / Minneapolis Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Richter, Racing, Laugh Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Campaign
The Secret Tournament Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Integrated Branding Campaign
Bubble Boy Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Business Talk Agency: Richards Group, The / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Ride Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
CAMCAMTIME Agency: One Sky / Tokyo Client: Sony Corporation Category: Brand Gaming / Brand Gaming - Banners
Piercing Agency: Leo Burnett / Oslo Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign
Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Taser Agency: Colby & Partners / Santa Monica Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget

2003 Design Gold Pencil

VSA Partners / Chicago

Harley-Davidson

Harley-Davidson Lore :1903-1965

Publication Design / Book Jacket Design

03032D

2003 Design Gold Pencil

Sagmeister Inc. / New York

Zumtobel

Annual Report

Brand and Corporate Identity Design / Annual Report

03001D

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

Iron, Nose Hair, Dumpster

Consumer Television / Consumer Television :30/:25 Campaign

03082A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match

Collateral Advertising / Collateral Posters: Single

03052A

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

Sony Marketing (Japan)

WEGA-Experience Simulator

Banners / Banner - Single

03001N

2003 Interactive Gold Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Scorcher

Banners / Banner - Single

03002N

2003 Design Gold Pencil

SCI FI Channel / New York

SCI FI Channel

ID's

Broadcast Design / Broadcast Design: Network Identity

03046D

2003 Interactive Gold Pencil

Double You / Barcelona

Sñnar

Sñnar Challenge

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03019N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

03031A

2003 Interactive Gold Pencil

Euro RSCG / Hong Kong

Euro RSCG

Joy to the World

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03038N

2003 Design Gold Pencil

Scholz & Friends / Berlin

Aerzte ohne Grenzen e.V.

The greetings from hell postcards

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03052D

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Munkedals

Colour Book

Direct Mail / Direct Mail: Single

03039D

2003 Interactive Gold Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

+HP Banner Campaign

Banners / Banner - Campaign

03005N

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

World Wide Fund for Nature Japan

WWF 1, WWF 2, WWF 3

Banners / Banner - Campaign

03006N

2003 Interactive Gold Pencil

Double You / Barcelona

Eastpak Spain

Eastpak Backpacks

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03030N

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

The Texture Issue, paper

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

03050D

2003 Design Gold Pencil

DPZ / São Paulo

Graficos Burti

Casa do Vaticano Magazine

Publication Design / Consumer Magazine Full Issue

03035D

2003 Design Gold Pencil

Hakuhodo / Tokyo

Oorong-Sha

It's A Wonderful World

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03027D

2003 Design Gold Pencil

Michael Conrad & Leo Burnett / Frankfurt

Amnesty International

Street Activity for Human Rights

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03028D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Staple Slalom

Consumer Magazine / Magazine Color Full Page or Spread: Single

03015A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Piano

Consumer Magazine / Magazine Color Full Page or Spread: Single

03016A

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Presto

Promotional Advertising / Promotional Advertising - Web Sites

03014N

2003 Interactive Gold Pencil

Atmosphere BBDO / New York

General Electric

Pen

Beyond the Banner

03011N

2003 Advertising Gold Pencil

FBA / Manchester

Trees for London

Nine Elms Lane, Pear Tree Street, Beech Street

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03061A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Mask, Speaker, Sculpture

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03020A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Consumer Television / Consumer Television :30/:25 Single

03078A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

AntiFreeze

Consumer Television / Consumer Television :30/:25 Single

03079A

2003 Advertising Gold Pencil

Team One Advertising / El Segundo

Lexus

Logo

Newspaper / Newspaper Over 600 Lines: Single

03001A

2003 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

COI/DTLR

Two Things at Once

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03001R

2003 Design Gold Pencil

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

The 2-in-1 brochure

Brand and Corporate Identity / Booklet/Brochure

03004D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match, Boxing Glove, Bee

Collateral Advertising / Collateral Posters: Campaign

03055A

2003 Advertising Gold Pencil

DM9 DDB / São Paulo

MASP Museum of Art of São Paulo

Brain

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03058A

2003 Interactive Gold Pencil

Jung von Matt / Stuttgart

Scouting Foundation

Electronic Field Trip

Non-Profit Organizations / Non-Profit - Web Sites

03062N

2003 Interactive Gold Pencil

Hi-ReS! / London

Sony Computer Entertainment Europe

The Third Place

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03022N

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03023N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Socially Acceptable

Trade / Trade Color Full Page or Spread: Single

03039A

2003 Advertising Gold Pencil

Saatchi & Saatchi / London

NSPCC

Cartoon

Public Service/Political / Public Service/Political Radio: Campaign

03068A

2003 Advertising Gold Pencil

Saatchi & Saatchi / Cape Town

Guinness UDV

Double Vision

Outdoor / Guerilla Advertising: Single

03034A

2003 Interactive Gold Pencil

Spoon Creative / Singapore

Moviola

One Moviola

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03033N

2003 Interactive Gold Pencil

Periscope / Minneapolis

MasterCraft Boats

2003 MasterCraft Mini-CD

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03028N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

BELL

Richter, Racing, Laugh

Trade / Trade Color Full Page or Spread: Campaign

03043A

2003 Interactive Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

The Secret Tournament

Integrated Branding Campaign

03047N

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy

Consumer Television / Consumer Television Over :30 Single

03073A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Advertising Gold Pencil

Richards Group, The / Dallas

Motel 6

Business Talk

Consumer Radio / Consumer Radio: Single

03005R

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Ride

Exceptional Innovation in Marketing / Innovative Marketing: Single

03001G

2003 Interactive Gold Pencil

One Sky / Tokyo

Sony Corporation

CAMCAMTIME

Brand Gaming / Brand Gaming - Banners

03051N

2003 Advertising Gold Pencil

Leo Burnett / Oslo

Oslo Piercing Studio

Piercing

Outdoor / Guerilla Advertising: Campaign

03036A

2003 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Travis

Consumer Television / Consumer Television :20 and Under: Single

03085A

2003 Advertising Gold Pencil

Colby & Partners / Santa Monica

California Map & Travel

Taser

Consumer Television / Consumer Television Under $50,000 Budget

03092A

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