The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Rucker Park, Roswell Rayguns, Funkship Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Ulterior Emotions, Corporate Message, Motivational Speaker Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Take Your Children to Work Day Agency: Lowe / New York Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion
Phuc Agency: WONGDOODY / Seattle Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Laundromat Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Sñnar Challenge Agency: Double You / Barcelona Client: Sñnar Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Big in 2002 Game Agency: Pop & Company / New York Client: VH1 Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
San Silvestre Vallecana 2002 Agency: Double You / Barcelona Client: Nike Spain Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
The Udder Bag Agency: Scholz & Friends / Berlin Client: Kurt Hoppenstedt Category: Package Design / Commercial Product Packaging
Polar Music Prize 2002 Agency: Happy Forsman & Bodenfors / Göteborg Client: Polar Music Prize Category: Package Design / Commercial Product Packaging
Miz no eau Agency: Hakuhodo / Tokyo Client: Asabiraki Category: Package Design / Commercial Product Packaging
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Campaign
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Fashion for Pregnant Women Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Veronique Delachaux Category: Brand and Corporate Identity / Corporate Identity
Apartheid Museum Agency: TBWA/Gavin/Reddy / Johannesburg Client: Apartheid Museum Category: Brand and Corporate Identity / Corporate Identity
Sonke Corporate Identity Agency: TBWA/Gavin/Reddy / Johannesburg Client: Sonke Printing House Category: Brand and Corporate Identity / Corporate Identity
Corporate Identity Agency: neighbor / Singapore Client: neighbor Category: Brand and Corporate Identity / Corporate Identity
Business Cards Agency: McCann-Erickson / Manchester Client: Durex Condoms-SSL International Category: Brand and Corporate Identity / Corporate Identity
Post It Notes Agency: Mother / London Client: Mother Category: Brand and Corporate Identity / Corporate Identity
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Dusty Bookshelf, Packing Materials, Splayed Book Agency: Bozell / New York Client: Art Directors Club Category: Direct Mail / Direct Mail: Campaign
Heimlich, Piggy Bank, Soccer Agency: Schupp Company / St. Louis Client: Bonhomme Church Category: Direct Mail / Direct Mail: Campaign
Coaster, Corkscrew, Revelation Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mid Life Crisis, Tattoo, Wild Agency: Mullen / Wenham Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Colleagues, Woman, Joseph Agency: GeneratorBates / Auckland Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Baby Invasion, Box of Poison, Low Rider Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Piercing Agency: Leo Burnett / Oslo Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign
Communal Urinal, Stonestorm, Doormat, Ashtray Agency: Jung von Matt / Hamburg Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign
Wrong Faith, Wrong Colour, Wrong Opinion Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Amnesty International Category: Outdoor / Guerilla Advertising: Campaign
+HP Banner Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3 Agency: Hakuhodo i-studio / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Free, Trap, Turtle Agency: AgênciaClick / São Paulo Client: WWF Brasil Category: Banners / Banner - Campaign
Soul Mates, Sea Breeze, Scorcher Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Safety, Customer Free Choice, Driving Ability, Design Agency: Dentsu / Tokyo Client: Mitsubishi Motors Corporation Category: Banners / Banner - Campaign
Freshness, Lemon Drop, Citronica Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Without Sports Agency: Wieden+Kennedy / New York Client: ESPN Category: Integrated Branding Campaign / Integrated Branding
Curiously Sour Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Happy Ending Agency: Hill Holliday / San Francisco Client: Mill Valley Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Barber Shop Agency: la comunidad / Miami Beach Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema
The Show CD Agency: Client: Advertising Federation of Minnesota Category: Promotional Advertising / Promotional Advertising - CD-ROM
Staple Slalom Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mountains Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Texture Issue, paper Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Rucker Park, Roswell Rayguns, Funkship

Consumer Television / Consumer Television Over :30 Campaign

03076A

2003 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions, Corporate Message, Motivational Speaker

Consumer Television / Consumer Television Over :30 Campaign

03077A

2003 Advertising Silver Pencil

Lowe / New York

LOWE

Take Your Children to Work Day

Collateral Advertising / Collateral: Self-Promotion

03049A

2003 Advertising Silver Pencil

WONGDOODY / Seattle

WONGDOODY

Phuc

Collateral Advertising / Collateral: Self-Promotion

03050A

2003 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Laundromat

Collateral Advertising / Collateral: Self-Promotion

03051A

2003 Interactive Gold Pencil

Double You / Barcelona

Sñnar

Sñnar Challenge

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03019N

2003 Interactive Silver Pencil

Pop & Company / New York

VH1

Big in 2002 Game

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03020N

2003 Interactive Bronze Pencil

Double You / Barcelona

Nike Spain

San Silvestre Vallecana 2002

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03021N

2003 Design Gold Pencil

Scholz & Friends / Berlin

Kurt Hoppenstedt

The Udder Bag

Package Design / Commercial Product Packaging

03017D

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Polar Music Prize

Polar Music Prize 2002

Package Design / Commercial Product Packaging

03018D

2003 Design Bronze Pencil

Hakuhodo / Tokyo

Asabiraki

Miz no eau

Package Design / Commercial Product Packaging

03019D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks

Newspaper / Newspaper Over 600 Lines: Campaign

03005A

2003 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs

Newspaper / Newspaper Over 600 Lines: Campaign

03006A

2003 Advertising Bronze Pencil

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow

Newspaper / Newspaper Over 600 Lines: Campaign

03007A

2003 Design Gold Pencil

Michael Conrad & Leo Burnett / Frankfurt

Veronique Delachaux

Fashion for Pregnant Women

Brand and Corporate Identity / Corporate Identity

03008D

2003 Design Gold Pencil

TBWA/Gavin/Reddy / Johannesburg

Apartheid Museum

Apartheid Museum

Brand and Corporate Identity / Corporate Identity

03009D

2003 Design Gold Pencil

TBWA/Gavin/Reddy / Johannesburg

Sonke Printing House

Sonke Corporate Identity

Brand and Corporate Identity / Corporate Identity

03010D

2003 Design Silver Pencil

neighbor / Singapore

neighbor

Corporate Identity

Brand and Corporate Identity / Corporate Identity

03011D

2003 Design Bronze Pencil

McCann-Erickson / Manchester

Durex Condoms-SSL International

Business Cards

Brand and Corporate Identity / Corporate Identity

03012D

2003 Design Bronze Pencil

Mother / London

Mother

Post It Notes

Brand and Corporate Identity / Corporate Identity

03013D

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Design Silver Pencil

Bozell / New York

Art Directors Club

Dusty Bookshelf, Packing Materials, Splayed Book

Direct Mail / Direct Mail: Campaign

03042D

2003 Design Bronze Pencil

Schupp Company / St. Louis

Bonhomme Church

Heimlich, Piggy Bank, Soccer

Direct Mail / Direct Mail: Campaign

03043D

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster, Corkscrew, Revelation

Newspaper / Newspaper 600 Lines or Less: Campaign

03010A

2003 Advertising Bronze Pencil

Mullen / Wenham

Vespa Naples

Mid Life Crisis, Tattoo, Wild

Newspaper / Newspaper 600 Lines or Less: Campaign

03011A

2003 Advertising Silver Pencil

GeneratorBates / Auckland

Amnesty International

Colleagues, Woman, Joseph

Public Service/Political / Public Service/Political Television: Single

03071A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Baby Invasion, Box of Poison, Low Rider

Public Service/Political / Public Service/Political Television: Single

03072A

2003 Advertising Gold Pencil

Leo Burnett / Oslo

Oslo Piercing Studio

Piercing

Outdoor / Guerilla Advertising: Campaign

03036A

2003 Advertising Silver Pencil

Jung von Matt / Hamburg

IGFM - International Foundation of Human Rights

Communal Urinal, Stonestorm, Doormat, Ashtray

Outdoor / Guerilla Advertising: Campaign

03037A

2003 Advertising Bronze Pencil

Michael Conrad & Leo Burnett / Frankfurt

Amnesty International

Wrong Faith, Wrong Colour, Wrong Opinion

Outdoor / Guerilla Advertising: Campaign

03038A

2003 Interactive Gold Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

+HP Banner Campaign

Banners / Banner - Campaign

03005N

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

World Wide Fund for Nature Japan

WWF 1, WWF 2, WWF 3

Banners / Banner - Campaign

03006N

2003 Interactive Silver Pencil

AgênciaClick / São Paulo

WWF Brasil

Free, Trap, Turtle

Banners / Banner - Campaign

03007N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Soul Mates, Sea Breeze, Scorcher

Banners / Banner - Campaign

03008N

2003 Interactive Bronze Pencil

Dentsu / Tokyo

Mitsubishi Motors Corporation

Safety, Customer Free Choice, Driving Ability, Design

Banners / Banner - Campaign

03009N

2003 Interactive Bronze Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Freshness, Lemon Drop, Citronica

Banners / Banner - Campaign

03010N

2003 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN

Without Sports

Integrated Branding Campaign / Integrated Branding

03007G

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Curiously Sour

Integrated Branding Campaign / Integrated Branding

03008G

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03025A

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03026A

2003 Advertising Gold Pencil

Hill Holliday / San Francisco

Mill Valley Film Festival

Happy Ending

Non-Broadcast / Non-Broadcast: Cinema

03095A

2003 Advertising Silver Pencil

la comunidad / Miami Beach

MTV

Barber Shop

Non-Broadcast / Non-Broadcast: Cinema

03096A

2003 Interactive Silver Pencil

Advertising Federation of Minnesota

The Show CD

Promotional Advertising / Promotional Advertising - CD-ROM

03018N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Staple Slalom

Consumer Magazine / Magazine Color Full Page or Spread: Single

03015A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Piano

Consumer Magazine / Magazine Color Full Page or Spread: Single

03016A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

03017A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Mountains

Consumer Magazine / Magazine Color Full Page or Spread: Single

03018A

2003 Advertising Bronze Pencil

McKinney & Silver / Raleigh

Audi of America

Stars

Consumer Magazine / Magazine Color Full Page or Spread: Single

03019A

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

The Texture Issue, paper

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

03050D

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