The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Rusted Agency: Saatchi & Saatchi / Copenhagen Client: Scandinavian Motor Company Category: Outdoor / Outdoor: Single
Coaster Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
All of the Above Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Outdoor / Outdoor: Single
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Nike Basketball Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Nike Running Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Monte seu Gol Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: E-Commerce / E-Commerce B2C - Web Sites
Waiting for Christmas Agency: Weigertpirouzwolf / Hamburg Client: Endless Pain Studio Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Carrot Agency: FCB / Singapore Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Split Ends Agency: onemanbrand.com / Singapore Client: UNZA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Colleagues, Woman, Joseph Agency: GeneratorBates / Auckland Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Baby Invasion, Box of Poison, Low Rider Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
+HP Banner Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3 Agency: Hakuhodo i-studio / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Free, Trap, Turtle Agency: AgênciaClick / São Paulo Client: WWF Brasil Category: Banners / Banner - Campaign
Soul Mates, Sea Breeze, Scorcher Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Safety, Customer Free Choice, Driving Ability, Design Agency: Dentsu / Tokyo Client: Mitsubishi Motors Corporation Category: Banners / Banner - Campaign
Freshness, Lemon Drop, Citronica Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Fly Guy Agency: Trevor Van Meter / Greenville Client: www.TrevorVanMeter.com Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Pak Sok, Madam Loh, Abdul Malik Agency: Fallon / Singapore Client: Fallon Singapore Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Shut Down Agency: Euro RSCG Interaction / São Paulo Client: Euro RSCG Interaction Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Fight Hunger Email Agency: Tribal DDB / Vancouver Client: Tribal DDB Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Ingegerd Råman Agency: Happy Forsman & Bodenfors / Göteborg Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Hanafuda Agency: Hakuhodo / Tokyo Client: Five Foxes Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bandage Agency: Sawyer Riley Compton / Atlanta Client: Beyond Racism Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Wedding Day, Restaurant, Hardboard Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Volkswagen Category: Consumer Radio / Consumer Radio: Campaign
Beautiful Mind, Men In Black 2, Lord of the Rings Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Churchill, Armstrong, Luther Agency: Saatchi & Saatchi / Cape Town Client: Metropolitan Life Category: Consumer Radio / Consumer Radio: Campaign
Ride Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Phone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Trashcan Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Fractal Lookbook Agency: Duffy / Minneapolis Client: Fractal, LLC Category: Publication Design / Trade Magazine Full Issue
Arena Homme Plus Agency: Lloyd (+ co) / New York Client: Emap Elan East Category: Publication Design / Trade Magazine Full Issue
TAXI by Getty Images Agency: Getty Images / London Client: Getty Images Category: Publication Design / Trade Magazine Full Issue
The Show CD Agency: Client: Advertising Federation of Minnesota Category: Promotional Advertising / Promotional Advertising - CD-ROM
Bubble Boy Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Devil's Island Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Before Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Mask, Speaker, Sculpture Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Rain, Cop, Daredevil Agency: Ogilvy & Mather / Mexico City Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel) Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Home Shopping (Bedpan), Cooking, Kids Show Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Take Your Children to Work Day Agency: Lowe / New York Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion
Phuc Agency: WONGDOODY / Seattle Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion

2003 Advertising Gold Pencil

Saatchi & Saatchi / Copenhagen

Scandinavian Motor Company

Rusted

Outdoor / Outdoor: Single

03028A

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster

Outdoor / Outdoor: Single

03029A

2003 Advertising Bronze Pencil

Borders Perrin Norrander / Portland

Columbia Sportswear

All of the Above

Outdoor / Outdoor: Single

03030A

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Goddess

E-Commerce / E-Commerce B2C - Web Sites

03042N

2003 Interactive Silver Pencil

R/GA / New York

Nike

Nike Basketball

E-Commerce / E-Commerce B2C - Web Sites

03043N

2003 Interactive Silver Pencil

R/GA / New York

Nike

Nike Running

E-Commerce / E-Commerce B2C - Web Sites

03044N

2003 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Monte seu Gol

E-Commerce / E-Commerce B2C - Web Sites

03045N

2003 Design Gold Pencil

Weigertpirouzwolf / Hamburg

Endless Pain Studio

Waiting for Christmas

Collateral Design / Promotional and Point-of-Purchase Posters: Single

03020D

2003 Design Silver Pencil

FCB / Singapore

KHL Marketing

Carrot

Collateral Design / Promotional and Point-of-Purchase Posters: Single

03021D

2003 Design Bronze Pencil

onemanbrand.com / Singapore

UNZA

Split Ends

Collateral Design / Promotional and Point-of-Purchase Posters: Single

03022D

2003 Advertising Silver Pencil

GeneratorBates / Auckland

Amnesty International

Colleagues, Woman, Joseph

Public Service/Political / Public Service/Political Television: Single

03071A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Baby Invasion, Box of Poison, Low Rider

Public Service/Political / Public Service/Political Television: Single

03072A

2003 Interactive Gold Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

+HP Banner Campaign

Banners / Banner - Campaign

03005N

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

World Wide Fund for Nature Japan

WWF 1, WWF 2, WWF 3

Banners / Banner - Campaign

03006N

2003 Interactive Silver Pencil

AgênciaClick / São Paulo

WWF Brasil

Free, Trap, Turtle

Banners / Banner - Campaign

03007N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Soul Mates, Sea Breeze, Scorcher

Banners / Banner - Campaign

03008N

2003 Interactive Bronze Pencil

Dentsu / Tokyo

Mitsubishi Motors Corporation

Safety, Customer Free Choice, Driving Ability, Design

Banners / Banner - Campaign

03009N

2003 Interactive Bronze Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Freshness, Lemon Drop, Citronica

Banners / Banner - Campaign

03010N

2003 Interactive Gold Pencil

Trevor Van Meter / Greenville

www.TrevorVanMeter.com

Fly Guy

Self-Promotion / Self-Promotion - Other Digital Advertising

03058N

2003 Interactive Silver Pencil

Fallon / Singapore

Fallon Singapore

Pak Sok, Madam Loh, Abdul Malik

Self-Promotion / Self-Promotion - Other Digital Advertising

03059N

2003 Interactive Bronze Pencil

Euro RSCG Interaction / São Paulo

Euro RSCG Interaction

Shut Down

Self-Promotion / Self-Promotion - Other Digital Advertising

03060N

2003 Interactive Bronze Pencil

Tribal DDB / Vancouver

Tribal DDB

Fight Hunger Email

Self-Promotion / Self-Promotion - Other Digital Advertising

03061N

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Röhsska Design Museum

Ingegerd Råman

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03047D

2003 Design Bronze Pencil

Hakuhodo / Tokyo

Five Foxes

Hanafuda

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03048D

2003 Design Bronze Pencil

Sawyer Riley Compton / Atlanta

Beyond Racism

Bandage

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03049D

2003 Advertising Gold Pencil

Grabarz & Partner Werbeagentur / Hamburg

Volkswagen

Wedding Day, Restaurant, Hardboard

Consumer Radio / Consumer Radio: Campaign

03008R

2003 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Beautiful Mind, Men In Black 2, Lord of the Rings

Consumer Radio / Consumer Radio: Campaign

03009R

2003 Advertising Bronze Pencil

Saatchi & Saatchi / Cape Town

Metropolitan Life

Churchill, Armstrong, Luther

Consumer Radio / Consumer Radio: Campaign

03010R

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Ride

Exceptional Innovation in Marketing / Innovative Marketing: Single

03001G

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Exceptional Innovation in Marketing / Innovative Marketing: Single

03002G

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Newspaper

Exceptional Innovation in Marketing / Innovative Marketing: Single

03003G

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Phone

Exceptional Innovation in Marketing / Innovative Marketing: Single

03004G

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan

Exceptional Innovation in Marketing / Innovative Marketing: Single

03005G

2003 Design Gold Pencil

Duffy / Minneapolis

Fractal, LLC

Fractal Lookbook

Publication Design / Trade Magazine Full Issue

03036D

2003 Design Silver Pencil

Lloyd (+ co) / New York

Emap Elan East

Arena Homme Plus

Publication Design / Trade Magazine Full Issue

03037D

2003 Design Bronze Pencil

Getty Images / London

Getty Images

TAXI by Getty Images

Publication Design / Trade Magazine Full Issue

03038D

2003 Interactive Silver Pencil

Advertising Federation of Minnesota

The Show CD

Promotional Advertising / Promotional Advertising - CD-ROM

03018N

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy

Consumer Television / Consumer Television Over :30 Single

03073A

2003 Advertising Silver Pencil

Lowe / London

Interbrew UK

Devil's Island

Consumer Television / Consumer Television Over :30 Single

03074A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Before

Consumer Television / Consumer Television Over :30 Single

03075A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Mask, Speaker, Sculpture

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03020A

2003 Advertising Silver Pencil

Ogilvy & Mather / Mexico City

Hot Wheels

Rain, Cop, Daredevil

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03021A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Forest, Upside Down, Sky

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03022A

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03023A

2003 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan), Cooking, Kids Show

Consumer Television / Consumer Television :20 and Under: Campaign

03088A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03025A

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03026A

2003 Advertising Silver Pencil

Lowe / New York

LOWE

Take Your Children to Work Day

Collateral Advertising / Collateral: Self-Promotion

03049A

2003 Advertising Silver Pencil

WONGDOODY / Seattle

WONGDOODY

Phuc

Collateral Advertising / Collateral: Self-Promotion

03050A

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