The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Exit Sign, Frustration, Elevator Agency: Fallon / New York Client: Timberland Category: Trade / Trade Color Full Page or Spread: Campaign
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Devil's Island Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Coaster Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Hockey Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Desire Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Beautiful Mind, Men In Black 2, Lord of the Rings Agency: Cliff Freeman & Partners / New York Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign
Pocket PC 2002 Agency: Fallon / Minneapolis Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Peter Pan Agency: Zapping / Madrid Client: Buenavista Disney Category: Brand and Corporate Identity / Booklet/Brochure
Eagle F1 Web Site Agency: Goodby Silverstein & Partners / San Francisco Client: Goodyear Category: Brand Gaming / Brand Gaming - Banners
D&AD Annual Agency: Mother / London Client: D&AD Category: Publication Design / Book Jacket Design
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Stick Agency: M&C Saatchi / Sydney Client: Sydney Dog's Home Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Army Online Advertising Agency: iLeo / Chicago Client: Army Category: Beyond the Banner
Rain, Cop, Daredevil Agency: Ogilvy & Mather / Mexico City Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Brochure Agency: Saatchi & Saatchi / Singapore Client: Republic of Singapore Navy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Computer, Hockey, Net Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Mechanic, Henna, Nail Polish Agency: BBDO / Singapore Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign
The Show CD Agency: Client: Advertising Federation of Minnesota Category: Promotional Advertising / Promotional Advertising - CD-ROM
Coffee Agency: AlmapBBDO / São Paulo Client: Pilao Coffee Category: Banners / Banner - Single
Photos Agency: Fallon / Minneapolis Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Birthmark/Loaded Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Aneel Annual Report Agency: Young & Rubicam Brazil / São Paulo Client: Aneel Category: Brand and Corporate Identity Design / Annual Report
Pak Sok, Madam Loh, Abdul Malik Agency: Fallon / Singapore Client: Fallon Singapore Category: Self-Promotion / Self-Promotion - Other Digital Advertising
To Be Chosen Campaign Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property! Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
What would you do - PM, What would you do - RJR, What would you do - PM #2 Agency: Clarity Coverdale Fury / Minneapolis Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single
Colleagues, Woman, Joseph Agency: GeneratorBates / Auckland Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Torture Device Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Read this standing on one leg Agency: Saatchi & Saatchi / Bangalore Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Wall Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
HP Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Integrated Branding Campaign
Casanova Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Integrated Branding Campaign
Noah, Casanova, Gossip Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Barber Shop Agency: la comunidad / Miami Beach Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema
Cut Me Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
The 2-in-1 brochure Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Direct Mail / Direct Mail: Single
Terminator 3: Rise of the Machines Web Site Agency: Genex / Los Angeles Client: C2 Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Engineered for Women Agency: HYRO Communications / Sydney Client: Nike Australia Category: Promotional Advertising / Promotional Advertising - Web Sites
911 Agency: Arnold Worldwide / Toronto Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Home Shopping (Bedpan), Cooking, Kids Show Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Jung von Matt Web Site Agency: Jung von Matt / Stuttgart Client: Jung von Matt Category: Self-Promotion / Self-Promotion - Web Sites
Shawn's Folk Art Agency: Touchwood Design / Etobicoke Client: Shawn's Folk Art Category: Self-Promotion / Self-Promotion - Web Sites
Museo de las Aves de Mexico Agency: W.Interactive.Media / Saltillo Client: Instituto Coahuilense de Ecologia Category: Non-Profit Organizations / Non-Profit - Web Sites
Fingers Agency: GSD&M / Austin Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
Polar Music Prize 2002 Agency: Happy Forsman & Bodenfors / Göteborg Client: Polar Music Prize Category: Package Design / Commercial Product Packaging
Arena Homme Plus Agency: Lloyd (+ co) / New York Client: Emap Elan East Category: Publication Design / Trade Magazine Full Issue
Santa Agency: TBWA Hunt Lascaris / Johannesburg Client: City Lodge Category: Consumer Radio / Consumer Radio: Single

2003 Advertising Silver Pencil

Fallon / New York

Timberland

Exit Sign, Frustration, Elevator

Trade / Trade Color Full Page or Spread: Campaign

03044A

2003 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis

Consumer Television / Consumer Television Varying Lengths: Campaign

03090A

2003 Advertising Silver Pencil

Lowe / London

Interbrew UK

Devil's Island

Consumer Television / Consumer Television Over :30 Single

03074A

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster

Outdoor / Outdoor: Single

03029A

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Exceptional Innovation in Marketing / Innovative Marketing: Single

03002G

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Hockey

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03059A

2003 Design Silver Pencil

Lobo / São Paulo

Diesel

Desire

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

03044D

2003 Advertising Silver Pencil

Cliff Freeman & Partners / New York

Hollywood Video

Beautiful Mind, Men In Black 2, Lord of the Rings

Consumer Radio / Consumer Radio: Campaign

03009R

2003 Interactive Silver Pencil

Fallon / Minneapolis

Microsoft

Pocket PC 2002

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03031N

2003 Design Silver Pencil

Zapping / Madrid

Buenavista Disney

Peter Pan

Brand and Corporate Identity / Booklet/Brochure

03005D

2003 Interactive Silver Pencil

Goodby Silverstein & Partners / San Francisco

Goodyear

Eagle F1 Web Site

Brand Gaming / Brand Gaming - Banners

03052N

2003 Design Silver Pencil

Mother / London

D&AD

D&AD Annual

Publication Design / Book Jacket Design

03033D

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03025A

2003 Design Silver Pencil

M&C Saatchi / Sydney

Sydney Dog's Home

Stick

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

03051D

2003 Interactive Silver Pencil

iLeo / Chicago

Army

Army Online Advertising

Beyond the Banner

03012N

2003 Advertising Silver Pencil

Ogilvy & Mather / Mexico City

Hot Wheels

Rain, Cop, Daredevil

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03021A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Forest, Upside Down, Sky

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03022A

2003 Design Silver Pencil

Saatchi & Saatchi / Singapore

Republic of Singapore Navy

Brochure

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03053D

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Computer, Hockey, Net

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03062A

2003 Advertising Silver Pencil

BBDO / Singapore

Kentucky Fried Chicken Management

Mechanic, Henna, Nail Polish

Collateral Advertising / Collateral Posters: Campaign

03056A

2003 Interactive Silver Pencil

Advertising Federation of Minnesota

The Show CD

Promotional Advertising / Promotional Advertising - CD-ROM

03018N

2003 Interactive Silver Pencil

AlmapBBDO / São Paulo

Pilao Coffee

Coffee

Banners / Banner - Single

03003N

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

Photos

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03048A

2003 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Birthmark/Loaded

Consumer Television / Consumer Television :30/:25 Single

03080A

2003 Design Silver Pencil

Young & Rubicam Brazil / São Paulo

Aneel

Aneel Annual Report

Brand and Corporate Identity Design / Annual Report

03002D

2003 Interactive Silver Pencil

Fallon / Singapore

Fallon Singapore

Pak Sok, Madam Loh, Abdul Malik

Self-Promotion / Self-Promotion - Other Digital Advertising

03059N

2003 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

To Be Chosen Campaign

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03024D

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03025D

2003 Advertising Silver Pencil

Clarity Coverdale Fury / Minneapolis

Target Market

What would you do - PM, What would you do - RJR, What would you do - PM #2

Public Service/Political / Public Service/Political Radio: Single

03003R

2003 Advertising Silver Pencil

GeneratorBates / Auckland

Amnesty International

Colleagues, Woman, Joseph

Public Service/Political / Public Service/Political Television: Single

03071A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Florida Department of Health

Torture Device

Public Service/Political / Public Service/Political Radio: Campaign

03069A

2003 Advertising Silver Pencil

Saatchi & Saatchi / Bangalore

Terry Fox Foundation

Read this standing on one leg

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03064A

2003 Advertising Silver Pencil

Saatchi & Saatchi / Johannesburg

Guinness

Wall

Collateral Advertising / Collateral Posters: Single

03053A

2003 Interactive Silver Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Campaign

Integrated Branding Campaign

03048N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Casanova

Integrated Branding Campaign

03049N

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller Brewing Company

Noah, Casanova, Gossip

Consumer Television / Consumer Television :30/:25 Campaign

03083A

2003 Advertising Silver Pencil

la comunidad / Miami Beach

MTV

Barber Shop

Non-Broadcast / Non-Broadcast: Cinema

03096A

2003 Interactive Silver Pencil

De Pasquale / Brisbane

Sashimi

Cut Me

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03039N

2003 Design Silver Pencil

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

The 2-in-1 brochure

Direct Mail / Direct Mail: Single

03040D

2003 Interactive Silver Pencil

Genex / Los Angeles

C2 Pictures

Terminator 3: Rise of the Machines Web Site

Promotional Advertising / Promotional Advertising - Web Sites

03015N

2003 Interactive Silver Pencil

HYRO Communications / Sydney

Nike Australia

Nike Engineered for Women

Promotional Advertising / Promotional Advertising - Web Sites

03016N

2003 Advertising Silver Pencil

Arnold Worldwide / Toronto

Canadian Psychiatric Research Foundation

911

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03002R

2003 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan), Cooking, Kids Show

Consumer Television / Consumer Television :20 and Under: Campaign

03088A

2003 Interactive Silver Pencil

Jung von Matt / Stuttgart

Jung von Matt

Jung von Matt Web Site

Self-Promotion / Self-Promotion - Web Sites

03055N

2003 Interactive Silver Pencil

Touchwood Design / Etobicoke

Shawn's Folk Art

Shawn's Folk Art

Self-Promotion / Self-Promotion - Web Sites

03056N

2003 Interactive Silver Pencil

W.Interactive.Media / Saltillo

Instituto Coahuilense de Ecologia

Museo de las Aves de Mexico

Non-Profit Organizations / Non-Profit - Web Sites

03063N

2003 Advertising Silver Pencil

GSD&M / Austin

7-Eleven

Fingers

Consumer Television / Consumer Television :20 and Under: Single

03086A

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Polar Music Prize

Polar Music Prize 2002

Package Design / Commercial Product Packaging

03018D

2003 Design Silver Pencil

Lloyd (+ co) / New York

Emap Elan East

Arena Homme Plus

Publication Design / Trade Magazine Full Issue

03037D

2003 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

City Lodge

Santa

Consumer Radio / Consumer Radio: Single

03006R

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