The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Trunk Monkey
Agency: R/west / Portland
Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget


Brochure
Agency: Saatchi & Saatchi / Singapore
Client: Republic of Singapore Navy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral


Pocket PC 2002
Agency: Fallon / Minneapolis
Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising


Communal Urinal, Stonestorm, Doormat, Ashtray
Agency: Jung von Matt / Hamburg
Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign


Heimophotography.com
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Heimo Photography Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Read this standing on one leg
Agency: Saatchi & Saatchi / Bangalore
Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single


Aneel Annual Report
Agency: Young & Rubicam Brazil / São Paulo
Client: Aneel Category: Brand and Corporate Identity Design / Annual Report


Eagle F1 Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodyear Category: Brand Gaming / Brand Gaming - Banners


Photos
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign


Torture Device
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign


HP Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Integrated Branding Campaign


Casanova
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Integrated Branding Campaign


Dusty Bookshelf, Packing Materials, Splayed Book
Agency: Bozell / New York
Client: Art Directors Club Category: Direct Mail / Direct Mail: Campaign


Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single


Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single


Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign


Fingers
Agency: GSD&M / Austin
Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single


Jung von Matt Web Site
Agency: Jung von Matt / Stuttgart
Client: Jung von Matt Category: Self-Promotion / Self-Promotion - Web Sites


Shawn's Folk Art
Agency: Touchwood Design / Etobicoke
Client: Shawn's Folk Art Category: Self-Promotion / Self-Promotion - Web Sites


Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign


Mechanic, Henna, Nail Polish
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign


911
Agency: Arnold Worldwide / Toronto
Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign


Carrot
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Colleagues, Woman, Joseph
Agency: GeneratorBates / Auckland
Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single


Corkscrew
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single


Exit Sign, Frustration, Elevator
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Campaign


Rain, Cop, Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Forest, Upside Down, Sky
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign


Nike Basketball
Agency: R/GA / New York
Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites


Wall
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single


Take Your Children to Work Day
Agency: Lowe / New York
Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion


Phuc
Agency: WONGDOODY / Seattle
Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion


The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


No!
Agency: Chopping Block, The / New York
Client: They Might Be Giants Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


Museo de las Aves de Mexico
Agency: W.Interactive.Media / Saltillo
Client: Instituto Coahuilense de Ecologia Category: Non-Profit Organizations / Non-Profit - Web Sites


Hockey
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Beautiful Mind, Men In Black 2, Lord of the Rings
Agency: Cliff Freeman & Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign


How to Know...
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single


Picture Missing
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single


Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign


Big in 2002 Game
Agency: Pop & Company / New York
Client: VH1 Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


What would you do - PM, What would you do - RJR, What would you do - PM #2
Agency: Clarity Coverdale Fury / Minneapolis
Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single


Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign


Terminator 3: Rise of the Machines Web Site
Agency: Genex / Los Angeles
Client: C2 Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites


Nike Engineered for Women
Agency: HYRO Communications / Sydney
Client: Nike Australia Category: Promotional Advertising / Promotional Advertising - Web Sites


The Udder Bag
Agency: Scholz & Friends / Berlin
Client: Kurt Hoppenstedt Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor


Award:
2003 Advertising Silver Pencil
Agency:
R/west / Portland
Client:
Suburban
Title:
Trunk Monkey
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03093A

Award:
2003 Design Silver Pencil
Agency:
Saatchi & Saatchi / Singapore
Client:
Republic of Singapore Navy
Title:
Brochure
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03053D

Award:
2003 Interactive Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Microsoft
Title:
Pocket PC 2002
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03031N

Award:
2003 Advertising Silver Pencil
Agency:
Jung von Matt / Hamburg
Client:
IGFM - International Foundation of Human Rights
Title:
Communal Urinal, Stonestorm, Doormat, Ashtray
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03037A

Award:
2003 Interactive Silver Pencil
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
Heimo Photography
Title:
Heimophotography.com
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03035N

Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Bangalore
Client:
Terry Fox Foundation
Title:
Read this standing on one leg
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03064A

Award:
2003 Design Silver Pencil
Agency:
Young & Rubicam Brazil / São Paulo
Client:
Aneel
Title:
Aneel Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03002D

Award:
2003 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodyear
Title:
Eagle F1 Web Site
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03052N

Award:
2003 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
Photos
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
03048A

Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Florida Department of Health
Title:
Torture Device
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03069A

Award:
2003 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
HP Campaign
Category:
Integrated Branding Campaign
Annual ID:
03048N

Award:
2003 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Casanova
Category:
Integrated Branding Campaign
Annual ID:
03049N

Award:
2003 Design Silver Pencil
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Dusty Bookshelf, Packing Materials, Splayed Book
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03042D

Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03002A

Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03003A

Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster, Corkscrew, Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03010A

Award:
2003 Advertising Silver Pencil
Agency:
GSD&M / Austin
Client:
7-Eleven
Title:
Fingers
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03086A

Award:
2003 Interactive Silver Pencil
Agency:
Jung von Matt / Stuttgart
Client:
Jung von Matt
Title:
Jung von Matt Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03055N

Award:
2003 Interactive Silver Pencil
Agency:
Touchwood Design / Etobicoke
Client:
Shawn's Folk Art
Title:
Shawn's Folk Art
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03056N

Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
03027A

Award:
2003 Interactive Silver Pencil
Agency:
iLeo / Chicago
Client:
Army
Title:
Army Online Advertising
Category:
Beyond the Banner
Annual ID:
03012N

Award:
2003 Advertising Silver Pencil
Agency:
BBDO / Singapore
Client:
Kentucky Fried Chicken Management
Title:
Mechanic, Henna, Nail Polish
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03056A

Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Toronto
Client:
Canadian Psychiatric Research Foundation
Title:
911
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03002R

Award:
2003 Design Silver Pencil
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Carrot
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03021D

Award:
2003 Design Silver Pencil
Agency:
Mother / London
Client:
D&AD
Title:
D&AD Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
03033D

Award:
2003 Advertising Silver Pencil
Agency:
GeneratorBates / Auckland
Client:
Amnesty International
Title:
Colleagues, Woman, Joseph
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
03071A

Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Corkscrew
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03008A

Award:
2003 Advertising Silver Pencil
Agency:
Fallon / New York
Client:
Timberland
Title:
Exit Sign, Frustration, Elevator
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
03044A

Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mexico City
Client:
Hot Wheels
Title:
Rain, Cop, Daredevil
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03021A

Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Forest, Upside Down, Sky
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03022A

Award:
2003 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03043N

Award:
2003 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Running
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03044N

Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03053A

Award:
2003 Advertising Silver Pencil
Agency:
Lowe / New York
Client:
LOWE
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03049A

Award:
2003 Advertising Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
WONGDOODY
Title:
Phuc
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03050A

Award:
2003 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
The Secret Tournament
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03025N

Award:
2003 Interactive Silver Pencil
Agency:
Chopping Block, The / New York
Client:
They Might Be Giants
Title:
No!
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03029N

Award:
2003 Interactive Silver Pencil
Agency:
W.Interactive.Media / Saltillo
Client:
Instituto Coahuilense de Ecologia
Title:
Museo de las Aves de Mexico
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03063N

Award:
2003 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Hockey
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03059A

Award:
2003 Advertising Silver Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Hollywood Video
Title:
Beautiful Mind, Men In Black 2, Lord of the Rings
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03009R

Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster
Category:
Outdoor / Outdoor: Single
Annual ID:
03029A

Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
How to Know...
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03012A

Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
Picture Missing
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03013A

Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Palm Trees, Parking How Sad, Callouts
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03032A

Award:
2003 Interactive Silver Pencil
Agency:
Pop & Company / New York
Client:
VH1
Title:
Big in 2002 Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03020N

Award:
2003 Advertising Silver Pencil
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Target Market
Title:
What would you do - PM, What would you do - RJR, What would you do - PM #2
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
03003R

Award:
2003 Advertising Silver Pencil
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan), Cooking, Kids Show
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03088A

Award:
2003 Interactive Silver Pencil
Agency:
Genex / Los Angeles
Client:
C2 Pictures
Title:
Terminator 3: Rise of the Machines Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03015N

Award:
2003 Interactive Silver Pencil
Agency:
HYRO Communications / Sydney
Client:
Nike Australia
Title:
Nike Engineered for Women
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03016N
