The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Brochure Agency: Saatchi & Saatchi / Singapore Client: Republic of Singapore Navy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Racing Agency: Crispin Porter + Bogusky / Miami Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Read this standing on one leg Agency: Saatchi & Saatchi / Bangalore Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Logo Agency: Arnell Group / New York Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark
Excalibur Logo Agency: Turner Duckworth / London Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark
Peter Pan Agency: Zapping / Madrid Client: Buenavista Disney Category: Brand and Corporate Identity / Booklet/Brochure
Army Online Advertising Agency: iLeo / Chicago Client: Army Category: Beyond the Banner
Coaster, Corkscrew, Revelation Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Palm Trees, Parking How Sad, Callouts Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Fingers Agency: GSD&M / Austin Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
Devil's Island Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Eagle F1 Web Site Agency: Goodby Silverstein & Partners / San Francisco Client: Goodyear Category: Brand Gaming / Brand Gaming - Banners
How to Know... Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Photos Agency: Fallon / Minneapolis Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Hockey Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Trunk Monkey Agency: R/west / Portland Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
HP Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Integrated Branding Campaign
Casanova Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Integrated Branding Campaign
Desire Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
The Secret Tournament Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
No! Agency: Chopping Block, The / New York Client: They Might Be Giants Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Wall Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
Beach Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mountains Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Pocket PC 2002 Agency: Fallon / Minneapolis Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Exit Sign, Frustration, Elevator Agency: Fallon / New York Client: Timberland Category: Trade / Trade Color Full Page or Spread: Campaign
Big in 2002 Game Agency: Pop & Company / New York Client: VH1 Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Take Your Children to Work Day Agency: Lowe / New York Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion
Phuc Agency: WONGDOODY / Seattle Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Cut Me Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Pak Sok, Madam Loh, Abdul Malik Agency: Fallon / Singapore Client: Fallon Singapore Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Dusty Bookshelf, Packing Materials, Splayed Book Agency: Bozell / New York Client: Art Directors Club Category: Direct Mail / Direct Mail: Campaign
D&AD Annual Agency: Mother / London Client: D&AD Category: Publication Design / Book Jacket Design
Suddenly Singles, Seeing Doubles, Bandit, Timmy Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Free, Trap, Turtle Agency: AgênciaClick / São Paulo Client: WWF Brasil Category: Banners / Banner - Campaign
Soul Mates, Sea Breeze, Scorcher Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Santa Agency: TBWA Hunt Lascaris / Johannesburg Client: City Lodge Category: Consumer Radio / Consumer Radio: Single
The 2-in-1 brochure Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Direct Mail / Direct Mail: Single
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Polar Music Prize 2002 Agency: Happy Forsman & Bodenfors / Göteborg Client: Polar Music Prize Category: Package Design / Commercial Product Packaging
Birthmark/Loaded Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Arena Homme Plus Agency: Lloyd (+ co) / New York Client: Emap Elan East Category: Publication Design / Trade Magazine Full Issue
Corporate Identity Agency: neighbor / Singapore Client: neighbor Category: Brand and Corporate Identity / Corporate Identity
Without Sports Agency: Wieden+Kennedy / New York Client: ESPN Category: Integrated Branding Campaign / Integrated Branding
Noah, Casanova, Gossip Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
To Be Chosen Campaign Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property! Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

2003 Design Silver Pencil

Saatchi & Saatchi / Singapore

Republic of Singapore Navy

Brochure

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03053D

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

BELL

Racing

Trade / Trade Color Full Page or Spread: Single

03040A

2003 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Trade / Trade Color Full Page or Spread: Single

03041A

2003 Advertising Silver Pencil

Saatchi & Saatchi / Bangalore

Terry Fox Foundation

Read this standing on one leg

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03064A

2003 Design Silver Pencil

Arnell Group / New York

Gateway

Logo

Brand and Corporate Identity Design / Logo/Trademark

03015D

2003 Design Silver Pencil

Turner Duckworth / London

Boa Housewares

Excalibur Logo

Brand and Corporate Identity Design / Logo/Trademark

03016D

2003 Design Silver Pencil

Zapping / Madrid

Buenavista Disney

Peter Pan

Brand and Corporate Identity / Booklet/Brochure

03005D

2003 Interactive Silver Pencil

iLeo / Chicago

Army

Army Online Advertising

Beyond the Banner

03012N

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster, Corkscrew, Revelation

Newspaper / Newspaper 600 Lines or Less: Campaign

03010A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Palm Trees, Parking How Sad, Callouts

Outdoor / Outdoor: Campaign

03032A

2003 Advertising Silver Pencil

GSD&M / Austin

7-Eleven

Fingers

Consumer Television / Consumer Television :20 and Under: Single

03086A

2003 Advertising Silver Pencil

Lowe / London

Interbrew UK

Devil's Island

Consumer Television / Consumer Television Over :30 Single

03074A

2003 Interactive Silver Pencil

Goodby Silverstein & Partners / San Francisco

Goodyear

Eagle F1 Web Site

Brand Gaming / Brand Gaming - Banners

03052N

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

How to Know...

Trade / Trade B/W Full Page or Spread: Single

03012A

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

Picture Missing

Trade / Trade B/W Full Page or Spread: Single

03013A

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

Photos

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03048A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03025A

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Hockey

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03059A

2003 Advertising Silver Pencil

R/west / Portland

Suburban

Trunk Monkey

Consumer Television / Consumer Television Under $50,000 Budget

03093A

2003 Interactive Silver Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Campaign

Integrated Branding Campaign

03048N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Casanova

Integrated Branding Campaign

03049N

2003 Design Silver Pencil

Lobo / São Paulo

Diesel

Desire

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

03044D

2003 Interactive Silver Pencil

Wieden+Kennedy / Amsterdam

Nike

The Secret Tournament

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03025N

2003 Interactive Silver Pencil

Chopping Block, The / New York

They Might Be Giants

No!

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03029N

2003 Advertising Silver Pencil

Saatchi & Saatchi / Johannesburg

Guinness

Wall

Collateral Advertising / Collateral Posters: Single

03053A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

03017A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Mountains

Consumer Magazine / Magazine Color Full Page or Spread: Single

03018A

2003 Interactive Silver Pencil

Fallon / Minneapolis

Microsoft

Pocket PC 2002

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03031N

2003 Advertising Silver Pencil

Fallon / New York

Timberland

Exit Sign, Frustration, Elevator

Trade / Trade Color Full Page or Spread: Campaign

03044A

2003 Interactive Silver Pencil

Pop & Company / New York

VH1

Big in 2002 Game

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03020N

2003 Advertising Silver Pencil

Lowe / New York

LOWE

Take Your Children to Work Day

Collateral Advertising / Collateral: Self-Promotion

03049A

2003 Advertising Silver Pencil

WONGDOODY / Seattle

WONGDOODY

Phuc

Collateral Advertising / Collateral: Self-Promotion

03050A

2003 Interactive Silver Pencil

De Pasquale / Brisbane

Sashimi

Cut Me

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03039N

2003 Interactive Silver Pencil

Fallon / Singapore

Fallon Singapore

Pak Sok, Madam Loh, Abdul Malik

Self-Promotion / Self-Promotion - Other Digital Advertising

03059N

2003 Design Silver Pencil

Bozell / New York

Art Directors Club

Dusty Bookshelf, Packing Materials, Splayed Book

Direct Mail / Direct Mail: Campaign

03042D

2003 Design Silver Pencil

Mother / London

D&AD

D&AD Annual

Publication Design / Book Jacket Design

03033D

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Suddenly Singles, Seeing Doubles, Bandit, Timmy

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

03027A

2003 Interactive Silver Pencil

AgênciaClick / São Paulo

WWF Brasil

Free, Trap, Turtle

Banners / Banner - Campaign

03007N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Soul Mates, Sea Breeze, Scorcher

Banners / Banner - Campaign

03008N

2003 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

City Lodge

Santa

Consumer Radio / Consumer Radio: Single

03006R

2003 Design Silver Pencil

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

The 2-in-1 brochure

Direct Mail / Direct Mail: Single

03040D

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Exceptional Innovation in Marketing / Innovative Marketing: Single

03002G

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Polar Music Prize

Polar Music Prize 2002

Package Design / Commercial Product Packaging

03018D

2003 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Birthmark/Loaded

Consumer Television / Consumer Television :30/:25 Single

03080A

2003 Design Silver Pencil

Lloyd (+ co) / New York

Emap Elan East

Arena Homme Plus

Publication Design / Trade Magazine Full Issue

03037D

2003 Design Silver Pencil

neighbor / Singapore

neighbor

Corporate Identity

Brand and Corporate Identity / Corporate Identity

03011D

2003 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN

Without Sports

Integrated Branding Campaign / Integrated Branding

03007G

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller Brewing Company

Noah, Casanova, Gossip

Consumer Television / Consumer Television :30/:25 Campaign

03083A

2003 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

To Be Chosen Campaign

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03024D

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03025D

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