The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Heimophotography.com
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Heimo Photography Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Jung von Matt Web Site
Agency: Jung von Matt / Stuttgart
Client: Jung von Matt Category: Self-Promotion / Self-Promotion - Web Sites
Shawn's Folk Art
Agency: Touchwood Design / Etobicoke
Client: Shawn's Folk Art Category: Self-Promotion / Self-Promotion - Web Sites
Wall
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
Desire
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
Fingers
Agency: GSD&M / Austin
Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
Aneel Annual Report
Agency: Young & Rubicam Brazil / São Paulo
Client: Aneel Category: Brand and Corporate Identity Design / Annual Report
Torture Device
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Big in 2002 Game
Agency: Pop & Company / New York
Client: VH1 Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Pocket PC 2002
Agency: Fallon / Minneapolis
Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Rain, Cop, Daredevil
Agency: Ogilvy & Mather / Mexico City
Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Carrot
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
911
Agency: Arnold Worldwide / Toronto
Client: Canadian Psychiatric Research Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
The Show CD
Agency:
Client: Advertising Federation of Minnesota Category: Promotional Advertising / Promotional Advertising - CD-ROM
How to Know...
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing
Agency: Ogilvy & Mather / Chicago
Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Rucker Park, Roswell Rayguns, Funkship
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Bruised Mannequins
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Logo
Agency: Arnell Group / New York
Client: Gateway Category: Brand and Corporate Identity Design / Logo/Trademark
Excalibur Logo
Agency: Turner Duckworth / London
Client: Boa Housewares Category: Brand and Corporate Identity Design / Logo/Trademark
Take Your Children to Work Day
Agency: Lowe / New York
Client: LOWE Category: Collateral Advertising / Collateral: Self-Promotion
Phuc
Agency: WONGDOODY / Seattle
Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
HP Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Integrated Branding Campaign
Casanova
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Integrated Branding Campaign
Communal Urinal, Stonestorm, Doormat, Ashtray
Agency: Jung von Matt / Hamburg
Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Direct Mail / Direct Mail: Single
Home Shopping (Bedpan), Cooking, Kids Show
Agency: Ground Zero / Los Angeles
Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Pak Sok, Madam Loh, Abdul Malik
Agency: Fallon / Singapore
Client: Fallon Singapore Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Cut Me
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Computer, Hockey, Net
Agency: Taxi / Toronto
Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Newspaper / Newspaper Over 600 Lines: Campaign
Read this standing on one leg
Agency: Saatchi & Saatchi / Bangalore
Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Eagle F1 Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodyear Category: Brand Gaming / Brand Gaming - Banners
Arena Homme Plus
Agency: Lloyd (+ co) / New York
Client: Emap Elan East Category: Publication Design / Trade Magazine Full Issue
Coaster, Corkscrew, Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Nike Basketball
Agency: R/GA / New York
Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
What would you do - PM, What would you do - RJR, What would you do - PM #2
Agency: Clarity Coverdale Fury / Minneapolis
Client: Target Market Category: Public Service/Political / Public Service/Political Radio: Single
Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Peter Pan
Agency: Zapping / Madrid
Client: Buenavista Disney Category: Brand and Corporate Identity / Booklet/Brochure
Mechanic, Henna, Nail Polish
Agency: BBDO / Singapore
Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign
Stick
Agency: M&C Saatchi / Sydney
Client: Sydney Dog's Home Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Museo de las Aves de Mexico
Agency: W.Interactive.Media / Saltillo
Client: Instituto Coahuilense de Ecologia Category: Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Interactive Silver Pencil
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
Heimo Photography
Title:
Heimophotography.com
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03035N
Award:
2003 Interactive Silver Pencil
Agency:
Jung von Matt / Stuttgart
Client:
Jung von Matt
Title:
Jung von Matt Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03055N
Award:
2003 Interactive Silver Pencil
Agency:
Touchwood Design / Etobicoke
Client:
Shawn's Folk Art
Title:
Shawn's Folk Art
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03056N
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03053A
Award:
2003 Design Silver Pencil
Agency:
Lobo / São Paulo
Client:
Diesel
Title:
Desire
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
03044D
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Palm Trees, Parking How Sad, Callouts
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03032A
Award:
2003 Advertising Silver Pencil
Agency:
GSD&M / Austin
Client:
7-Eleven
Title:
Fingers
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03086A
Award:
2003 Design Silver Pencil
Agency:
Young & Rubicam Brazil / São Paulo
Client:
Aneel
Title:
Aneel Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03002D
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Florida Department of Health
Title:
Torture Device
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03069A
Award:
2003 Interactive Silver Pencil
Agency:
Pop & Company / New York
Client:
VH1
Title:
Big in 2002 Game
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03020N
Award:
2003 Design Silver Pencil
Agency:
Mother / London
Client:
D&AD
Title:
D&AD Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
03033D
Award:
2003 Interactive Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Microsoft
Title:
Pocket PC 2002
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03031N
Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Mexico City
Client:
Hot Wheels
Title:
Rain, Cop, Daredevil
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03021A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Forest, Upside Down, Sky
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03022A
Award:
2003 Design Silver Pencil
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Carrot
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03021D
Award:
2003 Advertising Silver Pencil
Agency:
Arnold Worldwide / Toronto
Client:
Canadian Psychiatric Research Foundation
Title:
911
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
03002R
Award:
2003 Interactive Silver Pencil
Agency:
Client:
Advertising Federation of Minnesota
Title:
The Show CD
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
03018N
Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
How to Know...
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03012A
Award:
2003 Advertising Silver Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Ibid
Title:
Picture Missing
Category:
Trade / Trade B/W Full Page or Spread: Single
Annual ID:
03013A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Rucker Park, Roswell Rayguns, Funkship
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03076A
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New Zealand / Wellington
Client:
Women's Refuge
Title:
Bruised Mannequins
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03066A
Award:
2003 Design Silver Pencil
Agency:
Arnell Group / New York
Client:
Gateway
Title:
Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03015D
Award:
2003 Design Silver Pencil
Agency:
Turner Duckworth / London
Client:
Boa Housewares
Title:
Excalibur Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03016D
Award:
2003 Advertising Silver Pencil
Agency:
Lowe / New York
Client:
LOWE
Title:
Take Your Children to Work Day
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03049A
Award:
2003 Advertising Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
WONGDOODY
Title:
Phuc
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03050A
Award:
2003 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
HP Campaign
Category:
Integrated Branding Campaign
Annual ID:
03048N
Award:
2003 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Casanova
Category:
Integrated Branding Campaign
Annual ID:
03049N
Award:
2003 Advertising Silver Pencil
Agency:
Jung von Matt / Hamburg
Client:
IGFM - International Foundation of Human Rights
Title:
Communal Urinal, Stonestorm, Doormat, Ashtray
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03037A
Award:
2003 Design Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The 2-in-1 brochure
Category:
Direct Mail / Direct Mail: Single
Annual ID:
03040D
Award:
2003 Advertising Silver Pencil
Agency:
Ground Zero / Los Angeles
Client:
ESPN Mohr Sports
Title:
Home Shopping (Bedpan), Cooking, Kids Show
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
03088A
Award:
2003 Interactive Silver Pencil
Agency:
Fallon / Singapore
Client:
Fallon Singapore
Title:
Pak Sok, Madam Loh, Abdul Malik
Category:
Self-Promotion / Self-Promotion - Other Digital Advertising
Annual ID:
03059N
Award:
2003 Interactive Silver Pencil
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Cut Me
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03039N
Award:
2003 Advertising Silver Pencil
Agency:
Taxi / Toronto
Client:
Covenant House
Title:
Computer, Hockey, Net
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03062A
Award:
2003 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
The Seal, Adam and Eve, The Rooster, Joan of Arc, The 3 Little Pigs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03006A
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Bangalore
Client:
Terry Fox Foundation
Title:
Read this standing on one leg
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03064A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03002A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03003A
Award:
2003 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03002G
Award:
2003 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodyear
Title:
Eagle F1 Web Site
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03052N
Award:
2003 Design Silver Pencil
Agency:
Lloyd (+ co) / New York
Client:
Emap Elan East
Title:
Arena Homme Plus
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
03037D
Award:
2003 Interactive Silver Pencil
Agency:
iLeo / Chicago
Client:
Army
Title:
Army Online Advertising
Category:
Beyond the Banner
Annual ID:
03012N
Award:
2003 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster, Corkscrew, Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03010A
Award:
2003 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03043N
Award:
2003 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Running
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03044N
Award:
2003 Advertising Silver Pencil
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Target Market
Title:
What would you do - PM, What would you do - RJR, What would you do - PM #2
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
03003R
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Abridged Book of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03025A
Award:
2003 Design Silver Pencil
Agency:
Zapping / Madrid
Client:
Buenavista Disney
Title:
Peter Pan
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03005D
Award:
2003 Advertising Silver Pencil
Agency:
BBDO / Singapore
Client:
Kentucky Fried Chicken Management
Title:
Mechanic, Henna, Nail Polish
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03056A
Award:
2003 Design Silver Pencil
Agency:
M&C Saatchi / Sydney
Client:
Sydney Dog's Home
Title:
Stick
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
03051D
Award:
2003 Interactive Silver Pencil
Agency:
W.Interactive.Media / Saltillo
Client:
Instituto Coahuilense de Ecologia
Title:
Museo de las Aves de Mexico
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03063N
