The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Ear1, Ear2, Ear3 Agency: Dentsu West / MATSUYAMA Client: FM Interwave Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
To Be Chosen Campaign Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property! Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Business Talk Agency: Richards Group, The / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Santa Agency: TBWA Hunt Lascaris / Johannesburg Client: City Lodge Category: Consumer Radio / Consumer Radio: Single
Mr. All You Can Eat Buffet Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Harley-Davidson Lore :1903-1965 Agency: VSA Partners / Chicago Client: Harley-Davidson Category: Publication Design / Book Jacket Design
D&AD Annual Agency: Mother / London Client: D&AD Category: Publication Design / Book Jacket Design
SOON Agency: Getty Images / London Client: Laurence King Publishing Category: Publication Design / Book Jacket Design
Home Shopping (Bedpan), Cooking, Kids Show Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Colour Book Agency: Happy Forsman & Bodenfors / Göteborg Client: Munkedals Category: Direct Mail / Direct Mail: Single
The 2-in-1 brochure Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Direct Mail / Direct Mail: Single
Collector Plates Agency: Taxi / Toronto Client: Instil Productions-Philip Rostron Category: Direct Mail / Direct Mail: Single
Rucker Park, Roswell Rayguns, Funkship Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Ulterior Emotions, Corporate Message, Motivational Speaker Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Eastpak Backpacks Agency: Double You / Barcelona Client: Eastpak Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Pocket PC 2002 Agency: Fallon / Minneapolis Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Autoshow Listening Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Colleagues, Woman, Joseph Agency: GeneratorBates / Auckland Client: Amnesty International Category: Public Service/Political / Public Service/Political Television: Single
Baby Invasion, Box of Poison, Low Rider Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
How to Know... Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Flash Demo Agency: Leopard / Boulder Client: Terraspring Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Nike Goddess Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Nike Basketball Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Nike Running Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Monte seu Gol Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: E-Commerce / E-Commerce B2C - Web Sites
Bubble Boy Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Devil's Island Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Before Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Read this standing on one leg Agency: Saatchi & Saatchi / Bangalore Client: Terry Fox Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Starving Agency: GSD&M / Austin Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
PeñaBrand Web Site Agency: Butler, Shine & Stern/PeñaBrand / Sausalito Client: Butler, Shine & Stern/PeñaBrand Category: Self-Promotion / Self-Promotion - Web Sites
Jung von Matt Web Site Agency: Jung von Matt / Stuttgart Client: Jung von Matt Category: Self-Promotion / Self-Promotion - Web Sites
Shawn's Folk Art Agency: Touchwood Design / Etobicoke Client: Shawn's Folk Art Category: Self-Promotion / Self-Promotion - Web Sites
@radical.media Web Site Agency: @radical.media / New York Client: @radical.media Category: Self-Promotion / Self-Promotion - Web Sites
ID's Agency: SCI FI Channel / New York Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual Report Agency: Sagmeister Inc. / New York Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report
Aneel Annual Report Agency: Young & Rubicam Brazil / São Paulo Client: Aneel Category: Brand and Corporate Identity Design / Annual Report
Ascend Agency: Kinetic / Singapore Client: Amara Holdings Limited Category: Brand and Corporate Identity Design / Annual Report
Kerhonkson Agency: Think Tank 3 / New York Client: Barra + Trumbore Category: Environmental Design / Environmental Design: Signage
The Secret Tournament Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
2003 MasterCraft Mini-CD Agency: Periscope / Minneapolis Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
No! Agency: Chopping Block, The / New York Client: They Might Be Giants Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Palm Trees, Parking How Sad, Callouts Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign

2003 Design Gold Pencil

Dentsu West / MATSUYAMA

FM Interwave

Ear1, Ear2, Ear3

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03023D

2003 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

To Be Chosen Campaign

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03024D

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03025D

2003 Advertising Gold Pencil

Richards Group, The / Dallas

Motel 6

Business Talk

Consumer Radio / Consumer Radio: Single

03005R

2003 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

City Lodge

Santa

Consumer Radio / Consumer Radio: Single

03006R

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Mr. All You Can Eat Buffet Inventor

Consumer Radio / Consumer Radio: Single

03007R

2003 Design Gold Pencil

VSA Partners / Chicago

Harley-Davidson

Harley-Davidson Lore :1903-1965

Publication Design / Book Jacket Design

03032D

2003 Design Silver Pencil

Mother / London

D&AD

D&AD Annual

Publication Design / Book Jacket Design

03033D

2003 Design Bronze Pencil

Getty Images / London

Laurence King Publishing

SOON

Publication Design / Book Jacket Design

03034D

2003 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan), Cooking, Kids Show

Consumer Television / Consumer Television :20 and Under: Campaign

03088A

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Munkedals

Colour Book

Direct Mail / Direct Mail: Single

03039D

2003 Design Silver Pencil

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

The 2-in-1 brochure

Direct Mail / Direct Mail: Single

03040D

2003 Design Bronze Pencil

Taxi / Toronto

Instil Productions-Philip Rostron

Collector Plates

Direct Mail / Direct Mail: Single

03041D

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Rucker Park, Roswell Rayguns, Funkship

Consumer Television / Consumer Television Over :30 Campaign

03076A

2003 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions, Corporate Message, Motivational Speaker

Consumer Television / Consumer Television Over :30 Campaign

03077A

2003 Interactive Gold Pencil

Double You / Barcelona

Eastpak Spain

Eastpak Backpacks

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03030N

2003 Interactive Silver Pencil

Fallon / Minneapolis

Microsoft

Pocket PC 2002

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03031N

2003 Interactive Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America

Autoshow Listening Booth

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03032N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03025A

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03026A

2003 Advertising Silver Pencil

GeneratorBates / Auckland

Amnesty International

Colleagues, Woman, Joseph

Public Service/Political / Public Service/Political Television: Single

03071A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Baby Invasion, Box of Poison, Low Rider

Public Service/Political / Public Service/Political Television: Single

03072A

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

How to Know...

Trade / Trade B/W Full Page or Spread: Single

03012A

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

Picture Missing

Trade / Trade B/W Full Page or Spread: Single

03013A

2003 Interactive Bronze Pencil

Leopard / Boulder

Terraspring

Flash Demo

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

03037N

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Goddess

E-Commerce / E-Commerce B2C - Web Sites

03042N

2003 Interactive Silver Pencil

R/GA / New York

Nike

Nike Basketball

E-Commerce / E-Commerce B2C - Web Sites

03043N

2003 Interactive Silver Pencil

R/GA / New York

Nike

Nike Running

E-Commerce / E-Commerce B2C - Web Sites

03044N

2003 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Monte seu Gol

E-Commerce / E-Commerce B2C - Web Sites

03045N

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy

Consumer Television / Consumer Television Over :30 Single

03073A

2003 Advertising Silver Pencil

Lowe / London

Interbrew UK

Devil's Island

Consumer Television / Consumer Television Over :30 Single

03074A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Before

Consumer Television / Consumer Television Over :30 Single

03075A

2003 Advertising Silver Pencil

Saatchi & Saatchi / Bangalore

Terry Fox Foundation

Read this standing on one leg

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03064A

2003 Advertising Bronze Pencil

GSD&M / Austin

Peace Council

Starving

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03065A

2003 Interactive Gold Pencil

Butler, Shine & Stern/PeñaBrand / Sausalito

Butler, Shine & Stern/PeñaBrand

PeñaBrand Web Site

Self-Promotion / Self-Promotion - Web Sites

03054N

2003 Interactive Silver Pencil

Jung von Matt / Stuttgart

Jung von Matt

Jung von Matt Web Site

Self-Promotion / Self-Promotion - Web Sites

03055N

2003 Interactive Silver Pencil

Touchwood Design / Etobicoke

Shawn's Folk Art

Shawn's Folk Art

Self-Promotion / Self-Promotion - Web Sites

03056N

2003 Interactive Bronze Pencil

@radical.media / New York

@radical.media

@radical.media Web Site

Self-Promotion / Self-Promotion - Web Sites

03057N

2003 Design Gold Pencil

SCI FI Channel / New York

SCI FI Channel

ID's

Broadcast Design / Broadcast Design: Network Identity

03046D

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Design Gold Pencil

Sagmeister Inc. / New York

Zumtobel

Annual Report

Brand and Corporate Identity Design / Annual Report

03001D

2003 Design Silver Pencil

Young & Rubicam Brazil / São Paulo

Aneel

Aneel Annual Report

Brand and Corporate Identity Design / Annual Report

03002D

2003 Design Bronze Pencil

Kinetic / Singapore

Amara Holdings Limited

Ascend

Brand and Corporate Identity Design / Annual Report

03003D

2003 Design Silver Pencil

Think Tank 3 / New York

Barra + Trumbore

Kerhonkson

Environmental Design / Environmental Design: Signage

03026D

2003 Interactive Silver Pencil

Wieden+Kennedy / Amsterdam

Nike

The Secret Tournament

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03025N

2003 Interactive Gold Pencil

Periscope / Minneapolis

MasterCraft Boats

2003 MasterCraft Mini-CD

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03028N

2003 Interactive Silver Pencil

Chopping Block, The / New York

They Might Be Giants

No!

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

03029N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

03031A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Palm Trees, Parking How Sad, Callouts

Outdoor / Outdoor: Campaign

03032A

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