The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MINI Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Bubble Boy, Squares, Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Porno, Smells Like Britney, Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Match Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Single
Wall Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
For Rent Agency: Young & Rubicam / Chicago Client: The Apartment People Category: Collateral Advertising / Collateral Posters: Single
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Broken Thumb Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Photos Agency: Fallon / Minneapolis Client: BMW of North America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Business Talk Agency: Richards Group, The / Dallas Client: Motel 6 Category: Consumer Radio / Consumer Radio: Single
Santa Agency: TBWA Hunt Lascaris / Johannesburg Client: City Lodge Category: Consumer Radio / Consumer Radio: Single
Mr. All You Can Eat Buffet Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
The Texture Issue, paper Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Stick Agency: M&C Saatchi / Sydney Client: Sydney Dog's Home Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
The Third Place Agency: Hi-ReS! / London Client: Sony Computer Entertainment Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Altoids.com Agency: WDDG / New York Client: Kraft Foods Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
HP Web Site Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
marines.com Agency: J. Walter Thompson and Digital@jwt / Atlanta Client: U.S. Marine Corps Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Fashion for Pregnant Women Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Veronique Delachaux Category: Brand and Corporate Identity / Corporate Identity
Apartheid Museum Agency: TBWA/Gavin/Reddy / Johannesburg Client: Apartheid Museum Category: Brand and Corporate Identity / Corporate Identity
Sonke Corporate Identity Agency: TBWA/Gavin/Reddy / Johannesburg Client: Sonke Printing House Category: Brand and Corporate Identity / Corporate Identity
Corporate Identity Agency: neighbor / Singapore Client: neighbor Category: Brand and Corporate Identity / Corporate Identity
Business Cards Agency: McCann-Erickson / Manchester Client: Durex Condoms-SSL International Category: Brand and Corporate Identity / Corporate Identity
Post It Notes Agency: Mother / London Client: Mother Category: Brand and Corporate Identity / Corporate Identity
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
ID's Agency: SCI FI Channel / New York Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity
Don't Ignore Agency: OgilvyInteractive / Singapore Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
+HP Banner Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3 Agency: Hakuhodo i-studio / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Free, Trap, Turtle Agency: AgênciaClick / São Paulo Client: WWF Brasil Category: Banners / Banner - Campaign
Soul Mates, Sea Breeze, Scorcher Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Safety, Customer Free Choice, Driving Ability, Design Agency: Dentsu / Tokyo Client: Mitsubishi Motors Corporation Category: Banners / Banner - Campaign
Freshness, Lemon Drop, Citronica Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Match, Boxing Glove, Bee Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
Mechanic, Henna, Nail Polish Agency: BBDO / Singapore Client: Kentucky Fried Chicken Management Category: Collateral Advertising / Collateral Posters: Campaign
Shrinkage, Dog, Stethescope Agency: Third Eye, The / ATLANTA Client: Players Billiards Bar/Guinness Category: Collateral Advertising / Collateral Posters: Campaign
Joy to the World Agency: Euro RSCG / Hong Kong Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Cut Me Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Other Digital Media Agency: Bridgeline Software / New York Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Smash, Score, Bogey Agency: M.A.P. / Manchester Client: Informatics I.T. Training Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Bruised Mannequins Agency: Saatchi & Saatchi New Zealand / Wellington Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
David's Diary Agency: Batey / Singapore Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Cartoon Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
Torture Device Agency: Crispin Porter + Bogusky / Miami Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Driver's Ed. Boy Agency: Rick Johnson & Company / Albuquerque Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

MINI Integrated

Integrated Branding Campaign / Integrated Branding

03006G

2003 Interactive Gold Pencil

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Integrated Branding Campaign

03046N

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy, Squares, Chain Reaction

Consumer Television / Consumer Television Varying Lengths: Campaign

03089A

2003 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis

Consumer Television / Consumer Television Varying Lengths: Campaign

03090A

2003 Advertising Bronze Pencil

la comunidad / Miami Beach

MTV

Porno, Smells Like Britney, Baby

Consumer Television / Consumer Television Varying Lengths: Campaign

03091A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match

Collateral Advertising / Collateral Posters: Single

03052A

2003 Advertising Silver Pencil

Saatchi & Saatchi / Johannesburg

Guinness

Wall

Collateral Advertising / Collateral Posters: Single

03053A

2003 Advertising Bronze Pencil

Young & Rubicam / Chicago

The Apartment People

For Rent

Collateral Advertising / Collateral Posters: Single

03054A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03046A

2003 Advertising Gold Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Broken Thumb

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03047A

2003 Advertising Silver Pencil

Fallon / Minneapolis

BMW of North America

Photos

Collateral Advertising / Trade B/W or Color Any Size: Campaign

03048A

2003 Advertising Gold Pencil

Richards Group, The / Dallas

Motel 6

Business Talk

Consumer Radio / Consumer Radio: Single

03005R

2003 Advertising Silver Pencil

TBWA Hunt Lascaris / Johannesburg

City Lodge

Santa

Consumer Radio / Consumer Radio: Single

03006R

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Mr. All You Can Eat Buffet Inventor

Consumer Radio / Consumer Radio: Single

03007R

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

The Texture Issue, paper

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

03050D

2003 Design Silver Pencil

M&C Saatchi / Sydney

Sydney Dog's Home

Stick

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

03051D

2003 Interactive Gold Pencil

Hi-ReS! / London

Sony Computer Entertainment Europe

The Third Place

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03022N

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03023N

2003 Interactive Silver Pencil

WDDG / New York

Kraft Foods

Altoids.com

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03024N

2003 Interactive Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Web Site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03026N

2003 Interactive Bronze Pencil

J. Walter Thompson and Digital@jwt / Atlanta

U.S. Marine Corps

marines.com

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03027N

2003 Design Gold Pencil

Michael Conrad & Leo Burnett / Frankfurt

Veronique Delachaux

Fashion for Pregnant Women

Brand and Corporate Identity / Corporate Identity

03008D

2003 Design Gold Pencil

TBWA/Gavin/Reddy / Johannesburg

Apartheid Museum

Apartheid Museum

Brand and Corporate Identity / Corporate Identity

03009D

2003 Design Gold Pencil

TBWA/Gavin/Reddy / Johannesburg

Sonke Printing House

Sonke Corporate Identity

Brand and Corporate Identity / Corporate Identity

03010D

2003 Design Silver Pencil

neighbor / Singapore

neighbor

Corporate Identity

Brand and Corporate Identity / Corporate Identity

03011D

2003 Design Bronze Pencil

McCann-Erickson / Manchester

Durex Condoms-SSL International

Business Cards

Brand and Corporate Identity / Corporate Identity

03012D

2003 Design Bronze Pencil

Mother / London

Mother

Post It Notes

Brand and Corporate Identity / Corporate Identity

03013D

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03025A

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03026A

2003 Design Gold Pencil

SCI FI Channel / New York

SCI FI Channel

ID's

Broadcast Design / Broadcast Design: Network Identity

03046D

2003 Interactive Bronze Pencil

OgilvyInteractive / Singapore

SPCA

Don't Ignore

Non-Profit Organizations / Non-Profit - Other Digital Advertising

03065N

2003 Interactive Gold Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

+HP Banner Campaign

Banners / Banner - Campaign

03005N

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

World Wide Fund for Nature Japan

WWF 1, WWF 2, WWF 3

Banners / Banner - Campaign

03006N

2003 Interactive Silver Pencil

AgênciaClick / São Paulo

WWF Brasil

Free, Trap, Turtle

Banners / Banner - Campaign

03007N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Soul Mates, Sea Breeze, Scorcher

Banners / Banner - Campaign

03008N

2003 Interactive Bronze Pencil

Dentsu / Tokyo

Mitsubishi Motors Corporation

Safety, Customer Free Choice, Driving Ability, Design

Banners / Banner - Campaign

03009N

2003 Interactive Bronze Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Freshness, Lemon Drop, Citronica

Banners / Banner - Campaign

03010N

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Match, Boxing Glove, Bee

Collateral Advertising / Collateral Posters: Campaign

03055A

2003 Advertising Silver Pencil

BBDO / Singapore

Kentucky Fried Chicken Management

Mechanic, Henna, Nail Polish

Collateral Advertising / Collateral Posters: Campaign

03056A

2003 Advertising Bronze Pencil

Third Eye, The / ATLANTA

Players Billiards Bar/Guinness

Shrinkage, Dog, Stethescope

Collateral Advertising / Collateral Posters: Campaign

03057A

2003 Interactive Gold Pencil

Euro RSCG / Hong Kong

Euro RSCG

Joy to the World

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03038N

2003 Interactive Silver Pencil

De Pasquale / Brisbane

Sashimi

Cut Me

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03039N

2003 Interactive Bronze Pencil

Bridgeline Software / New York

Bank of New York

Other Digital Media

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03040N

2003 Interactive Bronze Pencil

M.A.P. / Manchester

Informatics I.T. Training

Smash, Score, Bogey

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03041N

2003 Advertising Silver Pencil

Saatchi & Saatchi New Zealand / Wellington

Women's Refuge

Bruised Mannequins

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03066A

2003 Advertising Bronze Pencil

Batey / Singapore

Ministry of Home Affairs

David's Diary

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03067A

2003 Advertising Gold Pencil

Saatchi & Saatchi / London

NSPCC

Cartoon

Public Service/Political / Public Service/Political Radio: Campaign

03068A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Florida Department of Health

Torture Device

Public Service/Political / Public Service/Political Radio: Campaign

03069A

2003 Advertising Bronze Pencil

Rick Johnson & Company / Albuquerque

New Mexico State Highway & Transportation Department's Traffic Safety Bureau

Driver's Ed. Boy

Public Service/Political / Public Service/Political Radio: Campaign

03070A

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