The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Theban Mapping Project Agency: Second Story / Portland Client: Theban Mapping Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Birthmark Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Driver's Ed. Boy Agency: Rick Johnson & Company / Albuquerque Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign
Apple, Heineken, Benetton, The Economist Agency: Cathedral The Creative Center / Madrid Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign
Lightbox Agency: Wieden+Kennedy / Amsterdam Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Collector Plates Agency: Taxi / Toronto Client: Instil Productions-Philip Rostron Category: Direct Mail / Direct Mail: Single
Porno, Smells Like Britney, Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Split Ends Agency: onemanbrand.com / Singapore Client: UNZA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Heimlich, Piggy Bank, Soccer Agency: Schupp Company / St. Louis Client: Bonhomme Church Category: Direct Mail / Direct Mail: Campaign
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
SOON Agency: Getty Images / London Client: Laurence King Publishing Category: Publication Design / Book Jacket Design
Yellowbox Studios Agency: Kinetic Interactive / Singapore Client: Yellowbox Studios Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Churchill, Armstrong, Luther Agency: Saatchi & Saatchi / Cape Town Client: Metropolitan Life Category: Consumer Radio / Consumer Radio: Campaign
All of the Above Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Outdoor / Outdoor: Single
Riverdance Agency: Fallon / Minneapolis Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
@radical.media Web Site Agency: @radical.media / New York Client: @radical.media Category: Self-Promotion / Self-Promotion - Web Sites
Dog Poo Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hanafuda Agency: Hakuhodo / Tokyo Client: Five Foxes Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bandage Agency: Sawyer Riley Compton / Atlanta Client: Beyond Racism Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel) Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Mid Life Crisis, Tattoo, Wild Agency: Mullen / Wenham Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Shut Down Agency: Euro RSCG Interaction / São Paulo Client: Euro RSCG Interaction Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Fight Hunger Email Agency: Tribal DDB / Vancouver Client: Tribal DDB Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Baby Invasion, Box of Poison, Low Rider Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Don't Ignore Agency: OgilvyInteractive / Singapore Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
TAXI by Getty Images Agency: Getty Images / London Client: Getty Images Category: Publication Design / Trade Magazine Full Issue
Other Digital Media Agency: Bridgeline Software / New York Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Smash, Score, Bogey Agency: M.A.P. / Manchester Client: Informatics I.T. Training Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stockholm Postcards Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Autoshow Listening Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Downside, Flavor, Positive Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
San Silvestre Vallecana 2002 Agency: Double You / Barcelona Client: Nike Spain Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Ascend Agency: Kinetic / Singapore Client: Amara Holdings Limited Category: Brand and Corporate Identity Design / Annual Report
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Phone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Trashcan Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Before Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
elvisnumberones.com Agency: Sudden Industries / New York Client: RCA/BMG Category: Brand Gaming / Brand Gaming - Banners
Opening Hours, We don't have it, Big Brother, Siberia, Pray Agency: Leo Burnett / Prague Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
For Rent Agency: Young & Rubicam / Chicago Client: The Apartment People Category: Collateral Advertising / Collateral Posters: Single
Player 1/2 Agency: Scholz & Friends / Hamburg Client: Video World Category: Outdoor / Guerilla Advertising: Single
Lexus Minority Report Site Agency: Team One Advertising / El Segundo Client: Lexus Category: Promotional Advertising / Promotional Advertising - Web Sites
Terra Beauty Agency: Ogilvy Brasil / São Paulo Client: Terra Category: Banners / Banner - Single
Birthday Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Pull! Agency: Wexley School for Girls / Seattle Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Key Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single

2003 Interactive Bronze Pencil

Second Story / Portland

Theban Mapping Project

Theban Mapping Project

Non-Profit Organizations / Non-Profit - Web Sites

03064N

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Birthmark

Consumer Television / Consumer Television :30/:25 Campaign

03084A

2003 Advertising Bronze Pencil

Rick Johnson & Company / Albuquerque

New Mexico State Highway & Transportation Department's Traffic Safety Bureau

Driver's Ed. Boy

Public Service/Political / Public Service/Political Radio: Campaign

03070A

2003 Advertising Bronze Pencil

Cathedral The Creative Center / Madrid

The Design House

Apple, Heineken, Benetton, The Economist

Trade / Trade Color Full Page or Spread: Campaign

03045A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Amsterdam

Nike - Footlocker

Lightbox

Consumer Television / Consumer Television :20 and Under: Single

03087A

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Explore, Blossom, Normal, Okay with That

Outdoor / Outdoor: Campaign

03033A

2003 Design Bronze Pencil

Taxi / Toronto

Instil Productions-Philip Rostron

Collector Plates

Direct Mail / Direct Mail: Single

03041D

2003 Advertising Bronze Pencil

la comunidad / Miami Beach

MTV

Porno, Smells Like Britney, Baby

Consumer Television / Consumer Television Varying Lengths: Campaign

03091A

2003 Design Bronze Pencil

onemanbrand.com / Singapore

UNZA

Split Ends

Collateral Design / Promotional and Point-of-Purchase Posters: Single

03022D

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03026A

2003 Design Bronze Pencil

Schupp Company / St. Louis

Bonhomme Church

Heimlich, Piggy Bank, Soccer

Direct Mail / Direct Mail: Campaign

03043D

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Design Bronze Pencil

Getty Images / London

Laurence King Publishing

SOON

Publication Design / Book Jacket Design

03034D

2003 Interactive Bronze Pencil

Kinetic Interactive / Singapore

Yellowbox Studios

Yellowbox Studios

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03036N

2003 Advertising Bronze Pencil

Saatchi & Saatchi / Cape Town

Metropolitan Life

Churchill, Armstrong, Luther

Consumer Radio / Consumer Radio: Campaign

03010R

2003 Advertising Bronze Pencil

Borders Perrin Norrander / Portland

Columbia Sportswear

All of the Above

Outdoor / Outdoor: Single

03030A

2003 Advertising Bronze Pencil

Fallon / Minneapolis

Finnegans

Riverdance

Newspaper / Newspaper 600 Lines or Less: Single

03009A

2003 Interactive Bronze Pencil

@radical.media / New York

@radical.media

@radical.media Web Site

Self-Promotion / Self-Promotion - Web Sites

03057N

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Dog Poo

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03060A

2003 Design Bronze Pencil

Hakuhodo / Tokyo

Five Foxes

Hanafuda

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03048D

2003 Design Bronze Pencil

Sawyer Riley Compton / Atlanta

Beyond Racism

Bandage

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03049D

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03023A

2003 Advertising Bronze Pencil

Mullen / Wenham

Vespa Naples

Mid Life Crisis, Tattoo, Wild

Newspaper / Newspaper 600 Lines or Less: Campaign

03011A

2003 Interactive Bronze Pencil

Euro RSCG Interaction / São Paulo

Euro RSCG Interaction

Shut Down

Self-Promotion / Self-Promotion - Other Digital Advertising

03060N

2003 Interactive Bronze Pencil

Tribal DDB / Vancouver

Tribal DDB

Fight Hunger Email

Self-Promotion / Self-Promotion - Other Digital Advertising

03061N

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Baby Invasion, Box of Poison, Low Rider

Public Service/Political / Public Service/Political Television: Single

03072A

2003 Interactive Bronze Pencil

OgilvyInteractive / Singapore

SPCA

Don't Ignore

Non-Profit Organizations / Non-Profit - Other Digital Advertising

03065N

2003 Design Bronze Pencil

Getty Images / London

Getty Images

TAXI by Getty Images

Publication Design / Trade Magazine Full Issue

03038D

2003 Interactive Bronze Pencil

Bridgeline Software / New York

Bank of New York

Other Digital Media

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03040N

2003 Interactive Bronze Pencil

M.A.P. / Manchester

Informatics I.T. Training

Smash, Score, Bogey

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03041N

2003 Advertising Bronze Pencil

McKinney & Silver / Raleigh

Audi of America

Stars

Consumer Magazine / Magazine Color Full Page or Spread: Single

03019A

2003 Design Bronze Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Stockholm Postcards

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03054D

2003 Interactive Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America

Autoshow Listening Booth

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03032N

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Downside, Flavor, Positive

Public Service/Political / Public Service/Political Radio: Single

03004R

2003 Interactive Bronze Pencil

Double You / Barcelona

Nike Spain

San Silvestre Vallecana 2002

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03021N

2003 Design Bronze Pencil

Kinetic / Singapore

Amara Holdings Limited

Ascend

Brand and Corporate Identity Design / Annual Report

03003D

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Newspaper

Exceptional Innovation in Marketing / Innovative Marketing: Single

03003G

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Phone

Exceptional Innovation in Marketing / Innovative Marketing: Single

03004G

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan

Exceptional Innovation in Marketing / Innovative Marketing: Single

03005G

2003 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Before

Consumer Television / Consumer Television Over :30 Single

03075A

2003 Advertising Bronze Pencil

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow

Newspaper / Newspaper Over 600 Lines: Campaign

03007A

2003 Interactive Bronze Pencil

Sudden Industries / New York

RCA/BMG

elvisnumberones.com

Brand Gaming / Brand Gaming - Banners

03053N

2003 Advertising Bronze Pencil

Leo Burnett / Prague

Museum of Communism Prague

Opening Hours, We don't have it, Big Brother, Siberia, Pray

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03063A

2003 Advertising Bronze Pencil

Young & Rubicam / Chicago

The Apartment People

For Rent

Collateral Advertising / Collateral Posters: Single

03054A

2003 Advertising Bronze Pencil

Scholz & Friends / Hamburg

Video World

Player 1/2

Outdoor / Guerilla Advertising: Single

03035A

2003 Interactive Bronze Pencil

Team One Advertising / El Segundo

Lexus

Lexus Minority Report Site

Promotional Advertising / Promotional Advertising - Web Sites

03017N

2003 Interactive Bronze Pencil

Ogilvy Brasil / São Paulo

Terra

Terra Beauty

Banners / Banner - Single

03004N

2003 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Birthday

Consumer Television / Consumer Television :30/:25 Single

03081A

2003 Advertising Bronze Pencil

Wexley School for Girls / Seattle

Diadora

Pull!

Consumer Television / Consumer Television Under $50,000 Budget

03094A

2003 Advertising Bronze Pencil

Team One Advertising / El Segundo

Lexus

Key

Newspaper / Newspaper Over 600 Lines: Single

03004A

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