The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Collector Plates Agency: Taxi / Toronto Client: Instil Productions-Philip Rostron Category: Direct Mail / Direct Mail: Single
All of the Above Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Outdoor / Outdoor: Single
Laundromat Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Hanafuda Agency: Hakuhodo / Tokyo Client: Five Foxes Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bandage Agency: Sawyer Riley Compton / Atlanta Client: Beyond Racism Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Curiously Sour Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding
Hippopotamus Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
TAXI by Getty Images Agency: Getty Images / London Client: Getty Images Category: Publication Design / Trade Magazine Full Issue
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
elvisnumberones.com Agency: Sudden Industries / New York Client: RCA/BMG Category: Brand Gaming / Brand Gaming - Banners
Don't Ignore Agency: OgilvyInteractive / Singapore Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
40 Yrs New York Film Festival Agency: mass / New York Client: Grand Marnier Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Autoshow Listening Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Split Ends Agency: onemanbrand.com / Singapore Client: UNZA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
For Rent Agency: Young & Rubicam / Chicago Client: The Apartment People Category: Collateral Advertising / Collateral Posters: Single
Lightbox Agency: Wieden+Kennedy / Amsterdam Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Pull! Agency: Wexley School for Girls / Seattle Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel) Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Driver's Ed. Boy Agency: Rick Johnson & Company / Albuquerque Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign
Safety, Customer Free Choice, Driving Ability, Design Agency: Dentsu / Tokyo Client: Mitsubishi Motors Corporation Category: Banners / Banner - Campaign
Freshness, Lemon Drop, Citronica Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Flash Demo Agency: Leopard / Boulder Client: Terraspring Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Birthmark Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Heimlich, Piggy Bank, Soccer Agency: Schupp Company / St. Louis Client: Bonhomme Church Category: Direct Mail / Direct Mail: Campaign
Dog Poo Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wrong Faith, Wrong Colour, Wrong Opinion Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Amnesty International Category: Outdoor / Guerilla Advertising: Campaign
JvM Quotations Book Agency: Jung von Matt / Hamburg Client: Jung von Matt Category: Brand and Corporate Identity / Booklet/Brochure
Brochure Agency: TBWA/Gavin/Reddy / Johannesburg Client: Apartheid Museum Category: Brand and Corporate Identity / Booklet/Brochure
Shut Down Agency: Euro RSCG Interaction / São Paulo Client: Euro RSCG Interaction Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Fight Hunger Email Agency: Tribal DDB / Vancouver Client: Tribal DDB Category: Self-Promotion / Self-Promotion - Other Digital Advertising
The Shoot Agency: Ultra16 / New York Client: Sony Electronics Category: Beyond the Banner
Apple, Heineken, Benetton, The Economist Agency: Cathedral The Creative Center / Madrid Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign
Downside, Flavor, Positive Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Baby Invasion, Box of Poison, Low Rider Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Player 1/2 Agency: Scholz & Friends / Hamburg Client: Video World Category: Outdoor / Guerilla Advertising: Single
Brotherhood Exhibit Agency: Ogilvy & Mather / New York Client: FDNY Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
David's Diary Agency: Batey / Singapore Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
San Silvestre Vallecana 2002 Agency: Double You / Barcelona Client: Nike Spain Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Terra Beauty Agency: Ogilvy Brasil / São Paulo Client: Terra Category: Banners / Banner - Single
Mr. All You Can Eat Buffet Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Before Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Birthday Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Key Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Stockholm Postcards Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Ulterior Emotions, Corporate Message, Motivational Speaker Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Phone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single

2003 Design Bronze Pencil

Taxi / Toronto

Instil Productions-Philip Rostron

Collector Plates

Direct Mail / Direct Mail: Single

03041D

2003 Advertising Bronze Pencil

Borders Perrin Norrander / Portland

Columbia Sportswear

All of the Above

Outdoor / Outdoor: Single

03030A

2003 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Laundromat

Collateral Advertising / Collateral: Self-Promotion

03051A

2003 Design Bronze Pencil

Hakuhodo / Tokyo

Five Foxes

Hanafuda

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03048D

2003 Design Bronze Pencil

Sawyer Riley Compton / Atlanta

Beyond Racism

Bandage

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03049D

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Curiously Sour

Integrated Branding Campaign / Integrated Branding

03008G

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Hippopotamus

Trade / Trade Color Full Page or Spread: Single

03042A

2003 Design Bronze Pencil

Getty Images / London

Getty Images

TAXI by Getty Images

Publication Design / Trade Magazine Full Issue

03038D

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Interactive Bronze Pencil

Sudden Industries / New York

RCA/BMG

elvisnumberones.com

Brand Gaming / Brand Gaming - Banners

03053N

2003 Interactive Bronze Pencil

OgilvyInteractive / Singapore

SPCA

Don't Ignore

Non-Profit Organizations / Non-Profit - Other Digital Advertising

03065N

2003 Design Bronze Pencil

mass / New York

Grand Marnier

40 Yrs New York Film Festival

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

03045D

2003 Interactive Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America

Autoshow Listening Booth

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03032N

2003 Design Bronze Pencil

onemanbrand.com / Singapore

UNZA

Split Ends

Collateral Design / Promotional and Point-of-Purchase Posters: Single

03022D

2003 Advertising Bronze Pencil

Young & Rubicam / Chicago

The Apartment People

For Rent

Collateral Advertising / Collateral Posters: Single

03054A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Amsterdam

Nike - Footlocker

Lightbox

Consumer Television / Consumer Television :20 and Under: Single

03087A

2003 Advertising Bronze Pencil

Wexley School for Girls / Seattle

Diadora

Pull!

Consumer Television / Consumer Television Under $50,000 Budget

03094A

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03026A

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03023A

2003 Advertising Bronze Pencil

Rick Johnson & Company / Albuquerque

New Mexico State Highway & Transportation Department's Traffic Safety Bureau

Driver's Ed. Boy

Public Service/Political / Public Service/Political Radio: Campaign

03070A

2003 Interactive Bronze Pencil

Dentsu / Tokyo

Mitsubishi Motors Corporation

Safety, Customer Free Choice, Driving Ability, Design

Banners / Banner - Campaign

03009N

2003 Interactive Bronze Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Freshness, Lemon Drop, Citronica

Banners / Banner - Campaign

03010N

2003 Interactive Bronze Pencil

Leopard / Boulder

Terraspring

Flash Demo

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

03037N

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Birthmark

Consumer Television / Consumer Television :30/:25 Campaign

03084A

2003 Design Bronze Pencil

Schupp Company / St. Louis

Bonhomme Church

Heimlich, Piggy Bank, Soccer

Direct Mail / Direct Mail: Campaign

03043D

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Dog Poo

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03060A

2003 Advertising Bronze Pencil

Michael Conrad & Leo Burnett / Frankfurt

Amnesty International

Wrong Faith, Wrong Colour, Wrong Opinion

Outdoor / Guerilla Advertising: Campaign

03038A

2003 Design Bronze Pencil

Jung von Matt / Hamburg

Jung von Matt

JvM Quotations Book

Brand and Corporate Identity / Booklet/Brochure

03006D

2003 Design Bronze Pencil

TBWA/Gavin/Reddy / Johannesburg

Apartheid Museum

Brochure

Brand and Corporate Identity / Booklet/Brochure

03007D

2003 Interactive Bronze Pencil

Euro RSCG Interaction / São Paulo

Euro RSCG Interaction

Shut Down

Self-Promotion / Self-Promotion - Other Digital Advertising

03060N

2003 Interactive Bronze Pencil

Tribal DDB / Vancouver

Tribal DDB

Fight Hunger Email

Self-Promotion / Self-Promotion - Other Digital Advertising

03061N

2003 Interactive Bronze Pencil

Ultra16 / New York

Sony Electronics

The Shoot

Beyond the Banner

03013N

2003 Advertising Bronze Pencil

Cathedral The Creative Center / Madrid

The Design House

Apple, Heineken, Benetton, The Economist

Trade / Trade Color Full Page or Spread: Campaign

03045A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Downside, Flavor, Positive

Public Service/Political / Public Service/Political Radio: Single

03004R

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Baby Invasion, Box of Poison, Low Rider

Public Service/Political / Public Service/Political Television: Single

03072A

2003 Advertising Bronze Pencil

McKinney & Silver / Raleigh

Audi of America

Stars

Consumer Magazine / Magazine Color Full Page or Spread: Single

03019A

2003 Advertising Bronze Pencil

Scholz & Friends / Hamburg

Video World

Player 1/2

Outdoor / Guerilla Advertising: Single

03035A

2003 Design Bronze Pencil

Ogilvy & Mather / New York

FDNY

Brotherhood Exhibit

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03031D

2003 Advertising Bronze Pencil

Batey / Singapore

Ministry of Home Affairs

David's Diary

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03067A

2003 Interactive Bronze Pencil

Double You / Barcelona

Nike Spain

San Silvestre Vallecana 2002

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03021N

2003 Interactive Bronze Pencil

Ogilvy Brasil / São Paulo

Terra

Terra Beauty

Banners / Banner - Single

03004N

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Mr. All You Can Eat Buffet Inventor

Consumer Radio / Consumer Radio: Single

03007R

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Explore, Blossom, Normal, Okay with That

Outdoor / Outdoor: Campaign

03033A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Before

Consumer Television / Consumer Television Over :30 Single

03075A

2003 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Birthday

Consumer Television / Consumer Television :30/:25 Single

03081A

2003 Advertising Bronze Pencil

Team One Advertising / El Segundo

Lexus

Key

Newspaper / Newspaper Over 600 Lines: Single

03004A

2003 Design Bronze Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Stockholm Postcards

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03054D

2003 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions, Corporate Message, Motivational Speaker

Consumer Television / Consumer Television Over :30 Campaign

03077A

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Newspaper

Exceptional Innovation in Marketing / Innovative Marketing: Single

03003G

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Phone

Exceptional Innovation in Marketing / Innovative Marketing: Single

03004G

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