The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

elvisnumberones.com Agency: Sudden Industries / New York Client: RCA/BMG Category: Brand Gaming / Brand Gaming - Banners
Theban Mapping Project Agency: Second Story / Portland Client: Theban Mapping Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel) Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Laundromat Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Birthday Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Mid Life Crisis, Tattoo, Wild Agency: Mullen / Wenham Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Curiously Sour Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding
Riverdance Agency: Fallon / Minneapolis Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
Lexus Minority Report Site Agency: Team One Advertising / El Segundo Client: Lexus Category: Promotional Advertising / Promotional Advertising - Web Sites
HP Web Site Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
marines.com Agency: J. Walter Thompson and Digital@jwt / Atlanta Client: U.S. Marine Corps Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Miz no eau Agency: Hakuhodo Inc. / Tokyo Client: Asabiraki Category: Package Design / Commercial Product Packaging
For Rent Agency: Young & Rubicam / Chicago Client: The Apartment People Category: Collateral Advertising / Collateral Posters: Single
Collector Plates Agency: Taxi / Toronto Client: Instil Productions-Philip Rostron Category: Direct Mail / Direct Mail: Single
San Silvestre Vallecana 2002 Agency: Double You / Barcelona Client: Nike Spain Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Player 1/2 Agency: Scholz & Friends / Hamburg Client: Video World Category: Outdoor / Guerilla Advertising: Single
Pull! Agency: Wexley School for Girls / Seattle Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Shut Down Agency: Euro RSCG Interaction / São Paulo Client: Euro RSCG Interaction Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Fight Hunger Email Agency: Tribal DDB / Vancouver Client: Tribal DDB Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Mr. All You Can Eat Buffet Inventor Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Dog Poo Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Churchill, Armstrong, Luther Agency: Saatchi & Saatchi / Cape Town Client: Metropolitan Life Category: Consumer Radio / Consumer Radio: Campaign
Safety, Customer Free Choice, Driving Ability, Design Agency: Dentsu / Tokyo Client: Mitsubishi Motors Corporation Category: Banners / Banner - Campaign
Freshness, Lemon Drop, Citronica Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Autoshow Listening Booth Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
TAXI by Getty Images Agency: Getty Images / London Client: Getty Images Category: Publication Design / Trade Magazine Full Issue
Drobnjak's Manjaks Agency: WONGDOODY / Seattle Client: Seattle SuperSonics Category: Integrated Branding Campaign
Ulterior Emotions, Corporate Message, Motivational Speaker Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Ascend Agency: Kinetic / Singapore Client: Amara Holdings Limited Category: Brand and Corporate Identity Design / Annual Report
Shrinkage, Dog, Stethescope Agency: Third Eye, The / ATLANTA Client: Players Billiards Bar/Guinness Category: Collateral Advertising / Collateral Posters: Campaign
JvM Quotations Book Agency: Jung von Matt / Hamburg Client: Jung von Matt Category: Brand and Corporate Identity / Booklet/Brochure
Brochure Agency: TBWA/Gavin/Reddy / Johannesburg Client: Apartheid Museum Category: Brand and Corporate Identity / Booklet/Brochure
40 Yrs New York Film Festival Agency: mass / New York Client: Grand Marnier Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Downside, Flavor, Positive Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Flash Demo Agency: Leopard / Boulder Client: Terraspring Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Heimlich, Piggy Bank, Soccer Agency: Schupp Company / St. Louis Client: Bonhomme Church Category: Direct Mail / Direct Mail: Campaign
Driver's Ed. Boy Agency: Rick Johnson & Company / Albuquerque Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign
Porno, Smells Like Britney, Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Hippopotamus Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Baby Invasion, Box of Poison, Low Rider Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Before Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
The Shoot Agency: Ultra16 / New York Client: Sony Electronics Category: Beyond the Banner
Apple, Heineken, Benetton, The Economist Agency: Cathedral The Creative Center / Madrid Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign
Hanafuda Agency: Hakuhodo Inc. / Tokyo Client: Five Foxes Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bandage Agency: Sawyer Riley Compton / Atlanta Client: Beyond Racism Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Starving Agency: GSD&M / Austin Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
SOON Agency: Getty Images / London Client: Laurence King Publishing Category: Publication Design / Book Jacket Design

2003 Interactive Bronze Pencil

Sudden Industries / New York

RCA/BMG

elvisnumberones.com

Brand Gaming / Brand Gaming - Banners

03053N

2003 Interactive Bronze Pencil

Second Story / Portland

Theban Mapping Project

Theban Mapping Project

Non-Profit Organizations / Non-Profit - Web Sites

03064N

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03023A

2003 Advertising Bronze Pencil

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Laundromat

Collateral Advertising / Collateral: Self-Promotion

03051A

2003 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Birthday

Consumer Television / Consumer Television :30/:25 Single

03081A

2003 Advertising Bronze Pencil

Mullen / Wenham

Vespa Naples

Mid Life Crisis, Tattoo, Wild

Newspaper / Newspaper 600 Lines or Less: Campaign

03011A

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Curiously Sour

Integrated Branding Campaign / Integrated Branding

03008G

2003 Advertising Bronze Pencil

Fallon / Minneapolis

Finnegans

Riverdance

Newspaper / Newspaper 600 Lines or Less: Single

03009A

2003 Interactive Bronze Pencil

Team One Advertising / El Segundo

Lexus

Lexus Minority Report Site

Promotional Advertising / Promotional Advertising - Web Sites

03017N

2003 Interactive Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Web Site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03026N

2003 Interactive Bronze Pencil

J. Walter Thompson and Digital@jwt / Atlanta

U.S. Marine Corps

marines.com

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03027N

2003 Advertising Bronze Pencil

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow

Newspaper / Newspaper Over 600 Lines: Campaign

03007A

2003 Design Bronze Pencil

Hakuhodo Inc. / Tokyo

Asabiraki

Miz no eau

Package Design / Commercial Product Packaging

03019D

2003 Advertising Bronze Pencil

Young & Rubicam / Chicago

The Apartment People

For Rent

Collateral Advertising / Collateral Posters: Single

03054A

2003 Design Bronze Pencil

Taxi / Toronto

Instil Productions-Philip Rostron

Collector Plates

Direct Mail / Direct Mail: Single

03041D

2003 Interactive Bronze Pencil

Double You / Barcelona

Nike Spain

San Silvestre Vallecana 2002

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03021N

2003 Advertising Bronze Pencil

Scholz & Friends / Hamburg

Video World

Player 1/2

Outdoor / Guerilla Advertising: Single

03035A

2003 Advertising Bronze Pencil

Wexley School for Girls / Seattle

Diadora

Pull!

Consumer Television / Consumer Television Under $50,000 Budget

03094A

2003 Interactive Bronze Pencil

Euro RSCG Interaction / São Paulo

Euro RSCG Interaction

Shut Down

Self-Promotion / Self-Promotion - Other Digital Advertising

03060N

2003 Interactive Bronze Pencil

Tribal DDB / Vancouver

Tribal DDB

Fight Hunger Email

Self-Promotion / Self-Promotion - Other Digital Advertising

03061N

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Mr. All You Can Eat Buffet Inventor

Consumer Radio / Consumer Radio: Single

03007R

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Dog Poo

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03060A

2003 Advertising Bronze Pencil

Saatchi & Saatchi / Cape Town

Metropolitan Life

Churchill, Armstrong, Luther

Consumer Radio / Consumer Radio: Campaign

03010R

2003 Interactive Bronze Pencil

Dentsu / Tokyo

Mitsubishi Motors Corporation

Safety, Customer Free Choice, Driving Ability, Design

Banners / Banner - Campaign

03009N

2003 Interactive Bronze Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Freshness, Lemon Drop, Citronica

Banners / Banner - Campaign

03010N

2003 Interactive Bronze Pencil

Arnold Worldwide / Boston

Volkswagen of America

Autoshow Listening Booth

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

03032N

2003 Design Bronze Pencil

Getty Images / London

Getty Images

TAXI by Getty Images

Publication Design / Trade Magazine Full Issue

03038D

2003 Interactive Bronze Pencil

WONGDOODY / Seattle

Seattle SuperSonics

Drobnjak's Manjaks

Integrated Branding Campaign

03050N

2003 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions, Corporate Message, Motivational Speaker

Consumer Television / Consumer Television Over :30 Campaign

03077A

2003 Design Bronze Pencil

Kinetic / Singapore

Amara Holdings Limited

Ascend

Brand and Corporate Identity Design / Annual Report

03003D

2003 Advertising Bronze Pencil

Third Eye, The / ATLANTA

Players Billiards Bar/Guinness

Shrinkage, Dog, Stethescope

Collateral Advertising / Collateral Posters: Campaign

03057A

2003 Design Bronze Pencil

Jung von Matt / Hamburg

Jung von Matt

JvM Quotations Book

Brand and Corporate Identity / Booklet/Brochure

03006D

2003 Design Bronze Pencil

TBWA/Gavin/Reddy / Johannesburg

Apartheid Museum

Brochure

Brand and Corporate Identity / Booklet/Brochure

03007D

2003 Design Bronze Pencil

mass / New York

Grand Marnier

40 Yrs New York Film Festival

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

03045D

2003 Advertising Bronze Pencil

McKinney & Silver / Raleigh

Audi of America

Stars

Consumer Magazine / Magazine Color Full Page or Spread: Single

03019A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Downside, Flavor, Positive

Public Service/Political / Public Service/Political Radio: Single

03004R

2003 Interactive Bronze Pencil

Leopard / Boulder

Terraspring

Flash Demo

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

03037N

2003 Design Bronze Pencil

Schupp Company / St. Louis

Bonhomme Church

Heimlich, Piggy Bank, Soccer

Direct Mail / Direct Mail: Campaign

03043D

2003 Advertising Bronze Pencil

Rick Johnson & Company / Albuquerque

New Mexico State Highway & Transportation Department's Traffic Safety Bureau

Driver's Ed. Boy

Public Service/Political / Public Service/Political Radio: Campaign

03070A

2003 Advertising Bronze Pencil

la comunidad / Miami Beach

MTV

Porno, Smells Like Britney, Baby

Consumer Television / Consumer Television Varying Lengths: Campaign

03091A

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Hippopotamus

Trade / Trade Color Full Page or Spread: Single

03042A

2003 Advertising Bronze Pencil

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Baby Invasion, Box of Poison, Low Rider

Public Service/Political / Public Service/Political Television: Single

03072A

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Before

Consumer Television / Consumer Television Over :30 Single

03075A

2003 Interactive Bronze Pencil

Ultra16 / New York

Sony Electronics

The Shoot

Beyond the Banner

03013N

2003 Advertising Bronze Pencil

Cathedral The Creative Center / Madrid

The Design House

Apple, Heineken, Benetton, The Economist

Trade / Trade Color Full Page or Spread: Campaign

03045A

2003 Design Bronze Pencil

Hakuhodo Inc. / Tokyo

Five Foxes

Hanafuda

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03048D

2003 Design Bronze Pencil

Sawyer Riley Compton / Atlanta

Beyond Racism

Bandage

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03049D

2003 Advertising Bronze Pencil

GSD&M / Austin

Peace Council

Starving

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03065A

2003 Design Bronze Pencil

Getty Images / London

Laurence King Publishing

SOON

Publication Design / Book Jacket Design

03034D

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