The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
JvM Quotations Book
Agency: Jung von Matt / Hamburg
Client: Jung von Matt Category: Brand and Corporate Identity / Booklet/Brochure
Brochure
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Brand and Corporate Identity / Booklet/Brochure
All of the Above
Agency: Borders Perrin Norrander / Portland
Client: Columbia Sportswear Category: Outdoor / Outdoor: Single
Drobnjak's Manjaks
Agency: WONGDOODY / Seattle
Client: Seattle SuperSonics Category: Integrated Branding Campaign
Wrong Faith, Wrong Colour, Wrong Opinion
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Outdoor / Guerilla Advertising: Campaign
Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Safety, Customer Free Choice, Driving Ability, Design
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Corporation Category: Banners / Banner - Campaign
Freshness, Lemon Drop, Citronica
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Campaign
Before
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Ascend
Agency: Kinetic / Singapore
Client: Amara Holdings Limited Category: Brand and Corporate Identity Design / Annual Report
Churchill, Armstrong, Luther
Agency: Saatchi & Saatchi / Cape Town
Client: Metropolitan Life Category: Consumer Radio / Consumer Radio: Campaign
Car Car Car
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Shrinkage, Dog, Stethescope
Agency: Third Eye, The / ATLANTA
Client: Players Billiards Bar/Guinness Category: Collateral Advertising / Collateral Posters: Campaign
David's Diary
Agency: Batey / Singapore
Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Monte seu Gol
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: E-Commerce / E-Commerce B2C - Web Sites
Miz no eau
Agency: Hakuhodo / Tokyo
Client: Asabiraki Category: Package Design / Commercial Product Packaging
Hanafuda
Agency: Hakuhodo / Tokyo
Client: Five Foxes Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bandage
Agency: Sawyer Riley Compton / Atlanta
Client: Beyond Racism Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Other Digital Media
Agency: Bridgeline Software / New York
Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Smash, Score, Bogey
Agency: M.A.P. / Manchester
Client: Informatics I.T. Training Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Ulterior Emotions, Corporate Message, Motivational Speaker
Agency: Downtown Partners DDB / Toronto
Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
SOON
Agency: Getty Images / London
Client: Laurence King Publishing Category: Publication Design / Book Jacket Design
Flash Demo
Agency: Leopard / Boulder
Client: Terraspring Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Split Ends
Agency: onemanbrand.com / Singapore
Client: UNZA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Phone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Yellowbox Studios
Agency: Kinetic Interactive / Singapore
Client: Yellowbox Studios Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
San Silvestre Vallecana 2002
Agency: Double You / Barcelona
Client: Nike Spain Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
40 Yrs New York Film Festival
Agency: mass / New York
Client: Grand Marnier Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Mid Life Crisis, Tattoo, Wild
Agency: Mullen / Wenham
Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Lightbox
Agency: Wieden+Kennedy / Amsterdam
Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Player 1/2
Agency: Scholz & Friends / Hamburg
Client: Video World Category: Outdoor / Guerilla Advertising: Single
elvisnumberones.com
Agency: Sudden Industries / New York
Client: RCA/BMG Category: Brand Gaming / Brand Gaming - Banners
Stockholm Postcards
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Starving
Agency: GSD&M / Austin
Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pull!
Agency: Wexley School for Girls / Seattle
Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Laundromat
Agency: Palmer Jarvis DDB / Vancouver
Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Travel Guide
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
HP Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
marines.com
Agency: J. Walter Thompson and Digital@jwt / Atlanta
Client: U.S. Marine Corps Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Mr. All You Can Eat Buffet Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
For Rent
Agency: Young & Rubicam / Chicago
Client: The Apartment People Category: Collateral Advertising / Collateral Posters: Single
Hippopotamus
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Brotherhood Exhibit
Agency: Ogilvy & Mather / New York
Client: FDNY Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Riverdance
Agency: Fallon / Minneapolis
Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
Birthday
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Theban Mapping Project
Agency: Second Story / Portland
Client: Theban Mapping Project Category: Non-Profit Organizations / Non-Profit - Web Sites
Award:
2003 Design Bronze Pencil
Agency:
Jung von Matt / Hamburg
Client:
Jung von Matt
Title:
JvM Quotations Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03006D
Award:
2003 Design Bronze Pencil
Agency:
TBWA/Gavin/Reddy / Johannesburg
Client:
Apartheid Museum
Title:
Brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03007D
Award:
2003 Advertising Bronze Pencil
Agency:
Borders Perrin Norrander / Portland
Client:
Columbia Sportswear
Title:
All of the Above
Category:
Outdoor / Outdoor: Single
Annual ID:
03030A
Award:
2003 Interactive Bronze Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle SuperSonics
Title:
Drobnjak's Manjaks
Category:
Integrated Branding Campaign
Annual ID:
03050N
Award:
2003 Advertising Bronze Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Wrong Faith, Wrong Colour, Wrong Opinion
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03038A
Award:
2003 Advertising Bronze Pencil
Agency:
McKinney & Silver / Raleigh
Client:
Audi of America
Title:
Stars
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03019A
Award:
2003 Interactive Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Mitsubishi Motors Corporation
Title:
Safety, Customer Free Choice, Driving Ability, Design
Category:
Banners / Banner - Campaign
Annual ID:
03009N
Award:
2003 Interactive Bronze Pencil
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Freshness, Lemon Drop, Citronica
Category:
Banners / Banner - Campaign
Annual ID:
03010N
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Before
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03075A
Award:
2003 Design Bronze Pencil
Agency:
Kinetic / Singapore
Client:
Amara Holdings Limited
Title:
Ascend
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03003D
Award:
2003 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Metropolitan Life
Title:
Churchill, Armstrong, Luther
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
03010R
Award:
2003 Advertising Bronze Pencil
Agency:
Springer & Jacoby / Hamburg
Client:
Mercedes-Benz
Title:
Car Car Car
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
03014A
Award:
2003 Advertising Bronze Pencil
Agency:
Third Eye, The / ATLANTA
Client:
Players Billiards Bar/Guinness
Title:
Shrinkage, Dog, Stethescope
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03057A
Award:
2003 Advertising Bronze Pencil
Agency:
Batey / Singapore
Client:
Ministry of Home Affairs
Title:
David's Diary
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03067A
Award:
2003 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Monte seu Gol
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03045N
Award:
2003 Design Bronze Pencil
Agency:
Hakuhodo / Tokyo
Client:
Asabiraki
Title:
Miz no eau
Category:
Package Design / Commercial Product Packaging
Annual ID:
03019D
Award:
2003 Design Bronze Pencil
Agency:
Hakuhodo / Tokyo
Client:
Five Foxes
Title:
Hanafuda
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03048D
Award:
2003 Design Bronze Pencil
Agency:
Sawyer Riley Compton / Atlanta
Client:
Beyond Racism
Title:
Bandage
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
03049D
Award:
2003 Interactive Bronze Pencil
Agency:
Bridgeline Software / New York
Client:
Bank of New York
Title:
Other Digital Media
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03040N
Award:
2003 Interactive Bronze Pencil
Agency:
M.A.P. / Manchester
Client:
Informatics I.T. Training
Title:
Smash, Score, Bogey
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03041N
Award:
2003 Advertising Bronze Pencil
Agency:
Downtown Partners DDB / Toronto
Client:
Labatt Breweries
Title:
Ulterior Emotions, Corporate Message, Motivational Speaker
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
03077A
Award:
2003 Design Bronze Pencil
Agency:
Getty Images / London
Client:
Laurence King Publishing
Title:
SOON
Category:
Publication Design / Book Jacket Design
Annual ID:
03034D
Award:
2003 Interactive Bronze Pencil
Agency:
Leopard / Boulder
Client:
Terraspring
Title:
Flash Demo
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
03037N
Award:
2003 Design Bronze Pencil
Agency:
onemanbrand.com / Singapore
Client:
UNZA
Title:
Split Ends
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03022D
Award:
2003 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Birthmark
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03084A
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Newspaper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03003G
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Phone
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03004G
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Trashcan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03005G
Award:
2003 Interactive Bronze Pencil
Agency:
Kinetic Interactive / Singapore
Client:
Yellowbox Studios
Title:
Yellowbox Studios
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03036N
Award:
2003 Interactive Bronze Pencil
Agency:
Double You / Barcelona
Client:
Nike Spain
Title:
San Silvestre Vallecana 2002
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03021N
Award:
2003 Design Bronze Pencil
Agency:
mass / New York
Client:
Grand Marnier
Title:
40 Yrs New York Film Festival
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
03045D
Award:
2003 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Vespa Naples
Title:
Mid Life Crisis, Tattoo, Wild
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03011A
Award:
2003 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike - Footlocker
Title:
Lightbox
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03087A
Award:
2003 Advertising Bronze Pencil
Agency:
Scholz & Friends / Hamburg
Client:
Video World
Title:
Player 1/2
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03035A
Award:
2003 Interactive Bronze Pencil
Agency:
Sudden Industries / New York
Client:
RCA/BMG
Title:
elvisnumberones.com
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
03053N
Award:
2003 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Stockholm Postcards
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
03054D
Award:
2003 Advertising Bronze Pencil
Agency:
GSD&M / Austin
Client:
Peace Council
Title:
Starving
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
03065A
Award:
2003 Advertising Bronze Pencil
Agency:
Wexley School for Girls / Seattle
Client:
Diadora
Title:
Pull!
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03094A
Award:
2003 Advertising Bronze Pencil
Agency:
Palmer Jarvis DDB / Vancouver
Client:
Palmer Jarvis DDB
Title:
Laundromat
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
03051A
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Travel Guide
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03026A
Award:
2003 Interactive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
HP Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03026N
Award:
2003 Interactive Bronze Pencil
Agency:
J. Walter Thompson and Digital@jwt / Atlanta
Client:
U.S. Marine Corps
Title:
marines.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03027N
Award:
2003 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. All You Can Eat Buffet Inventor
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
03007R
Award:
2003 Advertising Bronze Pencil
Agency:
Young & Rubicam / Chicago
Client:
The Apartment People
Title:
For Rent
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03054A
Award:
2003 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Hippopotamus
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03042A
Award:
2003 Design Bronze Pencil
Agency:
Ogilvy & Mather / New York
Client:
FDNY
Title:
Brotherhood Exhibit
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03031D
Award:
2003 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Finnegans
Title:
Riverdance
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03009A
Award:
2003 Advertising Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Birthday
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03081A
Award:
2003 Interactive Bronze Pencil
Agency:
Second Story / Portland
Client:
Theban Mapping Project
Title:
Theban Mapping Project
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03064N
Award:
2003 Interactive Bronze Pencil
Agency:
Ultra16 / New York
Client:
Sony Electronics
Title:
The Shoot
Category:
Beyond the Banner
Annual ID:
03013N
