The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Driver's Ed. Boy
Agency: Rick Johnson & Company / Albuquerque
Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign
Opening Hours, We don't have it, Big Brother, Siberia, Pray
Agency: Leo Burnett / Prague
Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Phone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
JvM Quotations Book
Agency: Jung von Matt / Hamburg
Client: Jung von Matt Category: Brand and Corporate Identity / Booklet/Brochure
Brochure
Agency: TBWA/Gavin/Reddy / Johannesburg
Client: Apartheid Museum Category: Brand and Corporate Identity / Booklet/Brochure
Autoshow Listening Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Lightbox
Agency: Wieden+Kennedy / Amsterdam
Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Split Ends
Agency: onemanbrand.com / Singapore
Client: UNZA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Flash Demo
Agency: Leopard / Boulder
Client: Terraspring Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Other Digital Media
Agency: Bridgeline Software / New York
Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Smash, Score, Bogey
Agency: M.A.P. / Manchester
Client: Informatics I.T. Training Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Car Car Car
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Laundromat
Agency: Palmer Jarvis DDB / Vancouver
Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Yellowbox Studios
Agency: Kinetic Interactive / Singapore
Client: Yellowbox Studios Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Lexus Minority Report Site
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Promotional Advertising / Promotional Advertising - Web Sites
Downside, Flavor, Positive
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Apple, Heineken, Benetton, The Economist
Agency: Cathedral The Creative Center / Madrid
Client: The Design House Category: Trade / Trade Color Full Page or Spread: Campaign
@radical.media Web Site
Agency: @radical.media / New York
Client: @radical.media Category: Self-Promotion / Self-Promotion - Web Sites
Brotherhood Exhibit
Agency: Ogilvy & Mather / New York
Client: FDNY Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Travel Guide
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Explore, Blossom, Normal, Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Birthday
Agency: Goodby, Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Ascend
Agency: Kinetic / Singapore
Client: Amara Holdings Limited Category: Brand and Corporate Identity Design / Annual Report
San Silvestre Vallecana 2002
Agency: Double You / Barcelona
Client: Nike Spain Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Starving
Agency: GSD&M / Austin
Client: Peace Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Don't Ignore
Agency: OgilvyInteractive / Singapore
Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow
Agency: The Martin Agency / Richmond
Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Monte seu Gol
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: E-Commerce / E-Commerce B2C - Web Sites
Hippopotamus
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Drobnjak's Manjaks
Agency: WONGDOODY / Seattle
Client: Seattle SuperSonics Category: Integrated Branding Campaign
Player 1/2
Agency: Scholz & Friends / Hamburg
Client: Video World Category: Outdoor / Guerilla Advertising: Single
elvisnumberones.com
Agency: Sudden Industries / New York
Client: RCA/BMG Category: Brand Gaming / Brand Gaming - Banners
Birthmark
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
SOON
Agency: Getty Images / London
Client: Laurence King Publishing Category: Publication Design / Book Jacket Design
Before
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Dog Poo
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Baby Invasion, Box of Poison, Low Rider
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Collector Plates
Agency: Taxi / Toronto
Client: Instil Productions-Philip Rostron Category: Direct Mail / Direct Mail: Single
Mid Life Crisis, Tattoo, Wild
Agency: Mullen / Wenham
Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Porno, Smells Like Britney, Baby
Agency: la comunidad / Miami Beach
Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Mr. All You Can Eat Buffet Inventor
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Hanafuda
Agency: Hakuhodo Inc. / Tokyo
Client: Five Foxes Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bandage
Agency: Sawyer Riley Compton / Atlanta
Client: Beyond Racism Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Business Cards
Agency: McCann-Erickson / Manchester
Client: Durex Condoms-SSL International Category: Brand and Corporate Identity / Corporate Identity