The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

David's Diary Agency: Batey / Singapore Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Business Cards Agency: McCann-Erickson / Manchester Client: Durex Condoms-SSL International Category: Brand and Corporate Identity / Corporate Identity
Post It Notes Agency: Mother / London Client: Mother Category: Brand and Corporate Identity / Corporate Identity
Hanafuda Agency: Hakuhodo / Tokyo Client: Five Foxes Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bandage Agency: Sawyer Riley Compton / Atlanta Client: Beyond Racism Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Hippopotamus Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Ulterior Emotions, Corporate Message, Motivational Speaker Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Split Ends Agency: onemanbrand.com / Singapore Client: UNZA Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Key Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Campaign
Brotherhood Exhibit Agency: Ogilvy & Mather / New York Client: FDNY Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Monte seu Gol Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: E-Commerce / E-Commerce B2C - Web Sites
Yellowbox Studios Agency: Kinetic Interactive / Singapore Client: Yellowbox Studios Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Riverdance Agency: Fallon / Minneapolis Client: Finnegans Category: Newspaper / Newspaper 600 Lines or Less: Single
Mid Life Crisis, Tattoo, Wild Agency: Mullen / Wenham Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Flash Demo Agency: Leopard / Boulder Client: Terraspring Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Player 1/2 Agency: Scholz & Friends / Hamburg Client: Video World Category: Outdoor / Guerilla Advertising: Single
Heimlich, Piggy Bank, Soccer Agency: Schupp Company / St. Louis Client: Bonhomme Church Category: Direct Mail / Direct Mail: Campaign
Safety, Customer Free Choice, Driving Ability, Design Agency: Dentsu / Tokyo Client: Mitsubishi Motors Corporation Category: Banners / Banner - Campaign
Freshness, Lemon Drop, Citronica Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
HP Web Site Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
marines.com Agency: J. Walter Thompson and Digital@jwt / Atlanta Client: U.S. Marine Corps Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

2003 Advertising Bronze Pencil

Batey / Singapore

Ministry of Home Affairs

David's Diary

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03067A

2003 Advertising Bronze Pencil

McKinney & Silver / Raleigh

Audi of America

Stars

Consumer Magazine / Magazine Color Full Page or Spread: Single

03019A

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Explore, Blossom, Normal, Okay with That

Outdoor / Outdoor: Campaign

03033A

2003 Design Bronze Pencil

McCann-Erickson / Manchester

Durex Condoms-SSL International

Business Cards

Brand and Corporate Identity / Corporate Identity

03012D

2003 Design Bronze Pencil

Mother / London

Mother

Post It Notes

Brand and Corporate Identity / Corporate Identity

03013D

2003 Design Bronze Pencil

Hakuhodo / Tokyo

Five Foxes

Hanafuda

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03048D

2003 Design Bronze Pencil

Sawyer Riley Compton / Atlanta

Beyond Racism

Bandage

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03049D

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Hippopotamus

Trade / Trade Color Full Page or Spread: Single

03042A

2003 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions, Corporate Message, Motivational Speaker

Consumer Television / Consumer Television Over :30 Campaign

03077A

2003 Design Bronze Pencil

onemanbrand.com / Singapore

UNZA

Split Ends

Collateral Design / Promotional and Point-of-Purchase Posters: Single

03022D

2003 Advertising Bronze Pencil

Team One Advertising / El Segundo

Lexus

Key

Newspaper / Newspaper Over 600 Lines: Single

03004A

2003 Advertising Bronze Pencil

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad: Luke Sullivan, Mike Hughes, Lee Clow

Newspaper / Newspaper Over 600 Lines: Campaign

03007A

2003 Design Bronze Pencil

Ogilvy & Mather / New York

FDNY

Brotherhood Exhibit

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03031D

2003 Interactive Bronze Pencil

AlmapBBDO / São Paulo

Volkswagen

Monte seu Gol

E-Commerce / E-Commerce B2C - Web Sites

03045N

2003 Interactive Bronze Pencil

Kinetic Interactive / Singapore

Yellowbox Studios

Yellowbox Studios

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03036N

2003 Advertising Bronze Pencil

Fallon / Minneapolis

Finnegans

Riverdance

Newspaper / Newspaper 600 Lines or Less: Single

03009A

2003 Advertising Bronze Pencil

Mullen / Wenham

Vespa Naples

Mid Life Crisis, Tattoo, Wild

Newspaper / Newspaper 600 Lines or Less: Campaign

03011A

2003 Interactive Bronze Pencil

Leopard / Boulder

Terraspring

Flash Demo

Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs

03037N

2003 Advertising Bronze Pencil

Scholz & Friends / Hamburg

Video World

Player 1/2

Outdoor / Guerilla Advertising: Single

03035A

2003 Design Bronze Pencil

Schupp Company / St. Louis

Bonhomme Church

Heimlich, Piggy Bank, Soccer

Direct Mail / Direct Mail: Campaign

03043D

2003 Interactive Bronze Pencil

Dentsu / Tokyo

Mitsubishi Motors Corporation

Safety, Customer Free Choice, Driving Ability, Design

Banners / Banner - Campaign

03009N

2003 Interactive Bronze Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Freshness, Lemon Drop, Citronica

Banners / Banner - Campaign

03010N

2003 Interactive Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Web Site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03026N

2003 Interactive Bronze Pencil

J. Walter Thompson and Digital@jwt / Atlanta

U.S. Marine Corps

marines.com

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03027N

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