The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
On Hold Messaging
Agency: BusinessVoice / Toledo
Client: Toledo Towing Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Island Event
Agency: Crispin Porter + Bogusky / Miami
Client: Fine Living Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Track
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greatest Auto Dealer Commercial of All Time
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Taken UFO Photo
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
If you can read this...
Agency: Young & Rubicam / Chicago
Client: NASCAR Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
O Boticario Portal
Agency: AgênciaClick / São Paulo
Client: O Boticario Perfumes Category: E-Commerce / E-Commerce B2C - Web Sites
Nestle Giftworld
Agency: OgilvyOne / Tokyo
Client: Nestle Japan Category: E-Commerce / E-Commerce B2C - Web Sites
President's Choice Web Site
Agency: Organic / Bloomfield Hills
Client: President's Choice Category: E-Commerce / E-Commerce B2C - Web Sites
MXYPLYZYK
Agency: Think Tank 3 / New York
Client: MXYPLYZYK Category: E-Commerce / E-Commerce B2C - Web Sites
PSD Demo CD
Agency: Leopard / Boulder
Client: IBM - Printing Systems Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Harley-Davidson LORE: 1966-Present
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Cuba-Out of Time
Agency: VSA Partners / Chicago
Client: Quantum Printing Category: Publication Design / Book Jacket Design
And no birds sang
Agency: Wonderlust Industries Inc. / New York
Client: Wonderlust Category: Publication Design / Book Jacket Design
Motorola v70 screensaver
Agency: Ogilvy Beijing / Beijing
Client: Motorola China Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
IBM Think-a-ma-jig
Agency: @radical.media / New York
Client: IBM Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Odyssey 5 Screensaver
Agency: Showtime Networks / New York
Client: Showtime Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Showtime Interactive 24/7
Agency: Showtime Networks / New York
Client: Showtime Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
SWF, Eclectic Style, Food, Holiday
Agency: MATCH / Atlanta
Client: Commune Restaurant Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Wall, Washing Machine, Other Item
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Sucks, Racy, People
Agency: Taxi / Toronto
Client: MINI Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Speed Cop, Speed Bump, Speed Fine
Agency: TBWA\Chiat\Day / Toronto
Client: Infiniti Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hearing Things, Southpaw, Stuck
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Puppets Against Brisk
Agency: Digital@jwt / New York
Client: Pepsi-Lipton Tea Partnership Category: Integrated Branding Campaign
Integrated Branding Campaign
Agency: Modem Media / Norwalk
Client: Harrisdirect Category: Integrated Branding Campaign
Turn On Your Smile
Agency: Periscope / Minneapolis
Client: HoMedics Category: Integrated Branding Campaign
Night Out on SHO TOO
Agency: Showtime Networks / New York
Client: Showtime Networks Category: Integrated Branding Campaign
Stella
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Integrated Branding Campaign
Joe Boxer
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Kmart Category: Integrated Branding Campaign
Minority Report
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Integrated Branding Campaign
Don't Take Your Body For Granted
Agency: Tribal DDB / Vancouver
Client: BC Dairy Foundation Category: Integrated Branding Campaign
Viewmaster
Agency: Zentropy Partners / Hollywood
Client: General Motors Category: Integrated Branding Campaign
Germs
Agency: BMP DDB / London
Client: Food Standards Agency Category: Trade / Trade Color Full Page or Spread: Single
Cruise Ship
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Trade / Trade Color Full Page or Spread: Single
Horse
Agency: Bubba's Deli / Atlanta
Client: tibornemeth.com Category: Trade / Trade Color Full Page or Spread: Single
School Photo
Agency: Colenso BBDO / Auckland
Client: Julian Wolkenstein Photography Category: Trade / Trade Color Full Page or Spread: Single
Frustrations
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Play
Agency: Fallon / New York
Client: Timberland Category: Trade / Trade Color Full Page or Spread: Single
Airport Security
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Gun/Peace Sign
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
Sources
Agency: Fallon / New York
Client: Time Category: Trade / Trade Color Full Page or Spread: Single
The Camouflage Ad
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Trade / Trade Color Full Page or Spread: Single
Elephant
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Rebirth
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Supermarket
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Award:
2003 Advertising Merit Award
Agency:
BusinessVoice / Toledo
Client:
Toledo Towing
Title:
On Hold Messaging
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03009G
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Fine Living
Title:
Island Event
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03010G
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nike
Title:
Track
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03011G
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Thomason Autogroup
Title:
Greatest Auto Dealer Commercial of All Time
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03012G
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
St Mungo's
Title:
Vending Machine
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03013G
Award:
2003 Advertising Merit Award
Agency:
SCI FI Channel / New York
Client:
SCI FI Channel
Title:
Taken UFO Photo
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03014G
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
NASCAR
Title:
If you can read this...
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03015G
Award:
2003 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
O Boticario Perfumes
Title:
O Boticario Portal
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03197N
Award:
2003 Interactive Merit Award
Agency:
OgilvyOne / Tokyo
Client:
Nestle Japan
Title:
Nestle Giftworld
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03198N
Award:
2003 Interactive Merit Award
Agency:
Organic / Bloomfield Hills
Client:
President's Choice
Title:
President's Choice Web Site
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03199N
Award:
2003 Interactive Merit Award
Agency:
Think Tank 3 / New York
Client:
MXYPLYZYK
Title:
MXYPLYZYK
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03200N
Award:
2003 Interactive Merit Award
Agency:
Leopard / Boulder
Client:
IBM - Printing Systems
Title:
PSD Demo CD
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
03192N
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson LORE: 1966-Present
Category:
Publication Design / Book Jacket Design
Annual ID:
03146D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Quantum Printing
Title:
Cuba-Out of Time
Category:
Publication Design / Book Jacket Design
Annual ID:
03147D
Award:
2003 Design Merit Award
Agency:
Wonderlust Industries Inc. / New York
Client:
Wonderlust
Title:
And no birds sang
Category:
Publication Design / Book Jacket Design
Annual ID:
03148D
Award:
2003 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Motorola China
Title:
Motorola v70 screensaver
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03178N
Award:
2003 Interactive Merit Award
Agency:
@radical.media / New York
Client:
IBM
Title:
IBM Think-a-ma-jig
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03179N
Award:
2003 Interactive Merit Award
Agency:
Showtime Networks / New York
Client:
Showtime Networks
Title:
Odyssey 5 Screensaver
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03180N
Award:
2003 Interactive Merit Award
Agency:
Showtime Networks / New York
Client:
Showtime Networks
Title:
Showtime Interactive 24/7
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03181N
Award:
2003 Advertising Merit Award
Agency:
MATCH / Atlanta
Client:
Commune Restaurant
Title:
SWF, Eclectic Style, Food, Holiday
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03135A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Wall, Washing Machine, Other Item
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03136A
Award:
2003 Advertising Merit Award
Agency:
Taxi / Toronto
Client:
MINI Canada
Title:
Sucks, Racy, People
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03137A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Toronto
Client:
Infiniti
Title:
Speed Cop, Speed Bump, Speed Fine
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03138A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Hearing Things, Southpaw, Stuck
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03139A
Award:
2003 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
03140A
Award:
2003 Interactive Merit Award
Agency:
Digital@jwt / New York
Client:
Pepsi-Lipton Tea Partnership
Title:
Puppets Against Brisk
Category:
Integrated Branding Campaign
Annual ID:
03203N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG Circle / New York
Client:
Volvo
Title:
Volvo xc90
Category:
Integrated Branding Campaign
Annual ID:
03204N
Award:
2003 Interactive Merit Award
Agency:
Getty Images / London
Client:
Getty Images
Title:
Passion
Category:
Integrated Branding Campaign
Annual ID:
03205N
Award:
2003 Interactive Merit Award
Agency:
Modem Media / Norwalk
Client:
Harrisdirect
Title:
Integrated Branding Campaign
Category:
Integrated Branding Campaign
Annual ID:
03206N
Award:
2003 Interactive Merit Award
Agency:
One Sky / Tokyo
Client:
Sony
Title:
Sony Connected_Identity
Category:
Integrated Branding Campaign
Annual ID:
03207N
Award:
2003 Interactive Merit Award
Agency:
Periscope / Minneapolis
Client:
HoMedics
Title:
Turn On Your Smile
Category:
Integrated Branding Campaign
Annual ID:
03208N
Award:
2003 Interactive Merit Award
Agency:
Showtime Networks / New York
Client:
Showtime Networks
Title:
Night Out on SHO TOO
Category:
Integrated Branding Campaign
Annual ID:
03209N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Stella
Category:
Integrated Branding Campaign
Annual ID:
03210N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Kmart
Title:
Joe Boxer
Category:
Integrated Branding Campaign
Annual ID:
03211N
Award:
2003 Interactive Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Minority Report
Category:
Integrated Branding Campaign
Annual ID:
03212N
Award:
2003 Interactive Merit Award
Agency:
Tribal DDB / Vancouver
Client:
BC Dairy Foundation
Title:
Don't Take Your Body For Granted
Category:
Integrated Branding Campaign
Annual ID:
03213N
Award:
2003 Interactive Merit Award
Agency:
Zentropy Partners / Hollywood
Client:
General Motors
Title:
Viewmaster
Category:
Integrated Branding Campaign
Annual ID:
03214N
Award:
2003 Advertising Merit Award
Agency:
BMP DDB / London
Client:
Food Standards Agency
Title:
Germs
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03261A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Cruise Ship
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03262A
Award:
2003 Advertising Merit Award
Agency:
Bubba's Deli / Atlanta
Client:
tibornemeth.com
Title:
Horse
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03263A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Julian Wolkenstein Photography
Title:
School Photo
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03264A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Frustrations
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03265A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Timberland
Title:
Play
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03266A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Airport Security
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03267A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Gun/Peace Sign
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03268A
Award:
2003 Advertising Merit Award
Agency:
Fallon / New York
Client:
Time
Title:
Sources
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03269A
Award:
2003 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The Camouflage Ad
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03270A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Elephant
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03271A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Rebirth
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03272A
Award:
2003 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Supermarket
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03273A
