The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mercedes-Benz USA 2002 E-Experience
Agency: Critical Mass / Calgary
Client: Mercedes-Benz USA Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shar Pei
Agency: Euro RSCG / Hong Kong
Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
York Terrier
Agency: Euro RSCG / Hong Kong
Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Nursery School Teacher
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Porn Star
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Vet
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
10,000 Lumens
Agency: Young & Laramore / Indianapolis
Client: Open Globe Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
PSD Demo CD
Agency: Leopard / Boulder
Client: IBM - Printing Systems Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
100th Anniversary Logo
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Brand and Corporate Identity Design / Logo/Trademark
Puppets Against Brisk
Agency: Digital@jwt / New York
Client: Pepsi-Lipton Tea Partnership Category: Integrated Branding Campaign
Integrated Branding Campaign
Agency: Modem Media / Norwalk
Client: Harrisdirect Category: Integrated Branding Campaign
Turn On Your Smile
Agency: Periscope / Minneapolis
Client: HoMedics Category: Integrated Branding Campaign
Night Out on SHO TOO
Agency: Showtime Networks / New York
Client: Showtime Networks Category: Integrated Branding Campaign
Stella
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Integrated Branding Campaign
Joe Boxer
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Kmart Category: Integrated Branding Campaign
Minority Report
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Integrated Branding Campaign
Don't Take Your Body For Granted
Agency: Tribal DDB / Vancouver
Client: BC Dairy Foundation Category: Integrated Branding Campaign
Viewmaster
Agency: Zentropy Partners / Hollywood
Client: General Motors Category: Integrated Branding Campaign
A Larger World Revealed
Agency: Blumedia / London
Client: Rawlinson & Hunter Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
INFORM Web Site
Agency: Bridgeline Software / New York
Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
TalentSmart Web Site
Agency: Digitaria Interactive / San Diego
Client: TalentSmart, inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mahlum Architects Web Site
Agency: Hornall Anderson Design Works / Seattle
Client: Mahlum Architects Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
ITG.com
Agency: Martin|Williams / Minneapolis
Client: In the Groove Music Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Hi-Wire Web Site
Agency:
Client: Hi-Wire Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Two Popes Films Web Site
Agency:
Client: Two Popes Films Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Limited Brands Corporate Site
Agency: Ten/Resource / Columbus
Client: Limited Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mad Monkey web site
Agency: Tminus Zero / Columbia
Client: Mad Monkey L.L.C. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
First Data Corp. Web Site
Agency: VSA Partners / Chicago
Client: First Data Corporation Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Copier
Agency: Bozell / New York
Client: Art Directors Club Category: Collateral Advertising / Collateral: Self-Promotion
Pat on the Back
Agency: Leo Burnett / Chicago
Client: Leo Burnett/Cannes 2002 Category: Collateral Advertising / Collateral: Self-Promotion
Losers Archive
Agency: Ogilvy & Mather / New Delhi
Client: Losers Category: Collateral Advertising / Collateral: Self-Promotion
Call for Entries
Agency: Matthews|Evans|Albertazzi / San Diego
Client: San Diego Ad Club Category: Collateral Advertising / Collateral: Self-Promotion
Grocery Store
Agency: Palmer Jarvis DDB / Vancouver
Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Self Promo
Agency: TBWA / Singapore
Client: Dave and John Category: Collateral Advertising / Collateral: Self-Promotion
Insertion
Agency: WONGDOODY / Seattle
Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Direct Mail / Direct Mail: Campaign
Ottoman, Readerman, Camera
Agency: Mad Dogs and Englishmen / San Francisco
Client: Maximum PC Category: Direct Mail / Direct Mail: Campaign
Chauffeur
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion
Agency: Ogilvy & Mather / Frankfurt
Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator
Agency: Saatchi & Saatchi / Auckland
Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single
Ams on the Axeeffect.com
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Beyond the Banner
Pet Psychic/Chameleon
Agency: Catalano Lellos & Silverstein / New York
Client: Animal Planet/Discovery Networks Category: Beyond the Banner
Diesel Live Action
Agency: Double You / Barcelona
Client: Diesel International Category: Beyond the Banner