The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

My Mom's Going To Kill Me Agency: BBDO / Atlanta Client: Save the Children Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Crime Reports Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Movie Agency: Clarity Coverdale Fury / Minneapolis Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pyramid Agency: DM9 DDB / São Paulo Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Joao Agency: Golo Publicidade / Maputo Client: Red Cross Mozambique Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Lou Gehrig's Speech Agency: Goodby, Silverstein & Partners / San Francisco Client: The ALS Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Contergan Agency: Ogilvy & Mather / Frankfurt Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Benoxaprofen Agency: Ogilvy & Mather / Frankfurt Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Small Feeble Race Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Smart Bombs Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toy Guns Agency: Young & Rubicam / Miami Client: American Police Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Create Your World Agency: Mattlin Mandell / New York Client: Mattlin Mandell Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Reindeers Agency: OgilvyInteractive Singapore / Singapore Client: Ogilvy & Mather Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Mad Monkey Self-Promo Agency: Mad Monkey / Columbia Client: Mad Monkey Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Grand Slam, Surfer, Breakdown Agency: BMP DDB / London Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds Agency: Fallon / Minneapolis Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Journey, Digital Crime Fighting, Wind Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Campaign
180 Agency: FCB / Melbourne Client: Victorian Darts Association Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
HC Ericson Agency: Happy Forsman & Bodenfors / Göteborg Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Drop Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Department of Energy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Water is Agency: Loeffler Ketchum Mountjoy / Charlotte Client: North Carolina Department of Energy Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Tattoo Agency: Sawyer Riley Compton / Atlanta Client: Georgia Tech Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Credits Agency: Concept Farm, The / New York Client: Latino Film Festival Category: Non-Broadcast / Non-Broadcast: Cinema
Need a Post Facility Agency: Fagan Reggio del Bravo / Rome Client: Face, The Category: Non-Broadcast / Non-Broadcast: Cinema
Porno Agency: la comunidad / Miami Beach Client: MTV Category: Non-Broadcast / Non-Broadcast: Cinema
It's Me Agency: Maclaren McCann / Toronto Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television Under $50,000 Budget
Postcards of Cape Town Agency: Daddy buy me a Pony / Cape Town Client: RSA Litho Category: Brand and Corporate Identity / Booklet/Brochure
Page 4 Agency: Age. Comunicações / São Paulo Client: Age. Comunicações Category: Brand and Corporate Identity / Booklet/Brochure
Little Green Book Agency: archer malmo / MEMPHIS Client: Clark Tower Category: Brand and Corporate Identity / Booklet/Brochure
The Nienkamper Brochure Agency: Blok Design / Mexico City Client: The Nienkamper Store Category: Brand and Corporate Identity / Booklet/Brochure
Transparent Factory Folder Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Volkswagen Category: Brand and Corporate Identity / Booklet/Brochure
A Stone in Your Shoe Agency: Grey Worldwide / Melbourne Client: MND Category: Brand and Corporate Identity / Booklet/Brochure
Polar Music Prize 2002 Agency: Happy Forsman & Bodenfors / Göteborg Client: Polar Music Prize Category: Brand and Corporate Identity / Booklet/Brochure
The Texture Issue, paper Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Brand and Corporate Identity / Booklet/Brochure
CFDA Awards Journal Agency: Lloyd (+ co) / New York Client: CFDA Category: Brand and Corporate Identity / Booklet/Brochure
Losers Archive Agency: Ogilvy & Mather / New Delhi Client: Losers Category: Brand and Corporate Identity / Booklet/Brochure
Windsor Brochure Agency: No. 11 Incorporated / New York Client: Windsor Category: Brand and Corporate Identity / Booklet/Brochure
Book Agency: Ogilvy & Mather / New York Client: Dove Category: Brand and Corporate Identity / Booklet/Brochure
Ogilvy on Ogilvy Agency: Ogilvy & Mather / New York Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Red 3 Agency: Ogilvy & Mather / New York Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Red 4 Agency: Ogilvy & Mather / New York Client: Ogilvy & Mather Category: Brand and Corporate Identity / Booklet/Brochure
Splendorgel Agency: Saatchi Design / Sydney Client: Spicers Paper, Australia Category: Brand and Corporate Identity / Booklet/Brochure
Ideas 2003 Agency: Scholz & Friends / Berlin Client: Scholz & Friends Group Category: Brand and Corporate Identity / Booklet/Brochure
Big Book Agency: Taxi / Toronto Client: Taxi Category: Brand and Corporate Identity / Booklet/Brochure
Dream Journal Agency: The Woodbine Agency / Winston-Salem Client: The Woodbine Agency Category: Brand and Corporate Identity / Booklet/Brochure
"This is about paper" Agency: VSA Partners / Chicago Client: MeadWestvaco Papers Group Category: Brand and Corporate Identity / Booklet/Brochure
Five Truths Agency: VSA Partners / Chicago Client: Telwares Communications Category: Brand and Corporate Identity / Booklet/Brochure
Brand Book Agency: Wieden+Kennedy / Tokyo Client: Mori Building Category: Brand and Corporate Identity / Booklet/Brochure
I am Dying to Get Better Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Brand and Corporate Identity / Booklet/Brochure
Doctor, What Season, Politics, D.C. United, Yogi Berra Agency: Wieden+Kennedy / New York Client: ESPN Category: Outdoor / Guerilla Advertising: Campaign

2003 Advertising Merit Award

BBDO / Atlanta

Save the Children

My Mom's Going To Kill Me

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03347A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Crime Reports

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03348A

2003 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

MCASA

Movie

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03349A

2003 Advertising Merit Award

DM9 DDB / São Paulo

MASP Museum of Art of São Paulo

Pyramid

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03350A

2003 Advertising Merit Award

Golo Publicidade / Maputo

Red Cross Mozambique

Joao

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03351A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

The ALS Association

Lou Gehrig's Speech

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03352A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Doctors Against Animal Testing

Contergan

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03353A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Doctors Against Animal Testing

Benoxaprofen

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03354A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Small Feeble Race

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03355A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Smart Bombs

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03356A

2003 Advertising Merit Award

Young & Rubicam / Miami

American Police Museum

Toy Guns

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03357A

2003 Interactive Merit Award

Mattlin Mandell / New York

Mattlin Mandell

Create Your World

Self-Promotion / Self-Promotion - Other Digital Advertising

03233N

2003 Interactive Merit Award

OgilvyInteractive Singapore / Singapore

Ogilvy & Mather

Reindeers

Self-Promotion / Self-Promotion - Other Digital Advertising

03234N

2003 Interactive Merit Award

Mad Monkey / Columbia

Mad Monkey

Mad Monkey Self-Promo

Self-Promotion / Self-Promotion - Other Digital Advertising

03235N

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Grand Slam, Surfer, Breakdown

Consumer Television / Consumer Television Over :30 Campaign

03404A

2003 Advertising Merit Award

Fallon / Minneapolis

PBS

Fish, Emperor's New Clothes, Birds

Consumer Television / Consumer Television Over :30 Campaign

03405A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Journey, Digital Crime Fighting, Wind

Consumer Television / Consumer Television Over :30 Campaign

03406A

2003 Design Merit Award

FCB / Melbourne

Victorian Darts Association

180

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03188D

2003 Design Merit Award

Happy Forsman & Bodenfors / Göteborg

Röhsska Design Museum

HC Ericson

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03189D

2003 Design Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Department of Energy

Drop

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03190D

2003 Design Merit Award

Loeffler Ketchum Mountjoy / Charlotte

North Carolina Department of Energy

Water is

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03191D

2003 Design Merit Award

Sawyer Riley Compton / Atlanta

Georgia Tech

Tattoo

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03192D

2003 Advertising Merit Award

Concept Farm, The / New York

Latino Film Festival

Credits

Non-Broadcast / Non-Broadcast: Cinema

03464A

2003 Advertising Merit Award

Fagan Reggio del Bravo / Rome

Face, The

Need a Post Facility

Non-Broadcast / Non-Broadcast: Cinema

03465A

2003 Advertising Merit Award

la comunidad / Miami Beach

MTV

Porno

Non-Broadcast / Non-Broadcast: Cinema

03466A

2003 Advertising Merit Award

Maclaren McCann / Toronto

Rogers AT&T Wireless

It's Me

Consumer Television / Consumer Television Under $50,000 Budget

03463A

2003 Design Merit Award

Daddy buy me a Pony / Cape Town

RSA Litho

Postcards of Cape Town

Brand and Corporate Identity / Booklet/Brochure

03057D

2003 Design Merit Award

Age. Comunicações / São Paulo

Age. Comunicações

Page 4

Brand and Corporate Identity / Booklet/Brochure

03058D

2003 Design Merit Award

archer malmo / MEMPHIS

Clark Tower

Little Green Book

Brand and Corporate Identity / Booklet/Brochure

03059D

2003 Design Merit Award

Blok Design / Mexico City

The Nienkamper Store

The Nienkamper Brochure

Brand and Corporate Identity / Booklet/Brochure

03060D

2003 Design Merit Award

Grabarz & Partner Werbeagentur / Hamburg

Volkswagen

Transparent Factory Folder

Brand and Corporate Identity / Booklet/Brochure

03062D

2003 Design Merit Award

Grey Worldwide / Melbourne

MND

A Stone in Your Shoe

Brand and Corporate Identity / Booklet/Brochure

03063D

2003 Design Merit Award

Happy Forsman & Bodenfors / Göteborg

Polar Music Prize

Polar Music Prize 2002

Brand and Corporate Identity / Booklet/Brochure

03064D

2003 Design Merit Award

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

The Texture Issue, paper

Brand and Corporate Identity / Booklet/Brochure

03065D

2003 Design Merit Award

Lloyd (+ co) / New York

CFDA

CFDA Awards Journal

Brand and Corporate Identity / Booklet/Brochure

03066D

2003 Design Merit Award

Ogilvy & Mather / New Delhi

Losers

Losers Archive

Brand and Corporate Identity / Booklet/Brochure

03067D

2003 Design Merit Award

No. 11 Incorporated / New York

Windsor

Windsor Brochure

Brand and Corporate Identity / Booklet/Brochure

03068D

2003 Design Merit Award

Ogilvy & Mather / New York

Dove

Book

Brand and Corporate Identity / Booklet/Brochure

03069D

2003 Design Merit Award

Ogilvy & Mather / New York

Ogilvy & Mather

Ogilvy on Ogilvy

Brand and Corporate Identity / Booklet/Brochure

03070D

2003 Design Merit Award

Ogilvy & Mather / New York

Ogilvy & Mather

Red 3

Brand and Corporate Identity / Booklet/Brochure

03071D

2003 Design Merit Award

Ogilvy & Mather / New York

Ogilvy & Mather

Red 4

Brand and Corporate Identity / Booklet/Brochure

03072D

2003 Design Merit Award

Saatchi Design / Sydney

Spicers Paper, Australia

Splendorgel

Brand and Corporate Identity / Booklet/Brochure

03073D

2003 Design Merit Award

Scholz & Friends / Berlin

Scholz & Friends Group

Ideas 2003

Brand and Corporate Identity / Booklet/Brochure

03074D

2003 Design Merit Award

Taxi / Toronto

Taxi

Big Book

Brand and Corporate Identity / Booklet/Brochure

03075D

2003 Design Merit Award

The Woodbine Agency / Winston-Salem

The Woodbine Agency

Dream Journal

Brand and Corporate Identity / Booklet/Brochure

03076D

2003 Design Merit Award

VSA Partners / Chicago

MeadWestvaco Papers Group

"This is about paper"

Brand and Corporate Identity / Booklet/Brochure

03077D

2003 Design Merit Award

VSA Partners / Chicago

Telwares Communications

Five Truths

Brand and Corporate Identity / Booklet/Brochure

03078D

2003 Design Merit Award

Wieden+Kennedy / Tokyo

Mori Building

Brand Book

Brand and Corporate Identity / Booklet/Brochure

03079D

2003 Design Merit Award

Wieden+Kennedy / Tokyo

Nike Japan

I am Dying to Get Better

Brand and Corporate Identity / Booklet/Brochure

03080D

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Doctor, What Season, Politics, D.C. United, Yogi Berra

Outdoor / Guerilla Advertising: Campaign

03253A

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