The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
On Hold Messaging
Agency: BusinessVoice / Toledo
Client: Toledo Towing Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Island Event
Agency: Crispin Porter + Bogusky / Miami
Client: Fine Living Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Track
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greatest Auto Dealer Commercial of All Time
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Taken UFO Photo
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
If you can read this...
Agency: Young & Rubicam / Chicago
Client: NASCAR Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Post Its, Glasses, Bookmarkers
Agency: Bozell / New York
Client: Art Directors Club Category: Collateral Advertising / Collateral Posters: Campaign
Lie Detector Test, Enquiry, Interrogation
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Collateral Advertising / Collateral Posters: Campaign
Kilimanjaro, Warrior, Lightning
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: AFGEM Category: Collateral Advertising / Collateral Posters: Campaign
Government, Sign Here, Filing Status
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Campaign
Wedding, Kidneys, Armstrong
Agency: onemanbrand.com / Singapore
Client: Dubliner Irish Pub, The Category: Collateral Advertising / Collateral Posters: Campaign
Coaster
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
5 Senses
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Blackened
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Wife
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Pens
Agency: Clarity Coverdale Fury / Minneapolis
Client: Midway Bank Category: Newspaper / Newspaper 600 Lines or Less: Single
Lawyers
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Newspaper / Newspaper 600 Lines or Less: Single
Seats
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Stadium
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
911
Agency: Saatchi & Saatchi / Johannesburg
Client: Lea + Perrins Category: Newspaper / Newspaper 600 Lines or Less: Single
Hand, Growth Chart, Crayon
Agency: Arnold Worldwide / Boston
Client: The Hartford Category: Newspaper / Newspaper Over 600 Lines: Campaign
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
What Else Does, Die Slowly, I Know We Get Used
Agency: Leo Burnett / Lisbon
Client: Ferin Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Somewhere, Wrinkle, Cell Phone
Agency: Mullen / Wenham
Client: Eddie Bauer Category: Newspaper / Newspaper Over 600 Lines: Campaign
StripMall, Chinatown, Night Signs
Agency: Palmer Jarvis DDB / Vancouver
Client: SuperPages Category: Newspaper / Newspaper Over 600 Lines: Campaign
Gas Truck, Gas Station, Godown
Agency: Saatchi & Saatchi / Guang Zhou
Client: Natural Touch Food Category: Newspaper / Newspaper Over 600 Lines: Campaign
Finest Luxury, Logo, Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Campaign
Turbooster Interactive Demo
Agency: Nueweb / Blacksburg
Client: Graco Children's Products Category: E-Commerce / E-Commerce - Other Digital Advertising
Olympus C-50 Zoom Virtual Tour
Agency: Nueweb / Blacksburg
Client: Olympus America Category: E-Commerce / E-Commerce - Other Digital Advertising
Scream
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Takeaway
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Train
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Mercedes-Benz USA 2002 E-Experience
Agency: Critical Mass / Calgary
Client: Mercedes-Benz USA Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shar Pei
Agency: Euro RSCG / Hong Kong
Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
York Terrier
Agency: Euro RSCG / Hong Kong
Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Nursery School Teacher
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Porn Star
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Vet
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
10,000 Lumens
Agency: Young & Laramore / Indianapolis
Client: Open Globe Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
FedEx Super Box II
Agency: OgilvyInteractive / Toronto
Client: FedEx Category: E-Commerce / E-Commerce B2B - Web Sites
Glass
Agency: Cathedral The Creative Center / Madrid
Client: Action Against Hunger Category: International Foreign Language Commercial / Foreign Language Television
Volunteer
Agency: Cathedral The Creative Center / Madrid
Client: Red Cross Category: International Foreign Language Commercial / Foreign Language Television
Sausage School
Agency: Dentsu / Tokyo
Client: Nissin Food Products Category: International Foreign Language Commercial / Foreign Language Television
Harley-Davidson LORE: 1966-Present
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Cuba-Out of Time
Agency: VSA Partners / Chicago
Client: Quantum Printing Category: Publication Design / Book Jacket Design
And no birds sang
Agency: Wonderlust Industries Inc. / New York
Client: Wonderlust Category: Publication Design / Book Jacket Design
VW Integrated Branding
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Merit Award
Agency:
BusinessVoice / Toledo
Client:
Toledo Towing
Title:
On Hold Messaging
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03009G
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Fine Living
Title:
Island Event
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03010G
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nike
Title:
Track
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03011G
Award:
2003 Advertising Merit Award
Agency:
Nerve / Portland
Client:
Thomason Autogroup
Title:
Greatest Auto Dealer Commercial of All Time
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03012G
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
St Mungo's
Title:
Vending Machine
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03013G
Award:
2003 Advertising Merit Award
Agency:
SCI FI Channel / New York
Client:
SCI FI Channel
Title:
Taken UFO Photo
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03014G
Award:
2003 Advertising Merit Award
Agency:
Young & Rubicam / Chicago
Client:
NASCAR
Title:
If you can read this...
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03015G
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Post Its, Glasses, Bookmarkers
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03322A
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
Nike
Title:
Lie Detector Test, Enquiry, Interrogation
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03323A
Award:
2003 Advertising Merit Award
Agency:
Jupiter Drawing Room (South Africa), The / Johannesburg
Client:
AFGEM
Title:
Kilimanjaro, Warrior, Lightning
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03324A
Award:
2003 Advertising Merit Award
Agency:
Loeffler Ketchum Mountjoy / Charlotte
Client:
Richard McCoy Financial Services
Title:
Government, Sign Here, Filing Status
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03325A
Award:
2003 Advertising Merit Award
Agency:
onemanbrand.com / Singapore
Client:
Dubliner Irish Pub, The
Title:
Wedding, Kidneys, Armstrong
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03326A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Coaster
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03008AB
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
5 Senses
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03125A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Blackened
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03126A
Award:
2003 Advertising Merit Award
Agency:
Austin Kelley / Atlanta
Client:
Capitol Distributing
Title:
Wife
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03127A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
Midway Bank
Title:
Pens
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03128A
Award:
2003 Advertising Merit Award
Agency:
Hill Holliday / Boston
Client:
Dunkin' Donuts
Title:
Lawyers
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03129A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Seats
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03130A
Award:
2003 Advertising Merit Award
Agency:
Ogilvy / Guatemala
Client:
Prensa Libre
Title:
Stadium
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03131A
Award:
2003 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Revelation
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03132A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Lea + Perrins
Title:
911
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
03133A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
The Hartford
Title:
Hand, Growth Chart, Crayon
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03117A
Award:
2003 Advertising Merit Award
Agency:
Bozell / New York
Client:
The New York Times
Title:
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03118A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump Through the Window, Mess with Perfection, Master the Asphalt
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03119A
Award:
2003 Advertising Merit Award
Agency:
Leo Burnett / Lisbon
Client:
Ferin Bookstore
Title:
What Else Does, Die Slowly, I Know We Get Used
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03120A
Award:
2003 Advertising Merit Award
Agency:
Mullen / Wenham
Client:
Eddie Bauer
Title:
Somewhere, Wrinkle, Cell Phone
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03121A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Vancouver
Client:
SuperPages
Title:
StripMall, Chinatown, Night Signs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03122A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Guang Zhou
Client:
Natural Touch Food
Title:
Gas Truck, Gas Station, Godown
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03123A
Award:
2003 Advertising Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Finest Luxury, Logo, Key
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03124A
Award:
2003 Interactive Merit Award
Agency:
Nueweb / Blacksburg
Client:
Graco Children's Products
Title:
Turbooster Interactive Demo
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
03201N
Award:
2003 Interactive Merit Award
Agency:
Nueweb / Blacksburg
Client:
Olympus America
Title:
Olympus C-50 Zoom Virtual Tour
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
03202N
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Scream
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03193N
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Takeaway
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03194N
Award:
2003 Interactive Merit Award
Agency:
De Pasquale / Brisbane
Client:
Sashimi
Title:
Train
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03195N
Award:
2003 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Mercedes-Benz USA
Title:
Mercedes-Benz USA 2002 E-Experience
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03140N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG / Hong Kong
Client:
Sony
Title:
Shar Pei
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03141N
Award:
2003 Interactive Merit Award
Agency:
Euro RSCG / Hong Kong
Client:
Sony
Title:
York Terrier
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03142N
Award:
2003 Interactive Merit Award
Agency:
Mother / London
Client:
Young Guns
Title:
Nursery School Teacher
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03143N
Award:
2003 Interactive Merit Award
Agency:
Mother / London
Client:
Young Guns
Title:
Porn Star
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03144N
Award:
2003 Interactive Merit Award
Agency:
Mother / London
Client:
Young Guns
Title:
Vet
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03145N
Award:
2003 Interactive Merit Award
Agency:
Young & Laramore / Indianapolis
Client:
Open Globe
Title:
10,000 Lumens
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03146N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive / Toronto
Client:
FedEx
Title:
FedEx Super Box II
Category:
E-Commerce / E-Commerce B2B - Web Sites
Annual ID:
03196N
Award:
2003 Advertising Merit Award
Agency:
Cathedral The Creative Center / Madrid
Client:
Action Against Hunger
Title:
Glass
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
03467A
Award:
2003 Advertising Merit Award
Agency:
Cathedral The Creative Center / Madrid
Client:
Red Cross
Title:
Volunteer
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
03468A
Award:
2003 Advertising Merit Award
Agency:
Dentsu / Tokyo
Client:
Nissin Food Products
Title:
Sausage School
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
03469A
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson LORE: 1966-Present
Category:
Publication Design / Book Jacket Design
Annual ID:
03146D
Award:
2003 Design Merit Award
Agency:
VSA Partners / Chicago
Client:
Quantum Printing
Title:
Cuba-Out of Time
Category:
Publication Design / Book Jacket Design
Annual ID:
03147D
Award:
2003 Design Merit Award
Agency:
Wonderlust Industries Inc. / New York
Client:
Wonderlust
Title:
And no birds sang
Category:
Publication Design / Book Jacket Design
Annual ID:
03148D
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
VW Integrated Branding
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03016G
