The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Sonicare Agency: Arc Marketing / London Client: Philips Category: Direct Mail / Direct Mail: Single
Door Hangers Agency: Arnold Worldwide / Boston Client: Arnold Worldwide Category: Direct Mail / Direct Mail: Single
B-She Cards Agency: Beacon Communications / Tokyo Client: B-She Category: Direct Mail / Direct Mail: Single
Dusty Bookshelf Agency: Bozell / New York Client: Art Directors Club Category: Direct Mail / Direct Mail: Single
2002 CORE Motorclothes Catalog Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Direct Mail / Direct Mail: Single
Adult Swim Sales/Media Kit Agency: Cartoon Network/Creative Services / Atlanta Client: Cartoon Network Marketing Category: Direct Mail / Direct Mail: Single
Old Habits Desk Calendar Agency: Duffy / Minneapolis Client: Archipelago Category: Direct Mail / Direct Mail: Single
Silent night Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Farbraum Digital Art & Litho Category: Direct Mail / Direct Mail: Single
A Stone in Your Shoe Agency: Grey Worldwide / Melbourne Client: MND Category: Direct Mail / Direct Mail: Single
Lucky You Agency: Grottera / São Paulo Client: Litokromia Category: Direct Mail / Direct Mail: Single
Design Guide Agency: Happy Forsman & Bodenfors / Göteborg Client: Munkedals Category: Direct Mail / Direct Mail: Single
The Letter Agency: Happy Forsman & Bodenfors / Göteborg Client: Munkedals Category: Direct Mail / Direct Mail: Single
Running Tips Agency: J. Walter Thompson / Hong Kong Client: Nike Hong Kong Category: Direct Mail / Direct Mail: Single
2003 Graphically Agency: King James RSVP / Cape Town Client: Research Surveys Category: Direct Mail / Direct Mail: Single
Leaf Agency: Leo Burnett / Singapore Client: Discovery Channel Category: Direct Mail / Direct Mail: Single
Ears Agency: Leo Burnett / Hong Kong Client: Prudential Category: Direct Mail / Direct Mail: Single
Marched Agency: Lewis Communications / Birmingham Client: Alabama Bureau of Tourism & Travel Category: Direct Mail / Direct Mail: Single
Future Kitsch Agency: Lobo / São Paulo Client: Jum Nakao Category: Direct Mail / Direct Mail: Single
Lo-Fi Letterpress Album Agency: Michael Hendrix / Chattanooga Client: Widgets & Stone Press Category: Direct Mail / Direct Mail: Single
"The Tragical History of Jackson Pollock" Press Kit Agency: Milk Creative Source / Athens Client: Paradox Theatre Company Category: Direct Mail / Direct Mail: Single
Empty Pages Mailer Agency: Ogilvy & Mather / New Delhi Client: Business World Category: Direct Mail / Direct Mail: Single
Dasein Direct Mail Agency: Option 5/Dasein Art / Kuala Lumpur Client: Dasein Academy of Art Category: Direct Mail / Direct Mail: Single
365 for 2003 Agency: Pentagram Design / San Francisco Client: Pentagram Design Category: Direct Mail / Direct Mail: Single
Hinagata Agency: Pentagram Design / San Francisco Client: Pentagram Design Category: Direct Mail / Direct Mail: Single
Z4 Roadster Launch Kit Agency: Ritta & Associates / Englewood Client: BMW of North America Category: Direct Mail / Direct Mail: Single
Hit Me Agency: Saatchi & Saatchi / Bangalore Client: Zandu Works Category: Direct Mail / Direct Mail: Single
Hidden Message Agency: Saatchi & Saatchi / Singapore Client: Republic of Singapore Navy Category: Direct Mail / Direct Mail: Single
2002 Sandstrom Design Holiday Gift Agency: Sandstrom Design / Portland Client: Sandstrom Design Category: Direct Mail / Direct Mail: Single
Ratchet & Clanks' 1st Picture Book Agency: TBWA / Berlin Client: Sony PlayStation 2 Category: Direct Mail / Direct Mail: Single
SHIFT_Launch Kit Agency: TBWA\Chiat\Day / Los Angeles Client: Nissan Category: Direct Mail / Direct Mail: Single
Temporarily Closed Agency: Turner Duckworth / London Client: Turner Duckworth Category: Direct Mail / Direct Mail: Single
Haven from Barbara Verry Catalog Agency: VSA Partners / Chicago Client: Baker Category: Direct Mail / Direct Mail: Single
Harley-Davidson 2003 Genuine Motor Accessories and Genuine Motor Parts Catalog Agency: VSA Partners / Chicago Client: Harley-Davidson Category: Direct Mail / Direct Mail: Single
One Year of Endless Pain Agency: Weigertpirouzwolf / Hamburg Client: Endless Pain Studio Category: Direct Mail / Direct Mail: Single
Epidermis Agency: Brand Architecture International / New York Client: The Economist Category: Outdoor / Outdoor: Single
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Palm Trees Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Parking How Sad Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Design Technology and Performance, And There is Still Space Left Over for the Luggage Agency: Duezt Euro RSCG / São Paulo Client: Citroën Category: Outdoor / Outdoor: Single
See Through Agency: Holmes & Lee / Toronto Client: The Weather Network Category: Outdoor / Outdoor: Single
Father's Day Agency: Lowe Bull Calvert Pace / Cape Town Client: Durex Category: Outdoor / Outdoor: Single
Ronald Agency: Ogilvy & Mather / Singapore Client: KFC Category: Outdoor / Outdoor: Single
Revelation Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Smart "Turning Circle" Agency: Springer & Jacoby / Hamburg Client: DaimlerChrysler VD Category: Outdoor / Outdoor: Single
Baby Agency: TBWA\Paris / Boulogne-Billancourt Client: BIC Razors Category: Outdoor / Outdoor: Single
Copier Agency: Bozell / New York Client: Art Directors Club Category: Collateral Advertising / Collateral: Self-Promotion
Pat on the Back Agency: Leo Burnett / Chicago Client: Leo Burnett/Cannes 2002 Category: Collateral Advertising / Collateral: Self-Promotion
Losers Archive Agency: Ogilvy & Mather / New Delhi Client: Losers Category: Collateral Advertising / Collateral: Self-Promotion
Call for Entries Agency: Matthews|Evans|Albertazzi / San Diego Client: San Diego Ad Club Category: Collateral Advertising / Collateral: Self-Promotion
Grocery Store Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion

2003 Design Merit Award

Arc Marketing / London

Philips

Sonicare

Direct Mail / Direct Mail: Single

03152D

2003 Design Merit Award

Arnold Worldwide / Boston

Arnold Worldwide

Door Hangers

Direct Mail / Direct Mail: Single

03153D

2003 Design Merit Award

Beacon Communications / Tokyo

B-She

B-She Cards

Direct Mail / Direct Mail: Single

03154D

2003 Design Merit Award

Bozell / New York

Art Directors Club

Dusty Bookshelf

Direct Mail / Direct Mail: Single

03155D

2003 Design Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

2002 CORE Motorclothes Catalog

Direct Mail / Direct Mail: Single

03156D

2003 Design Merit Award

Cartoon Network/Creative Services / Atlanta

Cartoon Network Marketing

Adult Swim Sales/Media Kit

Direct Mail / Direct Mail: Single

03157D

2003 Design Merit Award

Duffy / Minneapolis

Archipelago

Old Habits Desk Calendar

Direct Mail / Direct Mail: Single

03158D

2003 Design Merit Award

Grabarz & Partner Werbeagentur / Hamburg

Farbraum Digital Art & Litho

Silent night

Direct Mail / Direct Mail: Single

03159D

2003 Design Merit Award

Grey Worldwide / Melbourne

MND

A Stone in Your Shoe

Direct Mail / Direct Mail: Single

03160D

2003 Design Merit Award

Grottera / São Paulo

Litokromia

Lucky You

Direct Mail / Direct Mail: Single

03161D

2003 Design Merit Award

Happy Forsman & Bodenfors / Göteborg

Munkedals

Design Guide

Direct Mail / Direct Mail: Single

03162D

2003 Design Merit Award

Happy Forsman & Bodenfors / Göteborg

Munkedals

The Letter

Direct Mail / Direct Mail: Single

03163D

2003 Design Merit Award

J. Walter Thompson / Hong Kong

Nike Hong Kong

Running Tips

Direct Mail / Direct Mail: Single

03164D

2003 Design Merit Award

King James RSVP / Cape Town

Research Surveys

2003 Graphically

Direct Mail / Direct Mail: Single

03165D

2003 Design Merit Award

Leo Burnett / Singapore

Discovery Channel

Leaf

Direct Mail / Direct Mail: Single

03166D

2003 Design Merit Award

Leo Burnett / Hong Kong

Prudential

Ears

Direct Mail / Direct Mail: Single

03167D

2003 Design Merit Award

Lewis Communications / Birmingham

Alabama Bureau of Tourism & Travel

Marched

Direct Mail / Direct Mail: Single

03168D

2003 Design Merit Award

Lobo / São Paulo

Jum Nakao

Future Kitsch

Direct Mail / Direct Mail: Single

03169D

2003 Design Merit Award

Michael Hendrix / Chattanooga

Widgets & Stone Press

Lo-Fi Letterpress Album

Direct Mail / Direct Mail: Single

03170D

2003 Design Merit Award

Milk Creative Source / Athens

Paradox Theatre Company

"The Tragical History of Jackson Pollock" Press Kit

Direct Mail / Direct Mail: Single

03171D

2003 Design Merit Award

Ogilvy & Mather / New Delhi

Business World

Empty Pages Mailer

Direct Mail / Direct Mail: Single

03172D

2003 Design Merit Award

Option 5/Dasein Art / Kuala Lumpur

Dasein Academy of Art

Dasein Direct Mail

Direct Mail / Direct Mail: Single

03173D

2003 Design Merit Award

Pentagram Design / San Francisco

Pentagram Design

365 for 2003

Direct Mail / Direct Mail: Single

03174D

2003 Design Merit Award

Pentagram Design / San Francisco

Pentagram Design

Hinagata

Direct Mail / Direct Mail: Single

03175D

2003 Design Merit Award

Ritta & Associates / Englewood

BMW of North America

Z4 Roadster Launch Kit

Direct Mail / Direct Mail: Single

03176D

2003 Design Merit Award

Saatchi & Saatchi / Bangalore

Zandu Works

Hit Me

Direct Mail / Direct Mail: Single

03177D

2003 Design Merit Award

Saatchi & Saatchi / Singapore

Republic of Singapore Navy

Hidden Message

Direct Mail / Direct Mail: Single

03178D

2003 Design Merit Award

Sandstrom Design / Portland

Sandstrom Design

2002 Sandstrom Design Holiday Gift

Direct Mail / Direct Mail: Single

03179D

2003 Design Merit Award

TBWA / Berlin

Sony PlayStation 2

Ratchet & Clanks' 1st Picture Book

Direct Mail / Direct Mail: Single

03180D

2003 Design Merit Award

TBWA\Chiat\Day / Los Angeles

Nissan

SHIFT_Launch Kit

Direct Mail / Direct Mail: Single

03181D

2003 Design Merit Award

Turner Duckworth / London

Turner Duckworth

Temporarily Closed

Direct Mail / Direct Mail: Single

03182D

2003 Design Merit Award

VSA Partners / Chicago

Baker

Haven from Barbara Verry Catalog

Direct Mail / Direct Mail: Single

03183D

2003 Design Merit Award

VSA Partners / Chicago

Harley-Davidson

Harley-Davidson 2003 Genuine Motor Accessories and Genuine Motor Parts Catalog

Direct Mail / Direct Mail: Single

03184D

2003 Design Merit Award

Weigertpirouzwolf / Hamburg

Endless Pain Studio

One Year of Endless Pain

Direct Mail / Direct Mail: Single

03185D

2003 Advertising Merit Award

Brand Architecture International / New York

The Economist

Epidermis

Outdoor / Outdoor: Single

03232A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Oversized Newspaper

Outdoor / Outdoor: Single

03233A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Palm Trees

Outdoor / Outdoor: Single

03234A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Parking How Sad

Outdoor / Outdoor: Single

03235A

2003 Advertising Merit Award

Duezt Euro RSCG / São Paulo

Citroën

Design Technology and Performance, And There is Still Space Left Over for the Luggage

Outdoor / Outdoor: Single

03236A

2003 Advertising Merit Award

Holmes & Lee / Toronto

The Weather Network

See Through

Outdoor / Outdoor: Single

03237A

2003 Advertising Merit Award

Lowe Bull Calvert Pace / Cape Town

Durex

Father's Day

Outdoor / Outdoor: Single

03238A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

KFC

Ronald

Outdoor / Outdoor: Single

03239A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Revelation

Outdoor / Outdoor: Single

03240A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

DaimlerChrysler VD

Smart "Turning Circle"

Outdoor / Outdoor: Single

03241A

2003 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

BIC Razors

Baby

Outdoor / Outdoor: Single

03242A

2003 Advertising Merit Award

Bozell / New York

Art Directors Club

Copier

Collateral Advertising / Collateral: Self-Promotion

03298A

2003 Advertising Merit Award

Leo Burnett / Chicago

Leo Burnett/Cannes 2002

Pat on the Back

Collateral Advertising / Collateral: Self-Promotion

03299A

2003 Advertising Merit Award

Ogilvy & Mather / New Delhi

Losers

Losers Archive

Collateral Advertising / Collateral: Self-Promotion

03300A

2003 Advertising Merit Award

Matthews|Evans|Albertazzi / San Diego

San Diego Ad Club

Call for Entries

Collateral Advertising / Collateral: Self-Promotion

03301A

2003 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Grocery Store

Collateral Advertising / Collateral: Self-Promotion

03302A

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