The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Dog Soup Agency: Saatchi & Saatchi / Singapore Client: International Aid for Korean Animals & Korea Animal Protection Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Two Things at Once Agency: Abbott Mead Vickers.BBDO / London Client: DFT Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Free Fact Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Urinal Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Old Ladies Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Arsenic Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Playstation Agency: FCB / Johannesburg Client: SA Scouts Association Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Breast Cancer Awareness Agency: M&C Saatchi / Sydney Client: Qantas Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Jacques Lowe Tribute Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Small Feeble Race Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Boot of Italy Agency: Saatchi & Saatchi / Johannesburg Client: Adopt-a-Minefield Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Computer Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Movies, Walk the Dog, Camping Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Brad, Charles, Double Double Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Radio / Consumer Radio: Campaign
Masticator, Condiment, Thespian Agency: King James Advertising / Cape Town Client: Cape Argus Newspaper Category: Consumer Radio / Consumer Radio: Campaign
Anthrax, Gaza Strip, Hunger Strike Agency: M&C Saatchi / Sydney Client: ABC Radio Category: Consumer Radio / Consumer Radio: Campaign
GPS, Sirens, Smile Agency: Palmer Jarvis DDB / Vancouver Client: Insurance Corporation of British Columbia Category: Consumer Radio / Consumer Radio: Campaign
Happy Days, Mary Tyler Moore, Brady Bunch Agency: Rethink / Vancouver Client: TV Land Category: Consumer Radio / Consumer Radio: Campaign
My Mom's Going To Kill Me Agency: BBDO / Atlanta Client: Save the Children Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Crime Reports Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Movie Agency: Clarity Coverdale Fury / Minneapolis Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pyramid Agency: DM9 DDB / São Paulo Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Joao Agency: Golo Publicidade / Maputo Client: Red Cross Mozambique Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Lou Gehrig's Speech Agency: Goodby, Silverstein & Partners / San Francisco Client: The ALS Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Contergan Agency: Ogilvy & Mather / Frankfurt Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Benoxaprofen Agency: Ogilvy & Mather / Frankfurt Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Small Feeble Race Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Smart Bombs Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toy Guns Agency: Young & Rubicam / Miami Client: American Police Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Epidermis Agency: Brand Architecture International / New York Client: The Economist Category: Outdoor / Outdoor: Single
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Palm Trees Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Parking How Sad Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Design Technology and Performance, And There is Still Space Left Over for the Luggage Agency: Duezt Euro RSCG / São Paulo Client: Citroën Category: Outdoor / Outdoor: Single
See Through Agency: Holmes & Lee / Toronto Client: The Weather Network Category: Outdoor / Outdoor: Single
Father's Day Agency: Lowe Bull Calvert Pace / Cape Town Client: Durex Category: Outdoor / Outdoor: Single
Ronald Agency: Ogilvy & Mather / Singapore Client: KFC Category: Outdoor / Outdoor: Single
Revelation Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Smart "Turning Circle" Agency: Springer & Jacoby / Hamburg Client: DaimlerChrysler VD Category: Outdoor / Outdoor: Single
Baby Agency: TBWA\Paris / Boulogne-Billancourt Client: BIC Razors Category: Outdoor / Outdoor: Single
Chauffeur Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion Agency: Ogilvy & Mather / Frankfurt Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator Agency: Saatchi & Saatchi / Auckland Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine Agency: Saatchi & Saatchi / London Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball Agency: TBWA Hunt Lascaris / Johannesburg Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single

2003 Advertising Merit Award

Saatchi & Saatchi / Singapore

International Aid for Korean Animals & Korea Animal Protection Society

Dog Soup

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03186A

2003 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

DFT

Two Things at Once

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03327A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Arsenic

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03328A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03329A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Free Fact

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03330A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Urinal

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03331A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Old Ladies

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03332A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Arsenic

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03333A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03334A

2003 Advertising Merit Award

FCB / Johannesburg

SA Scouts Association

Playstation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03335A

2003 Advertising Merit Award

M&C Saatchi / Sydney

Qantas

Breast Cancer Awareness

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03336A

2003 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Jacques Lowe Tribute

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03337A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Small Feeble Race

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03338A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Adopt-a-Minefield

Boot of Italy

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03339A

2003 Advertising Merit Award

Taxi / Toronto

Covenant House

Computer

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

03340A

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman

Consumer Radio / Consumer Radio: Campaign

03026R

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer

Consumer Radio / Consumer Radio: Campaign

03027R

2003 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Movies, Walk the Dog, Camping

Consumer Radio / Consumer Radio: Campaign

03028R

2003 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries

Brad, Charles, Double Double

Consumer Radio / Consumer Radio: Campaign

03029R

2003 Advertising Merit Award

King James Advertising / Cape Town

Cape Argus Newspaper

Masticator, Condiment, Thespian

Consumer Radio / Consumer Radio: Campaign

03030R

2003 Advertising Merit Award

M&C Saatchi / Sydney

ABC Radio

Anthrax, Gaza Strip, Hunger Strike

Consumer Radio / Consumer Radio: Campaign

03031R

2003 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Insurance Corporation of British Columbia

GPS, Sirens, Smile

Consumer Radio / Consumer Radio: Campaign

03032R

2003 Advertising Merit Award

Rethink / Vancouver

TV Land

Happy Days, Mary Tyler Moore, Brady Bunch

Consumer Radio / Consumer Radio: Campaign

03033R

2003 Advertising Merit Award

BBDO / Atlanta

Save the Children

My Mom's Going To Kill Me

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03347A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Crime Reports

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03348A

2003 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

MCASA

Movie

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03349A

2003 Advertising Merit Award

DM9 DDB / São Paulo

MASP Museum of Art of São Paulo

Pyramid

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03350A

2003 Advertising Merit Award

Golo Publicidade / Maputo

Red Cross Mozambique

Joao

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03351A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

The ALS Association

Lou Gehrig's Speech

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03352A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Doctors Against Animal Testing

Contergan

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03353A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Doctors Against Animal Testing

Benoxaprofen

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03354A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Small Feeble Race

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03355A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Smart Bombs

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03356A

2003 Advertising Merit Award

Young & Rubicam / Miami

American Police Museum

Toy Guns

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03357A

2003 Advertising Merit Award

Brand Architecture International / New York

The Economist

Epidermis

Outdoor / Outdoor: Single

03232A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Oversized Newspaper

Outdoor / Outdoor: Single

03233A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Palm Trees

Outdoor / Outdoor: Single

03234A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Parking How Sad

Outdoor / Outdoor: Single

03235A

2003 Advertising Merit Award

Duezt Euro RSCG / São Paulo

Citroën

Design Technology and Performance, And There is Still Space Left Over for the Luggage

Outdoor / Outdoor: Single

03236A

2003 Advertising Merit Award

Holmes & Lee / Toronto

The Weather Network

See Through

Outdoor / Outdoor: Single

03237A

2003 Advertising Merit Award

Lowe Bull Calvert Pace / Cape Town

Durex

Father's Day

Outdoor / Outdoor: Single

03238A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

KFC

Ronald

Outdoor / Outdoor: Single

03239A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Revelation

Outdoor / Outdoor: Single

03240A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

DaimlerChrysler VD

Smart "Turning Circle"

Outdoor / Outdoor: Single

03241A

2003 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

BIC Razors

Baby

Outdoor / Outdoor: Single

03242A

2003 Advertising Merit Award

Net#work BBDO / Johannesburg

Virgin Atlantic

Chauffeur

Outdoor / Guerilla Advertising: Single

03248A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Ford Germany

Door Lock Promotion

Outdoor / Guerilla Advertising: Single

03249A

2003 Advertising Merit Award

Saatchi & Saatchi / Auckland

South Auckland Health Foundation

Incubator

Outdoor / Guerilla Advertising: Single

03250A

2003 Advertising Merit Award

Saatchi & Saatchi / London

St Mungo's

Vending Machine

Outdoor / Guerilla Advertising: Single

03251A

2003 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Gary Player Country Club

Golf Ball

Outdoor / Guerilla Advertising: Single

03252A

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