The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
On Hold Messaging
Agency: BusinessVoice / Toledo
Client: Toledo Towing Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Island Event
Agency: Crispin Porter + Bogusky / Miami
Client: Fine Living Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Track
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greatest Auto Dealer Commercial of All Time
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Taken UFO Photo
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
If you can read this...
Agency: Young & Rubicam / Chicago
Client: NASCAR Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Post Its, Glasses, Bookmarkers
Agency: Bozell / New York
Client: Art Directors Club Category: Collateral Advertising / Collateral Posters: Campaign
Lie Detector Test, Enquiry, Interrogation
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Collateral Advertising / Collateral Posters: Campaign
Kilimanjaro, Warrior, Lightning
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: AFGEM Category: Collateral Advertising / Collateral Posters: Campaign
Government, Sign Here, Filing Status
Agency: Loeffler Ketchum Mountjoy / Charlotte
Client: Richard McCoy Financial Services Category: Collateral Advertising / Collateral Posters: Campaign
Wedding, Kidneys, Armstrong
Agency: onemanbrand.com / Singapore
Client: Dubliner Irish Pub, The Category: Collateral Advertising / Collateral Posters: Campaign
Coaster
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
5 Senses
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Blackened
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Wife
Agency: Austin Kelley / Atlanta
Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Pens
Agency: Clarity Coverdale Fury / Minneapolis
Client: Midway Bank Category: Newspaper / Newspaper 600 Lines or Less: Single
Lawyers
Agency: Hill Holliday / Boston
Client: Dunkin' Donuts Category: Newspaper / Newspaper 600 Lines or Less: Single
Seats
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Stadium
Agency: Ogilvy / Guatemala
Client: Prensa Libre Category: Newspaper / Newspaper 600 Lines or Less: Single
Revelation
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
911
Agency: Saatchi & Saatchi / Johannesburg
Client: Lea + Perrins Category: Newspaper / Newspaper 600 Lines or Less: Single
Hand, Growth Chart, Crayon
Agency: Arnold Worldwide / Boston
Client: The Hartford Category: Newspaper / Newspaper Over 600 Lines: Campaign
Burka, Camouflage, Playing Card, Guggenheim, Confederate Flag
Agency: Bozell / New York
Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
What Else Does, Die Slowly, I Know We Get Used
Agency: Leo Burnett / Lisbon
Client: Ferin Bookstore Category: Newspaper / Newspaper Over 600 Lines: Campaign
Somewhere, Wrinkle, Cell Phone
Agency: Mullen / Wenham
Client: Eddie Bauer Category: Newspaper / Newspaper Over 600 Lines: Campaign
StripMall, Chinatown, Night Signs
Agency: Palmer Jarvis DDB / Vancouver
Client: SuperPages Category: Newspaper / Newspaper Over 600 Lines: Campaign
Gas Truck, Gas Station, Godown
Agency: Saatchi & Saatchi / Guang Zhou
Client: Natural Touch Food Category: Newspaper / Newspaper Over 600 Lines: Campaign
Finest Luxury, Logo, Key
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Campaign
Turbooster Interactive Demo
Agency: Nueweb / Blacksburg
Client: Graco Children's Products Category: E-Commerce / E-Commerce - Other Digital Advertising
Olympus C-50 Zoom Virtual Tour
Agency: Nueweb / Blacksburg
Client: Olympus America Category: E-Commerce / E-Commerce - Other Digital Advertising
Scream
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Takeaway
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Train
Agency: De Pasquale / Brisbane
Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Mercedes-Benz USA 2002 E-Experience
Agency: Critical Mass / Calgary
Client: Mercedes-Benz USA Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shar Pei
Agency: Euro RSCG / Hong Kong
Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
York Terrier
Agency: Euro RSCG / Hong Kong
Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Nursery School Teacher
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Porn Star
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Vet
Agency: Mother / London
Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
10,000 Lumens
Agency: Young & Laramore / Indianapolis
Client: Open Globe Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
FedEx Super Box II
Agency: OgilvyInteractive / Toronto
Client: FedEx Category: E-Commerce / E-Commerce B2B - Web Sites
Glass
Agency: Cathedral The Creative Center / Madrid
Client: Action Against Hunger Category: International Foreign Language Commercial / Foreign Language Television
Volunteer
Agency: Cathedral The Creative Center / Madrid
Client: Red Cross Category: International Foreign Language Commercial / Foreign Language Television
Sausage School
Agency: Dentsu / Tokyo
Client: Nissin Food Products Category: International Foreign Language Commercial / Foreign Language Television
Harley-Davidson LORE: 1966-Present
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
Cuba-Out of Time
Agency: VSA Partners / Chicago
Client: Quantum Printing Category: Publication Design / Book Jacket Design
And no birds sang
Agency: Wonderlust Industries Inc. / New York
Client: Wonderlust Category: Publication Design / Book Jacket Design
VW Integrated Branding
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Integrated Branding Campaign / Integrated Branding