The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Downside Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Flavor Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Positive Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Telemarketer Agency: DDB / New York Client: Ad Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Arsenic, Ammonia, Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda Agency: Arnold Worldwide / Boston Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can Agency: Batey / Singapore Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater Agency: Mullen / Wenham Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Letter From Winnie, Plastic Pouch, Milk Agency: Ogilvy & Mather / Johannesburg Client: Read Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
White Toilets, Bantu Beer, Jailvan Agency: TBWA/Gavin/Reddy / Johannesburg Client: Apartheid Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
FedEx Super Box II Agency: OgilvyInteractive / Toronto Client: FedEx Category: E-Commerce / E-Commerce B2B - Web Sites
Aeroplane, San Francisco, Muni Agency: Butler, Shine & Stern/PeñaBrand / Sausalito Client: J-Boogie Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
The tougue, The ear, The close cropped head Agency: Hakuhodo / Osaka Client: Elecom Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Do the streets belong to everyone? (rug)/Do the streets belong to everyone? (chandellier)/Do the streets belong to everyone? (public sofa) Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Sushi/Snails/Coffee/Swiss Roll Agency: Jupiter Drawing Room (South Africa), The / Johannesburg Client: Nedbank Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Missing Fries, Big Mac, FOF Agency: Leo Burnett / Singapore Client: McDonald's Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Before 42 kg/ Before 87kg/ Before 91 kg Agency: Ogilvy & Mather / New Delhi Client: Dr. Morepen Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Adam/Sohni/Romeo/Salim/Laila Agency: RMG David / New Delhi Client: www.Indiatimes.com Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
FZT Phase II Agency: Wieden+Kennedy / Tokyo Client: Nike Japan Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Tablecloth Agency: Zapping / Madrid Client: C de C Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Texture Issue, postcards Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Read. It helps. Agency: Ogilvy & Mather / New Delhi Client: Mid Land Bookshop Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
2002 Holiday Card Agency: Pivot Design / Chicago Client: Pivot Design Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Hi Mom, Cell Phone, Drool Agency: Deutsch / Los Angeles Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign
Prague, Ontario, Minnesota Agency: Whybin TBWA/Melbourne / South Melbourne Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :20 and Under: Campaign
Marshall Faulk, Running Stairs, Funny Shoes Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Talk to Each Other Agency: Banks Hoggins O'Shea FCB / London Client: Institute of Practitioners in Advertising Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Trading Cards Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Stick Agency: M&C Saatchi / Sydney Client: Sydney Dog's Home Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calendar Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Amnesty International Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Bruised Ambassadors Agency: Saatchi & Saatchi New Zealand / Wellington Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Epidermis Agency: Brand Architecture International / New York Client: The Economist Category: Outdoor / Outdoor: Single
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Palm Trees Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Parking How Sad Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Design Technology and Performance, And There is Still Space Left Over for the Luggage Agency: Duezt Euro RSCG / São Paulo Client: Citroën Category: Outdoor / Outdoor: Single
See Through Agency: Holmes & Lee / Toronto Client: The Weather Network Category: Outdoor / Outdoor: Single
Father's Day Agency: Lowe Bull Calvert Pace / Cape Town Client: Durex Category: Outdoor / Outdoor: Single
Ronald Agency: Ogilvy & Mather / Singapore Client: KFC Category: Outdoor / Outdoor: Single
Revelation Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Smart "Turning Circle" Agency: Springer & Jacoby / Hamburg Client: DaimlerChrysler VD Category: Outdoor / Outdoor: Single
Baby Agency: TBWA\Paris / Boulogne-Billancourt Client: BIC Razors Category: Outdoor / Outdoor: Single
SWF, Eclectic Style, Food, Holiday Agency: MATCH / Atlanta Client: Commune Restaurant Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Wall, Washing Machine, Other Item Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Sucks, Racy, People Agency: Taxi / Toronto Client: MINI Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Speed Cop, Speed Bump, Speed Fine Agency: TBWA\Chiat\Day / Toronto Client: Infiniti Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hearing Things, Southpaw, Stuck Agency: Wieden+Kennedy / Portland Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy Agency: Wieden+Kennedy / Portland Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Stockholm Postcards Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Hershey Store Agency: Ogilvy & Mather / New York Client: Hershey Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Downside

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03011R

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Flavor

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03012R

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Positive

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03013R

2003 Advertising Merit Award

DDB / New York

Ad Council

Telemarketer

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03014R

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Arsenic, Ammonia, Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03341A

2003 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation (JUST ARNOLD!!)

Linda, Linda 2, Desmonda

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03342A

2003 Advertising Merit Award

Batey / Singapore

Singapore Red Cross Society

Tetra Pack, Baby's Milk Bottle, Soft Drink Can

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03343A

2003 Advertising Merit Award

Mullen / Wenham

Peabody Essex Museum

Cannons, Treasures, Earth's Surface, Seawater

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03344A

2003 Advertising Merit Award

Ogilvy & Mather / Johannesburg

Read

Letter From Winnie, Plastic Pouch, Milk

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03345A

2003 Advertising Merit Award

TBWA/Gavin/Reddy / Johannesburg

Apartheid Museum

White Toilets, Bantu Beer, Jailvan

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03346A

2003 Interactive Merit Award

OgilvyInteractive / Toronto

FedEx

FedEx Super Box II

E-Commerce / E-Commerce B2B - Web Sites

03196N

2003 Design Merit Award

Butler, Shine & Stern/PeñaBrand / Sausalito

J-Boogie

Aeroplane, San Francisco, Muni

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03134D

2003 Design Merit Award

Hakuhodo / Osaka

Elecom

The tougue, The ear, The close cropped head

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03135D

2003 Design Merit Award

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Do the streets belong to everyone? (rug)/Do the streets belong to everyone? (chandellier)/Do the streets belong to everyone? (public sofa)

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03136D

2003 Design Merit Award

Jupiter Drawing Room (South Africa), The / Johannesburg

Nedbank

Sushi/Snails/Coffee/Swiss Roll

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03137D

2003 Design Merit Award

Leo Burnett / Singapore

McDonald's

Missing Fries, Big Mac, FOF

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03138D

2003 Design Merit Award

Ogilvy & Mather / New Delhi

Dr. Morepen

Before 42 kg/ Before 87kg/ Before 91 kg

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03139D

2003 Design Merit Award

RMG David / New Delhi

www.Indiatimes.com

Adam/Sohni/Romeo/Salim/Laila

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03140D

2003 Design Merit Award

Wieden+Kennedy / Tokyo

Nike Japan

FZT Phase II

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03141D

2003 Design Merit Award

Zapping / Madrid

C de C

Tablecloth

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03193D

2003 Design Merit Award

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

The Texture Issue, postcards

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03194D

2003 Design Merit Award

Ogilvy & Mather / New Delhi

Mid Land Bookshop

Read. It helps.

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03195D

2003 Design Merit Award

Pivot Design / Chicago

Pivot Design

2002 Holiday Card

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

03196D

2003 Advertising Merit Award

Deutsch / Los Angeles

California Milk Advisory Board

Hi Mom, Cell Phone, Drool

Consumer Television / Consumer Television :20 and Under: Campaign

03456A

2003 Advertising Merit Award

Whybin TBWA/Melbourne / South Melbourne

Melbourne International Comedy Festival

Prague, Ontario, Minnesota

Consumer Television / Consumer Television :20 and Under: Campaign

03457A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Marshall Faulk, Running Stairs, Funny Shoes

Consumer Television / Consumer Television :20 and Under: Campaign

03458A

2003 Advertising Merit Award

Banks Hoggins O'Shea FCB / London

Institute of Practitioners in Advertising

Talk to Each Other

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03370A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Trading Cards

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03371A

2003 Advertising Merit Award

M&C Saatchi / Sydney

Sydney Dog's Home

Stick

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03372A

2003 Advertising Merit Award

Michael Conrad & Leo Burnett / Frankfurt

Amnesty International

Advent Calendar

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03373A

2003 Advertising Merit Award

Saatchi & Saatchi New Zealand / Wellington

Women's Refuge

Bruised Ambassadors

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail

03374A

2003 Advertising Merit Award

Brand Architecture International / New York

The Economist

Epidermis

Outdoor / Outdoor: Single

03232A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Oversized Newspaper

Outdoor / Outdoor: Single

03233A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Palm Trees

Outdoor / Outdoor: Single

03234A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Parking How Sad

Outdoor / Outdoor: Single

03235A

2003 Advertising Merit Award

Duezt Euro RSCG / São Paulo

Citroën

Design Technology and Performance, And There is Still Space Left Over for the Luggage

Outdoor / Outdoor: Single

03236A

2003 Advertising Merit Award

Holmes & Lee / Toronto

The Weather Network

See Through

Outdoor / Outdoor: Single

03237A

2003 Advertising Merit Award

Lowe Bull Calvert Pace / Cape Town

Durex

Father's Day

Outdoor / Outdoor: Single

03238A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

KFC

Ronald

Outdoor / Outdoor: Single

03239A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Revelation

Outdoor / Outdoor: Single

03240A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

DaimlerChrysler VD

Smart "Turning Circle"

Outdoor / Outdoor: Single

03241A

2003 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

BIC Razors

Baby

Outdoor / Outdoor: Single

03242A

2003 Advertising Merit Award

MATCH / Atlanta

Commune Restaurant

SWF, Eclectic Style, Food, Holiday

Newspaper / Newspaper 600 Lines or Less: Campaign

03135A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Guinness

Wall, Washing Machine, Other Item

Newspaper / Newspaper 600 Lines or Less: Campaign

03136A

2003 Advertising Merit Award

Taxi / Toronto

MINI Canada

Sucks, Racy, People

Newspaper / Newspaper 600 Lines or Less: Campaign

03137A

2003 Advertising Merit Award

TBWA\Chiat\Day / Toronto

Infiniti

Speed Cop, Speed Bump, Speed Fine

Newspaper / Newspaper 600 Lines or Less: Campaign

03138A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Hearing Things, Southpaw, Stuck

Newspaper / Newspaper 600 Lines or Less: Campaign

03139A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Suddenly Singles, Seeing Doubles, Bandit, Timmy

Newspaper / Newspaper 600 Lines or Less: Campaign

03140A

2003 Design Merit Award

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Stockholm Postcards

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03142D

2003 Design Merit Award

Ogilvy & Mather / New York

Hershey

Hershey Store

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

03143D

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