The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

My Mom's Going To Kill Me Agency: BBDO / Atlanta Client: Save the Children Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Crime Reports Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Movie Agency: Clarity Coverdale Fury / Minneapolis Client: MCASA Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pyramid Agency: DM9 DDB / São Paulo Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Joao Agency: Golo Publicidade / Maputo Client: Red Cross Mozambique Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Lou Gehrig's Speech Agency: Goodby, Silverstein & Partners / San Francisco Client: The ALS Association Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Contergan Agency: Ogilvy & Mather / Frankfurt Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Benoxaprofen Agency: Ogilvy & Mather / Frankfurt Client: Doctors Against Animal Testing Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Small Feeble Race Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Smart Bombs Agency: Ogilvy & Mather / Singapore Client: Changi Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toy Guns Agency: Young & Rubicam / Miami Client: American Police Museum Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
4000% Mark-up Agency: Bartle Bogle Hegarty / New York Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Live Fast, Die a Senior Citizen Agency: Bartle Bogle Hegarty / New York Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
MTV Agency: Bartle Bogle Hegarty / New York Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Ugly Rockstars Agency: Bartle Bogle Hegarty / New York Client: Rolling Stone Category: Trade / Trade B/W Full Page or Spread: Single
Jay Chiat Agency: TBWA\Chiat\Day / Toronto Client: TBWA\Chiat\Day Category: Trade / Trade B/W Full Page or Spread: Single
Arsenic, Ammonia, Cyanide Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Linda, Linda 2, Desmonda Agency: Arnold Worldwide / Boston Client: American Legacy Foundation (JUST ARNOLD!!) Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tetra Pack, Baby's Milk Bottle, Soft Drink Can Agency: Batey / Singapore Client: Singapore Red Cross Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cannons, Treasures, Earth's Surface, Seawater Agency: Mullen / Wenham Client: Peabody Essex Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Letter From Winnie, Plastic Pouch, Milk Agency: Ogilvy & Mather / Johannesburg Client: Read Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
White Toilets, Bantu Beer, Jailvan Agency: TBWA/Gavin/Reddy / Johannesburg Client: Apartheid Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Fridge Agency: Ambience D'Arcy / Mumbai Client: Sil Red Chilli Sauce Category: Newspaper / Newspaper Over 600 Lines: Single
Drum Agency: Austin Kelley / Atlanta Client: Atlanta Pro Percussion Category: Newspaper / Newspaper Over 600 Lines: Single
Chair Agency: Austin Kelley / Atlanta Client: Retromodern Category: Newspaper / Newspaper Over 600 Lines: Single
ESP Agency: BMP DDB / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Fishnets Agency: Bozell / New York Client: The New York Times Category: Newspaper / Newspaper Over 600 Lines: Single
Burn the Maps Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Put Away the Middle Finger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Paint the Stadium Blue Agency: Dentsu / Tokyo Client: Japan Football Association Category: Newspaper / Newspaper Over 600 Lines: Single
Windows Agency: Fallon / New York Client: Timberland Category: Newspaper / Newspaper Over 600 Lines: Single
Features Agency: Grabarz & Partner Werbeagentur / Hamburg Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
Bull Agency: HarrisonHuman Bates / Sandton Client: Harley-Davidson Category: Newspaper / Newspaper Over 600 Lines: Single
Edna Agency: Leagas Delaney / Hamburg Client: Gruner + Jahr AG & Co./Stern Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Lee Clow Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
How to Create a Newspaper Ad by Luke Sullivan Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Nobody Reads Long Copy Anymore Agency: The Martin Agency / Richmond Client: Newspaper Association of America Category: Newspaper / Newspaper Over 600 Lines: Single
Sales & Repair Agency: McCann-Erickson / Hoeilaart Client: Opel Berckmans Category: Newspaper / Newspaper Over 600 Lines: Single
Wrestlers Agency: Mother / London Client: Observer Sport Monthly Category: Newspaper / Newspaper Over 600 Lines: Single
Breathe Easy Agency: TBWA Hunt Lascaris / Johannesburg Client: BMW VALVETRONIC Category: Newspaper / Newspaper Over 600 Lines: Single
Labor Day Agency: TBWA Santiago Mangada Puno / Makati City Client: adidas Philippines Category: Newspaper / Newspaper Over 600 Lines: Single
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers Agency: Campbell Doyle Dye / London Client: Merrydown Category: Direct Mail / Direct Mail: Campaign
Ottoman, Readerman, Camera Agency: Mad Dogs and Englishmen / San Francisco Client: Maximum PC Category: Direct Mail / Direct Mail: Campaign
Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Movies, Walk the Dog, Camping Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Brad, Charles, Double Double Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Radio / Consumer Radio: Campaign
Masticator, Condiment, Thespian Agency: King James Advertising / Cape Town Client: Cape Argus Newspaper Category: Consumer Radio / Consumer Radio: Campaign
Anthrax, Gaza Strip, Hunger Strike Agency: M&C Saatchi / Sydney Client: ABC Radio Category: Consumer Radio / Consumer Radio: Campaign
GPS, Sirens, Smile Agency: Palmer Jarvis DDB / Vancouver Client: Insurance Corporation of British Columbia Category: Consumer Radio / Consumer Radio: Campaign

2003 Advertising Merit Award

BBDO / Atlanta

Save the Children

My Mom's Going To Kill Me

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03347A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts

Crime Reports

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03348A

2003 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

MCASA

Movie

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03349A

2003 Advertising Merit Award

DM9 DDB / São Paulo

MASP Museum of Art of São Paulo

Pyramid

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03350A

2003 Advertising Merit Award

Golo Publicidade / Maputo

Red Cross Mozambique

Joao

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03351A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

The ALS Association

Lou Gehrig's Speech

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03352A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Doctors Against Animal Testing

Contergan

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03353A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Doctors Against Animal Testing

Benoxaprofen

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03354A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Small Feeble Race

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03355A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Changi Museum

Smart Bombs

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03356A

2003 Advertising Merit Award

Young & Rubicam / Miami

American Police Museum

Toy Guns

Public Service/Political / Public Service/Political Outdoor and Posters: Single

03357A

2003 Advertising Merit Award

Bartle Bogle Hegarty / New York

Rolling Stone

4000% Mark-up

Trade / Trade B/W Full Page or Spread: Single

03254A

2003 Advertising Merit Award

Bartle Bogle Hegarty / New York

Rolling Stone

Live Fast, Die a Senior Citizen

Trade / Trade B/W Full Page or Spread: Single

03255A

2003 Advertising Merit Award

Bartle Bogle Hegarty / New York

Rolling Stone

MTV

Trade / Trade B/W Full Page or Spread: Single

03256A

2003 Advertising Merit Award

Bartle Bogle Hegarty / New York

Rolling Stone

Ugly Rockstars

Trade / Trade B/W Full Page or Spread: Single

03257A

2003 Advertising Merit Award

TBWA\Chiat\Day / Toronto

TBWA\Chiat\Day

Jay Chiat

Trade / Trade B/W Full Page or Spread: Single

03258A

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Arsenic, Ammonia, Cyanide

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03341A

2003 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation (JUST ARNOLD!!)

Linda, Linda 2, Desmonda

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03342A

2003 Advertising Merit Award

Batey / Singapore

Singapore Red Cross Society

Tetra Pack, Baby's Milk Bottle, Soft Drink Can

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03343A

2003 Advertising Merit Award

Mullen / Wenham

Peabody Essex Museum

Cannons, Treasures, Earth's Surface, Seawater

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03344A

2003 Advertising Merit Award

Ogilvy & Mather / Johannesburg

Read

Letter From Winnie, Plastic Pouch, Milk

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03345A

2003 Advertising Merit Award

TBWA/Gavin/Reddy / Johannesburg

Apartheid Museum

White Toilets, Bantu Beer, Jailvan

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03346A

2003 Advertising Merit Award

Ambience D'Arcy / Mumbai

Sil Red Chilli Sauce

Fridge

Newspaper / Newspaper Over 600 Lines: Single

03098A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Atlanta Pro Percussion

Drum

Newspaper / Newspaper Over 600 Lines: Single

03099A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Chair

Newspaper / Newspaper Over 600 Lines: Single

03100A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

ESP

Newspaper / Newspaper Over 600 Lines: Single

03101A

2003 Advertising Merit Award

Bozell / New York

The New York Times

Fishnets

Newspaper / Newspaper Over 600 Lines: Single

03102A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Burn the Maps

Newspaper / Newspaper Over 600 Lines: Single

03103A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Put Away the Middle Finger

Newspaper / Newspaper Over 600 Lines: Single

03104A

2003 Advertising Merit Award

Dentsu / Tokyo

Japan Football Association

Paint the Stadium Blue

Newspaper / Newspaper Over 600 Lines: Single

03105A

2003 Advertising Merit Award

Fallon / New York

Timberland

Windows

Newspaper / Newspaper Over 600 Lines: Single

03106A

2003 Advertising Merit Award

Grabarz & Partner Werbeagentur / Hamburg

Volkswagen

Features

Newspaper / Newspaper Over 600 Lines: Single

03107A

2003 Advertising Merit Award

HarrisonHuman Bates / Sandton

Harley-Davidson

Bull

Newspaper / Newspaper Over 600 Lines: Single

03108A

2003 Advertising Merit Award

Leagas Delaney / Hamburg

Gruner + Jahr AG & Co./Stern

Edna

Newspaper / Newspaper Over 600 Lines: Single

03109A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad by Lee Clow

Newspaper / Newspaper Over 600 Lines: Single

03110A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

How to Create a Newspaper Ad by Luke Sullivan

Newspaper / Newspaper Over 600 Lines: Single

03111A

2003 Advertising Merit Award

The Martin Agency / Richmond

Newspaper Association of America

Nobody Reads Long Copy Anymore

Newspaper / Newspaper Over 600 Lines: Single

03112A

2003 Advertising Merit Award

McCann-Erickson / Hoeilaart

Opel Berckmans

Sales & Repair

Newspaper / Newspaper Over 600 Lines: Single

03113A

2003 Advertising Merit Award

Mother / London

Observer Sport Monthly

Wrestlers

Newspaper / Newspaper Over 600 Lines: Single

03114A

2003 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

BMW VALVETRONIC

Breathe Easy

Newspaper / Newspaper Over 600 Lines: Single

03115A

2003 Advertising Merit Award

TBWA Santiago Mangada Puno / Makati City

adidas Philippines

Labor Day

Newspaper / Newspaper Over 600 Lines: Single

03116A

2003 Design Merit Award

Campbell Doyle Dye / London

Merrydown

Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers

Direct Mail / Direct Mail: Campaign

03186D

2003 Design Merit Award

Mad Dogs and Englishmen / San Francisco

Maximum PC

Ottoman, Readerman, Camera

Direct Mail / Direct Mail: Campaign

03187D

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. All You Can Eat Buffet Inventor, Mr. Giant Inflatable Pink Gorilla Maker, Mr. Used Car Lot Auto Salesman

Consumer Radio / Consumer Radio: Campaign

03026R

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Mr. Handlebar Moustache Wearer, Mr. Beach Metal Detector Guy, Mr. Tiny Thong Bikini Wearer

Consumer Radio / Consumer Radio: Campaign

03027R

2003 Advertising Merit Award

DeVito/Verdi / New York

National Thoroughbred Racing Association

Movies, Walk the Dog, Camping

Consumer Radio / Consumer Radio: Campaign

03028R

2003 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries

Brad, Charles, Double Double

Consumer Radio / Consumer Radio: Campaign

03029R

2003 Advertising Merit Award

King James Advertising / Cape Town

Cape Argus Newspaper

Masticator, Condiment, Thespian

Consumer Radio / Consumer Radio: Campaign

03030R

2003 Advertising Merit Award

M&C Saatchi / Sydney

ABC Radio

Anthrax, Gaza Strip, Hunger Strike

Consumer Radio / Consumer Radio: Campaign

03031R

2003 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Insurance Corporation of British Columbia

GPS, Sirens, Smile

Consumer Radio / Consumer Radio: Campaign

03032R

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