The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Chauffeur Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion Agency: Ogilvy & Mather / Frankfurt Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator Agency: Saatchi & Saatchi / Auckland Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine Agency: Saatchi & Saatchi / London Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball Agency: TBWA Hunt Lascaris / Johannesburg Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single
MTV Asia Awards 2002 Agency: CCG.XM / Singapore Client: MTV Asia Category: Brand Gaming / Brand Gaming - Banners
BMW Films/The Hire II Web Site Agency: Fallon / Minneapolis Client: BMW Category: Brand Gaming / Brand Gaming - Banners
The Mission Agency: One Sky / Tokyo Client: Fuji Heavy Industries Ltd. (Subaru Forester) Category: Brand Gaming / Brand Gaming - Banners
drinkmilk.ca Agency: Tribal DDB / Vancouver Client: BC Dairy Foundation Category: Brand Gaming / Brand Gaming - Banners
Copier Agency: Bozell / New York Client: Art Directors Club Category: Collateral Advertising / Collateral: Self-Promotion
Pat on the Back Agency: Leo Burnett / Chicago Client: Leo Burnett/Cannes 2002 Category: Collateral Advertising / Collateral: Self-Promotion
Losers Archive Agency: Ogilvy & Mather / New Delhi Client: Losers Category: Collateral Advertising / Collateral: Self-Promotion
Call for Entries Agency: Matthews|Evans|Albertazzi / San Diego Client: San Diego Ad Club Category: Collateral Advertising / Collateral: Self-Promotion
Grocery Store Agency: Palmer Jarvis DDB / Vancouver Client: Palmer Jarvis DDB Category: Collateral Advertising / Collateral: Self-Promotion
Self Promo Agency: TBWA / Singapore Client: Dave and John Category: Collateral Advertising / Collateral: Self-Promotion
Insertion Agency: WONGDOODY / Seattle Client: WONGDOODY Category: Collateral Advertising / Collateral: Self-Promotion
Mercedes-Benz USA 2002 E-Experience Agency: Critical Mass / Calgary Client: Mercedes-Benz USA Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Shar Pei Agency: Euro RSCG / Hong Kong Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
York Terrier Agency: Euro RSCG / Hong Kong Client: Sony Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Nursery School Teacher Agency: Mother / London Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Porn Star Agency: Mother / London Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Vet Agency: Mother / London Client: Young Guns Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
10,000 Lumens Agency: Young & Laramore / Indianapolis Client: Open Globe Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Downside Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Flavor Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Positive Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Telemarketer Agency: DDB / New York Client: Ad Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
GMC Conquest CD-ROM Agency: Digitas / Boston Client: GMC Category: Promotional Advertising / Promotional Advertising - CD-ROM
CD Moviflor Agency: OgilvyInteractive / Lisbon Client: Moviflor Category: Promotional Advertising / Promotional Advertising - CD-ROM
SWF, Eclectic Style, Food, Holiday Agency: MATCH / Atlanta Client: Commune Restaurant Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Wall, Washing Machine, Other Item Agency: Saatchi & Saatchi / Johannesburg Client: Guinness Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Sucks, Racy, People Agency: Taxi / Toronto Client: MINI Canada Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Speed Cop, Speed Bump, Speed Fine Agency: TBWA\Chiat\Day / Toronto Client: Infiniti Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Hearing Things, Southpaw, Stuck Agency: Wieden+Kennedy / Portland Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy Agency: Wieden+Kennedy / Portland Client: Nike Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Waterfowl, Little Boy, Eyeball, Moonwalk Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Nurse, She-Devil, Crucifix Agency: Acme Advertising / San Francisco Client: High Speed Productions Category: Trade / Trade Color Full Page or Spread: Campaign
Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious Agency: Bartle Bogle Hegarty / New York Client: Rolling Stone Category: Trade / Trade Color Full Page or Spread: Campaign
Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers Agency: Campbell Doyle Dye / London Client: Merrydown Category: Trade / Trade Color Full Page or Spread: Campaign
Coke, Altoids, Budweiser Agency: Carmichael Lynch / Minneapolis Client: American Advertising Federation Category: Trade / Trade Color Full Page or Spread: Campaign
Airport Security, Osbournes, Nuclear Reactor/Plane Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Sources, Gun/Peace, Bono Agency: Fallon / New York Client: Time Category: Trade / Trade Color Full Page or Spread: Campaign
Response Time, Fall, Unconscious Agency: Gianfagna Jones / Litchfield/OFFICE NEW YORK Client: Green Bull Category: Trade / Trade Color Full Page or Spread: Campaign
UBA, Time Machine, Pixie Dust Agency: Ogilvy & Mather / New York Client: IBM Category: Trade / Trade Color Full Page or Spread: Campaign
Alex, Bob, Tracy Agency: One And All / Minneapolis Client: Craig Perman Photography Category: Trade / Trade Color Full Page or Spread: Campaign
Bible, Toe Tag, Divorce Certificate Agency: Palmer Jarvis DDB / Vancouver Client: OMD Canada Category: Trade / Trade Color Full Page or Spread: Campaign
100th Anniversary Logo Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Brand and Corporate Identity Design / Logo/Trademark
Coaster Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Single
5 Senses Agency: Austin Kelley / Atlanta Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single
Blackened Agency: Austin Kelley / Atlanta Client: Capitol Distributing Category: Newspaper / Newspaper 600 Lines or Less: Single

2003 Advertising Merit Award

Net#work BBDO / Johannesburg

Virgin Atlantic

Chauffeur

Outdoor / Guerilla Advertising: Single

03248A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Ford Germany

Door Lock Promotion

Outdoor / Guerilla Advertising: Single

03249A

2003 Advertising Merit Award

Saatchi & Saatchi / Auckland

South Auckland Health Foundation

Incubator

Outdoor / Guerilla Advertising: Single

03250A

2003 Advertising Merit Award

Saatchi & Saatchi / London

St Mungo's

Vending Machine

Outdoor / Guerilla Advertising: Single

03251A

2003 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Gary Player Country Club

Golf Ball

Outdoor / Guerilla Advertising: Single

03252A

2003 Interactive Merit Award

CCG.XM / Singapore

MTV Asia

MTV Asia Awards 2002

Brand Gaming / Brand Gaming - Banners

03215N

2003 Interactive Merit Award

Fallon / Minneapolis

BMW

BMW Films/The Hire II Web Site

Brand Gaming / Brand Gaming - Banners

03216N

2003 Interactive Merit Award

One Sky / Tokyo

Fuji Heavy Industries Ltd. (Subaru Forester)

The Mission

Brand Gaming / Brand Gaming - Banners

03217N

2003 Interactive Merit Award

Tribal DDB / Vancouver

BC Dairy Foundation

drinkmilk.ca

Brand Gaming / Brand Gaming - Banners

03218N

2003 Advertising Merit Award

Bozell / New York

Art Directors Club

Copier

Collateral Advertising / Collateral: Self-Promotion

03298A

2003 Advertising Merit Award

Leo Burnett / Chicago

Leo Burnett/Cannes 2002

Pat on the Back

Collateral Advertising / Collateral: Self-Promotion

03299A

2003 Advertising Merit Award

Ogilvy & Mather / New Delhi

Losers

Losers Archive

Collateral Advertising / Collateral: Self-Promotion

03300A

2003 Advertising Merit Award

Matthews|Evans|Albertazzi / San Diego

San Diego Ad Club

Call for Entries

Collateral Advertising / Collateral: Self-Promotion

03301A

2003 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

Palmer Jarvis DDB

Grocery Store

Collateral Advertising / Collateral: Self-Promotion

03302A

2003 Advertising Merit Award

TBWA / Singapore

Dave and John

Self Promo

Collateral Advertising / Collateral: Self-Promotion

03304A

2003 Advertising Merit Award

WONGDOODY / Seattle

WONGDOODY

Insertion

Collateral Advertising / Collateral: Self-Promotion

03305A

2003 Interactive Merit Award

Critical Mass / Calgary

Mercedes-Benz USA

Mercedes-Benz USA 2002 E-Experience

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03140N

2003 Interactive Merit Award

Euro RSCG / Hong Kong

Sony

Shar Pei

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03141N

2003 Interactive Merit Award

Euro RSCG / Hong Kong

Sony

York Terrier

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03142N

2003 Interactive Merit Award

Mother / London

Young Guns

Nursery School Teacher

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03143N

2003 Interactive Merit Award

Mother / London

Young Guns

Porn Star

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03144N

2003 Interactive Merit Award

Mother / London

Young Guns

Vet

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03145N

2003 Interactive Merit Award

Young & Laramore / Indianapolis

Open Globe

10,000 Lumens

Promotional Advertising / Promotional Advertising - Other Digital Advertising

03146N

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Downside

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03011R

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Flavor

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03012R

2003 Advertising Merit Award

Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami

American Legacy Foundation

Positive

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03013R

2003 Advertising Merit Award

DDB / New York

Ad Council

Telemarketer

Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign

03014R

2003 Interactive Merit Award

Digitas / Boston

GMC

GMC Conquest CD-ROM

Promotional Advertising / Promotional Advertising - CD-ROM

03138N

2003 Interactive Merit Award

OgilvyInteractive / Lisbon

Moviflor

CD Moviflor

Promotional Advertising / Promotional Advertising - CD-ROM

03139N

2003 Advertising Merit Award

MATCH / Atlanta

Commune Restaurant

SWF, Eclectic Style, Food, Holiday

Newspaper / Newspaper 600 Lines or Less: Campaign

03135A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Guinness

Wall, Washing Machine, Other Item

Newspaper / Newspaper 600 Lines or Less: Campaign

03136A

2003 Advertising Merit Award

Taxi / Toronto

MINI Canada

Sucks, Racy, People

Newspaper / Newspaper 600 Lines or Less: Campaign

03137A

2003 Advertising Merit Award

TBWA\Chiat\Day / Toronto

Infiniti

Speed Cop, Speed Bump, Speed Fine

Newspaper / Newspaper 600 Lines or Less: Campaign

03138A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Hearing Things, Southpaw, Stuck

Newspaper / Newspaper 600 Lines or Less: Campaign

03139A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Suddenly Singles, Seeing Doubles, Bandit, Timmy

Newspaper / Newspaper 600 Lines or Less: Campaign

03140A

2003 Advertising Merit Award

Fallon / New York

Time

Waterfowl, Little Boy, Eyeball, Moonwalk

Trade / Trade Color Full Page or Spread: Campaign

03211A

2003 Advertising Merit Award

Acme Advertising / San Francisco

High Speed Productions

Nurse, She-Devil, Crucifix

Trade / Trade Color Full Page or Spread: Campaign

03276A

2003 Advertising Merit Award

Bartle Bogle Hegarty / New York

Rolling Stone

Ugly Rockstars, Live Fast Die a Senior Citizen, 666 Petalicious

Trade / Trade Color Full Page or Spread: Campaign

03277A

2003 Advertising Merit Award

Campbell Doyle Dye / London

Merrydown

Jeff Fisher, Giles Revell, Sarah Fanelli, Brian Crouis, Michael Johnson Amp, Clayton Brothers

Trade / Trade Color Full Page or Spread: Campaign

03278A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

American Advertising Federation

Coke, Altoids, Budweiser

Trade / Trade Color Full Page or Spread: Campaign

03279A

2003 Advertising Merit Award

Fallon / New York

Time

Airport Security, Osbournes, Nuclear Reactor/Plane

Trade / Trade Color Full Page or Spread: Campaign

03280A

2003 Advertising Merit Award

Fallon / New York

Time

Sources, Gun/Peace, Bono

Trade / Trade Color Full Page or Spread: Campaign

03281A

2003 Advertising Merit Award

Gianfagna Jones / Litchfield/OFFICE NEW YORK

Green Bull

Response Time, Fall, Unconscious

Trade / Trade Color Full Page or Spread: Campaign

03282A

2003 Advertising Merit Award

Ogilvy & Mather / New York

IBM

UBA, Time Machine, Pixie Dust

Trade / Trade Color Full Page or Spread: Campaign

03283A

2003 Advertising Merit Award

One And All / Minneapolis

Craig Perman Photography

Alex, Bob, Tracy

Trade / Trade Color Full Page or Spread: Campaign

03284A

2003 Advertising Merit Award

Palmer Jarvis DDB / Vancouver

OMD Canada

Bible, Toe Tag, Divorce Certificate

Trade / Trade Color Full Page or Spread: Campaign

03285A

2003 Design Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

100th Anniversary Logo

Brand and Corporate Identity Design / Logo/Trademark

03099D

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Coaster

Newspaper / Newspaper 600 Lines or Less: Single

03008AB

2003 Advertising Merit Award

Austin Kelley / Atlanta

Capitol Distributing

5 Senses

Newspaper / Newspaper 600 Lines or Less: Single

03125A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Capitol Distributing

Blackened

Newspaper / Newspaper 600 Lines or Less: Single

03126A

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