The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MINI Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Joy to the World Agency: Euro RSCG / Hong Kong Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Cut Me Agency: De Pasquale / Brisbane Client: Sashimi Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Other Digital Media Agency: Bridgeline Software / New York Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Smash, Score, Bogey Agency: M.A.P. / Manchester Client: Informatics I.T. Training Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
How to Know... Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Picture Missing Agency: Ogilvy & Mather / Chicago Client: Ibid Category: Trade / Trade B/W Full Page or Spread: Single
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Coaster, Corkscrew, Revelation Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Mid Life Crisis, Tattoo, Wild Agency: Mullen / Wenham Client: Vespa Naples Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Ingegerd Råman Agency: Happy Forsman & Bodenfors / Göteborg Client: Röhsska Design Museum Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Hanafuda Agency: Hakuhodo / Tokyo Client: Five Foxes Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Bandage Agency: Sawyer Riley Compton / Atlanta Client: Beyond Racism Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Rucker Park, Roswell Rayguns, Funkship Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Ulterior Emotions, Corporate Message, Motivational Speaker Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Ear1, Ear2, Ear3 Agency: Dentsu West / MATSUYAMA Client: FM Interwave Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
To Be Chosen Campaign Agency: Campbell Doyle Dye / London Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property! Agency: Happy Forsman & Bodenfors / Göteborg Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Without Sports Agency: Wieden+Kennedy / New York Client: ESPN Category: Integrated Branding Campaign / Integrated Branding
Curiously Sour Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding
The Third Place Agency: Hi-ReS! / London Client: Sony Computer Entertainment Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab Agency: R/GA / New York Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Altoids.com Agency: WDDG / New York Client: Kraft Foods Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
HP Web Site Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
marines.com Agency: J. Walter Thompson and Digital@jwt / Atlanta Client: U.S. Marine Corps Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nine Elms Lane, Pear Tree Street, Beech Street Agency: FBA / Manchester Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Computer, Hockey, Net Agency: Taxi / Toronto Client: Covenant House Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Opening Hours, We don't have it, Big Brother, Siberia, Pray Agency: Leo Burnett / Prague Client: Museum of Communism Prague Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Colour Book Agency: Happy Forsman & Bodenfors / Göteborg Client: Munkedals Category: Direct Mail / Direct Mail: Single
The 2-in-1 brochure Agency: Scholz & Friends / Berlin Client: DaimlerChrysler AG, DCVD Category: Direct Mail / Direct Mail: Single
Collector Plates Agency: Taxi / Toronto Client: Instil Productions-Philip Rostron Category: Direct Mail / Direct Mail: Single
Logo Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Jump Through the Window Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Sip Not Guzzle Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Single
Key Agency: Team One Advertising / El Segundo Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Pen Agency: Atmosphere BBDO / New York Client: General Electric Category: Beyond the Banner
Army Online Advertising Agency: iLeo / Chicago Client: Army Category: Beyond the Banner
The Shoot Agency: Ultra16 / New York Client: Sony Electronics Category: Beyond the Banner
The Secret Tournament Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Integrated Branding Campaign
HP Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Integrated Branding Campaign
Casanova Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Integrated Branding Campaign
Drobnjak's Manjaks Agency: WONGDOODY / Seattle Client: Seattle SuperSonics Category: Integrated Branding Campaign
One Moviola Agency: Spoon Creative / Singapore Client: Moviola Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Heimophotography.com Agency: Butler, Shine & Stern/PeñaBrand / Sausalito Client: Heimo Photography Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Yellowbox Studios Agency: Kinetic Interactive / Singapore Client: Yellowbox Studios Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Electronic Field Trip Agency: Jung von Matt / Stuttgart Client: Scouting Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Museo de las Aves de Mexico Agency: W.Interactive.Media / Saltillo Client: Instituto Coahuilense de Ecologia Category: Non-Profit Organizations / Non-Profit - Web Sites
Theban Mapping Project Agency: Second Story / Portland Client: Theban Mapping Project Category: Non-Profit Organizations / Non-Profit - Web Sites
PeñaBrand Web Site Agency: Butler, Shine & Stern/PeñaBrand / Sausalito Client: Butler, Shine & Stern/PeñaBrand Category: Self-Promotion / Self-Promotion - Web Sites

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

MINI Integrated

Integrated Branding Campaign / Integrated Branding

03006G

2003 Interactive Gold Pencil

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Integrated Branding Campaign

03046N

2003 Interactive Gold Pencil

Euro RSCG / Hong Kong

Euro RSCG

Joy to the World

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03038N

2003 Interactive Silver Pencil

De Pasquale / Brisbane

Sashimi

Cut Me

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03039N

2003 Interactive Bronze Pencil

Bridgeline Software / New York

Bank of New York

Other Digital Media

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03040N

2003 Interactive Bronze Pencil

M.A.P. / Manchester

Informatics I.T. Training

Smash, Score, Bogey

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

03041N

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

How to Know...

Trade / Trade B/W Full Page or Spread: Single

03012A

2003 Advertising Silver Pencil

Ogilvy & Mather / Chicago

Ibid

Picture Missing

Trade / Trade B/W Full Page or Spread: Single

03013A

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster, Corkscrew, Revelation

Newspaper / Newspaper 600 Lines or Less: Campaign

03010A

2003 Advertising Bronze Pencil

Mullen / Wenham

Vespa Naples

Mid Life Crisis, Tattoo, Wild

Newspaper / Newspaper 600 Lines or Less: Campaign

03011A

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Röhsska Design Museum

Ingegerd Råman

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03047D

2003 Design Bronze Pencil

Hakuhodo / Tokyo

Five Foxes

Hanafuda

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03048D

2003 Design Bronze Pencil

Sawyer Riley Compton / Atlanta

Beyond Racism

Bandage

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

03049D

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Rucker Park, Roswell Rayguns, Funkship

Consumer Television / Consumer Television Over :30 Campaign

03076A

2003 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions, Corporate Message, Motivational Speaker

Consumer Television / Consumer Television Over :30 Campaign

03077A

2003 Design Gold Pencil

Dentsu West / MATSUYAMA

FM Interwave

Ear1, Ear2, Ear3

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03023D

2003 Design Silver Pencil

Campbell Doyle Dye / London

Merrydown

To Be Chosen Campaign

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03024D

2003 Design Silver Pencil

Happy Forsman & Bodenfors / Göteborg

Swedish Museum of Architecture

Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

03025D

2003 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN

Without Sports

Integrated Branding Campaign / Integrated Branding

03007G

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Curiously Sour

Integrated Branding Campaign / Integrated Branding

03008G

2003 Interactive Gold Pencil

Hi-ReS! / London

Sony Computer Entertainment Europe

The Third Place

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03022N

2003 Interactive Gold Pencil

R/GA / New York

Nike

Nike Lab

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03023N

2003 Interactive Silver Pencil

WDDG / New York

Kraft Foods

Altoids.com

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03024N

2003 Interactive Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Web Site

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03026N

2003 Interactive Bronze Pencil

J. Walter Thompson and Digital@jwt / Atlanta

U.S. Marine Corps

marines.com

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

03027N

2003 Advertising Gold Pencil

FBA / Manchester

Trees for London

Nine Elms Lane, Pear Tree Street, Beech Street

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03061A

2003 Advertising Silver Pencil

Taxi / Toronto

Covenant House

Computer, Hockey, Net

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03062A

2003 Advertising Bronze Pencil

Leo Burnett / Prague

Museum of Communism Prague

Opening Hours, We don't have it, Big Brother, Siberia, Pray

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

03063A

2003 Design Gold Pencil

Happy Forsman & Bodenfors / Göteborg

Munkedals

Colour Book

Direct Mail / Direct Mail: Single

03039D

2003 Design Silver Pencil

Scholz & Friends / Berlin

DaimlerChrysler AG, DCVD

The 2-in-1 brochure

Direct Mail / Direct Mail: Single

03040D

2003 Design Bronze Pencil

Taxi / Toronto

Instil Productions-Philip Rostron

Collector Plates

Direct Mail / Direct Mail: Single

03041D

2003 Advertising Gold Pencil

Team One Advertising / El Segundo

Lexus

Logo

Newspaper / Newspaper Over 600 Lines: Single

03001A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Jump Through the Window

Newspaper / Newspaper Over 600 Lines: Single

03002A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Sip Not Guzzle

Newspaper / Newspaper Over 600 Lines: Single

03003A

2003 Advertising Bronze Pencil

Team One Advertising / El Segundo

Lexus

Key

Newspaper / Newspaper Over 600 Lines: Single

03004A

2003 Interactive Gold Pencil

Atmosphere BBDO / New York

General Electric

Pen

Beyond the Banner

03011N

2003 Interactive Silver Pencil

iLeo / Chicago

Army

Army Online Advertising

Beyond the Banner

03012N

2003 Interactive Bronze Pencil

Ultra16 / New York

Sony Electronics

The Shoot

Beyond the Banner

03013N

2003 Interactive Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

The Secret Tournament

Integrated Branding Campaign

03047N

2003 Interactive Silver Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Campaign

Integrated Branding Campaign

03048N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Casanova

Integrated Branding Campaign

03049N

2003 Interactive Bronze Pencil

WONGDOODY / Seattle

Seattle SuperSonics

Drobnjak's Manjaks

Integrated Branding Campaign

03050N

2003 Interactive Gold Pencil

Spoon Creative / Singapore

Moviola

One Moviola

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03033N

2003 Interactive Silver Pencil

Butler, Shine & Stern/PeñaBrand / Sausalito

Heimo Photography

Heimophotography.com

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03035N

2003 Interactive Bronze Pencil

Kinetic Interactive / Singapore

Yellowbox Studios

Yellowbox Studios

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

03036N

2003 Interactive Gold Pencil

Jung von Matt / Stuttgart

Scouting Foundation

Electronic Field Trip

Non-Profit Organizations / Non-Profit - Web Sites

03062N

2003 Interactive Silver Pencil

W.Interactive.Media / Saltillo

Instituto Coahuilense de Ecologia

Museo de las Aves de Mexico

Non-Profit Organizations / Non-Profit - Web Sites

03063N

2003 Interactive Bronze Pencil

Second Story / Portland

Theban Mapping Project

Theban Mapping Project

Non-Profit Organizations / Non-Profit - Web Sites

03064N

2003 Interactive Gold Pencil

Butler, Shine & Stern/PeñaBrand / Sausalito

Butler, Shine & Stern/PeñaBrand

PeñaBrand Web Site

Self-Promotion / Self-Promotion - Web Sites

03054N

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