The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

WEGA-Experience Simulator Agency: Hakuhodo i-studio / Tokyo Client: Sony Marketing (Japan) Category: Banners / Banner - Single
Scorcher Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Single
Coffee Agency: AlmapBBDO / São Paulo Client: Pilao Coffee Category: Banners / Banner - Single
Terra Beauty Agency: Ogilvy Brasil / São Paulo Client: Terra Category: Banners / Banner - Single
+HP Banner Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3 Agency: Hakuhodo i-studio / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Free, Trap, Turtle Agency: AgênciaClick / São Paulo Client: WWF Brasil Category: Banners / Banner - Campaign
Soul Mates, Sea Breeze, Scorcher Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Safety, Customer Free Choice, Driving Ability, Design Agency: Dentsu / Tokyo Client: Mitsubishi Motors Corporation Category: Banners / Banner - Campaign
Freshness, Lemon Drop, Citronica Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Campaign
Run, Sausage, Run Agency: AgênciaClick / São Paulo Client: Sadia Sausages Category: Banners / Banner - Single
GE 90 Agency: Atmosphere BBDO / New York Client: General Electric Category: Banners / Banner - Single
This Way Agency: Brick On the Egg / Eton Client: Mother City Tours Category: Banners / Banner - Single
Vodafone Expanding SMS Banner Agency: Carat Interactive / San Francisco Client: Vodafone Category: Banners / Banner - Single
drownproofing Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Tug of War Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Single
Happy Yoga Aspririn Agency: Double You / Barcelona Client: Happy Yoga Category: Banners / Banner - Single
XBOX Flashtrailer Agency: Hedgeapple / London Client: Microsoft XBOX Category: Banners / Banner - Single
Pop-Under Boxing Agency: Jung von Matt / Hamburg Client: Boxing Movement Sportstätte GmbH Category: Banners / Banner - Single
Yahoo Scratch Agency: Martin Agency, The/ Martin Interactive / New York Client: Saralee Corp./Hanes Tagless Tee Category: Banners / Banner - Single
Loading Agency: OgilvyInteractive Singapore / Singapore Client: Gaelic Inns Category: Banners / Banner - Single
Tiny Movies Agency: Saatchi & Saatchi / Wellington Client: Telecom NZ Category: Banners / Banner - Single
Who am I? Agency: TBWA / Berlin Client: Alzheimer Forschung e.V. Category: Banners / Banner - Single
Tuborg Pilsener The Beauty of Drinking Agency: TBWA / Berlin Client: Hannen Brauerei GmbH Category: Banners / Banner - Single
Citronica Agency: TBWA\Chiat\Day\Tequila / New York Client: Absolut Category: Banners / Banner - Single
Freshness Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Single
Sea Breeze Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Single
Soul Mates Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Banners / Banner - Single
Bow & Arrow Agency: Team One Advertising / El Segundo Client: Lexus Category: Banners / Banner - Single
PlayStation's Xbox Ambush Banner Agency: Whybin Lawrence TBWA and Tequila/Sydney / Sydney Client: Sony Computer Entertainment Category: Banners / Banner - Single
Part 1, Part 2, Part 3 Agency: Atmosphere BBDO / New York Client: Cingular Wireless Category: Banners / Banner - Campaign
Sea, Mountain, River Agency: Dentsu / Tokyo Client: Japan Advertising Council Category: Banners / Banner - Campaign
The Hire/More Twists 2, Hostage/Crazy 2, Ticker/Time Flies 2, Beat the Devil/A Driver 2 Agency: Fallon / Minneapolis Client: BMW of North America, LLC Category: Banners / Banner - Campaign
Yahoo Scratch, Chock Walk, Leaning In, On the Ground Agency: Martin Agency, The/ Martin Interactive / New York Client: Saralee Corp./Hanes Tagless Category: Banners / Banner - Campaign
Bus, Fly, Anvil Agency: OgilvyInteractive / São Paulo Client: CNA English School Category: Banners / Banner - Campaign
Orange, Word Pronounce, Countdown Agency: Tribal DDB / New York Client: ING Category: Banners / Banner - Campaign

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

Sony Marketing (Japan)

WEGA-Experience Simulator

Banners / Banner - Single

03001N

2003 Interactive Gold Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Scorcher

Banners / Banner - Single

03002N

2003 Interactive Silver Pencil

AlmapBBDO / São Paulo

Pilao Coffee

Coffee

Banners / Banner - Single

03003N

2003 Interactive Bronze Pencil

Ogilvy Brasil / São Paulo

Terra

Terra Beauty

Banners / Banner - Single

03004N

2003 Interactive Gold Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

+HP Banner Campaign

Banners / Banner - Campaign

03005N

2003 Interactive Gold Pencil

Hakuhodo i-studio / Tokyo

World Wide Fund for Nature Japan

WWF 1, WWF 2, WWF 3

Banners / Banner - Campaign

03006N

2003 Interactive Silver Pencil

AgênciaClick / São Paulo

WWF Brasil

Free, Trap, Turtle

Banners / Banner - Campaign

03007N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Soul Mates, Sea Breeze, Scorcher

Banners / Banner - Campaign

03008N

2003 Interactive Bronze Pencil

Dentsu / Tokyo

Mitsubishi Motors Corporation

Safety, Customer Free Choice, Driving Ability, Design

Banners / Banner - Campaign

03009N

2003 Interactive Bronze Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Freshness, Lemon Drop, Citronica

Banners / Banner - Campaign

03010N

2003 Interactive Merit Award

AgênciaClick / São Paulo

Sadia Sausages

Run, Sausage, Run

Banners / Banner - Single

03066N

2003 Interactive Merit Award

Atmosphere BBDO / New York

General Electric

GE 90

Banners / Banner - Single

03067N

2003 Interactive Merit Award

Brick On the Egg / Eton

Mother City Tours

This Way

Banners / Banner - Single

03068N

2003 Interactive Merit Award

Carat Interactive / San Francisco

Vodafone

Vodafone Expanding SMS Banner

Banners / Banner - Single

03069N

2003 Interactive Merit Award

Dentsu / Tokyo

Japan Advertising Council

drownproofing

Banners / Banner - Single

03070N

2003 Interactive Merit Award

Dentsu / Tokyo

Japan Advertising Council

Tug of War

Banners / Banner - Single

03071N

2003 Interactive Merit Award

Double You / Barcelona

Happy Yoga

Happy Yoga Aspririn

Banners / Banner - Single

03072N

2003 Interactive Merit Award

Hedgeapple / London

Microsoft XBOX

XBOX Flashtrailer

Banners / Banner - Single

03073N

2003 Interactive Merit Award

Jung von Matt / Hamburg

Boxing Movement Sportstätte GmbH

Pop-Under Boxing

Banners / Banner - Single

03074N

2003 Interactive Merit Award

Martin Agency, The/ Martin Interactive / New York

Saralee Corp./Hanes Tagless Tee

Yahoo Scratch

Banners / Banner - Single

03075N

2003 Interactive Merit Award

OgilvyInteractive Singapore / Singapore

Gaelic Inns

Loading

Banners / Banner - Single

03076N

2003 Interactive Merit Award

Saatchi & Saatchi / Wellington

Telecom NZ

Tiny Movies

Banners / Banner - Single

03077N

2003 Interactive Merit Award

TBWA / Berlin

Alzheimer Forschung e.V.

Who am I?

Banners / Banner - Single

03078N

2003 Interactive Merit Award

TBWA / Berlin

Hannen Brauerei GmbH

Tuborg Pilsener The Beauty of Drinking

Banners / Banner - Single

03079N

2003 Interactive Merit Award

TBWA\Chiat\Day\Tequila / New York

Absolut

Citronica

Banners / Banner - Single

03080N

2003 Interactive Merit Award

TBWA\Chiat\Day/Tequila / New York

Absolut

Freshness

Banners / Banner - Single

03081N

2003 Interactive Merit Award

TBWA\Chiat\Day/Tequila / New York

Absolut

Sea Breeze

Banners / Banner - Single

03082N

2003 Interactive Merit Award

TBWA\Chiat\Day/Tequila / New York

Absolut

Soul Mates

Banners / Banner - Single

03083N

2003 Interactive Merit Award

Team One Advertising / El Segundo

Lexus

Bow & Arrow

Banners / Banner - Single

03084N

2003 Interactive Merit Award

Whybin Lawrence TBWA and Tequila/Sydney / Sydney

Sony Computer Entertainment

PlayStation's Xbox Ambush Banner

Banners / Banner - Single

03085N

2003 Interactive Merit Award

Atmosphere BBDO / New York

Cingular Wireless

Part 1, Part 2, Part 3

Banners / Banner - Campaign

03086N

2003 Interactive Merit Award

Dentsu / Tokyo

Japan Advertising Council

Sea, Mountain, River

Banners / Banner - Campaign

03087N

2003 Interactive Merit Award

Fallon / Minneapolis

BMW of North America, LLC

The Hire/More Twists 2, Hostage/Crazy 2, Ticker/Time Flies 2, Beat the Devil/A Driver 2

Banners / Banner - Campaign

03088N

2003 Interactive Merit Award

Martin Agency, The/ Martin Interactive / New York

Saralee Corp./Hanes Tagless

Yahoo Scratch, Chock Walk, Leaning In, On the Ground

Banners / Banner - Campaign

03089N

2003 Interactive Merit Award

OgilvyInteractive / São Paulo

CNA English School

Bus, Fly, Anvil

Banners / Banner - Campaign

03090N

2003 Interactive Merit Award

Tribal DDB / New York

ING

Orange, Word Pronounce, Countdown

Banners / Banner - Campaign

03091N

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