The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
Ride
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Match, Boxing Glove, Bee
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Collateral Posters: Campaign
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Newspaper / Newspaper Over 600 Lines: Campaign
Joy to the World
Agency: Euro RSCG / Hong Kong
Client: Euro RSCG Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
ID's
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity
Sñnar Challenge
Agency: Double You / Barcelona
Client: Sñnar Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Harley-Davidson Lore :1903-1965
Agency: VSA Partners / Chicago
Client: Harley-Davidson Category: Publication Design / Book Jacket Design
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign / Integrated Branding
Match
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Collateral Posters: Single
Say it Loud!
Agency: Say it Loud! / Orlando
Client: Say it Loud! Category: Brand and Corporate Identity Design / Logo/Trademark
Squares
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Outdoor / Outdoor: Campaign
The 2-in-1 brochure
Agency: Scholz & Friends / Berlin
Client: DaimlerChrysler AG, DCVD Category: Brand and Corporate Identity / Booklet/Brochure
Piercing
Agency: Leo Burnett / Oslo
Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign
Cartoon
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
Logo
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Newspaper / Newspaper Over 600 Lines: Single
Iron, Nose Hair, Dumpster
Agency: TBWA\Chiat\Day / San Francisco
Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Nine Elms Lane, Pear Tree Street, Beech Street
Agency: FBA / Manchester
Client: Trees for London Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Socially Acceptable
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Shelfball/Travis
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Bubble Boy, Squares, Chain Reaction
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Integrated Branding Campaign
Casa do Vaticano Magazine
Agency: DPZ / São Paulo
Client: Graficos Burti Category: Publication Design / Consumer Magazine Full Issue
Annual Report
Agency: Sagmeister Inc. / New York
Client: Zumtobel Category: Brand and Corporate Identity Design / Annual Report
It's A Wonderful World
Agency: Hakuhodo Inc. / Tokyo
Client: Oorong-Sha Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Street Activity for Human Rights
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Amnesty International Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Third Place
Agency: Hi-ReS! / London
Client: Sony Computer Entertainment Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Lab
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Presto
Agency: R/GA / New York
Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Staple Slalom
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Taser
Agency: Colby & Partners / Santa Monica
Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Rusted
Agency: Saatchi & Saatchi / Copenhagen
Client: Scandinavian Motor Company Category: Outdoor / Outdoor: Single
Electronic Field Trip
Agency: Jung von Matt / Stuttgart
Client: Scouting Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
+HP Banner Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett-Packard Category: Banners / Banner - Campaign
WWF 1, WWF 2, WWF 3
Agency: Hakuhodo i-studio / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Campaign
Brain
Agency: DM9 DDB / São Paulo
Client: MASP Museum of Art of São Paulo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WEGA-Experience Simulator
Agency: Hakuhodo i-studio / Tokyo
Client: Sony Marketing (Japan) Category: Banners / Banner - Single
Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Bubble Boy
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Fractal Lookbook
Agency: Duffy / Minneapolis
Client: Fractal, LLC Category: Publication Design / Trade Magazine Full Issue
The Udder Bag
Agency: Scholz & Friends / Berlin
Client: Kurt Hoppenstedt Category: Package Design / Commercial Product Packaging
Mask, Speaker, Sculpture
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Best of Show Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03006G
Award:
2003 Interactive Best of Show Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Annual ID:
03046N
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03001G
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Match, Boxing Glove, Bee
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
03055A
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
03005A
Award:
2003 Interactive Gold Pencil
Agency:
Euro RSCG / Hong Kong
Client:
Euro RSCG
Title:
Joy to the World
Category:
Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Annual ID:
03038N
Award:
2003 Design Gold Pencil
Agency:
SCI FI Channel / New York
Client:
SCI FI Channel
Title:
ID's
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
03046D
Award:
2003 Interactive Gold Pencil
Agency:
Double You / Barcelona
Client:
Sñnar
Title:
Sñnar Challenge
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
03019N
Award:
2003 Design Gold Pencil
Agency:
VSA Partners / Chicago
Client:
Harley-Davidson
Title:
Harley-Davidson Lore :1903-1965
Category:
Publication Design / Book Jacket Design
Annual ID:
03032D
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03006G
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Match
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03052A
Award:
2003 Design Gold Pencil
Agency:
Say it Loud! / Orlando
Client:
Say it Loud!
Title:
Say it Loud!
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03014D
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Squares
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03078A
Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
AntiFreeze
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
03079A
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Category:
Outdoor / Outdoor: Campaign
Annual ID:
03031A
Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
DaimlerChrysler AG, DCVD
Title:
The 2-in-1 brochure
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
03004D
Award:
2003 Advertising Gold Pencil
Agency:
Leo Burnett / Oslo
Client:
Oslo Piercing Studio
Title:
Piercing
Category:
Outdoor / Guerilla Advertising: Campaign
Annual ID:
03036A
Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Cartoon
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03068A
Award:
2003 Advertising Gold Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Logo
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
03001A
Award:
2003 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
Fox Sports Net
Title:
Iron, Nose Hair, Dumpster
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
03082A
Award:
2003 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Goddess
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
03042N
Award:
2003 Advertising Gold Pencil
Agency:
FBA / Manchester
Client:
Trees for London
Title:
Nine Elms Lane, Pear Tree Street, Beech Street
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
03061A
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
BELL
Title:
Socially Acceptable
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03039A
Award:
2003 Advertising Gold Pencil
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Shelfball/Travis
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
03085A
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy, Squares, Chain Reaction
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
03089A
Award:
2003 Interactive Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Annual ID:
03046N
Award:
2003 Interactive Gold Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
The Secret Tournament
Category:
Integrated Branding Campaign
Annual ID:
03047N
Award:
2003 Design Gold Pencil
Agency:
DPZ / São Paulo
Client:
Graficos Burti
Title:
Casa do Vaticano Magazine
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
03035D
Award:
2003 Design Gold Pencil
Agency:
Sagmeister Inc. / New York
Client:
Zumtobel
Title:
Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
03001D
Award:
2003 Design Gold Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Oorong-Sha
Title:
It's A Wonderful World
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03027D
Award:
2003 Design Gold Pencil
Agency:
Michael Conrad & Leo Burnett / Frankfurt
Client:
Amnesty International
Title:
Street Activity for Human Rights
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
03028D
Award:
2003 Interactive Gold Pencil
Agency:
Hi-ReS! / London
Client:
Sony Computer Entertainment Europe
Title:
The Third Place
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03022N
Award:
2003 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Lab
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
03023N
Award:
2003 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Presto
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03014N
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Staple Slalom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03015A
Award:
2003 Advertising Gold Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Piano
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
03016A
Award:
2003 Advertising Gold Pencil
Agency:
Colby & Partners / Santa Monica
Client:
California Map & Travel
Title:
Taser
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
03092A
Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Copenhagen
Client:
Scandinavian Motor Company
Title:
Rusted
Category:
Outdoor / Outdoor: Single
Annual ID:
03028A
Award:
2003 Interactive Gold Pencil
Agency:
Jung von Matt / Stuttgart
Client:
Scouting Foundation
Title:
Electronic Field Trip
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
03062N
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Annual ID:
03024A
Award:
2003 Interactive Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett-Packard
Title:
+HP Banner Campaign
Category:
Banners / Banner - Campaign
Annual ID:
03005N
Award:
2003 Interactive Gold Pencil
Agency:
Hakuhodo i-studio / Tokyo
Client:
World Wide Fund for Nature Japan
Title:
WWF 1, WWF 2, WWF 3
Category:
Banners / Banner - Campaign
Annual ID:
03006N
Award:
2003 Advertising Gold Pencil
Agency:
DM9 DDB / São Paulo
Client:
MASP Museum of Art of São Paulo
Title:
Brain
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
03058A
Award:
2003 Interactive Gold Pencil
Agency:
Hakuhodo i-studio / Tokyo
Client:
Sony Marketing (Japan)
Title:
WEGA-Experience Simulator
Category:
Banners / Banner - Single
Annual ID:
03001N
Award:
2003 Interactive Gold Pencil
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Scorcher
Category:
Banners / Banner - Single
Annual ID:
03002N
Award:
2003 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Bubble Boy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
03073A
Award:
2003 Design Gold Pencil
Agency:
Duffy / Minneapolis
Client:
Fractal, LLC
Title:
Fractal Lookbook
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
03036D
Award:
2003 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Kurt Hoppenstedt
Title:
The Udder Bag
Category:
Package Design / Commercial Product Packaging
Annual ID:
03017D
Award:
2003 Interactive Gold Pencil
Agency:
Atmosphere BBDO / New York
Client:
General Electric
Title:
Pen
Category:
Beyond the Banner
Annual ID:
03011N
Award:
2003 Advertising Gold Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Mask, Speaker, Sculpture
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
03020A
