The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Digital Crime Fighting Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Sheet Metal Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television Over :30 Single
This is America Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television Over :30 Single
Desert Island Agency: BBDO / New York Client: FedEx Category: Consumer Television / Consumer Television Over :30 Single
Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Grim Reaper Agency: McCann-Erickson / London Client: Greene King Category: Consumer Television / Consumer Television Over :30 Single
Extravaganza Agency: Nerve / Portland Client: Thomason Autogroup Category: Consumer Television / Consumer Television Over :30 Single
Morphing Michael Agency: TBWA / London Client: Five Category: Consumer Television / Consumer Television Over :30 Single
Coach Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Move Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Angry Chicken Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Streaker Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Puddles Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Wild Horses Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
When Kids Attack Agency: Lowe / London Client: Nestlé UK Category: Consumer Television / Consumer Television :30/:25 Single
Hurry Agency: BMP DDB / London Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Office Agency: Clemmow Hornby Inge / London Client: Typhoo Category: Consumer Television / Consumer Television :30/:25 Single
Hail Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Wind Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Kitchen Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Living Room Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
This is America Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Dinner's Ready Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Cards Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Out of Towner Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Wedding Toast/Diet Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Relationship Counselor Agency: Downtown Partners DDB / Toronto Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Sweater Agency: Downtown Partners DDB / Toronto Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Pitch Agency: Goodby, Silverstein & Partners / San Francisco Client: E*TRADE Category: Consumer Television / Consumer Television :30/:25 Single
Home Shopping (Goldique) Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Kids Show Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Weatherman Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :30/:25 Single
Cash Agency: Cliff Freeman & Partners / New York Client: Quiznos Category: Consumer Television / Consumer Television :30/:25 Single
Exams Agency: Lowe / London Client: Nestle Rowntrees Category: Consumer Television / Consumer Television :30/:25 Single
It's Me Agency: Maclaren McCann / Toronto Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :30/:25 Single
Holiday Parties Agency: Publicis / New York Client: Heineken Category: Consumer Television / Consumer Television :30/:25 Single
Iron Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Dumpster Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Jaywalking Agency: Venables, Bell & Partners / San Francisco Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Single
Newspaper Agency: Venables, Bell & Partners / San Francisco Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Single
Lance Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Shelfball/Medical Condition Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Single
Noah Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Scurvy Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Single
Pull Up Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Grand Slam, Surfer, Breakdown Agency: BMP DDB / London Client: Volkswagen Category: Consumer Television / Consumer Television Over :30 Campaign
Fish, Emperor's New Clothes, Birds Agency: Fallon / Minneapolis Client: PBS Category: Consumer Television / Consumer Television Over :30 Campaign
Journey, Digital Crime Fighting, Wind Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Campaign
Hi Mom, Cell Phone, Drool Agency: Deutsch / Los Angeles Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Digital Crime Fighting

Consumer Television / Consumer Television Over :30 Single

03391A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Sheet Metal

Consumer Television / Consumer Television Over :30 Single

03392A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

This is America

Consumer Television / Consumer Television Over :30 Single

03393A

2003 Advertising Merit Award

BBDO / New York

FedEx

Desert Island

Consumer Television / Consumer Television Over :30 Single

03394A

2003 Advertising Merit Award

la comunidad / Miami Beach

MTV

Baby

Consumer Television / Consumer Television Over :30 Single

03395A

2003 Advertising Merit Award

McCann-Erickson / London

Greene King

Grim Reaper

Consumer Television / Consumer Television Over :30 Single

03396A

2003 Advertising Merit Award

Nerve / Portland

Thomason Autogroup

Extravaganza

Consumer Television / Consumer Television Over :30 Single

03397A

2003 Advertising Merit Award

TBWA / London

Five

Morphing Michael

Consumer Television / Consumer Television Over :30 Single

03398A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Coach

Consumer Television / Consumer Television Over :30 Single

03399A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Move

Consumer Television / Consumer Television Over :30 Single

03400A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Angry Chicken

Consumer Television / Consumer Television Over :30 Single

03401A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Streaker

Consumer Television / Consumer Television Over :30 Single

03402A

2003 Advertising Merit Award

Wieden+Kennedy / Amsterdam

Nike Europe

Puddles

Consumer Television / Consumer Television Over :30 Single

03403A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Wild Horses

Consumer Television / Consumer Television Over :30 Single

03470A

2003 Advertising Merit Award

Lowe / London

Nestlé UK

When Kids Attack

Consumer Television / Consumer Television :30/:25 Single

03097A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Hurry

Consumer Television / Consumer Television :30/:25 Single

03407A

2003 Advertising Merit Award

Clemmow Hornby Inge / London

Typhoo

Office

Consumer Television / Consumer Television :30/:25 Single

03408A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Sports Net

Hail

Consumer Television / Consumer Television :30/:25 Single

03409A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Sports Net

Wind

Consumer Television / Consumer Television :30/:25 Single

03410A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Kitchen

Consumer Television / Consumer Television :30/:25 Single

03411A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Living Room

Consumer Television / Consumer Television :30/:25 Single

03412A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

This is America

Consumer Television / Consumer Television :30/:25 Single

03413A

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Birthmark/Dinner's Ready

Consumer Television / Consumer Television :30/:25 Single

03414A

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Birthmark

Consumer Television / Consumer Television :30/:25 Single

03415A

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Cards

Consumer Television / Consumer Television :30/:25 Single

03416A

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Out of Towner

Consumer Television / Consumer Television :30/:25 Single

03417A

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Wedding Toast/Diet

Consumer Television / Consumer Television :30/:25 Single

03418A

2003 Advertising Merit Award

Downtown Partners DDB / Toronto

Anheuser-Busch

Relationship Counselor

Consumer Television / Consumer Television :30/:25 Single

03419A

2003 Advertising Merit Award

Downtown Partners DDB / Toronto

Anheuser-Busch

Sweater

Consumer Television / Consumer Television :30/:25 Single

03420A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

E*TRADE

Pitch

Consumer Television / Consumer Television :30/:25 Single

03421A

2003 Advertising Merit Award

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Goldique)

Consumer Television / Consumer Television :30/:25 Single

03422A

2003 Advertising Merit Award

Ground Zero / Los Angeles

ESPN Mohr Sports

Kids Show

Consumer Television / Consumer Television :30/:25 Single

03423A

2003 Advertising Merit Award

Ground Zero / Los Angeles

ESPN Mohr Sports

Weatherman

Consumer Television / Consumer Television :30/:25 Single

03424A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Quiznos

Cash

Consumer Television / Consumer Television :30/:25 Single

03425A

2003 Advertising Merit Award

Lowe / London

Nestle Rowntrees

Exams

Consumer Television / Consumer Television :30/:25 Single

03426A

2003 Advertising Merit Award

Maclaren McCann / Toronto

Rogers AT&T Wireless

It's Me

Consumer Television / Consumer Television :30/:25 Single

03427A

2003 Advertising Merit Award

Publicis / New York

Heineken

Holiday Parties

Consumer Television / Consumer Television :30/:25 Single

03428A

2003 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Fox Sports Net

Iron

Consumer Television / Consumer Television :30/:25 Single

03429A

2003 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

Fox Sports Net

Dumpster

Consumer Television / Consumer Television :30/:25 Single

03430A

2003 Advertising Merit Award

Venables, Bell & Partners / San Francisco

HBO Home Video-OZ

Jaywalking

Consumer Television / Consumer Television :30/:25 Single

03431A

2003 Advertising Merit Award

Venables, Bell & Partners / San Francisco

HBO Home Video-OZ

Newspaper

Consumer Television / Consumer Television :30/:25 Single

03432A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Lance

Consumer Television / Consumer Television :30/:25 Single

03433A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Shelfball/Medical Condition

Consumer Television / Consumer Television :30/:25 Single

03434A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Miller Brewing Company

Noah

Consumer Television / Consumer Television :30/:25 Single

03435A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Miller Brewing Company

Scurvy

Consumer Television / Consumer Television :30/:25 Single

03436A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Pull Up

Consumer Television / Consumer Television :30/:25 Single

03462A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Grand Slam, Surfer, Breakdown

Consumer Television / Consumer Television Over :30 Campaign

03404A

2003 Advertising Merit Award

Fallon / Minneapolis

PBS

Fish, Emperor's New Clothes, Birds

Consumer Television / Consumer Television Over :30 Campaign

03405A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Journey, Digital Crime Fighting, Wind

Consumer Television / Consumer Television Over :30 Campaign

03406A

2003 Advertising Merit Award

Deutsch / Los Angeles

California Milk Advisory Board

Hi Mom, Cell Phone, Drool

Consumer Television / Consumer Television :20 and Under: Campaign

03456A

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