The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Suddenly Singles, Seeing Doubles, Bandit, Timmy Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Staple Slalom Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mountains Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mask, Speaker, Sculpture Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Rain, Cop, Daredevil Agency: Ogilvy & Mather / Mexico City Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel) Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cornering Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bull Agency: HarrisonHuman Bates / Sandton Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Sistine Chapel Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cut Grass Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drum Agency: Austin Kelley / Atlanta Client: Atlanta Pro Percussion Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chair Agency: Austin Kelley / Atlanta Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamp Agency: Austin Kelley / Atlanta Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cumulus Agency: BDDP et Fils / Boulogne Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
ESP Agency: BMP DDB / London Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lamppost Agency: BMP DDB / London Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Trolley Agency: BMP DDB / London Client: Volkswagen Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cruise Ship Agency: Bubba's Deli / Atlanta Client: tibornemeth.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Horse Agency: Bubba's Deli / Atlanta Client: tibornemeth.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lewis & Clark Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Moonroof Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
The Road is Eternal Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Conviction Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mass Market Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Walk Away Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Christ Agency: CraveroLanis Euro RSCG / Buenos Aires Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Paytoll Agency: CraveroLanis Euro RSCG / Buenos Aires Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Postcard Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Rio "Sticker" Agency: David and Goliath / Los Angeles Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Awe Agency: Fallon / New York Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Loyalty Agency: Fallon / New York Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Airport Security Agency: Fallon / New York Client: Time Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Ants Agency: FCB / Singapore Client: Chin Hin Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Secret Agency: GSD&M / Austin Client: Air Force Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lexus Agency: GSD&M / Austin Client: Land Rover of North America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Street Signs Agency: J. Walter Thompson / Hong Kong Client: Nike Hong Kong Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Lie Detector Test Agency: Jupiter Drawing Room (South Africa), The / Johannesburg Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Glass Agency: la comunidad / Miami Beach Client: Aiwa Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Blossom Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Explore Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Normal Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Okay with That Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Suddenly Singles, Seeing Doubles, Bandit, Timmy

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

03027A

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03025A

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03026A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Staple Slalom

Consumer Magazine / Magazine Color Full Page or Spread: Single

03015A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Piano

Consumer Magazine / Magazine Color Full Page or Spread: Single

03016A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

03017A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Mountains

Consumer Magazine / Magazine Color Full Page or Spread: Single

03018A

2003 Advertising Bronze Pencil

McKinney & Silver / Raleigh

Audi of America

Stars

Consumer Magazine / Magazine Color Full Page or Spread: Single

03019A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Mask, Speaker, Sculpture

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03020A

2003 Advertising Silver Pencil

Ogilvy & Mather / Mexico City

Hot Wheels

Rain, Cop, Daredevil

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03021A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Forest, Upside Down, Sky

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03022A

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03023A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Cornering

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03230A

2003 Advertising Merit Award

HarrisonHuman Bates / Sandton

Harley-Davidson

Bull

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03231A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Royal Caribbean

Sistine Chapel

Consumer Magazine / Magazine Color Full Page or Spread: Single

03141A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Cut Grass

Consumer Magazine / Magazine Color Full Page or Spread: Single

03142A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Atlanta Pro Percussion

Drum

Consumer Magazine / Magazine Color Full Page or Spread: Single

03143A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Chair

Consumer Magazine / Magazine Color Full Page or Spread: Single

03144A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Lamp

Consumer Magazine / Magazine Color Full Page or Spread: Single

03145A

2003 Advertising Merit Award

BDDP et Fils / Boulogne

BMW

Cumulus

Consumer Magazine / Magazine Color Full Page or Spread: Single

03146A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

ESP

Consumer Magazine / Magazine Color Full Page or Spread: Single

03147A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Lamppost

Consumer Magazine / Magazine Color Full Page or Spread: Single

03148A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Trolley

Consumer Magazine / Magazine Color Full Page or Spread: Single

03149A

2003 Advertising Merit Award

Bubba's Deli / Atlanta

tibornemeth.com

Cruise Ship

Consumer Magazine / Magazine Color Full Page or Spread: Single

03150A

2003 Advertising Merit Award

Bubba's Deli / Atlanta

tibornemeth.com

Horse

Consumer Magazine / Magazine Color Full Page or Spread: Single

03151A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Lewis & Clark

Consumer Magazine / Magazine Color Full Page or Spread: Single

03153A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Moonroof

Consumer Magazine / Magazine Color Full Page or Spread: Single

03154A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

The Road is Eternal

Consumer Magazine / Magazine Color Full Page or Spread: Single

03155A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars North America

Conviction

Consumer Magazine / Magazine Color Full Page or Spread: Single

03156A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars North America

Mass Market

Consumer Magazine / Magazine Color Full Page or Spread: Single

03157A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars North America

Walk Away

Consumer Magazine / Magazine Color Full Page or Spread: Single

03158A

2003 Advertising Merit Award

CraveroLanis Euro RSCG / Buenos Aires

Peugeot

Christ

Consumer Magazine / Magazine Color Full Page or Spread: Single

03159A

2003 Advertising Merit Award

CraveroLanis Euro RSCG / Buenos Aires

Peugeot

Paytoll

Consumer Magazine / Magazine Color Full Page or Spread: Single

03160A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Postcard

Consumer Magazine / Magazine Color Full Page or Spread: Single

03161A

2003 Advertising Merit Award

David and Goliath / Los Angeles

Kia Motors America

Rio "Sticker"

Consumer Magazine / Magazine Color Full Page or Spread: Single

03162A

2003 Advertising Merit Award

Fallon / New York

Sports Illustrated

Awe

Consumer Magazine / Magazine Color Full Page or Spread: Single

03163A

2003 Advertising Merit Award

Fallon / New York

Sports Illustrated

Loyalty

Consumer Magazine / Magazine Color Full Page or Spread: Single

03164A

2003 Advertising Merit Award

Fallon / New York

Time

Airport Security

Consumer Magazine / Magazine Color Full Page or Spread: Single

03165A

2003 Advertising Merit Award

FCB / Singapore

Chin Hin

Ants

Consumer Magazine / Magazine Color Full Page or Spread: Single

03166A

2003 Advertising Merit Award

GSD&M / Austin

Air Force

Secret

Consumer Magazine / Magazine Color Full Page or Spread: Single

03167A

2003 Advertising Merit Award

GSD&M / Austin

Land Rover of North America

Lexus

Consumer Magazine / Magazine Color Full Page or Spread: Single

03168A

2003 Advertising Merit Award

J. Walter Thompson / Hong Kong

Nike Hong Kong

Street Signs

Consumer Magazine / Magazine Color Full Page or Spread: Single

03169A

2003 Advertising Merit Award

Jupiter Drawing Room (South Africa), The / Johannesburg

Nike

Lie Detector Test

Consumer Magazine / Magazine Color Full Page or Spread: Single

03170A

2003 Advertising Merit Award

la comunidad / Miami Beach

Aiwa

Glass

Consumer Magazine / Magazine Color Full Page or Spread: Single

03171A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Blossom

Consumer Magazine / Magazine Color Full Page or Spread: Single

03172A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Explore

Consumer Magazine / Magazine Color Full Page or Spread: Single

03173A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Normal

Consumer Magazine / Magazine Color Full Page or Spread: Single

03174A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Okay with That

Consumer Magazine / Magazine Color Full Page or Spread: Single

03175A

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