The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Agency

Client

Title

Category

Annual ID

Mask, Speaker, Sculpture Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Rain, Cop, Daredevil Agency: Ogilvy & Mather / Mexico City Client: Hot Wheels Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Forest, Upside Down, Sky Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel) Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Detail Stickers Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Abridged Book of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Travel Guide Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Staple Slalom Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Piano Agency: Lowe / London Client: Interbrew UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Beach Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Mountains Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Suddenly Singles, Seeing Doubles, Bandit, Timmy Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Car Car Car Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Sistine Chapel, Louvre, Ireland Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Shape, $109.09, Drive Thru, Kung Pao Chicken Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Standing, Hugging, Lying Agency: Bartle Bogle Hegarty Asia Pacific / Singapore Client: Levi Strauss Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bocas Lunch, Kuna Indians, Hut & Dock Agency: BBDO / Atlanta Client: Panama Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Shoes, The Hair, The Wire, .The Spaghetti Agency: BDDP et Fils / Boulogne Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Petits Pois, Cob, Muffin Agency: BMP DDB / London Client: Lurpak Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Breathing is Automatic, .Lewis & Clark, The Road is Eternal Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Christ, Motorcycle, Paytoll Agency: CraveroLanis Euro RSCG / Buenos Aires Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chest, Chair, Lamp Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Starburst, Balloon, Button Agency: David and Goliath / Los Angeles Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Toothbrush, Dirty Water, Toilet, Toothpaste Agency: DDB / Sydney Client: Wrigleys Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fury, Awe, Loyalty Agency: Fallon / New York Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
1, 2, 3 Agency: Heye & Partner / Munich Client: ELLE Verlag Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart Agency: Jung von Matt / Hamburg Client: BMW AG/MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Micky, Luisa, Edna, Ulrich Agency: Leagas Delaney / Hamburg Client: Gruner + Jahr AG & Co./stern Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Birds, Flowers, Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Badass, Need, Rugby, Mirror, Asteroid Agency: Modernista! / Boston Client: Hummer H2 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chairlift, Polemarks, Gates Agency: nail / Providence Client: Atomic Ski USA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby, Old Lady, Boy Agency: NEOGAMA/BBH / São Paulo Client: Mitsubishi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dog Poop, Mt. Baker, Bald Eagle Agency: Nerve / Portland Client: Leave No Trace Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Horserider, Golfer, Lesbian Agency: Ogilvy & Mather / Frankfurt Client: American Express Germany Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lightswitch, Shower, Stove Agency: Ogilvy & Mather / New York Client: IBM Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Footpath, Harbour, Office Agency: Ogilvy & Mather / Singapore Client: Spade Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Streamlight, Streamlight, Streamlight Agency: Saatchi & Saatchi / Bangkok Client: Indosport Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Orange Juice, Water, Champagne Agency: Springer & Jacoby / Hamburg Client: Dirk Rossmann GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Part 1, Part 2, Part 3 Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Coming Soon, Future Home, Pine Ridge Mall Agency: Stone Ward / Little Rock Client: Arkansas Nature Conservancy Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dancers,Weekends/Weekdays, Follow, Gum Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Central Park Loop, Honolulu, Gasparilla Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cornering Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Bull Agency: HarrisonHuman Bates / Sandton Client: Harley-Davidson Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Sistine Chapel Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Cut Grass Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Drum Agency: Austin Kelley / Atlanta Client: Atlanta Pro Percussion Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Chair Agency: Austin Kelley / Atlanta Client: Retromodern Category: Consumer Magazine / Magazine Color Full Page or Spread: Single

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Mask, Speaker, Sculpture

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03020A

2003 Advertising Silver Pencil

Ogilvy & Mather / Mexico City

Hot Wheels

Rain, Cop, Daredevil

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03021A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Forest, Upside Down, Sky

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03022A

2003 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Nissan

Aracari (Rhinoceros), Urubu (Bird), Caprimulgus (Camel)

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03023A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Detail Stickers

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03024A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Abridged Book of Motoring

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03025A

2003 Advertising Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Travel Guide

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03026A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Staple Slalom

Consumer Magazine / Magazine Color Full Page or Spread: Single

03015A

2003 Advertising Gold Pencil

Lowe / London

Interbrew UK

Piano

Consumer Magazine / Magazine Color Full Page or Spread: Single

03016A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Beach

Consumer Magazine / Magazine Color Full Page or Spread: Single

03017A

2003 Advertising Silver Pencil

Arnold Worldwide / Boston

Volkswagen of America

Mountains

Consumer Magazine / Magazine Color Full Page or Spread: Single

03018A

2003 Advertising Bronze Pencil

McKinney & Silver / Raleigh

Audi of America

Stars

Consumer Magazine / Magazine Color Full Page or Spread: Single

03019A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Suddenly Singles, Seeing Doubles, Bandit, Timmy

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

03027A

2003 Advertising Bronze Pencil

Springer & Jacoby / Hamburg

Mercedes-Benz

Car Car Car

Consumer Magazine / Magazine B/W Full Page or Spread: Single

03014A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Royal Caribbean

Sistine Chapel, Louvre, Ireland

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03199A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Shape, $109.09, Drive Thru, Kung Pao Chicken

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03200A

2003 Advertising Merit Award

Bartle Bogle Hegarty Asia Pacific / Singapore

Levi Strauss Asia Pacific

Standing, Hugging, Lying

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03201A

2003 Advertising Merit Award

BBDO / Atlanta

Panama Tourism

Bocas Lunch, Kuna Indians, Hut & Dock

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03202A

2003 Advertising Merit Award

BDDP et Fils / Boulogne

BMW

The Shoes, The Hair, The Wire, .The Spaghetti

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03203A

2003 Advertising Merit Award

BMP DDB / London

Lurpak

Petits Pois, Cob, Muffin

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03204A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Breathing is Automatic, .Lewis & Clark, The Road is Eternal

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03205A

2003 Advertising Merit Award

CraveroLanis Euro RSCG / Buenos Aires

Peugeot

Christ, Motorcycle, Paytoll

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03206A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Chest, Chair, Lamp

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03207A

2003 Advertising Merit Award

David and Goliath / Los Angeles

Kia Motors America

Starburst, Balloon, Button

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03208A

2003 Advertising Merit Award

DDB / Sydney

Wrigleys

Toothbrush, Dirty Water, Toilet, Toothpaste

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03209A

2003 Advertising Merit Award

Fallon / New York

Sports Illustrated

Fury, Awe, Loyalty

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03210A

2003 Advertising Merit Award

Heye & Partner / Munich

ELLE Verlag

1, 2, 3

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03212A

2003 Advertising Merit Award

Jung von Matt / Hamburg

BMW AG/MINI

Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03213A

2003 Advertising Merit Award

Leagas Delaney / Hamburg

Gruner + Jahr AG & Co./stern

Micky, Luisa, Edna, Ulrich

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03214A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Explore, Blossom, Normal, Okay with That

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03215A

2003 Advertising Merit Award

McKinney & Silver / Raleigh

Audi of America

Birds, Flowers, Stars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03216A

2003 Advertising Merit Award

Modernista! / Boston

Hummer H2

Badass, Need, Rugby, Mirror, Asteroid

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03217A

2003 Advertising Merit Award

nail / Providence

Atomic Ski USA

Chairlift, Polemarks, Gates

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03218A

2003 Advertising Merit Award

NEOGAMA/BBH / São Paulo

Mitsubishi

Baby, Old Lady, Boy

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03219A

2003 Advertising Merit Award

Nerve / Portland

Leave No Trace

Dog Poop, Mt. Baker, Bald Eagle

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03220A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

American Express Germany

Horserider, Golfer, Lesbian

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03221A

2003 Advertising Merit Award

Ogilvy & Mather / New York

IBM

Lightswitch, Shower, Stove

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03222A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Spade Magazine

Footpath, Harbour, Office

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03223A

2003 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Indosport

Streamlight, Streamlight, Streamlight

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03224A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

Dirk Rossmann GmbH

Orange Juice, Water, Champagne

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03225A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

Mercedes-Benz

Part 1, Part 2, Part 3

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03226A

2003 Advertising Merit Award

Stone Ward / Little Rock

Arkansas Nature Conservancy

Coming Soon, Future Home, Pine Ridge Mall

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03227A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Dancers,Weekends/Weekdays, Follow, Gum

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03228A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Central Park Loop, Honolulu, Gasparilla

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03229A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Cornering

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03230A

2003 Advertising Merit Award

HarrisonHuman Bates / Sandton

Harley-Davidson

Bull

Consumer Magazine / Magazine B/W or Color Less Than a Page: Single

03231A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Royal Caribbean

Sistine Chapel

Consumer Magazine / Magazine Color Full Page or Spread: Single

03141A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Cut Grass

Consumer Magazine / Magazine Color Full Page or Spread: Single

03142A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Atlanta Pro Percussion

Drum

Consumer Magazine / Magazine Color Full Page or Spread: Single

03143A

2003 Advertising Merit Award

Austin Kelley / Atlanta

Retromodern

Chair

Consumer Magazine / Magazine Color Full Page or Spread: Single

03144A

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