The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
The Secret Tournament
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
2003 MasterCraft Mini-CD
Agency: Periscope / Minneapolis
Client: MasterCraft Boats Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
No!
Agency: Chopping Block, The / New York
Client: They Might Be Giants Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
PeñaBrand Web Site
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: Butler, Shine & Stern/PeñaBrand Category: Self-Promotion / Self-Promotion - Web Sites
Jung von Matt Web Site
Agency: Jung von Matt / Stuttgart
Client: Jung von Matt Category: Self-Promotion / Self-Promotion - Web Sites
Shawn's Folk Art
Agency: Touchwood Design / Etobicoke
Client: Shawn's Folk Art Category: Self-Promotion / Self-Promotion - Web Sites
@radical.media Web Site
Agency: @radical.media / New York
Client: @radical.media Category: Self-Promotion / Self-Promotion - Web Sites
Desire
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
40 Yrs New York Film Festival
Agency: mass / New York
Client: Grand Marnier Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
ID's
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Broadcast Design / Broadcast Design: Network Identity
Eastpak Backpacks
Agency: Double You / Barcelona
Client: Eastpak Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Pocket PC 2002
Agency: Fallon / Minneapolis
Client: Microsoft Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Autoshow Listening Booth
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Don't Ignore
Agency: OgilvyInteractive / Singapore
Client: SPCA Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Ride
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
BMW Films: The Hire
Agency: Fallon / Minneapolis
Client: BMW of North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Newspaper
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Phone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Oversized Trashcan
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Socially Acceptable
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Racing
Agency: Crispin Porter + Bogusky / Miami
Client: BELL Category: Trade / Trade Color Full Page or Spread: Single
Broken Thumb
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Trade / Trade Color Full Page or Spread: Single
Hippopotamus
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Trade / Trade Color Full Page or Spread: Single
Bruised Mannequins
Agency: Saatchi & Saatchi New Zealand / Wellington
Client: Women's Refuge Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
David's Diary
Agency: Batey / Singapore
Client: Ministry of Home Affairs Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Dusty Bookshelf, Packing Materials, Splayed Book
Agency: Bozell / New York
Client: Art Directors Club Category: Direct Mail / Direct Mail: Campaign
Heimlich, Piggy Bank, Soccer
Agency: Schupp Company / St. Louis
Client: Bonhomme Church Category: Direct Mail / Direct Mail: Campaign
WEGA-Experience Simulator
Agency: Hakuhodo i-studio / Tokyo
Client: Sony Marketing (Japan) Category: Banners / Banner - Single
Scorcher
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Nike Presto
Agency: R/GA / New York
Client: Nike Category: Promotional Advertising / Promotional Advertising - Web Sites
Terminator 3: Rise of the Machines Web Site
Agency: Genex / Los Angeles
Client: C2 Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Nike Engineered for Women
Agency: HYRO Communications / Sydney
Client: Nike Australia Category: Promotional Advertising / Promotional Advertising - Web Sites
Lexus Minority Report Site
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Promotional Advertising / Promotional Advertising - Web Sites
Double Vision
Agency: Saatchi & Saatchi / Cape Town
Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single
Player 1/2
Agency: Scholz & Friends / Hamburg
Client: Video World Category: Outdoor / Guerilla Advertising: Single
The Show CD
Agency:
Client: Advertising Federation of Minnesota Category: Promotional Advertising / Promotional Advertising - CD-ROM
Cartoon
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Radio: Campaign
Torture Device
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Driver's Ed. Boy
Agency: Rick Johnson & Company / Albuquerque
Client: New Mexico State Highway & Transportation Department's Traffic Safety Bureau Category: Public Service/Political / Public Service/Political Radio: Campaign
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Match
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Collateral Advertising / Collateral Posters: Single
Wall
Agency: Saatchi & Saatchi / Johannesburg
Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
For Rent
Agency: Young & Rubicam / Chicago
Client: The Apartment People Category: Collateral Advertising / Collateral Posters: Single
Ear1, Ear2, Ear3
Agency: Dentsu West / MATSUYAMA
Client: FM Interwave Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
To Be Chosen Campaign
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Agency: Happy Forsman & Bodenfors / Göteborg
Client: Swedish Museum of Architecture Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
03006G
Award:
2003 Interactive Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Integrated Branding Campaign
Annual ID:
03046N
Award:
2003 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
The Secret Tournament
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03025N
Award:
2003 Interactive Gold Pencil
Agency:
Periscope / Minneapolis
Client:
MasterCraft Boats
Title:
2003 MasterCraft Mini-CD
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03028N
Award:
2003 Interactive Silver Pencil
Agency:
Chopping Block, The / New York
Client:
They Might Be Giants
Title:
No!
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
03029N
Award:
2003 Interactive Gold Pencil
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
Butler, Shine & Stern/PeñaBrand
Title:
PeñaBrand Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03054N
Award:
2003 Interactive Silver Pencil
Agency:
Jung von Matt / Stuttgart
Client:
Jung von Matt
Title:
Jung von Matt Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03055N
Award:
2003 Interactive Silver Pencil
Agency:
Touchwood Design / Etobicoke
Client:
Shawn's Folk Art
Title:
Shawn's Folk Art
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03056N
Award:
2003 Interactive Bronze Pencil
Agency:
@radical.media / New York
Client:
@radical.media
Title:
@radical.media Web Site
Category:
Self-Promotion / Self-Promotion - Web Sites
Annual ID:
03057N
Award:
2003 Design Silver Pencil
Agency:
Lobo / São Paulo
Client:
Diesel
Title:
Desire
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
03044D
Award:
2003 Design Bronze Pencil
Agency:
mass / New York
Client:
Grand Marnier
Title:
40 Yrs New York Film Festival
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
03045D
Award:
2003 Design Gold Pencil
Agency:
SCI FI Channel / New York
Client:
SCI FI Channel
Title:
ID's
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
03046D
Award:
2003 Interactive Gold Pencil
Agency:
Double You / Barcelona
Client:
Eastpak Spain
Title:
Eastpak Backpacks
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03030N
Award:
2003 Interactive Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Microsoft
Title:
Pocket PC 2002
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03031N
Award:
2003 Interactive Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
Autoshow Listening Booth
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03032N
Award:
2003 Interactive Bronze Pencil
Agency:
OgilvyInteractive / Singapore
Client:
SPCA
Title:
Don't Ignore
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
03065N
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03001G
Award:
2003 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
BMW of North America
Title:
BMW Films: The Hire
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03002G
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Newspaper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03003G
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Phone
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03004G
Award:
2003 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Oversized Trashcan
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
03005G
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
BELL
Title:
Socially Acceptable
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03039A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
BELL
Title:
Racing
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03040A
Award:
2003 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Broken Thumb
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03041A
Award:
2003 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Hippopotamus
Category:
Trade / Trade Color Full Page or Spread: Single
Annual ID:
03042A
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New Zealand / Wellington
Client:
Women's Refuge
Title:
Bruised Mannequins
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03066A
Award:
2003 Advertising Bronze Pencil
Agency:
Batey / Singapore
Client:
Ministry of Home Affairs
Title:
David's Diary
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
03067A
Award:
2003 Design Silver Pencil
Agency:
Bozell / New York
Client:
Art Directors Club
Title:
Dusty Bookshelf, Packing Materials, Splayed Book
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03042D
Award:
2003 Design Bronze Pencil
Agency:
Schupp Company / St. Louis
Client:
Bonhomme Church
Title:
Heimlich, Piggy Bank, Soccer
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
03043D
Award:
2003 Interactive Gold Pencil
Agency:
Hakuhodo i-studio / Tokyo
Client:
Sony Marketing (Japan)
Title:
WEGA-Experience Simulator
Category:
Banners / Banner - Single
Annual ID:
03001N
Award:
2003 Interactive Gold Pencil
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Scorcher
Category:
Banners / Banner - Single
Annual ID:
03002N
Award:
2003 Interactive Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Pilao Coffee
Title:
Coffee
Category:
Banners / Banner - Single
Annual ID:
03003N
Award:
2003 Interactive Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
Terra
Title:
Terra Beauty
Category:
Banners / Banner - Single
Annual ID:
03004N
Award:
2003 Interactive Gold Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Presto
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03014N
Award:
2003 Interactive Silver Pencil
Agency:
Genex / Los Angeles
Client:
C2 Pictures
Title:
Terminator 3: Rise of the Machines Web Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03015N
Award:
2003 Interactive Silver Pencil
Agency:
HYRO Communications / Sydney
Client:
Nike Australia
Title:
Nike Engineered for Women
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03016N
Award:
2003 Interactive Bronze Pencil
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Lexus Minority Report Site
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
03017N
Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Guinness UDV
Title:
Double Vision
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03034A
Award:
2003 Advertising Bronze Pencil
Agency:
Scholz & Friends / Hamburg
Client:
Video World
Title:
Player 1/2
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
03035A
Award:
2003 Interactive Silver Pencil
Agency:
Client:
Advertising Federation of Minnesota
Title:
The Show CD
Category:
Promotional Advertising / Promotional Advertising - CD-ROM
Annual ID:
03018N
Award:
2003 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Cartoon
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03068A
Award:
2003 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Florida Department of Health
Title:
Torture Device
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03069A
Award:
2003 Advertising Bronze Pencil
Agency:
Rick Johnson & Company / Albuquerque
Client:
New Mexico State Highway & Transportation Department's Traffic Safety Bureau
Title:
Driver's Ed. Boy
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03070A
Award:
2003 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Suddenly Singles, Seeing Doubles, Bandit, Timmy
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Annual ID:
03027A
Award:
2003 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Match
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03052A
Award:
2003 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Johannesburg
Client:
Guinness
Title:
Wall
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03053A
Award:
2003 Advertising Bronze Pencil
Agency:
Young & Rubicam / Chicago
Client:
The Apartment People
Title:
For Rent
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
03054A
Award:
2003 Design Gold Pencil
Agency:
Dentsu West / MATSUYAMA
Client:
FM Interwave
Title:
Ear1, Ear2, Ear3
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03023D
Award:
2003 Design Silver Pencil
Agency:
Campbell Doyle Dye / London
Client:
Merrydown
Title:
To Be Chosen Campaign
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03024D
Award:
2003 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Göteborg
Client:
Swedish Museum of Architecture
Title:
Designed by an architect! The island of sun and wind! Genuine gingerbread work! Genuine functional style! Romantic 18th century property!
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
03025D
