The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Home Shopping (Bedpan), Cooking, Kids Show Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Bubble Boy Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Devil's Island Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Before Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Fingers Agency: GSD&M / Austin Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
Lightbox Agency: Wieden+Kennedy / Amsterdam Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Loaded Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Birthday Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Bubble Boy, Squares, Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Porno, Smells Like Britney, Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Iron, Nose Hair, Dumpster Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Noah, Casanova, Gossip Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Birthmark Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Taser Agency: Colby & Partners / Santa Monica Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Trunk Monkey Agency: R/west / Portland Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Pull! Agency: Wexley School for Girls / Seattle Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Rucker Park, Roswell Rayguns, Funkship Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Ulterior Emotions, Corporate Message, Motivational Speaker Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Hi Mom, Cell Phone, Drool Agency: Deutsch / Los Angeles Client: California Milk Advisory Board Category: Consumer Television / Consumer Television :20 and Under: Campaign
Prague, Ontario, Minnesota Agency: Whybin TBWA/Melbourne / South Melbourne Client: Melbourne International Comedy Festival Category: Consumer Television / Consumer Television :20 and Under: Campaign
Marshall Faulk, Running Stairs, Funny Shoes Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :20 and Under: Campaign
Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Line Up Agency: Cartoon Network On-Air / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Lamp Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Hide and Seek Agency: Delaney Lund Knox Warren / London Client: Vauxhall Motors Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Single
GOALPOSTS Agency: Fallon / London Client: Umbro Category: Consumer Television / Consumer Television Over :30 Single
An Imperfect World Agency: The Farm / Madrid Client: Fotoprix Category: Consumer Television / Consumer Television Over :30 Single
Reincarnation Agency: Merkley Newman Harty Partners / New York Client: Mercedes-Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Digital Crime Fighting Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Sheet Metal Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television Over :30 Single
This is America Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television Over :30 Single
Desert Island Agency: BBDO / New York Client: FedEx Category: Consumer Television / Consumer Television Over :30 Single
Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Grim Reaper Agency: McCann-Erickson / London Client: Greene King Category: Consumer Television / Consumer Television Over :30 Single
Extravaganza Agency: Nerve / Portland Client: Thomason Autogroup Category: Consumer Television / Consumer Television Over :30 Single
Morphing Michael Agency: TBWA / London Client: Five Category: Consumer Television / Consumer Television Over :30 Single
Coach Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Move Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Angry Chicken Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Streaker Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Puddles Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Wild Horses Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Home Shopping (Bedpan) Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log Agency: Maclaren McCann / Toronto Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans Agency: Saatchi & Saatchi / Johannesburg Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single

2003 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan), Cooking, Kids Show

Consumer Television / Consumer Television :20 and Under: Campaign

03088A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy

Consumer Television / Consumer Television Over :30 Single

03073A

2003 Advertising Silver Pencil

Lowe / London

Interbrew UK

Devil's Island

Consumer Television / Consumer Television Over :30 Single

03074A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Before

Consumer Television / Consumer Television Over :30 Single

03075A

2003 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Travis

Consumer Television / Consumer Television :20 and Under: Single

03085A

2003 Advertising Silver Pencil

GSD&M / Austin

7-Eleven

Fingers

Consumer Television / Consumer Television :20 and Under: Single

03086A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Amsterdam

Nike - Footlocker

Lightbox

Consumer Television / Consumer Television :20 and Under: Single

03087A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Consumer Television / Consumer Television :30/:25 Single

03078A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

AntiFreeze

Consumer Television / Consumer Television :30/:25 Single

03079A

2003 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Birthmark/Loaded

Consumer Television / Consumer Television :30/:25 Single

03080A

2003 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Birthday

Consumer Television / Consumer Television :30/:25 Single

03081A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy, Squares, Chain Reaction

Consumer Television / Consumer Television Varying Lengths: Campaign

03089A

2003 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis

Consumer Television / Consumer Television Varying Lengths: Campaign

03090A

2003 Advertising Bronze Pencil

la comunidad / Miami Beach

MTV

Porno, Smells Like Britney, Baby

Consumer Television / Consumer Television Varying Lengths: Campaign

03091A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

Iron, Nose Hair, Dumpster

Consumer Television / Consumer Television :30/:25 Campaign

03082A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller Brewing Company

Noah, Casanova, Gossip

Consumer Television / Consumer Television :30/:25 Campaign

03083A

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Birthmark

Consumer Television / Consumer Television :30/:25 Campaign

03084A

2003 Advertising Gold Pencil

Colby & Partners / Santa Monica

California Map & Travel

Taser

Consumer Television / Consumer Television Under $50,000 Budget

03092A

2003 Advertising Silver Pencil

R/west / Portland

Suburban

Trunk Monkey

Consumer Television / Consumer Television Under $50,000 Budget

03093A

2003 Advertising Bronze Pencil

Wexley School for Girls / Seattle

Diadora

Pull!

Consumer Television / Consumer Television Under $50,000 Budget

03094A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Rucker Park, Roswell Rayguns, Funkship

Consumer Television / Consumer Television Over :30 Campaign

03076A

2003 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions, Corporate Message, Motivational Speaker

Consumer Television / Consumer Television Over :30 Campaign

03077A

2003 Advertising Merit Award

Deutsch / Los Angeles

California Milk Advisory Board

Hi Mom, Cell Phone, Drool

Consumer Television / Consumer Television :20 and Under: Campaign

03456A

2003 Advertising Merit Award

Whybin TBWA/Melbourne / South Melbourne

Melbourne International Comedy Festival

Prague, Ontario, Minnesota

Consumer Television / Consumer Television :20 and Under: Campaign

03457A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Marshall Faulk, Running Stairs, Funny Shoes

Consumer Television / Consumer Television :20 and Under: Campaign

03458A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Chain Reaction

Consumer Television / Consumer Television Over :30 Single

03383A

2003 Advertising Merit Award

Cartoon Network On-Air / Atlanta

Cartoon Network

Line Up

Consumer Television / Consumer Television Over :30 Single

03384A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Lamp

Consumer Television / Consumer Television Over :30 Single

03385A

2003 Advertising Merit Award

Delaney Lund Knox Warren / London

Vauxhall Motors

Hide and Seek

Consumer Television / Consumer Television Over :30 Single

03386A

2003 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions

Consumer Television / Consumer Television Over :30 Single

03387A

2003 Advertising Merit Award

Fallon / London

Umbro

GOALPOSTS

Consumer Television / Consumer Television Over :30 Single

03388A

2003 Advertising Merit Award

The Farm / Madrid

Fotoprix

An Imperfect World

Consumer Television / Consumer Television Over :30 Single

03389A

2003 Advertising Merit Award

Merkley Newman Harty Partners / New York

Mercedes-Benz USA

Reincarnation

Consumer Television / Consumer Television Over :30 Single

03390A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Digital Crime Fighting

Consumer Television / Consumer Television Over :30 Single

03391A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Sheet Metal

Consumer Television / Consumer Television Over :30 Single

03392A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

This is America

Consumer Television / Consumer Television Over :30 Single

03393A

2003 Advertising Merit Award

BBDO / New York

FedEx

Desert Island

Consumer Television / Consumer Television Over :30 Single

03394A

2003 Advertising Merit Award

la comunidad / Miami Beach

MTV

Baby

Consumer Television / Consumer Television Over :30 Single

03395A

2003 Advertising Merit Award

McCann-Erickson / London

Greene King

Grim Reaper

Consumer Television / Consumer Television Over :30 Single

03396A

2003 Advertising Merit Award

Nerve / Portland

Thomason Autogroup

Extravaganza

Consumer Television / Consumer Television Over :30 Single

03397A

2003 Advertising Merit Award

TBWA / London

Five

Morphing Michael

Consumer Television / Consumer Television Over :30 Single

03398A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Coach

Consumer Television / Consumer Television Over :30 Single

03399A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Move

Consumer Television / Consumer Television Over :30 Single

03400A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Angry Chicken

Consumer Television / Consumer Television Over :30 Single

03401A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Streaker

Consumer Television / Consumer Television Over :30 Single

03402A

2003 Advertising Merit Award

Wieden+Kennedy / Amsterdam

Nike Europe

Puddles

Consumer Television / Consumer Television Over :30 Single

03403A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Wild Horses

Consumer Television / Consumer Television Over :30 Single

03470A

2003 Advertising Merit Award

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan)

Consumer Television / Consumer Television :20 and Under: Single

03451A

2003 Advertising Merit Award

Maclaren McCann / Toronto

Rogers AT&T Wireless

Log

Consumer Television / Consumer Television :20 and Under: Single

03452A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Osram

Beans

Consumer Television / Consumer Television :20 and Under: Single

03453A

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