The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Bubble Boy Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Devil's Island Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Before Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Line Up Agency: Cartoon Network On-Air / Atlanta Client: Cartoon Network Category: Consumer Television / Consumer Television Over :30 Single
Lamp Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television Over :30 Single
Hide and Seek Agency: Delaney Lund Knox Warren / London Client: Vauxhall Motors Category: Consumer Television / Consumer Television Over :30 Single
Ulterior Emotions Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Single
GOALPOSTS Agency: Fallon / London Client: Umbro Category: Consumer Television / Consumer Television Over :30 Single
An Imperfect World Agency: The Farm / Madrid Client: Fotoprix Category: Consumer Television / Consumer Television Over :30 Single
Reincarnation Agency: Merkley Newman Harty Partners / New York Client: Mercedes-Benz USA Category: Consumer Television / Consumer Television Over :30 Single
Digital Crime Fighting Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Consumer Television / Consumer Television Over :30 Single
Sheet Metal Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television Over :30 Single
This is America Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television Over :30 Single
Desert Island Agency: BBDO / New York Client: FedEx Category: Consumer Television / Consumer Television Over :30 Single
Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Over :30 Single
Grim Reaper Agency: McCann-Erickson / London Client: Greene King Category: Consumer Television / Consumer Television Over :30 Single
Extravaganza Agency: Nerve / Portland Client: Thomason Autogroup Category: Consumer Television / Consumer Television Over :30 Single
Morphing Michael Agency: TBWA / London Client: Five Category: Consumer Television / Consumer Television Over :30 Single
Coach Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Move Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Angry Chicken Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Streaker Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Puddles Agency: Wieden+Kennedy / Amsterdam Client: Nike Europe Category: Consumer Television / Consumer Television Over :30 Single
Wild Horses Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy

Consumer Television / Consumer Television Over :30 Single

03073A

2003 Advertising Silver Pencil

Lowe / London

Interbrew UK

Devil's Island

Consumer Television / Consumer Television Over :30 Single

03074A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Before

Consumer Television / Consumer Television Over :30 Single

03075A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Chain Reaction

Consumer Television / Consumer Television Over :30 Single

03383A

2003 Advertising Merit Award

Cartoon Network On-Air / Atlanta

Cartoon Network

Line Up

Consumer Television / Consumer Television Over :30 Single

03384A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Lamp

Consumer Television / Consumer Television Over :30 Single

03385A

2003 Advertising Merit Award

Delaney Lund Knox Warren / London

Vauxhall Motors

Hide and Seek

Consumer Television / Consumer Television Over :30 Single

03386A

2003 Advertising Merit Award

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions

Consumer Television / Consumer Television Over :30 Single

03387A

2003 Advertising Merit Award

Fallon / London

Umbro

GOALPOSTS

Consumer Television / Consumer Television Over :30 Single

03388A

2003 Advertising Merit Award

The Farm / Madrid

Fotoprix

An Imperfect World

Consumer Television / Consumer Television Over :30 Single

03389A

2003 Advertising Merit Award

Merkley Newman Harty Partners / New York

Mercedes-Benz USA

Reincarnation

Consumer Television / Consumer Television Over :30 Single

03390A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard

Digital Crime Fighting

Consumer Television / Consumer Television Over :30 Single

03391A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Sheet Metal

Consumer Television / Consumer Television Over :30 Single

03392A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

This is America

Consumer Television / Consumer Television Over :30 Single

03393A

2003 Advertising Merit Award

BBDO / New York

FedEx

Desert Island

Consumer Television / Consumer Television Over :30 Single

03394A

2003 Advertising Merit Award

la comunidad / Miami Beach

MTV

Baby

Consumer Television / Consumer Television Over :30 Single

03395A

2003 Advertising Merit Award

McCann-Erickson / London

Greene King

Grim Reaper

Consumer Television / Consumer Television Over :30 Single

03396A

2003 Advertising Merit Award

Nerve / Portland

Thomason Autogroup

Extravaganza

Consumer Television / Consumer Television Over :30 Single

03397A

2003 Advertising Merit Award

TBWA / London

Five

Morphing Michael

Consumer Television / Consumer Television Over :30 Single

03398A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Coach

Consumer Television / Consumer Television Over :30 Single

03399A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Move

Consumer Television / Consumer Television Over :30 Single

03400A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Angry Chicken

Consumer Television / Consumer Television Over :30 Single

03401A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Streaker

Consumer Television / Consumer Television Over :30 Single

03402A

2003 Advertising Merit Award

Wieden+Kennedy / Amsterdam

Nike Europe

Puddles

Consumer Television / Consumer Television Over :30 Single

03403A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Wild Horses

Consumer Television / Consumer Television Over :30 Single

03470A

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