The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Iron, Nose Hair, Dumpster Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Noah, Casanova, Gossip Agency: Wieden+Kennedy / Portland Client: Miller Brewing Company Category: Consumer Television / Consumer Television :30/:25 Campaign
Birthmark Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Campaign
Bubble Boy, Squares, Chain Reaction Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Porno, Smells Like Britney, Baby Agency: la comunidad / Miami Beach Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Shelfball/Travis Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Fingers Agency: GSD&M / Austin Client: 7-Eleven Category: Consumer Television / Consumer Television :20 and Under: Single
Lightbox Agency: Wieden+Kennedy / Amsterdam Client: Nike - Footlocker Category: Consumer Television / Consumer Television :20 and Under: Single
Squares Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Single
AntiFreeze Agency: TBWA\Chiat\Day / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Loaded Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Birthday Agency: Goodby, Silverstein & Partners / San Francisco Client: California Milk Processor Board Category: Consumer Television / Consumer Television :30/:25 Single
Home Shopping (Bedpan), Cooking, Kids Show Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Campaign
Rucker Park, Roswell Rayguns, Funkship Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Ulterior Emotions, Corporate Message, Motivational Speaker Agency: Downtown Partners DDB / Toronto Client: Labatt Breweries Category: Consumer Television / Consumer Television Over :30 Campaign
Bubble Boy Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television Over :30 Single
Devil's Island Agency: Lowe / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Before Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Taser Agency: Colby & Partners / Santa Monica Client: California Map & Travel Category: Consumer Television / Consumer Television Under $50,000 Budget
Trunk Monkey Agency: R/west / Portland Client: Suburban Category: Consumer Television / Consumer Television Under $50,000 Budget
Pull! Agency: Wexley School for Girls / Seattle Client: Diadora Category: Consumer Television / Consumer Television Under $50,000 Budget
Getting Warmer, Cowboy Hat, Bands Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Television / Consumer Television :30/:25 Campaign
Admission, Confession, Hurry Agency: BMP DDB / London Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Campaign
Talk Show, Academy, Scorecard Agency: BURRIS / Greensboro Client: Golf Pride (a Division of Eaton Corporation) Category: Consumer Television / Consumer Television :30/:25 Campaign
Whisper, Track, Lullaby Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Sip Not Guzzle, Burn the Maps, Middle Finger Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Campaign
Corn, Close, Ladies Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television :30/:25 Campaign
Red Eye, Copier Room, Sauna Agency: GSD&M / Austin Client: Dial Category: Consumer Television / Consumer Television :30/:25 Campaign
Dive, Surprise, Subway Agency: Hill Holliday / Boston Client: Dunkin' Donuts Category: Consumer Television / Consumer Television :30/:25 Campaign
Universal Business Adaptor, Elixer, Reality Detector Agency: Ogilvy & Mather / New York Client: IBM Category: Consumer Television / Consumer Television :30/:25 Campaign
Rude Awakening, Role Reversal, Gone Agency: Ogilvy & Mather / Chicago Client: Sears Roebuck and Co. Category: Consumer Television / Consumer Television :30/:25 Campaign
Morpharay, Devastator, Inflato Glove Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Jaywalking, Newspaper, Gum Agency: Venables, Bell & Partners / Santa Monica Client: HBO Home Video-OZ Category: Consumer Television / Consumer Television :30/:25 Campaign
Lance, Recruit, Wave Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :30/:25 Campaign
Wave, Orca, Roddick Agency: Wieden+Kennedy / Portland Client: Powerade Category: Consumer Television / Consumer Television :30/:25 Campaign
Babies, Ball, Skills, Diving Agency: TBWA / London Client: John Smiths Category: Consumer Television / Consumer Television Varying Lengths: Campaign
North Bristol Forty/Rage, Arm Soak, USA Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Angry Chicken, Scary Cat, Young Love Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Home Shopping (Bedpan) Agency: Ground Zero / Los Angeles Client: ESPN Mohr Sports Category: Consumer Television / Consumer Television :20 and Under: Single
Log Agency: Maclaren McCann / Toronto Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television :20 and Under: Single
Beans Agency: Saatchi & Saatchi / Johannesburg Client: Osram Category: Consumer Television / Consumer Television :20 and Under: Single
Chowda Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
Shelfball/Boss Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / Consumer Television :20 and Under: Single
When Kids Attack Agency: Lowe / London Client: Nestlé UK Category: Consumer Television / Consumer Television :30/:25 Single
Hurry Agency: BMP DDB / London Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Office Agency: Clemmow Hornby Inge / London Client: Typhoo Category: Consumer Television / Consumer Television :30/:25 Single
Hail Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Wind Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Kitchen Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

Iron, Nose Hair, Dumpster

Consumer Television / Consumer Television :30/:25 Campaign

03082A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Miller Brewing Company

Noah, Casanova, Gossip

Consumer Television / Consumer Television :30/:25 Campaign

03083A

2003 Advertising Bronze Pencil

DDB / Chicago

Anheuser-Busch

Birthmark

Consumer Television / Consumer Television :30/:25 Campaign

03084A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy, Squares, Chain Reaction

Consumer Television / Consumer Television Varying Lengths: Campaign

03089A

2003 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Kiss the Double, Shelfball/Medical Condition, Shelfball/Travis

Consumer Television / Consumer Television Varying Lengths: Campaign

03090A

2003 Advertising Bronze Pencil

la comunidad / Miami Beach

MTV

Porno, Smells Like Britney, Baby

Consumer Television / Consumer Television Varying Lengths: Campaign

03091A

2003 Advertising Gold Pencil

Wieden+Kennedy / New York

ESPN

Shelfball/Travis

Consumer Television / Consumer Television :20 and Under: Single

03085A

2003 Advertising Silver Pencil

GSD&M / Austin

7-Eleven

Fingers

Consumer Television / Consumer Television :20 and Under: Single

03086A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Amsterdam

Nike - Footlocker

Lightbox

Consumer Television / Consumer Television :20 and Under: Single

03087A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Squares

Consumer Television / Consumer Television :30/:25 Single

03078A

2003 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

Fox Sports Net

AntiFreeze

Consumer Television / Consumer Television :30/:25 Single

03079A

2003 Advertising Silver Pencil

DDB / Chicago

Anheuser-Busch

Birthmark/Loaded

Consumer Television / Consumer Television :30/:25 Single

03080A

2003 Advertising Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

California Milk Processor Board

Birthday

Consumer Television / Consumer Television :30/:25 Single

03081A

2003 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan), Cooking, Kids Show

Consumer Television / Consumer Television :20 and Under: Campaign

03088A

2003 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

Rucker Park, Roswell Rayguns, Funkship

Consumer Television / Consumer Television Over :30 Campaign

03076A

2003 Advertising Bronze Pencil

Downtown Partners DDB / Toronto

Labatt Breweries

Ulterior Emotions, Corporate Message, Motivational Speaker

Consumer Television / Consumer Television Over :30 Campaign

03077A

2003 Advertising Gold Pencil

Arnold Worldwide / Boston

Volkswagen of America

Bubble Boy

Consumer Television / Consumer Television Over :30 Single

03073A

2003 Advertising Silver Pencil

Lowe / London

Interbrew UK

Devil's Island

Consumer Television / Consumer Television Over :30 Single

03074A

2003 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Before

Consumer Television / Consumer Television Over :30 Single

03075A

2003 Advertising Gold Pencil

Colby & Partners / Santa Monica

California Map & Travel

Taser

Consumer Television / Consumer Television Under $50,000 Budget

03092A

2003 Advertising Silver Pencil

R/west / Portland

Suburban

Trunk Monkey

Consumer Television / Consumer Television Under $50,000 Budget

03093A

2003 Advertising Bronze Pencil

Wexley School for Girls / Seattle

Diadora

Pull!

Consumer Television / Consumer Television Under $50,000 Budget

03094A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Getting Warmer, Cowboy Hat, Bands

Consumer Television / Consumer Television :30/:25 Campaign

03437A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Admission, Confession, Hurry

Consumer Television / Consumer Television :30/:25 Campaign

03438A

2003 Advertising Merit Award

BURRIS / Greensboro

Golf Pride (a Division of Eaton Corporation)

Talk Show, Academy, Scorecard

Consumer Television / Consumer Television :30/:25 Campaign

03439A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Sports Net

Whisper, Track, Lullaby

Consumer Television / Consumer Television :30/:25 Campaign

03440A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Sip Not Guzzle, Burn the Maps, Middle Finger

Consumer Television / Consumer Television :30/:25 Campaign

03441A

2003 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Corn, Close, Ladies

Consumer Television / Consumer Television :30/:25 Campaign

03442A

2003 Advertising Merit Award

GSD&M / Austin

Dial

Red Eye, Copier Room, Sauna

Consumer Television / Consumer Television :30/:25 Campaign

03443A

2003 Advertising Merit Award

Hill Holliday / Boston

Dunkin' Donuts

Dive, Surprise, Subway

Consumer Television / Consumer Television :30/:25 Campaign

03444A

2003 Advertising Merit Award

Ogilvy & Mather / New York

IBM

Universal Business Adaptor, Elixer, Reality Detector

Consumer Television / Consumer Television :30/:25 Campaign

03445A

2003 Advertising Merit Award

Ogilvy & Mather / Chicago

Sears Roebuck and Co.

Rude Awakening, Role Reversal, Gone

Consumer Television / Consumer Television :30/:25 Campaign

03446A

2003 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Morpharay, Devastator, Inflato Glove

Consumer Television / Consumer Television :30/:25 Campaign

03447A

2003 Advertising Merit Award

Venables, Bell & Partners / Santa Monica

HBO Home Video-OZ

Jaywalking, Newspaper, Gum

Consumer Television / Consumer Television :30/:25 Campaign

03448A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Lance, Recruit, Wave

Consumer Television / Consumer Television :30/:25 Campaign

03449A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Powerade

Wave, Orca, Roddick

Consumer Television / Consumer Television :30/:25 Campaign

03450A

2003 Advertising Merit Award

TBWA / London

John Smiths

Babies, Ball, Skills, Diving

Consumer Television / Consumer Television Varying Lengths: Campaign

03459A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

North Bristol Forty/Rage, Arm Soak, USA

Consumer Television / Consumer Television Varying Lengths: Campaign

03460A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Angry Chicken, Scary Cat, Young Love

Consumer Television / Consumer Television Varying Lengths: Campaign

03461A

2003 Advertising Merit Award

Ground Zero / Los Angeles

ESPN Mohr Sports

Home Shopping (Bedpan)

Consumer Television / Consumer Television :20 and Under: Single

03451A

2003 Advertising Merit Award

Maclaren McCann / Toronto

Rogers AT&T Wireless

Log

Consumer Television / Consumer Television :20 and Under: Single

03452A

2003 Advertising Merit Award

Saatchi & Saatchi / Johannesburg

Osram

Beans

Consumer Television / Consumer Television :20 and Under: Single

03453A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Chowda

Consumer Television / Consumer Television :20 and Under: Single

03454A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Shelfball/Boss

Consumer Television / Consumer Television :20 and Under: Single

03455A

2003 Advertising Merit Award

Lowe / London

Nestlé UK

When Kids Attack

Consumer Television / Consumer Television :30/:25 Single

03097A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Hurry

Consumer Television / Consumer Television :30/:25 Single

03407A

2003 Advertising Merit Award

Clemmow Hornby Inge / London

Typhoo

Office

Consumer Television / Consumer Television :30/:25 Single

03408A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Sports Net

Hail

Consumer Television / Consumer Television :30/:25 Single

03409A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Sports Net

Wind

Consumer Television / Consumer Television :30/:25 Single

03410A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Kitchen

Consumer Television / Consumer Television :30/:25 Single

03411A

Follow Us