The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

MINI Integrated Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign
Without Sports Agency: Wieden+Kennedy / New York Client: ESPN Category: Integrated Branding Campaign / Integrated Branding
Curiously Sour Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Integrated Branding Campaign / Integrated Branding
The Secret Tournament Agency: Wieden+Kennedy / Amsterdam Client: Nike Category: Integrated Branding Campaign
HP Campaign Agency: Goodby Silverstein & Partners / San Francisco Client: Hewlett-Packard Category: Integrated Branding Campaign
Casanova Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Integrated Branding Campaign
Drobnjak's Manjaks Agency: WONGDOODY / Seattle Client: Seattle SuperSonics Category: Integrated Branding Campaign
VW Integrated Branding Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Integrated Branding Campaign / Integrated Branding
Litter Agency: Colenso BBDO / Auckland Client: Auckland Regional Council Category: Integrated Branding Campaign / Integrated Branding
BMW Films: The Hire Agency: Fallon / Minneapolis Client: BMW of North America Category: Integrated Branding Campaign / Integrated Branding
If Agency: Leo Burnett / Prague Client: The Foundation for the Transplantation of Bone Marrow Category: Integrated Branding Campaign / Integrated Branding
IBM Bagatronics Agency: Ogilvy & Mather / New York Client: IBM Category: Integrated Branding Campaign / Integrated Branding
Playland Integrated Branding Agency: Rethink / Vancouver Client: Playland Category: Integrated Branding Campaign / Integrated Branding
Puppets Against Brisk Agency: Digital@jwt / New York Client: Pepsi-Lipton Tea Partnership Category: Integrated Branding Campaign
Volvo xc90 Agency: Euro RSCG Circle / New York Client: Volvo Category: Integrated Branding Campaign
Passion Agency: Getty Images / London Client: Getty Images Category: Integrated Branding Campaign
Integrated Branding Campaign Agency: Modem Media / Norwalk Client: Harrisdirect Category: Integrated Branding Campaign
Sony Connected_Identity Agency: One Sky / Tokyo Client: Sony Category: Integrated Branding Campaign
Turn On Your Smile Agency: Periscope / Minneapolis Client: HoMedics Category: Integrated Branding Campaign
Night Out on SHO TOO Agency: Showtime Networks / New York Client: Showtime Networks Category: Integrated Branding Campaign
Stella Agency: TBWA\Chiat\Day/Tequila / New York Client: Absolut Category: Integrated Branding Campaign
Joe Boxer Agency: TBWA\Chiat\Day/Tequila / New York Client: Kmart Category: Integrated Branding Campaign
Minority Report Agency: Team One Advertising / El Segundo Client: Lexus Category: Integrated Branding Campaign
Don't Take Your Body For Granted Agency: Tribal DDB / Vancouver Client: BC Dairy Foundation Category: Integrated Branding Campaign
Viewmaster Agency: Zentropy Partners / Hollywood Client: General Motors Category: Integrated Branding Campaign

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

MINI Integrated

Integrated Branding Campaign / Integrated Branding

03006G

2003 Interactive Gold Pencil

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Integrated Branding Campaign

03046N

2003 Advertising Silver Pencil

Wieden+Kennedy / New York

ESPN

Without Sports

Integrated Branding Campaign / Integrated Branding

03007G

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Curiously Sour

Integrated Branding Campaign / Integrated Branding

03008G

2003 Interactive Gold Pencil

Wieden+Kennedy / Amsterdam

Nike

The Secret Tournament

Integrated Branding Campaign

03047N

2003 Interactive Silver Pencil

Goodby Silverstein & Partners / San Francisco

Hewlett-Packard

HP Campaign

Integrated Branding Campaign

03048N

2003 Interactive Silver Pencil

TBWA\Chiat\Day/Tequila / New York

Absolut

Casanova

Integrated Branding Campaign

03049N

2003 Interactive Bronze Pencil

WONGDOODY / Seattle

Seattle SuperSonics

Drobnjak's Manjaks

Integrated Branding Campaign

03050N

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

VW Integrated Branding

Integrated Branding Campaign / Integrated Branding

03016G

2003 Advertising Merit Award

Colenso BBDO / Auckland

Auckland Regional Council

Litter

Integrated Branding Campaign / Integrated Branding

03017G

2003 Advertising Merit Award

Fallon / Minneapolis

BMW of North America

BMW Films: The Hire

Integrated Branding Campaign / Integrated Branding

03018G

2003 Advertising Merit Award

Leo Burnett / Prague

The Foundation for the Transplantation of Bone Marrow

If

Integrated Branding Campaign / Integrated Branding

03019G

2003 Advertising Merit Award

Ogilvy & Mather / New York

IBM

IBM Bagatronics

Integrated Branding Campaign / Integrated Branding

03020G

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Playland Integrated Branding

Integrated Branding Campaign / Integrated Branding

03021G

2003 Interactive Merit Award

Digital@jwt / New York

Pepsi-Lipton Tea Partnership

Puppets Against Brisk

Integrated Branding Campaign

03203N

2003 Interactive Merit Award

Euro RSCG Circle / New York

Volvo

Volvo xc90

Integrated Branding Campaign

03204N

2003 Interactive Merit Award

Getty Images / London

Getty Images

Passion

Integrated Branding Campaign

03205N

2003 Interactive Merit Award

Modem Media / Norwalk

Harrisdirect

Integrated Branding Campaign

Integrated Branding Campaign

03206N

2003 Interactive Merit Award

One Sky / Tokyo

Sony

Sony Connected_Identity

Integrated Branding Campaign

03207N

2003 Interactive Merit Award

Periscope / Minneapolis

HoMedics

Turn On Your Smile

Integrated Branding Campaign

03208N

2003 Interactive Merit Award

Showtime Networks / New York

Showtime Networks

Night Out on SHO TOO

Integrated Branding Campaign

03209N

2003 Interactive Merit Award

TBWA\Chiat\Day/Tequila / New York

Absolut

Stella

Integrated Branding Campaign

03210N

2003 Interactive Merit Award

TBWA\Chiat\Day/Tequila / New York

Kmart

Joe Boxer

Integrated Branding Campaign

03211N

2003 Interactive Merit Award

Team One Advertising / El Segundo

Lexus

Minority Report

Integrated Branding Campaign

03212N

2003 Interactive Merit Award

Tribal DDB / Vancouver

BC Dairy Foundation

Don't Take Your Body For Granted

Integrated Branding Campaign

03213N

2003 Interactive Merit Award

Zentropy Partners / Hollywood

General Motors

Viewmaster

Integrated Branding Campaign

03214N

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