The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Piercing Agency: Leo Burnett / Oslo Client: Oslo Piercing Studio Category: Outdoor / Guerilla Advertising: Campaign
Communal Urinal, Stonestorm, Doormat, Ashtray Agency: Jung von Matt / Hamburg Client: IGFM - International Foundation of Human Rights Category: Outdoor / Guerilla Advertising: Campaign
Wrong Faith, Wrong Colour, Wrong Opinion Agency: Michael Conrad & Leo Burnett / Frankfurt Client: Amnesty International Category: Outdoor / Guerilla Advertising: Campaign
Rusted Agency: Saatchi & Saatchi / Copenhagen Client: Scandinavian Motor Company Category: Outdoor / Outdoor: Single
Coaster Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
All of the Above Agency: Borders Perrin Norrander / Portland Client: Columbia Sportswear Category: Outdoor / Outdoor: Single
Double Vision Agency: Saatchi & Saatchi / Cape Town Client: Guinness UDV Category: Outdoor / Guerilla Advertising: Single
Player 1/2 Agency: Scholz & Friends / Hamburg Client: Video World Category: Outdoor / Guerilla Advertising: Single
Oversized Trashcan, Oversized Newspaper, Oversized Telephone Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Palm Trees, Parking How Sad, Callouts Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft - Altoids Sours Category: Outdoor / Outdoor: Campaign
Doctor, What Season, Politics, D.C. United, Yogi Berra Agency: Wieden+Kennedy / New York Client: ESPN Category: Outdoor / Guerilla Advertising: Campaign
Epidermis Agency: Brand Architecture International / New York Client: The Economist Category: Outdoor / Outdoor: Single
Oversized Newspaper Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Palm Trees Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Parking How Sad Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Single
Design Technology and Performance, And There is Still Space Left Over for the Luggage Agency: Duezt Euro RSCG / São Paulo Client: Citroën Category: Outdoor / Outdoor: Single
See Through Agency: Holmes & Lee / Toronto Client: The Weather Network Category: Outdoor / Outdoor: Single
Father's Day Agency: Lowe Bull Calvert Pace / Cape Town Client: Durex Category: Outdoor / Outdoor: Single
Ronald Agency: Ogilvy & Mather / Singapore Client: KFC Category: Outdoor / Outdoor: Single
Revelation Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Single
Smart "Turning Circle" Agency: Springer & Jacoby / Hamburg Client: DaimlerChrysler VD Category: Outdoor / Outdoor: Single
Baby Agency: TBWA\Paris / Boulogne-Billancourt Client: BIC Razors Category: Outdoor / Outdoor: Single
Chauffeur Agency: Net#work BBDO / Johannesburg Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion Agency: Ogilvy & Mather / Frankfurt Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator Agency: Saatchi & Saatchi / Auckland Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine Agency: Saatchi & Saatchi / London Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball Agency: TBWA Hunt Lascaris / Johannesburg Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single
Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
Jump Through the Window, Mess with Perfection, Master the Asphalt, Park Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Outdoor / Outdoor: Campaign
Mouse, Exit Sign, Interior Decorators Agency: Fallon / New York Client: Timberland Category: Outdoor / Outdoor: Campaign
Coaster, Corkscrew, Revelation Agency: Rethink / Vancouver Client: Playland Category: Outdoor / Outdoor: Campaign

2003 Advertising Gold Pencil

Leo Burnett / Oslo

Oslo Piercing Studio

Piercing

Outdoor / Guerilla Advertising: Campaign

03036A

2003 Advertising Silver Pencil

Jung von Matt / Hamburg

IGFM - International Foundation of Human Rights

Communal Urinal, Stonestorm, Doormat, Ashtray

Outdoor / Guerilla Advertising: Campaign

03037A

2003 Advertising Bronze Pencil

Michael Conrad & Leo Burnett / Frankfurt

Amnesty International

Wrong Faith, Wrong Colour, Wrong Opinion

Outdoor / Guerilla Advertising: Campaign

03038A

2003 Advertising Gold Pencil

Saatchi & Saatchi / Copenhagen

Scandinavian Motor Company

Rusted

Outdoor / Outdoor: Single

03028A

2003 Advertising Silver Pencil

Rethink / Vancouver

Playland

Coaster

Outdoor / Outdoor: Single

03029A

2003 Advertising Bronze Pencil

Borders Perrin Norrander / Portland

Columbia Sportswear

All of the Above

Outdoor / Outdoor: Single

03030A

2003 Advertising Gold Pencil

Saatchi & Saatchi / Cape Town

Guinness UDV

Double Vision

Outdoor / Guerilla Advertising: Single

03034A

2003 Advertising Bronze Pencil

Scholz & Friends / Hamburg

Video World

Player 1/2

Outdoor / Guerilla Advertising: Single

03035A

2003 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

MINI

Oversized Trashcan, Oversized Newspaper, Oversized Telephone

Outdoor / Outdoor: Campaign

03031A

2003 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

MINI

Palm Trees, Parking How Sad, Callouts

Outdoor / Outdoor: Campaign

03032A

2003 Advertising Bronze Pencil

Leo Burnett / Chicago

Kraft - Altoids Sours

Explore, Blossom, Normal, Okay with That

Outdoor / Outdoor: Campaign

03033A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Doctor, What Season, Politics, D.C. United, Yogi Berra

Outdoor / Guerilla Advertising: Campaign

03253A

2003 Advertising Merit Award

Brand Architecture International / New York

The Economist

Epidermis

Outdoor / Outdoor: Single

03232A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Oversized Newspaper

Outdoor / Outdoor: Single

03233A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Palm Trees

Outdoor / Outdoor: Single

03234A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Parking How Sad

Outdoor / Outdoor: Single

03235A

2003 Advertising Merit Award

Duezt Euro RSCG / São Paulo

Citroën

Design Technology and Performance, And There is Still Space Left Over for the Luggage

Outdoor / Outdoor: Single

03236A

2003 Advertising Merit Award

Holmes & Lee / Toronto

The Weather Network

See Through

Outdoor / Outdoor: Single

03237A

2003 Advertising Merit Award

Lowe Bull Calvert Pace / Cape Town

Durex

Father's Day

Outdoor / Outdoor: Single

03238A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

KFC

Ronald

Outdoor / Outdoor: Single

03239A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Revelation

Outdoor / Outdoor: Single

03240A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

DaimlerChrysler VD

Smart "Turning Circle"

Outdoor / Outdoor: Single

03241A

2003 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

BIC Razors

Baby

Outdoor / Outdoor: Single

03242A

2003 Advertising Merit Award

Net#work BBDO / Johannesburg

Virgin Atlantic

Chauffeur

Outdoor / Guerilla Advertising: Single

03248A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

Ford Germany

Door Lock Promotion

Outdoor / Guerilla Advertising: Single

03249A

2003 Advertising Merit Award

Saatchi & Saatchi / Auckland

South Auckland Health Foundation

Incubator

Outdoor / Guerilla Advertising: Single

03250A

2003 Advertising Merit Award

Saatchi & Saatchi / London

St Mungo's

Vending Machine

Outdoor / Guerilla Advertising: Single

03251A

2003 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Gary Player Country Club

Golf Ball

Outdoor / Guerilla Advertising: Single

03252A

2003 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Graffiti, Dodecahedron, Blue Plaque, Pros and Cons, Take a Closer Look

Outdoor / Outdoor: Campaign

03243A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Jump Through the Window, Mess with Perfection, Master the Asphalt, Park

Outdoor / Outdoor: Campaign

03244A

2003 Advertising Merit Award

Fallon / New York

Timberland

Mouse, Exit Sign, Interior Decorators

Outdoor / Outdoor: Campaign

03246A

2003 Advertising Merit Award

Rethink / Vancouver

Playland

Coaster, Corkscrew, Revelation

Outdoor / Outdoor: Campaign

03247A

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